Cultural Communication Research Articles

Enhancing Marketing Students’ Indigenous Cultural Competencies Through a Decolonisation and Authentic Assessment Approach

To prepare students for multicultural environments and understand consumers from different backgrounds, marketing educators must incorporate diversity into their curricula and recognise the importance of decolonisation by considering First Nations’ perspectives to promote reconciliation and better outcomes. This paper reports on a novel approach of students working directly with First Nations businesspeople to gain an applied understanding of Indigenous cultural learning. The study examines the influence of this approach on students’ learning and cultural understanding, as well as how the teaching approach and authentic assessment design within the unit improve the confidence of students to apply these learnings and engage in culturally informed practices, both presently and in their future careers. Through embracing an applied learning experience and critical self-reflexivity, students gained a greater appreciation and respect for First Nations peoples resulting in a transformational shift in their attitudes, leading to greater empowerment, respect, competence and confidence in their cultural awareness to work with First Nations. The paper fills a gap in the literature by highlighting a teaching and learning approach that engages and builds students’ Indigenous cultural competencies within the marketing discipline through a strength-based approach, thus promoting cultural sensitivity and effective communication with diverse populations.

Navigating Cultural Connotations in Translation: Blending Paradigms to Illuminate Diǎngù and Shúyǔ in Chinese Premier Li Keqiang's Government Reports

This study delves into the translation challenges of Premier Li Keqiang's Report on the Work of the Government (RWG), a notable piece in Chinese political discourse. It focuses on translating the cultural nuances embedded in Diǎngù 典故 (allusions) and Shúyǔ 熟语 (formulaic expressions) into English to enhance global comprehension. Using an interpretive qualitative methodology, the research identifies deficiencies in translating these cultural connotations from the RWG (2013-2022) and explores their root causes, considering translation strategies employed. It integrates Venuti's theories of domestication and foreignization with Aristotle’s concepts of logos and clarity in style. Thematic analysis uncovers key translation issues: loss of original imagery, disrupted logical flow, and verbose redundancy, primarily due to challenges in maintaining logos and stylistic clarity. The study's significance lies in pinpointing these translational gaps and introducing a novel approach that amalgamates diverse theoretical frameworks, offering unique insights and methods to effectively connect language, culture, and political communication in translation studies.

Influence of Cultural Differences on Global PR Campaigns

Purpose: The aim of this study was to investigate how these cultural differences influence the strategies, messages, and implementation of global PR campaigns.
 Methodology: The study adopted a desktop research methodology. Desk research refers to secondary data or that which can be collected without fieldwork. Desk research is basically involved in collecting data from existing resources hence it is often considered a low cost technique as compared to field research, as the main cost is involved in executive’s time, telephone charges and directories. Thus, the study relied on already published studies, reports and statistics. This secondary data was easily accessed through the online journals and library.
 Findings: The findings reveal that there exists a contextual and methodological gap relating to cultural differences on global PR campaigns. Preliminary empirical review revealed that cultural sensitivity and adaptation are crucial for crafting effective PR strategies across diverse audiences worldwide. By analyzing various cultural dimensions, communication styles, and adaptation strategies, the study revealed the necessity of tailoring campaigns to meet the unique cultural preferences and values of target audiences. Furthermore, it highlighted the importance of cultural intelligence among PR practitioners in navigating global communication challenges successfully. The findings underscored the need for ongoing research, audience analysis, and training initiatives to inform and enhance PR campaign strategies. Overall, the study emphasized that embracing cultural diversity is essential for achieving communication objectives and positioning brands as credible and relatable in the global marketplace.
 Unique Contribution to Theory, Practice and Policy: The Hofstede's Cultural Dimensions theory, Hall's High-Context vs. Low-Context Communication and Trompenaars and Hampden-Turner's Cultural Dimensions may be used to anchor future studies on cultural differences on global PR campaigns. The study provided valuable recommendations that contributed to theory, practice, and policy in the field of public relations. It suggested integrating cultural dimensions theories into PR campaign development, emphasizing the importance of conducting thorough cultural analyses and audience research, and promoting cross-cultural communication skills among PR professionals. These recommendations enhanced our understanding of the complex interplay between culture and PR practices, empowered PR practitioners to navigate cultural differences effectively, and informed policy development to foster a more ethical and inclusive PR industry globally.

