Cultural Specificity Research Articles

«Children’s» Jokes as a Means and a Way to Maintain the Collective Identity of NativeLanguage Speakers within a Culture

The article is devoted to the description of the functional potential of one of the ways of socialization of native language speakers within a culture, namely «children’s» jokes in the German culture. These types of text are characterized
 by obvious cultural specifics, objectified not so much through the environment of functioning and the implementation of the corresponding functions by various means and methods, but through their main characters. The focus of the analysis
 is on Fritzchen, who, due to his obvious cultural specificity, is interpreted as a cultural hero (in Geert Hofstede’s terms). Therefore, the situations in which Fritzchen’s actions are narrated in official and unofficial communication and his reactions to the environment and his actions are analyzed as a way of communicating social norms to a collective subject, as a way of reproducing social standards in a culture which functions «on the contrary», as a means of maintaining cultural continuity and cultural identity in synchrony and diachrony. For this reason, the character qualities attributed to Fritzchen in the “children’s” jokes are interpreted as components of the collective identity of a collective subject, relating to the nuclear part of the collective identity of both individual and collective subjects who speak the German language and exist within the German culture.

British Political Rhetoric in the Perspective of Cultural Specificity

Existing research in the field of political communication and rhetoric often focuses on general principles and strategies of the speech, leaving aside cultural-specific considerations. This study is aimed at analyzing the discursive characteristics of British public political rhetoric, which will fill this gap and expand knowledge about the relationship between language, culture, and politics. The work aims to identify the discursive features of the British public political speech from the perspective of its cultural specificity. The results of the study show that, despite the universal nature of the public political rhetoric, British public political speeches differ in certain specifics. The speeches of British politicians are marked by features characteristic of each type in the structure of the text, the use of vivid rhetorical techniques, strict adherence to the protocol, emphasis on the sense of national pride, as well as some unique attributes. This study provides a deeper understanding of the role of language and cultural factors in political communication, and it is also able to expand the theoretical foundations in the field of linguistics and political science.
 The article is intended for researchers and specialists in the field of linguistics, rhetoric, and political communication. It can also serve as a useful resource for students, postgraduates, and teachers interested in a detailed analysis of the discursive characteristics of British political rhetoric.

Categorization of Attitude to Reality in Paremiological Units

The study deals with the proverbal semantics from the point of view of its attitude to the surrounding world as an object of cognition, evaluation, verification and verbalization. The aim of the study is to describe the main semantic types of paremiological units (proverbs) according to the criterion of “relation to reality” in empirical, axiological, ontological and logical aspects. The research was done on the material of proverbs in the Kalmyk language from the collection of V.L. Kotvich (1905). The author’s methodology of categorizing the semantics of the aphoristic units, and their differentiation into semantic types according to the criterion of “relation to reality” was used. It has been revealed, that in the proverbs all major aspects of aphoristic categorization of the reality are represented, according to which the proverbial semantics is differentiated into six categories: “nomological” and “centential” (In the empirical aspect), “truistic” and “gregarious” (In the axiological aspect), and also paradoxical (In the logical aspect) and absurd (In the ontological aspect). It has been established that the categorization of the attitude to reality in proverbs is characterized by different quantitative representation and content heterogeneity. The attitude to reality as an object of cognition and evaluation is represented to the greatest extent in proverbs, and to the least extent - as an object of verification. Proverbs of different semantic categories have a specific set of prototypes, concepts and images. The categorisation of the attitude to reality in proverbs is universal, but it is distinguished by selectivity in terms of its distribution in the semantic types and conceptual imagery, which represents the ethnolinguistic and cultural specificity of the categorisation and conceptualisation of the proverb picture of the world.

Coping strategies in response to peer victimization: Comparing adolescents in the United States and Korea.

We examined cultural specificity in how adolescents' coping strategies in response to peer victimization are associated with adjustment with a sample of 7th-8th graders from the United States (n = 292, 60% female, Mage = 13.6, SD = 0.65) and South Korea (n = 462, 50.2% female, Mage = 13.7, SD = 0.58). Participants read scenarios describing victimization and rated the likelihood of utilizing different coping strategies. US adolescents rated conflict resolution, cognitive distancing, and revenge higher than Korean adolescents, while Korean adolescents endorsed social support seeking more than US adolescents. Social support seeking was positively associated with global self-worth in both countries; however, social support seeking was negatively related to depression and social anxiety only for Korean youth.

