Concept Of Culture Research Articles

Extensive culture: expressions of endlessness in the metaverse and the limits of data accumulation

ABSTRACT Developing the central concept of extensive culture this article seeks to situate notions of the metaverse within wider and longer term cultural shifts. It places such notions within established moves toward a seeming limitlessness or endlessness in culture. It takes inspiration from Georg Simmel's (1917) piece on ‘The Crisis of Culture’, in which Simmel claimed that modernity was simultaneously becoming both more extensive and more intensive. Through its focus on extensive culture the article explores how we might approach expressions of seeming endlessness. The article deals centrally with the metaverse as an instance of such an expression. It argues that these expressions are an integral part of how culture is imagined and how transformations are envisioned, especially with regard to the expansions of data structures. The article shows how the development of a heightened extensive culture takes shape and form within the visions of seeming endlessness and apparent formlessness that accompany and define these expressions. As these expressions of extensive culture find form in concepts like the metaverse these visions of endlessness reshape the limits and frontiers of data structures. The article concludes by reflecting on how particular expressions of extensive culture can illustrate the intricate and interreliant relations between extensive modes of culture and data accumulation.

Космополис эпохи премодерна на границе западной и восточной культур: многоязычие и пределы переводимости (на материалах Каффы XIII–XV веков)

Objective: To investigate the problem of the terminological precision of the most relevant qualities possessed by cosmopolis in the pre-modern world where the representatives of Western and Eastern faith acted equals in various written and spoken languages. Research materials: The “Codex Cumanicus” composed in Caffa at the turn of the 13th–14th centuries; the lexis of medieval urbanism in three languages (Latin, Persian, and Comanian) selected from it; “Libellus de notitia orbis” of Iohannes de Galonifontibus with a description of multilingual Caffa from the early 15th century. Results and novelty of the research: From the “Codex Cumanicus” was first isolated the lexis of medieval urbanism, dispersed throughout four semantic fields: representation of cosmopolis in the physicality, legally, the sociocultural data, and the ethical community. The representation of cosmopolis in the physicality found untranslatability to eastern languages such Latin terms as “murus”, and “vacuum”, calling attention to essential attributes of urban physis – stone walls, and public places. The representation of cosmopolis in the legally data proved the failure to communicate such thing as a “libertas”, the key characte­ristic of a free city; the Latin term “civitas”, a community of citizens, was adapted in Coman language only through Sogdian analogy of “känd”. The concept “lex”, law, was perceived only through the Jewish approach of “ˈtorə”. The representation of cosmopolis in the sociocultural data did reflect the richness of terms which represented the merchants, traders, bankers, artisans, warriors, and those in the service, education, and entertainment industries; most of them entered the language as a borrowings from Persian and Arabic. The representation of cosmopolis as ethical community explained the rethinking any archaic thought forms of the earlier polytheistic mind moving toward the monotheistic idea; the central concept of Western culture “Deus”, God, was reinterpreted in the most distant Eas­tern cultures as “Tengri” like the designation used earlier for the supreme sky deity of all Asian nomads; the universal theories for both West and East about the four elements and four bodily fluids reflected the relation between the world and man, as macrocosm and microcosm, really integrated citizens of different faiths and languages into the ethical community. This research uses the cognitive science and mental mapping methods. The first allows one to inquire on the terms, ideas, linguistic units, verbal codes in which was treated the cosmopolis in the pre-modern world. The second makes it possible to visualize a distribution of lexical triads according to the degree of positivity / negativity, nearness / distance in transmitting meanings from Latin in Eastern.

„Rozumný“ prístup k jazykovej kultúre

The content of the paper is based on reactions that are stimulated by Alexandr Stich’s ideas in his study on the concept of language culture and its content. In his statements there is a hidden conviction about the need for a “reasonable” approach to language culture. Although the attribute reasonable in this context is questionable, the paper discusses the possibility of determining such an approach. The author’s conception is based on the conviction that the natural meaning of our behaviour and actions consists in cultivating a way of life that corresponds to our humanizing determination in the evolutionary process. From this follows the thesis that a reasonable way of human life is governed by the authority of its natural basis. This also applies to the way of cultivating the language. Language users show this by tending to linguistic behaviour that corresponds to the nature of their native language. If the democratization of a literary language has reached such a degree that its users accept it as a mother tongue, it is reasonable to cultivate it in accordance with its natural basis. The task of linguistic theory is to analyze this basis and draw “reasonable” conclusions for the approach to literary language cultivation. The attribute “reasonable” means that this approach is generally accepted in a community that is guided by the principle of rationality alone.