Exploring Cultural Losses in the Tourism Website Translation: A Case Study of Trip.com

The relentless growth of the tourism sector is fostering an increasingly pronounced demand for the translation of tourism websites. Nevertheless, the translation quality of tourism websites has garnered criticism attributed to inaccuracies in translating cultural references, leading to potential cultural losses in conveying cultural references. Despite the growing demand for accurate translation, a lack of research exists to address cultural losses and in the translation of Chinese cultural references into English. This study investigates the categories of cultural losses in the cultural references’ translation on tourism websites; specifically, Trip.com was selected as the case. Moreover, this study examines how the overall translation method, at a macro-level, is influenced by the specific translation strategies identified at a micro-level and how this, in turn, impacts cultural nuances and potential losses. The current study adopted a qualitative approach and unveiled five distinct categories of cultural losses encompassing historical background, rhetorical devices, local customs, religion, and aesthetic images. The findings revealed that foreignization emerged as the prevailing macro-level translation method, significantly influencing the incurred cultural losses within the context of cultural references. This study’s findings emphasized the necessity of addressing cultural losses in cultural references’ translation on tourism websites. The identified cultural losses and the dominance of foreignization highlight the imperative for nuanced translation strategies. This study shed light on the equilibrium between cultural preservation and effective communication. By striking this equilibrium, the tourism industry can effectively accomplish its objective of nurturing profound cross-cultural interactions that resonate with a diverse global audience.

Cultural and Historical Differences of Surnames in Chinese, Vietnamese, and English Perspectives

Surnames, functioning as indicators of familial ties within societal frameworks, play a pivotal role in differentiating individuals. They encapsulate the most vibrant, unified, and thought-provoking aspects of humanistic and historical intricacies within traditional cultures, serving as foundational elements that contribute to the manifestation of unique national cultures. Every individual globally possesses a distinct surname and given name.The space Chinese, Vietnamese, and English systems of surnames intricately intertwine with their corresponding national histories, religious beliefs, traditional cultures, and social customs. These systems distinctly reflect the images and evolution of their social histories, the origins and progression of ancient civilizations, the amalgamation and enrichment of Chinese, Vietnamese, and English societies, as well as the transformations and reforms in social norms. Furthermore, they provide valuable insights for delving into the histories and cultures of these nations. Chinese, Vietnamese, and English surnames have undergone evolution within two disparate social environments, enduring extensive periods of historical refinement and accrual. They manifest various cultural idiosyncrasies, emanating distinctive historical allure, spotlighting individual national traits, and revealing diverse valuable orientations and aesthetic standards. This thesis delves into the concepts and connotations of Chinese, Vietnamese, and English surnames. On one hand, it scrutinizes and dissects differences in their formation times, historical origins, developmental trajectories, cultural characteristics, national amalgamation, and cultural connotations. On the other hand, it aims to identify primary factors arising from social reforms, religious beliefs, national psychologies, valuable conceptions, and political and economic elements. The study explores the semantic significance of surnames, uncovering variations in Chinese, Vietnamese, and English histories and cultures while nurturing cross-cultural awareness. The examination of historical and cultural differences in Chinese, Vietnamese, and English surnames proves valuable in acknowledging both shared traits and unique distinctions in cultural customs, facilitating a more profound understanding of societal development. The analysis of these differences in cross-cultural communication is essential, serving as a pivotal means for expanding cultural awareness in Chinese, Vietnamese, and English contexts. Moreover, it plays a pragmatic role in enhancing historical knowledge, broadening traditional culture, fostering mutual understanding, and improving cultural communication.