War in Mali: Destruction of Timbuktu Monuments

The historical and cultural heritage of the region contains a powerful potential for its preservation and development. The more vividly colored the cultural specificity of the region, more precisely, the cultural peculiarity (and isolation) of the people living in the territory of this region, the greater the historical depth of the cultural tradition that determines the specifics of the population of the region, the more stable the local subculture (in this context, the totality of people having common features of culture and corresponding identity), the more cohesive, more stable the social group.
 The destruction of the historical cultural heritage, the discrediting of culture, the destruction of the cultural symbols of a particular social community inevitably entails the blurring of its boundaries, the destruction of stable social ties, and the loss of collectively shared values. During the armed confrontation between government troops and jihadist gangs in the Republic of Mali, jihadists captured the ancient cultural capital of the Sahel, the city of Timbuktu.
 Islamists destroyed ancient mosques and mausoleums, burned ancient manuscripts and libraries in which they were stored. It was an attempt to prevent the formation of a single national community and to prevent the creation of a multicultural nation-state.

За кирилицата като шрифт на Балканите през XV–XVI век

The author explores the following issues: the differing graphical systems of the early print Cyrillic fonts and their role in establishing common identity through achieving cultural unity in graphical diversity. The paper provides conclusions about the types of orthographic systems (the Tarnovo two-nasal system and the Raška and Resava systems); the graphical inventory of individual editions according to selected differential features; the areal and cultural specifics of the studied editions. The author argues that the early print Cyrillic fonts functioned as a sign and information system and a cultural phenomenon that upheld tradition and rein-forced its literary prestige.

Evolution of the ontology of ancient Chinese music

The subject of the study is the ontological ideas of ancient Chinese music in the context of the formation of philosophical schools of Ancient China, which make it possible to identify a number of philosophical categories that underlie traditional chinese music and outline different approaches to its understanding and interpretation. Most Chinese researchers in the field of musical aesthetics focus on the art of music, rare to pay attention to the philosophical origins of the categories of music that past thinkers wrote about when analyzing laws of existence of the universe. Restoring and rethinking these values in the context of the philosophical and cultural analysis of ancient Chinese music is key to this work, which allows us to gain an understanding of the specifics of ancient Chinese culture and its musical heritage. The novelty of the work lies in carrying out the correlation of genesis of the musical ontology of Ancient China with the dynamics of the formation of the philosophical schools of Confucianism, Taoism and Buddhism, their rise or fall depending on the historical and cultural situation. Musical philosophy in China has not yet become an independent discipline, so the presented work makes a significant contribution to the field of musical ontology. During the study, the authors revealed three main aspects which are basic for the ontology of ancient Chinese music: The nature of music has its source three categories: Tao, air and sound, existing both in a natural state in nature and embodied in musical structure and instruments; Sound and rhythm being the essence to any musical work, organize the sounding space in accordance with the cosmic order; The metaphysical nature of music is justified by the basic principles of Taoist philosophy and number theory.

Resistance and Reform as Responses to Human Rights Criticism: Relativism at FIFA World Cup Qatar 2022

AbstractThe language of human rights is a prominent tool of choice to push for moral principles such as justice, equity, and fairness in the social, economic, and political spheres. Simultaneously, the concept and practice of human rights have attracted critiques. Relativism is one such enduring critique. Relativists advocate due and reasonable consideration towards cultural diversity and specificity of diverse human communities, within the limits allowed by universality of human rights. The relativist critique featured prominently in the debates surrounding Qatar’s hosting of the FIFA World Cup 2022. Commentators have spoken about Qatar’s scrutiny often moving beyond legitimate human rights criticism, uninformed activism being counterproductive; and the appropriateness of, largely, Western and maximalist ideals of human rights being applied without accounting for local needs and peculiarities. In this Article, I bring together the literature on the relativist critique and the FIFA World Cup Qatar 2022 as a case study, to examine the usefulness and limitation of human rights as a language of critique to achieve meaningful transformative change in sporting contexts. I focus on the debates surrounding the rights of migrant workers and the rights of the LGBTQIA+ community; and argue that while human rights advocacy had a notable impact in relation to FIFA World Cup Qatar 2022, it is a tale full of cautions and lessons.

