This paper explores the salience of archetypes through modern day idealization of leaders as heroes. The body of research in evolutionary psychology and ethology provide support for archetypal theory and the influence of archetypes (Hart & Brady, 2005; Maloney, 1999). Our idealized self is reflected in archetypes and it is possible that we draw on archetypal themes to compensate for a reduction in meaning in our modern day work life. Archetypal priming can touch a person’s true self and result in increased meaning in life. According to Faber and Mayer (2009), drawing from Jung (1968), an archetype is an, “internal mental model of a typical, generic story character to which an observer might resonate emotionally” (p. 307). Most contemporary researchers maintain that archetypal models are transmitted through culture rather than biology, as Jung originally argued (Faber & Mayer, 2009). Archetypes as mental models can be likened to image schemas, foundational mind/brain structures that are developed during human pre-verbal experience (Merchant, 2009). Such schemas are recurring within cognitive processes and establish patterns of understanding and reasoning. Archetypes can provide an operative paradigm or schema in which an individual can experience the world, be compelled to action, and provide a model for behavior. Maloney (1999) cites the growing body of research from several fields that support the premise that the mind is innately structured. Early knowledge persistently and consequentially shapes both subjective experience and behavior. With mental models, an individual has a framework with which to operate, understand, and explore. Archetypes are expressed in a number of ways, especially through myths, cultural stories, and tribal lore (Jung, 1968). Archetypes are generic story characters, but often represent key roles in narratives, that possess familiar and consistent traits and converge around central life themes (Faber & Mayer, 2009; Jung, 1968). A study by Faber and Mayer (2009, p. 314) demonstrates that people can reliably indentify individual archetypes in rich media sources. In addition, Maloney (1999) found that an individual considering a hypothetical long-term relationship with an archetypal image, including anthropomorphic and non-anthropomorphic images, can evoke affective responses, as was theorized by Jung. Such studies support the premise that an “archetype itself is never directly expressed in a symbol or image, but rather, it guides mental use of images and symbols to conform to certain themes or motifs that are found everywhere” (Hart & Brady, 2005). Archetypal themes such as quests, attachments, and conflict are robustly relevant in adult cognition. There is a saliency to archetypal images that can elicit certain responses. The 1 Shadraconis: Leaders and Heroes: Modern Day Archetypes