Analysis of Short Video Cultural Communication Under the Threshold of New Media—Taking TikTok Short Video as an Example

Analysis of Short Video Cultural Communication Under the Threshold of New Media—Taking TikTok Short Video as an Example

Формы PR-биографии в контексте жанровой системы

The aim of the research is to identify the main genre forms of the PR biography, their specificity in application, the features of interaction in communication processes and their effective utilization in PR activities. The paper examines the features of using fundamental forms of the PR biography such as summary biographies, story biographies, and narrative biographies, studying their properties in both theoretical and practical aspects. The scientific novelty lies in contributing to science through a comprehensive analysis of PR biographies as a tool for shaping public opinion and reputation management. This enriches the theoretical database of genres with new aspects of their structural-stylistic diversity and functionality. For the first time in the realm of Russian communicative culture, there has been an in-depth study of the relationships between various forms of PR biographies and their effectiveness in goal setting and achieving communicative tasks. Furthermore, the scientific novelty lies in the application of a comprehensive approach combining analytical, comparative, and empirical methods to assess the practical use of PR biographies, revealing new trends and techniques in creating this genre of texts not previously explored in scientific literature. This research emphasizes the importance of the PR biography genre in the context of communication strategies and public relations. The research findings show that PR biographies can take various forms and combine genre models, enhancing text perception efficiency through the use of established forms from the practice of public relations. In addition, mechanisms from other discourses, such as interviews, confessions, newspaper articles, and chronicles, are actively involved in PR biographies, highlighting the need for systematic text updating and maintenance to keep them current.

Research on the propagation path innovation of rural culture in northern Anhui in short video

The construction of rural culture is an important part of the rural revitalization strategy. The rapid development of short video technology also makes the construction of social spirit and culture gradually penetrate into rural areas. Combined with the unique rural cultural characteristics of northern Anhui, this paper explores the innovative path of short video to promote the spread of traditional rural culture in northern Anhui. Based on the background of rural revitalization, this project plans to conduct data research and analysis from the Douyin platform, analyze the communication effect of rural culture in northern Anhui in short videos from an innovative perspective, and visualize text data by means of data analysis and modeling, and build an evaluation mechanism "addiction model" based on empirical cases such as account page views, forwarded comments and audience feedback. Based on the unified evaluation standard, the communication effect of rural culture in northern Anhui through short video is analyzed, and based on this topic, the innovative research on the actual communication path of rural culture in northern Anhui in short video is carried out. Based on the model analysis of the actual situation and problems of rural culture communication in northern Anhui, high-quality content communication strategies and skills, the role and effect of short video in the actual promotion of rural culture communication in northern Anhui were examined from the perspective of cultural communication, and corresponding practical, strategic, innovative and feasible measures were proposed from the perspective of rural culture classification.

Internationally Educated Nursing Staff Caring for Older Adults: A Scoping Study.

Internationally Educated Nursing staff (IENs) are born and obtained their initial educational preparation in their home country before relocating to work in high-income countries (e.g., United States). Older adults are recipients of IENs' care. The study purpose was to synthesize relevant findings on IENs' experiences caring for older adults in various settings. Arksey and O'Malley's framework approach to Scoping studies was employed. The PubMed, CINAHL, PsycINFO, Web of Science, and Google Scholar databases were searched. A labor and employment relations researcher and a health science librarian were consulted. Three main themes (transitional challenges; IENs' experiences working with older adults; factors affecting IEN service delivery) and seven subthemes emerged. Cultural beliefs and communication barriers posed particular challenges to IENs as they worked with Western peers, older adults, and families. Facilitating factors revealed can inform administrative leaders of practice initiatives. Research gaps and limitations identified can guide future study approaches.

Acculturation of Local Culture and Islamic Teachings in Bayan, North Lombok Regency A Review of Symbolic Interaction in Cultural Communication

Acculturation of Local Culture and Islamic Teachings in Bayan, North Lombok Regency A Review of Symbolic Interaction in Cultural Communication

Research on the Current Situation and Countermeasures of the External Communication of Chinese Traditional Culture in the New Era

Research on the Current Situation and Countermeasures of the External Communication of Chinese Traditional Culture in the New Era

Research on the path to enhance the cultural communication literacy of Thai international Chinese language teachers

