Using Narrative Communication as a Tool for Cultural Products Planning: Conceptual, Theoretical and Model Building

Abstract

This study aims to provide a thinking model for design to understand all of the factors that affect cultural product planning. The development of cultural products is different from industrial products. Nevertheless, in the past product evolution process, how to select and interpret the traditional cultural characteristics with modern product originality, and further meld this into modern products to promote artistic conception at the spiritual level is a problem that is worthy of exploration. This study focuses on design communication using the Delphi technique to discuss communications in cultural product planning. It is suggested that design communication factors be taken into account when implementing activities concerning story. This study recommends three points for better cultural product development design communication. The designer should first review and explore what is the “awakening concept” of the cultural story. Second, “introspection” into the meaning should be explored. Third, design communication planning should be integrated in an attempt to reach “emotional resonance” for five senses experience and empathy.