When Multispecies Ethnography Encounters a Shelter-Based Clinic: Uncovering Ecological Factors for Cultural Psychiatry.

Through a longstanding collaboration, psychiatrists and anthropologists have assessed the impact of sociocultural context on mental health and elaborated the concept of culture in psychiatry. However, recent developments in ecological anthropology may have untapped potential for cultural psychiatry. This paper aims to uncover how "ecologies" inform patients' and clinicians' experiences, as well as their intersubjective relationships. Drawing on my ethnography with Jerome, a carriage driver who became my patient in a shelter-based psychiatric clinic, and on anthropological work about how psychic life is shaped ecologically, I describe how more-than-human relationality and the affordances of various places-a clinic and a stable-influenced both Jerome's well-being and my perceptions as a clinician. I also explore how these ecologies shaped our different roles, including my dual roles as psychiatrist and ethnographer. In the discussion, I define ecological factors, describe their implications for clinical practice, and suggest how they could be integrated into DSM's cultural formulation.

Girmitiya nationalism: Lived cultures and diasporic bonding in a plural society

AbstractNationalism studies tend to focus on a relatively closed and abstract nation. This paper addresses these features by analysing the case of Girmitiya nationalism, a nationalism in the Indian diaspora that broadens the exclusive focus on the nation. It introduces the concept of lived culture that makes the nationalism of an ethnic diaspora community concrete and specifies the interaction between global forces and local life. Using data obtained as a member of the studied ethnic community and deploying additional concepts such as ethnogenesis, Creole hegemonic nationalism, ethnification, diaspora bonding and Girmitiya ideology, the paper demonstrates the usefulness of the concept of lived culture. The concept of lived culture thus discloses the specificities of Girmitiya nationalism, while countervailing the tendency to restrict the focus on the nation and offering a route to broaden the focus.

Chinese Traditional Wisdom and Global Trade: Harmonious Coexistence

Chinese traditional wisdom is rich and profound, emphasizing harmonious coexistence between humans and nature, as well as among individuals within society. This philosophy has significant implications for globalization and international trade. As the global trade system becomes increasingly complex, achieving sustainable development, protecting the natural environment, and balancing various interests have become core issues of international concern. Integrating Chinese traditional wisdom with future trade development trends can help address current trade challenges and provide guidance for building a fairer, more inclusive, and sustainable global trade system. This paper systematically explores the application and impact of Chinese traditional cultural concepts, such as “Unity of Heaven and Humanity” “Harmony is Precious” “The Doctrine of the Mean” and “Patriotism” in modern global trade. The aim is to provide a valuable reference for constructing a more sustainable and inclusive global trade system.

They Will Surveil You to Death: Gangstalking as a Cultural Concept of Distress.

Understanding local worldviews is a challenge during clinical encounters, especially when they involve cultural references without acceptance from the medical community. Gangstalking is a Western cultural notion which refers to systematic harassment, surveillance, and torture from unseen or covert assailants or networks. It is not a 'real phenomenon' compared with genuine stalking, but experients report worse depression, post-traumatic symptoms, suicidal ideation, and longer lasting encounters. They report physical pain and impossible feats of espionage technologically orchestrated by unknown malevolent actors. Using conversational data from targeted individual podcasts, I explore gangstalking as a cultural concept of distress (CCD) by highlighting associated explanations, idioms, and symptoms. Clinically, gangstalking is likely diagnosed as paranoid schizophrenia. However, its association with frightening events parallels Susto and Nervios. Physical symptoms parallel Open Mole and Brain Fag Syndrome. Like many CCDs, gangstalking is a multi-dimensional phenomenon not neatly mapped onto psychiatric categories. Misinterpreting gangstalking cases as unique or isolated is a likely outcome even when they fit within a well-known Western subculture and techno-science belief system. Moving past prior, outdated notions of folk illnesses and culture-bound syndromes, gangstalking as a CCD helps end the assumption that only the other has exotic or non-psychiatric categories of distress.