With the rapid development of global integration, new requirements have been put forward for the content of communication and cooperation among countries. Since the 1990s, China's comprehensive strength has continued to develop rapidly and has become an indispensable and important country in the global development process. With China's increasing international status and close cooperation with countries around the world in multiple fields, each country has a strong demand for learning Chinese, which has prompted China's Chinese language and culture to enter a new stage of high-quality development. Language is a bridge of communication that can promote the integration and development of international culture, industry, and other aspects. International Chinese language teachers play a particularly important role in the dissemination of Chinese language and literature. Therefore, it is necessary to develop a standardized framework and model for cultivating the ability elements of international Chinese language teachers based on guidance and goals, in order to promote sustainable development. This study uses literature review, interview methods, and mathematical statistics to investigate some international Chinese language teachers who have traveled from China to Thailand. The PDCA cycle theory is used to establish a development path centered on "current situation analysis, innovation path, path evaluation, and continuous improvement", exploring the difficulties and difficulties in improving the cultural communication literacy ability of Thai international Chinese language teachers, Targeted optimization and development paths should be proposed: (1) Reasonable goals and development ideas for cultivating the ability elements of international Chinese language teachers should be formulated based on the actual situation of Thai Chinese language learning, exploring deep internal motivation and logical relationships, and improving the framework for cultivating ability elements based on the elements of communication. (2) In the specific implementation process, specific indicators for cultivating ability elements should be clearly defined to strengthen standardization. Targeted training should be conducted based on relevant indicators. (3) Targeted ability element training standards should be developed for Chinese language teachers based on the actual environment, needs, and theoretical foundation of international communication in Thai Chinese language learning. Fourthly, explore diversified cultural communication methods and development path choices, improve the comprehensive ability of Thai international Chinese language around the elements of global communication, and continuously optimize the curriculum system and teaching content. (4) We should improve the evaluation and feedback system, establish clear management systems and development plans for each stage, and promote excellent culture and concepts in a healthy manner. In the specific implementation process, being good at identifying and proposing problems, and combining practical experience to fully solve problems, can help promote deep development.

ПСИХОЛОГИЧЕСКИЕ НАПРАВЛЕНИЯ РАЗВИТИЯ ОСОБЕННОСТЕЙ ПРОФЕССИОНАЛЬНОГО ОБЩЕНИЯ В ПРОЦЕССЕ СОВМЕСТНОЙ ДЕЯТЕЛЬНОСТИ

The article considers the question of the psychological directions of the development of the features of professional communication of an individual in the process of joint activity. To enter into relationships with other people, to need them – this is the socialization of a person in society. Therefore, first of all, the perception of the other in joint activities as factors of socialization develop in the process of communication. These are: character traits, temperament, life position, tastes, interests, value orientations. Professional communication, the study of the characteristics of emotional states (sociability, empathy, the ability to control one's emotions, communicative barriers, conflict, aggressiveness, etc.) for the systematization of joint activities in interpersonal communication is of great importance in professional activity, life in general. The development of a culture of professional communication in the personal development of a young specialist is carried out through psychological areas of joint activity (educational, diagnostic and correctional, career guidance, professional counseling, social adaptation, professional deformation).

Exploring Pragmatics: Uncovering the Layers of Language and Meaning

The dynamic interaction of pragmatics, semantics, and culture in language understanding and communication is examined in this narrative review. The review emphasizes how pragmatics and semantics provide complementary viewpoints on language meaning, drawing on current findings in linguistics and communication studies. Semantics concentrates on the exact meanings of words, but pragmatics takes speaker intent and context into account. Comprehending both improves meaning interpretation and communication. The research also highlights how culture influences, how language is used and understood, especially when it comes to nonverbal cues like humor and manners. Language is used to communicate and understand emotions, and this is influenced by cultural quirks. The results highlight how crucial it is to take cultural background, emotional expression, and context into account when developing language instruction and communication approaches. The study ends with recommendations for future research, such as cross-cultural comparison studies, language change monitoring longitudinal studies, and examinations of how language usage is affected by digital platforms. This review advances pragmatics knowledge, which leads to more successful communication techniques in a variety of settings.