Clickbait as a Linguistic and Cultural Phenomenon (Based on Russian-, French-, and English-language Material)

This article considers a specific type of headline that is common in modern mass media discourse, namely clickbait. The novelty of the research is in the object of study and the material represented in three languages – Russian, English and French. Clickbait as a phenomenon has not been investigated before, nor has its national and cultural specificity in the three analysed linguistic cultures; this fact determines the relevance of the study. The analysis of the language material was based on the hypothetical-deductive method, the continuous sampling method, and on stylistic and contextual analysis. The purpose of this work is to identify the content and stylistic characteristics of clickbait in the Russian -, English- and French-speaking information space. Initially, the English-language lexeme “clickbait” was borrowed into Russian and French, where it received additional nominations. In the Russian language, this word is almost assimilated as a language unit. The authors believe that clickbait is a type of a manipulative influence exerted on the mass audience, the essence of which is to attract and retain the recipient’s attention using false or dubious information. To this end, a variety of language and audio-visual tools are used that allow us to assign clickbait to a creolized text type. The authors believe that clickbait is a global phenomenon in the modern information space, whose national and cultural specificity is determined by a national “agenda.” The article is addressed to philologists, psychologists and sociologists. The research results may also be useful for undergraduate and postgraduate students specializing in the Humanities.

Asian cultures of authenticity: the authentic self narrative in sociological perspective or the case of Tóc Tiên’s celebrity biography

ABSTRACT While celebrity studies scholarship on authenticity have concentrated on the study of Western celebrities, this article studies an Eastern celebrity through a sociological lens. I conducted a discourse analysis of gossip websites about Tóc Tiên, a Vietnamese singer and celebrity, that showcases the authentic self narrative as a discursive feature of a broader Asian Culture of Authenticity (CoA). I conclude that, given the global and culturally hybrid nature of the world that we live in today, the CoA can be found in hybrid formats in the Asian context as well. The paper shows how these discursive forms of the CoA play out within the celebrity biography of an Asian celebrity like Tóc Tiên and for the context of an Asian society like Vietnam through its cultural specificities and global dimensions. The authentic self narrative is a concept aimed at reflecting on some of the life dilemmas generated in the transition from traditional to modern societies, particularly of a Vietnamese diasporic young and female audience that potentially reflect the characteristics of Tóc Tiên’s international audience.

Cultural universality and specificity of teacher-student relationship: a qualitative study in Belgian, Chinese, and Italian primary school teachers.

Extensive evidence highlights the significant influence of dyadic, emotional teacher-student relationship (TSR) on students' cognitive functioning, socio-emotional development, and overall well-being. However, it remains unclear whether the TSR construct and its manifestations can be generalized across cultures. This qualitative study investigated TSR among 60 primary school teachers in Belgium, China, and Italy (i.e., countries with varying positions on the collectivistic-individualistic continuum of culture). Through semi-structured interviews and metatheme analysis, the study examined the similarities and differences in TSR across these countries, revealing a nuanced and diverse picture in various cultural contexts. The findings align with the existing TSR model by including dimensions of closeness, conflict, and dependency, while also extending the model to identify additional dimensions such as authority, balance, distance, fairness, increasing student motivation, patience, and strictness. Regarding cultural perspective, teachers from these three countries exhibited similar conceptualizations of closeness, conflict, fairness, increasing student motivation, patience, and strictness, whereas the conceptualization of dependency, authority, balance, and distance may be influenced by (collectivistic versus individualistic) culture. Moreover, the manifestations of TSR varied across countries, highlighting the influence of cultural factors such as cultural norms, collectivistic versus individualistic values, and the perceived legitimacy of teacher authority. These findings shed light on the complexities of TSR across countries and emphasize the significance of culturally sensitive approaches in fostering positive TSR in education.

LINGUOCULTURAL FEATURES OF THE CONCEPT SEA IN THE ENGLISH-SPEAKING PRESS (BASED ON THE MATERIAL OF «THE TIMES» HEADLINES)