Application and Development of Hydrogel in Soilless Culture

AbstractSoilless culture refers to the method of cultivating plants without soil as a growing medium, and the use of hydrogel in soilless culture overcomes many technical difficulties, but there are many applications that just stay at the experimental level, with fewer applications in fields. Although many new functionalized hydrogels may help to overcome the shortcomings of traditional media and give them more functionality, little research on hydrogels over the past decades has been reflected in soilless culture techniques. This paper details the concept and development of soilless culture, as well as several applications of hydrogels in soilless culture, including the use of hydrogels as soilless culture substrates and the application of hydrogel membranes. The important roles of different types of hydrogels in soilless culture, such as antimicrobial properties, salt tolerance and high water absorption, are highlighted, and these excellent properties largely overcome a series of drawbacks of traditional cultivation methods. The application of hydrogels in pest control is also discussed. Hydrogel applications to soilless culture have better prospects for the creation of more promising multifunctional composite hydrogel membranes and hydrogel substrates capable of supporting plants throughout their growth cycle.

"I proto, že jsem nekopal roli srdce svého"

This article carries on from the analysis of the "religious culture" of Würtemberg Lutheran pietism offered by Ulrike Gleixner, and is based on the theoretical concepts of culture used in Anthropological History and New Cultural History. Gleixner´s study shows the central importance in religious culture that "rebirth in the Holy Spirit" had for the thematisation of the self among 18th-century pietists. The question is whether we might find similar cultural categories serving as instruments of thematisation of the self in the "religious culture" of 18th-century Czech non-Catholics, who were partially influenced by Lutheran pietism. The article is focused on the analysis of a number of selected sources (especially the letters of the Czech serf Matěj Němeček of 1732, in which he gives reasons for his departure into Protestant exile), and it considers how the categories of "rebirth", the "heart" and "conscience" are treated. While Němeček does not speak directly of "rebirth", in the way that he describes himself we can find equivalents to rebirth that in a certain sense show a sectarian character (he regards a secular promise as sinful, the religious transformation of the self needs to be affirmed by emigration to a non-Catholic country, and this is understood as a work of salvation).

A Theological and Scriptural Basis for Laylayan Theology

This paper aims to deepen the understanding of laylayan theology by examining its foundations in sacred scriptures and teachings of the Catholic Church. Among the myriad approaches in Asian theologizing, laylayan theology appropriates a Filipino cultural concept to articulate the lived religion of those on the peripheries. Through reflection on the scriptures, church teachings, and theological concepts concerning the marginalized, laylayan theology seeks to foster a dialogical imagination among the community of missionary disciples. It emphasizes the importance of attentively listening to and amplifying marginalized voices. In the spirit of synodality, all Christians, by their vocation, competence, and experiences, are on “mission on this earth” and called to bear witness to the Kingdom of God.

Exploring the Semantic Significance ‘Camel’ and Cultural Representation in the Kazakh Ethnic Worldview as Reflected in the National Corpus

The article examines the study of the concept of “cultural worldview” in linguistics, including methods for studying the linguistic expression of the ethnic perspective. It argues that the formation of information about this concept, organized in the mind of a nation before it is expressed through language, is composed of various worldviews. Human knowledge is intrinsically linked to the environment, nation, state, surrounding nature, religion, national values, and cultural traditions. It is impossible to conceive of this knowledge independently from its context or create a discrete worldview. Therefore, the article explains, using examples, that in the environment where the collective image common to an ethnos is formed, the ethnic image is also formed. The linguistic representation of the Kazakh ethnic worldview is explained step-by-step. The study finds that the presence of ethno-marked units in the language system is a key feature in the formation of ethno-cultural knowledge. Additionally, the effectiveness of using socio-philosophical, cultural, symbolic, and semantic research methods to determine the verbalization of the ethnic worldview is demonstrated. Ethnomarking of material cultural names, precedent names, mythological names and concepts, and zoomorphic and phytonymic names are among the elements that constitute the Kazakh ethnic worldview.