Social Media Analytics of User Evaluation for Innovative Digital Cultural and Creative Products: Experiences Regarding Dunhuang Cultural Heritage

Social media platforms play an increasingly important role in cultural communication as society develops, attracting promotions and discussions about digital cultural and creative products (CACPs). This research investigates the cultural collaboration between Tencent and Dunhuang Research Academy (Dunhuang Academy) and analyzes user evaluation of integrating cultural heritage education into CACPs. We obtained data through Weibo and compared user evaluations and semantic social network analysis of digital CACPs, including interactive products, games, and music. Results indicated that users were more interested in landscapes, dubbing, and user-generated content (UGC) for interactive products, character versions, posters and skills for games, and singers and songs for concerts. Semantic social network analysis was also used to explore the Dunhuang CACP Circle. Scant studies evaluate the usefulness of integrating cultural heritage into different digital CACPs, especially in Asia. Our suggestions help promoters understand user needs for digital CACPs and better user experience and value.

THE IMPORTANCE OF HUMAN RESOURCES IN A MULTICULTURAL ORGANIZATIONAL CONTEXT: ANALYSIS, CHALLENGES AND PERSPECTIVES

The contemporary business world is characterized by rapid changes, globalization, and digital transformation, demanding adaptability and an innovative approach to resource management from organizations. Among these, human resources stand out as a key asset that determines an organization’s ability to develop, compete, and achieve sustainable success. This academic paper profoundly analyzes the significance of human resources in the modern organizational context, emphasizing their strategic importance and impact on achieving organizational goals. The paper reveals the concept of human resources, encompassing not only recruitment and staff administration but also their development, motivation, performance evaluation, and well-being. It extends beyond traditional personnel management to include aspects of organizational culture, leadership, and change management. Significant attention is given to the role of multicultural human resources in a globalized world, their impact on innovation, creativity, and enhancing an organization’s global competitiveness.Analyzing various approaches and definitions, the author emphasizes the necessity of integrating strategic human resource planning with cultural awareness and effective communication strategies to achieve the company’s strategic goals. The influence of digital technologies on human resource management is discussed, including the challenges of remote work and the need to ensure productivity and engagement in the digital era.The work underscores the importance of a deep understanding of cultural differences, the ability to create an inclusive work environment, develop intercultural interaction skills, and adaptability. This approach enables companies to better understand and meet the requirements of a diverse clientele, fosters innovation, and opens new opportunities for growth. The conclusions of the study highlight that successful human resource management in today’s dynamic and complex business environment requires a comprehensive approach that considers both traditional aspects and contemporary challenges. A profound understanding and effective management of human resources are crucial for ensuring competitiveness, innovative development, and sustainable success of organizations.

Does Cultural Communication Strategy in Metaverse affect International Students’ Mental Health? Moderating effects of Cyberchondria and Healthcare Disparity

The present study examined the mental health of international students through cultural communication strategy in the metaverse with the moderating effects of cyberchondria and healthcare disparity. The relevance of this research study can be made evident with the ongoing trends of today’s world. In the present time, the concept of virtual reality in the metaverse has become one of the most important and debatable topics all around the globe. The concept of metaverse has led to the evolution of the Internet as a whole which can create direct impacts on the real world too. The target country of the current research is China. In order to gather information for the study, the researchers employed a questionnaire technique. A total of 335 surveys were sent out to Chinese medical students; 320 were deemed relevant for the study. In order to measure the variables using measurement scales, questionnaires are created using various items from the variables. The results obtained after analyzing the questionnaires indicated a significant relationship between cultural communication in the metaverse and the mental health of internal Chinese students from medical universities. The moderating impact of healthcare disparity was found to be significant and the cyberchondria entails an insignificant impact on the cultural communication in the metaverse and the mental health of students. The present study is found to be beneficial in promoting cultural communication between international students and local students for promoting the better exchange of cultural values. The 3D virtual environment used for conducting the present study has also helped in improving communication as well as interactions. However, from the present research study, it was concluded that cultural communication is essential for promoting the mental health of international students as this could be beneficial in obtaining skillful professionals for various businesses. The current study added novelty by focusing on cultural communication in the metaverse but it has prevented the study to focus on many essential aspects which are experienced by international students in the real world.

