The purpose of this study was structurally investigated the effect of ESG activities of exhibition and convention center on sustainability management and customer behavioral intentions. For data collection, an online questionnaire was distributed for about one month from August 10 to September 10, 2021 for employees working at Il-San KINTEX, and a total of 121 questionnaires were collected and used for analysis. Firstly, it was found that among the ESG activities of the exhibition and convention center, socially responsible management factors and transparent management factors affect corporate evaluation, and corporate socially responsible management factors and transparent management factors affect corporate image. Second, among the ESG activities of eco-friendly management, socially responsible management, and transparent management of the exhibition and convention center, there was no effect on the customer's intention to use the customer's behavior. In addition, among the ESG activities of the exhibition and convention center, transparent management factors affected customer satisfaction and customers' brand loyalty, social responsibility management factors affected customer loyalty.