THEORETICAL PRINCIPLES OF THE FORMATION OF SPIRITUAL CULTURE IN FUTURE TEACHERS OF ARTISTS

The problem of spirituality, spiritual culture and their role in the formation of the creative personality of student youth is quite relevant. The process of forming spirituality is an important aspect of the modern humane educational paradigm. According to the scientific community, it is spirituality that expresses the degree of "humanization" of the pedagogical process. Questions of spirituality have interested humanity at all times and have been studied by many sciences: philosophy, pedagogy, psychology, sociology, ethics, aesthetics, etc. In the New Ukrainian School Program in the Progress to Values, it is stated that now it is important to intensify efforts to raise the spiritual level of Ukrainian youth, to form a stable system of deep moral and spiritual values in them. The purpose of the article is to describe the concept of spiritual culture and the formation of artistic ideas in future teachers during the study of Ukrainian folk art. Analysis, synthesis and modeling methods were used to study the state of research. The results of our research was carried out with the help of empirical methods: pedagogical observation, questionnaires, interviews, testing, the method of experimental evaluations. Mathematical statistics methods were used to process the research results. In the research, we used a complex of general scientific and pedagogical methods. To ensure an objective and comprehensive study of the researched phenomenon, an analysis of scientific, scientific-methodical, and art sources was carried out; the state of development of the problem and prospects for further research were determined; generalization of pedagogical experience in teaching art in a higher education institution. The formation of a spiritual personality takes place in the interconnected process of education and training. An important role in the formation of the spiritual sphere of the individual belongs to education. Its tasks are classified according to the following directions: formation of a scientific outlook; education of a conscious attitude to learning, development of cognitive activity and culture of mental work; education of political consciousness and development of civic activity; education of a creative attitude to work, preparation for a conscious choice of profession; education of morality and culture of behavior; formation of legal awareness and education of civil responsibility; education of aesthetic culture and development of artistic abilities, etc.

BINARY OPPOSITION «RICH-POOR» IN KAZAKH AND ENGLISH LINGUACULTURES

In this study, binary oppositions are referred to be mechanisms for producing cultural notions that are indicated by lexical antonyms and represent both the Kazakh and English population's worldview and the language's conception of the universe. On the basis of an analysis of the materials and important cultural concepts from both countries, a sampling of binary oppositions was created. The findings of the comparative study allowed for the definition of key components of Kazakh and English ethnic cultures,which serve as basic components in the self-identification of both countries and aid in the reconstruction of their worldview. The purpose of this work is to identify the features of the national expression of the concepts of wealth and poverty in the Kazakh and English languages. To achieve the goal, the following tasks were set: 1.study of the concept of "proverbs" in the system of Linguistics, their role in creating a linguistic picture of the world. 2.selection, analysis and comparison of Kazakh and English proverbs and sayings. 3.identification of general and various features of the concepts of wealth and poverty in national characteristics, identification of the main features in the values and ideals of the Kazakh and English peoples in relationto these concepts.Research methods depend on the goals and objectives of the work. The work required the use of methods of sampling, comparison and descriptive analysis. The theoretical significance of the work is to identify the features of the national expression of the concepts of wealth and poverty in the Kazakh and English languages within the framework of the theory of cognitive linguistics. The practical significance of the work is that the results of the study can be used in teaching English in courses such as lexicology, phraseology, comparative typology, cognitive linguistics.

Some style tendencies of Hellenism which formed the basis for the pictorial canon of Eastern church rite