The sea, in all its scope and variety of denotative sphere, is one of the most important factors in the geopolitical location of Great Britain. The image-concept of the SEA is key in the linguistic consciousness of English people, which is objectivized in linguistic and conceptual pictures of the world. This fact is reflected in linguistic semantics and communicative activity. The relevance of our research is due to the need to study the phenomenon of the sea as a separate, independent cultural sphere of existence, without which it is impossible to imagine the course of the historical development of Great Britain, as well as to identify the relevant semantic components that form the concept of SEA. The specificity and semiotic richness of the concept of SEA is directly related to the historical and cultural experience of British people, to the peculiarities of the geographical location — living on the island, and to the realities that surround the representatives of this nationality. The study of the marine fragment of the world picture of the British became the object of this research for the reason that the world, natural objects and phenomena are part of the cultural world of the British linguistic community. The identification of the national cultural specificity of the linguistic consciousness of the speakers of this culture is related to the study of the content of everyday ideas about the real world. The sea, which is an integral part of the British landscape, has always had a great influence on the identity and language of this nation. The purpose of the research is to identify the specifics of the functioning of the lexeme “sea” within the framework of the linguistic-cultural concept of SEA and its comprehensive description based on the material of newspaper headlines. The subject of the research is the studying of structural and semantic characteristics, information rubrication of the titles in the newspaper discourse, which is part of the concept of SEA. The work is carried out within the framework of the theory of the linguistic and cultural approach, which is a synthesis of several research methods, including conceptual analysis, definitional analysis, and the field method. The research was conducted on the material of the English language. The source of language material was the headlines of magazine texts of the British periodical “The Times” for the period from July 1, 2021 to July 1, 2022.

Main Characters in Search of an Audience: How Institutions used #LearnOnTikTok to Perform Authenticity

#LearnOnTikTok was a 2020 initiative from the social media company which invited accounts to facilitate audience education during the first wave of the COVID-19 pandemic. As previous digital marketing and storytelling strategies can rarely be successfully transposed from other social media platforms to TikTok, organisations must create (and recreate) their own form of entertaining education. TikTok may become a classroom, but that does not guarantee there will be students. A new form of pedagogy must encompass the technological and cultural specificities of TikTok to reach, and then retain, the desired audience. Drawing from my own professional experience as a social media manager, I will examine how the materiality of TikTok videos shape a performance-based memetic culture, and how this in turn, transforms the pedagogic relationship between the institution and the audience. Using examples from DuoLingo and Planet Money, I will show how engaging in TikTok’s culture in a manner that is read as “authentic” by potential students is fundamental to an institution’s performance as “the Main Character”, which is essential to their capacity to educate on the social media platform.

Cultural specificities of online dictionaries for English learners: Evidence from a user survey and a multimodal discourse analysis

Abstract This study examines three popular e-dictionary platforms using a quantitative user survey coupled with a qualitative multimodal discourse analysis (MDA): Chinese Youdao, Cambridge English-Mandarin Chinese Dictionary (Cambridge), and the Free Dictionary (FD). The survey (N = 478) revealed that, despite its language flaws, Youdao was preferred by most Chinese EFL (English as a Foreign Language) learners mainly due to its search functionality and personalization. In contrast, English majors and postgraduates preferred Cambridge for its reliability and multimodal resources. FD ranked the lowest in popularity mainly for perceived inconvenience of searching and less accessibility of personalized functions. Multinomial logistic regressions and structural equation modelling showed that dictionary selection by users was contingent upon their perception of its features and their use strategies. Furthermore, MDA revealed how each dictionary contributed to the construction of a cultural identity. Youdao seemed to be a toolbox for personal use, with raw texts of varying quality, but with a clear and practical vision, in addition to customization options. Cambridge portrayed itself as a welcoming language community through appealing imagery, interactive options, and diverse navigational styles. FD was comparable to a dynamic and cluttered library, archiving large blocks of hyperlinked texts and word lists accompanied by musical animations. In brief, multimodal and cultural factors partially explained Chinese EFL learners’ preferences for a specific dictionary, highlighting the importance of adaptation to the linguistic and cultural background of the user, including customization. A general cultural and semiotic framework is proposed to examine the representation of cultural identity in e-dictionaries.