Роль правового регулювання інформаційної безпеки неповнолітніх у мережі Інтернет

Legal regulation is an effective, normative and organizational impact on public relations through a system of legal acts (legal norms, legal relations, individual prescriptions, etc.) with the aim of their ordering, protection, and development in accordance with the relevant social needs. Attempts to regulate the information security of minors on the Internet in recent years have not received comprehensive legal regulation. Despite the fact that these norms should be a dialectical unity, at present they are only a mechanical set, a mediation of heterogeneous social relations. A large amount of unsystematic legal material gives rise to contradictions and gaps in the normative regulation of crime prevention and entails certain difficulties in the use of normative acts in practice. In Ukraine, primary general education is aimed at forming a personality and developing individual abilities of students, positive motivation and skills in learning activities (mastering reading, writing, arithmetic, basic skills of learning activities, elements of theoretical thinking, simple skills of self-control, culture of behavior and speech, basics of personal hygiene and healthy lifestyle). Basic general education is aimed at forming moral convictions, aesthetic taste and healthy lifestyle, high culture of interpersonal and interethnic communication, mastering the basics of science, the state language, skills of mental and physical labor, development of inclinations, interests, and the ability to social self-determination. The analysis of the content of joint education indicates the need for additional legal regulation of the special competence of educational organizations aimed at forming media literacy in students in order to ensure the unity of ethical, civil and patriotic, cultural and aesthetic development of minors and the child's safety in the information environment.

Systematic analysis of the functional features of the information and analytical system of the professional development of the communicative culture of documents

The need for systematic analysis of information and analytical systems in the fields of knowledge education/pedagogical sciences, socio-behavioral sciences and culture and art has been updated. The conceptual-categorical apparatus of the system analysis of the functionality of the information-analytical system of the professional development of the communicative culture of document editors is singled out. The concept of "informational and analytical system" has been clarified, the definition of "informational and analytical system of higher education institutions" has been specified. The goal of formation and target tasks of the information and analytical system of higher education institutions, its structure and factors of regulation are disclosed, the structural components of the system are established. The methodical apparatus of the system approach in information-analytical activity and the subject area of research of the system analysis of the information-analytical system of the professional development of document editors have been clarified. The classification features of system-forming characteristics, which are the subject of system analysis, are singled out. A systematic approach was applied to determine the functional structure of the system. Management functions have been updated, classification features of management functionality have been highlighted. In the course of the system analysis, the functional features of the information- analytical system of professional training and development of the communicative culture of document editors were classified, namely the functions: law-enforcing legal protection of social guarantees of the national and global dimension; political- administrative by types and types of policies of different levels of management; socio-economic connection to ensure the effectiveness of the policy of sustainable development; cultural and artistic academic culture; supervisory sphere of technical regulation; serving from the service of legal and social protection of participants in educational and research processes.

Research on the Impact of Digital Media on the Communication of Cultural Heritage and Development Strategies -- Taking “Escape from the British Museum” as an Example

The network micro-skit “Escape from the British Museum” narrates the story of a Tangzhi fine tire jade pot from China’s Tang dynasty, personified as it escapes from the British Museum. With the help of journalists, it embarks on a journey to return to its homeland, symbolically bringing back books for cultural relics that cannot be physically returned. This film creatively reconstructs media memory through vivid storytelling and digital communication, enhancing the accuracy and timeliness of conveying the significance of cultural relics. It innovatively reshapes how cultural heritage is communicated to modern audiences. The article explores the impact and opportunities presented by digital communication in the dissemination of Chinese cultural relics. It highlights how digital platforms can revitalize interest and engagement with cultural heritage by making it more accessible and relatable. Furthermore, the paper suggests new strategies for the future application of digitalization in cultural heritage communication, emphasizing the potential for increased interaction and understanding across diverse audiences. By analyzing “Escape from the British Museum,” the article provides a compelling example of how digital media can be harnessed to promote the communication and preservation of cultural relics. This approach not only fosters a deeper appreciation for cultural heritage but also paves the way for innovative practices in the development and dissemination of cultural relics in a globalized world.