The article systematically presents and substantiates the stylistic concept of some unique artistic tendencies of Hellenism, which share a common sacred nature with the pictorial canon of eastern churches. It also proposes updated retrospective artistic principles to reassess the role of these tendencies. This finding allows us to reveal additional roots of the pictorial canon and review the cause-and-effect relationship between the narrative-symbolic-decorative attributes of ancient funeral rituals and the spiritual-philosophical foundations of early Christian art. It suggests filling the gaps in art history and cultural studies within the framework of relevant themes by introducing modeled and unified conceptual-categorical constructions into scientific circulation. The purpose of the research. The main purpose of the article is to rethink and systematize some artistic and stylistic tendencies of the Hellenistic’s era in late antiquity, from which all Eastern church pictorial traditions drew their conceptual and stylistic foundations during their formation period. The methodology. A combination of specialized methods was applied: historical-comparative method for identifying key artistic tendencies; cultural-deductive method for formulating artistic categories; abstraction method for delineating key stylistic features of sacred attributes, as well as for identifying differences and similarities; expert artistic assessment method for theoretical characterization, substantiation, and expansion of conceptual-categorical components; stylistic correlation method for unifying newly discovered stylistic connections of Hellenistic artistic products and the Christian tradition. The combination of the listed methods allows us to reveal the concept of the stylistic basis for the pictorial tradition in the church paraphernalia of the Eastern rite and to systematize the existing authoritative evidence base regarding to origins of the pictorial canon of the Egyptian and Greco-Roman periods. Conclusions. Our analysis shows that in the broad context of the formation of the pictorial canon, peculiar to the churches of the Eastern rite, some artistic trends of the first centuries of the new era turned out to be an unchanging and stable conceptual basis for the pictorial canon in a complex artistic and philosophical coordinate system. Thus, the artistic canon of the Eastern churches, formed between the VI and IX centuries, is nothing more than a borrowed status-functional category for the multi-level gradation of Christian value aspects with specific techniques and means of Hellenistic fine art of the times of ancient Egyptian and Greco-Roman syncretism. Their intermedial nature and appellative character in relation to the Theogony of the ancient world limit the traditional interpretation of the Christian symbolism of the vast majority of canonical images in the artistic plane. The scientific novelty. For the first time our research analyzed the cause-and-effect relationship between canonical Christian stylistic attributes and Greco-Roman and Egyptian features as the ideological basis of the latter for the formative role of the former. It reassessed and re-evaluated some Hellenistic artistic tendencies in terms of their significance and complexity. A number of expanded cultural and art historical concepts and categories of the ancient world are proposed and substantiated.

Rethinking the low profile: The evolving stance of China’s strategic culture

In recent decades, the concept of strategic culture has emerged as the core focus of cultural approach theories to explain a state’s strategic behavior, given that existing theories have failed to convey deviations from the universal principles of rational state behavior. Relying on the conceptual framework of strategic culture, complemented by Barry Buzan’s “revisionist” approach, this article strives to fill the existing gap in the literature by presenting motives and evidence of revisionism in China’s culture-based conduct. By investigating China’s revisionist behavior vis-à-vis its strategic culture, we conclude that both are correlated. China’s territorial claims, its rapid military modernization, the launch of the Belt and Road Initiative, and its ambiguous alignment with Russia, emphasize the evolution of China’s strategic culture from a defensive to a more resolute stance.

Цифровизация как инструмент совершенствования модели математической культуры

The article examines the role of digital technologies as a means of developing mathematical culture among students within the framework of modern education, analyzed through the epistemological ideas of the philo-sophical concept of cognitive culture. The author focuses on the phenomenon of digitalization in education, viewing it as a tool demanded by the era of the information society and the technological revolution for the im-provement of the educational system. The article explores current trends in the digitalization of education, rele-vant educational platforms, and instructional-methodological complexes, while also describing the advantages and disadvantages of blended learning that incorporates online formats. It is emphasized that digitalization can lead to a decline in students’ creative and cognitive abilities. However, the proper use of digitalization in educa-tion has the potential to mitigate the negative aspects of this process and modernize the entire domestic educa-tional system in a constructive way, positively impacting students’ mathematical culture. According to the au-thor, digitalization represents a powerful tool for enhancing the model of mathematical culture, enriching the educational process, and increasing students’ interest in studying mathematics.

Contextual disparities of “happiness” in Korean and Chinese: A quantitative analysis of “행복” and “幸福”

This study investigates the contextual disparities in the meanings of the Korean Hanja word “행복 [hɛŋbok]” and the Chinese Hanzi word “幸福 [ɕiŋ51 fu35],” both conceptualized similarly to “happiness” in English. Utilizing computational linguistics methodologies, we analyzed 192,249 instances of “행복” from the Modu Corpus and 324,585 instances of “幸福” from the CCL Corpus, employing collocation, bi-gram, and tri-gram techniques. Our analysis reveals that these words embody distinct cultural, social, and political dimensions in their respective contexts. Korean usage of “행복” shows a strong association with community well-being, social infrastructure, and educational development. Frequently co-occurring terms include “가족” (family), “교육” (education), and “사회” (society), reflecting deep-rooted Confucian values. Conversely, Chinese usage of “幸福” emphasizes national prosperity, collective harmony, and individual life quality. Common collocates include “国家” (country), “人民” (people), and “生活” (life), influenced by traditional philosophies and modern political ideologies. The research highlights significant differences in how happiness is conceptualized in relation to government policies. Korean contexts focus on specific quality-of-life improvements, evident in phrases like “행복 주택” (happiness housing) and “행복 도시” (happiness city). Chinese contexts stress the link between national development and individual well-being, as seen in expressions like “人民幸福” (people’s happiness) and “幸福生活” (happy life). These findings underscore the complex interplay between personal fulfillment and social responsibility in East Asian cultures. Our study demonstrates the effectiveness of computational linguistics in analyzing complex cultural concepts, while also revealing limitations in capturing individual subjective experiences. It contributes to contrastive lexicography between Korean and Chinese, offering insights for cross-cultural communication and policymaking in social well-being initiatives.