The Chinese Oliver Twist

Abstract This article sheds light upon subtitling as the audiovisual translation (AVT) mode applied to three subtitled versions of Oliver Twist. The comparison takes place within the subtitling context of two officially sanctioned versions (i.e., the musical and the film) and the non-professional and transcreated versions released on social media platforms. Research has been carried out within audiovisual translation studies with the scope of verifying issues relating to the translation of characters’ names (appellation), religious terminology, and songs, which are subject to changes and innovative transformations when transcreated. There is an increasingly high demand for viewer-generated participation in the translation of audiovisual productions as opposed to traditional passive viewing experiences (Di Giovanni and Gambier 2018, vii–viii). The significant rise of user-oriented modes of translation released on popular video-sharing platforms has not been systematically researched. Attention is primarily paid to the Chinese subtitles produced for Oliver Twist’s most recent film adaption directed by Polanski (2005). These subtitles reinterpret and redirect the product’s cultural and temporal specificities and complexities to reinforce Chinese cultural heritage (Liang 2020, 26). A particular role is played by transcreation in subtitling as a translation method that is able to embrace the richness of Oliver Twist in its various adapted forms: theatre, cinema, and social media platforms. Drawing upon the concept of abusive subtitling coined by Abé Mark Nornes (1999), the paper investigates the definition of transcreation within subtitling procedures and scrutinises technological advances and multimodal creativity within the context of Oliver Twist. In this sense, transcreation as a fan-driven practice in subtitling has the scope of giving visibility to artistic works in a more creative way, as well as of presenting them tinted with individualised characteristics which cater to the various demands for a variety of audiences.

Немецкие идиоматические выражения с названиями стран, национальностей и языков: структурно-семантические и лингвокультурологические особенности

The paper examines German idiomatic expressions with the names of countries, nationalities and languages, which are of great interest both from a linguoculturological and a structural-semantic point of view. The aim of the study is to identify and interpret the basic principles of figurative and semantic reinterpretation of components – the names of countries, nationalities and languages – as part of German idiomatic expressions, taking into account their national and cultural specifics, structural and semantic diversity and stylistic features. The scientific novelty of the study lies in the fact that the analysis of idiomatic expressions of various structures, taking into account three different components at the same time, makes it possible to determine the national and cultural specifics of the perception of other cultures by native speakers of German and its reflection in German phraseology to a fuller extent. As a result, it has been revealed that idiomatic expressions with the names of nationalities and languages, which are often phraseological unities or phraseological combinations, primarily have a pronounced negative connotation due to ethnic stereotypes, unlike idiomatic expressions with the names of countries, usually represented by phraseological expressions.

Legal Regulation of The Reliability and Quality of Translations of Official Documents and Texts

Objective: Given that law is a subject area associated with the socio-political and cultural specifics of the given country, the translation of documents and texts of official nature poses a challenging task. Among translators, it is considered one of the most difficult types of translation, as the target language must be particularly precise, clear, and reliable to adequately convey the presented information. The goal of the study is to identify problems in legal regulation of the reliability and quality of translation of official documents and texts and to offer recommendations on their elimination. Methods: The established research goal is achieved through the methods of document analysis and expert survey. Results: The paper identifies the linguistic problems that arise in the process of translation of legal texts and official documents, existing gaps and shortcomings in legal regulation, and measures to improve the process and quality of the translation of legal texts and official documents. Conclusion: Gaps and shortcomings in the legal regulation of translations of legal texts and official documents, especially as applied to Russia, include insufficient legal regulation over the notarization of translations of official documents, the lack of certification or special legal status for translators, and legal regulation of disputable situations.

Лингвистические особенности формирования экологической привлекательности товаров (на материале испанского и английского языков)

The article is devoted to the description of linguistic peculiarities of forming the ecological attractiveness of food products. The purpose of this study is to reveal the main strategies and tactics showing the versatility and cross-cultural specifics of Spanish and American cultures for the formation of ecological attractiveness of goods. The scientific novelty of this research lies in identifying a universal set of linguistic means – communicative strategies and tactics – used to create an environmentally attractive image of a product, as well as in describing the intercultural specifics of their manifestation, using the example of two non-cognate languages. As a result of the study, three marketing communication strategies that shape the environmental attractiveness of products have been identified: the strategy of informing, the self-presentation strategy, and the manipulation strategy. The tactics that implement these strategies and their linguistic and cultural specificity have also been described. The following tactics fulfill the influencing function: appeals to authoritative opinions, demonstrations of uniqueness, targeting core audience, and reliance on semiotic systems. The tactic of demonstrating the uniqueness of product composition is an important tool for influencing buyers, both in American and Spanish linguistic culture, as evidenced by the lexical and semantic means used to implement this tactic enriched with lexical and semantic groups of beneficial and harmful substances and their high frequency of usage.

