Every human being is required to sacrifice a certain amount of current consumption and block a significant portion of his income in the form of savings with the expectation of good return in future. Expected rate of return usually varies from person to person depending on different factors such as age, income level of investor, nature of occupation, short term, middle term and long term career goal, the percentage of income the investor prefers to save per annum, risk appetite of the investor, and selection criteria of different investable tools. A rational investor allocates his hard-earned money in different physical and financial assets. Thus construction of portfolio, reshuffling the portfolio on a continuous basis and identifying the appropriate entry and exit time for a particular security and sector and rigorously scanning the global macroeconomic environment requires sound domain knowledge and experience in the field of Economics and Finance. Researchers across the world has developed several models, tools and techniques such as Fundamental Analysis, Technical Analysis, Efficient Market Hypothesis, different portfolio optimization models but at the end of the day, there is no standardized and explicit solution for the investor. In the era of globalization, when the purchasing power of common people have gone up to a significant extent, a common feature is observed that a large section of population which includes successful doctors, reputed lawyers, renowned actors, sportspersons, engineers working in Multinational Corporations, established entrepreneurs possess huge amount of idle money but due to lack of technical knowledge they are unable to earn a higher return. The concept of Portfolio Management Service is becoming popular where clients are ready to pay high consultancy fee against which their fund will be managed by a skillful person such as a Chartered Accountant, MBA Finance Expert, a Certified Financial Planner etc. The commercial banks are also offering Cash Management Service to their HNI clients. The challenge of Portfolio Management Service increases under the changed circumstances when forecasted GDP growth rate of the nation is anticipated to fall below 7% which is quite lower than the current inflation rate as per WPI method. The role and responsibility of a portfolio manager is to ensure that rate of capital appreciation of the client’s portfolio and that should be higher than the inflation rate. In order to achieve the target, portfolio of the client has to be leveraged with more risky securities such as share, mutual fund, gold, real estate, and derivatives. When economists smell the rat that USA will be caught into the double dip recession and different European nations including Greece, Italy, and Spain are suffering from sovereign risk, capital market is not the safe haven for investor’s fund. The objective of the proposed research paper is analyzing the impact of different macroeconomic indicators, discussing relevance of different models of portfolio selection, valuation and rebalancing under the changed circumstances, focusing on risk return trade off in this volatile market. The methodology used for preparing the paper is based on secondary information available from different reputed national and international journals about the most commonly practiced portfolio management strategies. A critical analysis will be done about the different forms of risks that an investor is going to face under the new circumstances. This paper will provide a new direction to which extent portfolio can be immunized against the risk and uncertainties of the market.
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