Analyzing the Relationship between Cultural Identity and Health Professional Perspectives

Having a systematicseize of cultural diversity is necessary for health professionals to present culturally competent treatment, enhance patient satisfaction and recover healthcare outcomes. To better recognize how cultural identity (CI) affects the attitudes, communication preferences and decision-making processes of health professionals, this research looks at how cultural competency is integrated into healthcare education and strategy.This study examines the influence of CI on the perspectives and practices of health professionals and its impact on patient care. People's behaviors and self-perceptions are greatly influenced by their concept of culture, which is defined by shared norms, language, and ethical principles. This research includes 281 health professionals from diverse contexts utilizing the Cultural Competence Assessment Questionnaire (CCAQ). Interpersonal relationships, professional development, communication skills, cultural sensitivity, competence and patient-centered care are all significantly correlated, according to the data. This finding suggests that for improved patient relationship and liberty of health, there should be specialized cultural competency training. Implications for practice: promote continued professional development about cultural sensitivity in health events, and conferences. This article also puts forward the use of CI as one method to guide and support the approach of health professionals and capture the attention of communications and cultural competencies to help develop patient results.

Exploring the implicit meanings of 'cultural diversity': a critical conceptual analysis of commonly used approaches in medical education.

Existing approaches to cultural diversity in medical education may be implicitly based on different conceptualisations of culture. Research has demonstrated that such interpretations matter to practices and people concerned. We therefore sought to identify the different conceptualisations espoused by these approaches and investigated their implications for education. We critically reviewed 52 articles from eight top medical education journals and subjected these to a conceptual analysis. Via open coding, we looked for references to approaches, their objectives, implicit notions of culture, and to implementation practices. We iteratively developed themes from the collected findings. We identified several approaches to cultural diversity teaching that used four different ways to conceptualise cultural diversity: culture as 'fixed patient characteristic', as 'multiple fixed characteristics', as 'dynamic outcome impacting social interactions', and as 'power dynamics'. We discussed the assumptions underlying these different notions, and reflected upon limitations and implications for educational practice. The notion of 'cultural diversity' challenges learners' communication skills, touches upon inherent inequalities and impacts how the field constructs knowledge. This study adds insights into how inherent inequalities in biomedical knowledge construction are rooted in methodological, ontological, and epistemological principles. Although these insights carry laborious implications for educational implementation, educators can learn from first initiatives, such as: standardly include information on patients' multiple identities and lived experiences in case descriptions, stimulate more reflection on teachers' and students' own values and hierarchical position, acknowledge Western epistemological hegemony, explicitly include literature from diverse sources, and monitor diversity-integrated topics in the curriculum.

Kinship Mental Field Verbal Representations in Modern Journalistic Discourse

The article analyzes the main representations of the kinship mental field based on the material of the contexts presented in the «Russian National Corpus», including the term «kinship» (as the name of the cultural and linguistic concept «kinship»), fixed expressions «kinship of souls», «spiritual kinship», etc., as well as the idiom «Ivan, who does not remember kinship». The discursive mastering methods of the mentioned verbal representations in journalistic texts are determined. It is noted that the main semantics’ actualizer of the term «kinship» as the main representation is its contextual compatibility with disseminators that do not contain figurative components. It is noteworthy that the aspect of the conceptual component of the term «kinship» implemented in connotation (affinity by common origin; similarity based on that affinity) and figurative meaning ('similarity, proximity in content, properties, signs') is mastered in the journalistic discourse. The results of the research allowed to conclude that the verbal representations of kinship mental field comprised in the tropes, including syncretic and stylistic figures (metaphors, epithets, comparisons, etc.), clearly demonstrate the presence of figurative and evaluative component. The analyzed material showed that expressions, the semantic center of which is the term «kinship», acquire a pronounced positive connotation in the process of discursive mastering.