Moderating effect of country-level health determinants on the association between hobby engagement and mental health: cross-cohort multi-level models, meta-analyses, and meta-regressions

BackgroundTheories from anthropology, evolutionary psychology, and sociology have focused on the potential adaptive benefits of hobby engagement for mental health in older adults. However, previous studies have used data from single countries, potentially biased by specific measurement and methodological approaches, cohort effects, or cultural specificities. Whether there are genuine benefits for mental health in older adults cross-culturally remains unknown. This study explored the consistency of this association across 16 different nations. MethodsFor this epidemiological study, we used data from adults aged 65 years or older across 16 countries in the USA, Europe, and Asia, represented in five longitudinal studies (ELSA, JAGES, HRS, SHARE and CHARLS; N=93 263, 45–62% female, mean age 72–76 years, data collected 2008–20). We harmonised measures of self-reported engagement in hobbies and past-times, depressive symptoms (validated scales), and Likert scale responses for self-reported health, happiness, and life satisfaction. We conducted fixed-effects models and longitudinal regression models of hobbies and mental health for each country and then pooled in multinational meta-analyses. We accounted for all time-constant factors including those unobserved (eg, genetics, past leisure behaviour, medical history, psychological traits) and identified time-varying factors (eg, sociodemographic background, clinical conditions, daily functioning). We tested the potential moderating effects of country-level determinants of health in meta-regressions and multilevel models. FindingsMeta-analytic fixed-effects findings showed that having a hobby was associated with fewer depressive symptoms (pooled coefficient –0·10, 95% CI –0·13 to –0·07, I2=69·5%, H2=3·28), and higher levels of self-reported health (0·06, 0·03 to 0·08, I2=48·1%, H2=1·93), happiness (0·09, 0·06 to 0·13, I2=67·0%, H2=3·03), and life satisfaction (0·10, 0·08 to 0·12, I2=33·6%, H2=1·51). Results were consistent in meta-analyses of longitudinal regression models testing directionality of findings. Macro-level factors such as life expectancy, world happiness index, country wealth, and income inequality predicted prevalence of hobby engagement, but they showed only marginal moderating effects on the association between hobbies and mental health. InterpretationDespite some heterogeneity in measurement between the cohorts, the apparent universality of the health benefits of hobbies internationally suggests that facilitating greater opportunities for engagement across demographic groups and between countries could be an important part of multidisciplinary care. Findings have implications for social prescribing schemes (currently in trial in many countries) and multidisciplinary work on origins and human behavioural patterns of hobby engagement. FundingNational Endowment for the Arts, Wellcome Trust, Belgian Nnational Scientific Fund (FNRS).

Developing improvement strategies for management of the Sisrè berry plant [Synsepalum dulcificum (Schumach & Thonn.) Daniell] based on end-users’ preferences in Southern Nigeria

Synsepalum dulcificum is a valuable horticultural and lesser-known crop, famous for the uniqueness of its taste modifying properties, which is candidate for genetic improvement in West Africa. Semi-structured interviews were conducted with 100 respondents purposively selected to analyze the current production systems and constraints as well as to document the farmers’ and consumers’ preferences for breeding traits in Southern Nigeria. The results showed that none of the investigated farmers applied all required crop management practices to produce the species (land cleaning before establishment, pegging and lining, holing, base manure application, crop irrigation, weeding, pruning, fertilizers application, and pests and diseases control). Farmers were grouped into three clusters based on crop management practices. There was a strong and highly significant agreement among farmers (Kendall’s W = 0.8, p < 0.001) that bush fire, poor plant growth, drought, pests, and parasitic weed were the five most important constraints in Southwest Nigeria. In Southeast Nigeria, damage by insects and birds, poor seed germinability and poor knowledge of cultivation technics were the most important constraints challenging production. Farmers’ agreement around these constraints was moderate but highly significant (Kendall’s W = 0.6, p < 0.001). Overall, the top three desired breeding traits by farmers included: high growth rate, extended fruit shelf-life, and high fruits yield while the top three consumer’s preferences included: high miraculin potency (long lasting action of the miraculin), fruit glossiness, and high metabolites content. However, cultural specificities were detected in these preferences with a higher agreement in Yoruba farmers’ preferences compared with their counterparts Igbo. The Igbo consumers showed a higher concordance in their traits’ preferences than the Yoruba consumers. These findings pave the way for an informed cultivar development for the Sisrè berry plant in Nigeria and expand knowledge on end-users’ preferences for the species in West Africa.