Cultural Realities Research Articles

Неочевидная очевидность. От загадки авторства к прояснению смысла

The article is devoted to a specific ‘riddle’ - the authorship of the work published in 1587 in Madrid: “New Philosophy of Human Nature. Neither Known to nor Attained by the Great Ancient Philosophers, Which Will Improve Human Life and Health”. The author of the work - Oliva Sabuco - under this name it became known, and has been repeatedly reprinted. The innovative idea of the work consisted in the statement that a person, having understood his nature, will be able to find out the natural reasons why he lives and dies, or is ill and will be able to avoid an early or painful death and live happily until he reaches a natural, pain-free death from old age. Sabuko’s proposed physiological justification of the dependence of human health on feelings, emotions and passions correlates with the methodological direction of modern medicine focused on psychosomatics. In 1903 archival documents were found and made public, according to which the author is not Oliva Sabuco, but her father, Miguel Sabuco. For more than a hundred years the dispute about the authorship of this work has been going on. The semantic and content analysis of the text and its correlation with the reconstructed cultural and temporal reality allows us to solve the question in a new way not only about its creator, but also provides material for generalizations of a philosophical nature. The return to the historical-philosophical and historical-scientific circulation of the ideas and discoveries of many forgotten thinkers will help in debunking some ‘obvious’, familiar truths and facts that have turned into prejudices of scientific and mass consciousness.

“Sabda Bayu” Rajas Tamas Octopus Methapor in Contemporary Painting Work

Gurita in English is called Octopus which often refers only to animals of the genus Octopus. This creation is based on the results of research on the octopus which is used as a symbolic brand icon to reveal the existence of the current social, cultural, economic and political realities. In interpreting the characteristics of the shape and nature of the Octopus, it is expressed through a metaphorical visual language to represent the value of rajas and tamas that permeates the human soul. This study aims to present visual aesthetic values and symbolic meanings through the processing of forms of abstraction, distortion and deformation, as an expression of the growing influence of global capitalism in people's lives which are dominated by the energy of guna rajas and guna tamas. The research method is carried out by observation, interviews, documentation and media reset as well as the stages of creation through exploration, improvisation and formation. The visualization of the work presents the complexity of lines, colors, shapes and textures by carrying out technical and coloring hybridization, in order to present meaningful forms which are symbolic representations of the rajas and tamas that dominate people's lives today. The concept of creation offered is a form of concern for the emergence of moral and moral degradation in society which has implications for the fading of ethical values, and a sense of humanity as contained in animal values which promote love and tolerance among others, which in Hinduism is known as term; mutual sharpening, compassion and care, sagilik, saguluk, salunglung sabayantaka, paras paros sarpanaya.It is not enough for this kind of concept to be offered only through works of art, but it really needs to be communicated in the wider social field, so that interactive and communicative dialogue occurs, while at the same time providing education and enlightenment, so as to create new awareness, so that we have the ability and strength to facing or overcoming current global issues.

). Synthesis of Philosophical-Aesthetic and Psychological Narratives in Modern Ukrainian Composers’ Creative Work

The purpose of the article is to determine the creative approach in composer activity and the perception of musical images, which lies in the aesthetic principles of individual creativity. The factors that influence this approach are the characteristics of human psychology and cognitive activity, the degree of synthesising worldview and artistic information, the individual’s sociocultural activity, and the effectiveness of their assimilation of the previous civilisational experience. The research also aims to investigate new ways of summarising information in the art of music, in connection with the introduction of the philosophy of pluralism and postmodern aesthetics in society; consider the phenomenon of influence on the consciousness of the composer of video-informational digital technologies. The research methodology lies in the analysis of the mechanisms of creativity, in particular in the systematic approach to the specifics of the aesthetic and psychological impact on modern society of "tying" sound forms to visual framing. Besides, it is based on studying the specified problem from different points of view: on the analysis of the inner impulses of the artist's own "I", solving professional tasks of the development of the musical genre, social challenges, which are realised by the creative personality as a real necessity, taking into account the transition from auditory verbal to synthetic perception of a musical work at the level of the synesthetic component and mystical suggestions. The scientific novelty consists in the generalisation of worldview and artistic information based on the sociocultural activity of the individual based on previous experience, the use in musicological analysis, in addition to the philosophical-aesthetic, but also the narratological approach, the identification of the conceptual sphere of creativity, its worldview, historical, ethno-national, psychological content, which is due to modern creative technologies. Conclusions. The sociocultural significance of composer creativity as a special type of activity, as a result of which new material and spiritual values arise, lies in the importance of its psychological and philosophical understanding for self-realisation, disclosure and understanding of the horizons of one's own spiritual life. Cathartic and compensatory processes of this direction of creative activity in the general human, historical-cultural, and individual sense contribute to the formation of a new socio-psychological reality of culture. Key words: synthesising, artistic information, composer creativity, sound forms, social challenges

The therapeutic relationship at the heart of nursing care: Aparticipatory action research in acute mental health units.

To explore the process of change within the clinical practice of nurses in mental health inpatient units in the context of a participatory process to improve the nurse-patient therapeutic relationship. Participatory Action Research. Ninety-six nurses from 18 mental health units participated. Data were collected through focus groups and reflective diaries between March 2018 and January 2020. Data were analysed using inductive content analysis. The COREQ guidelines were used. The research process was carried out through two cycles of four stages each in which the nurses were able to identify the facilitating and limiting elements of their practice in relation to the therapeutic relationship. They then proposed two consensual improvement strategies for all the units, which they called reserved therapeutic space and postincident analysis. Finally, they implemented and evaluated the two strategies for change. This study has shown that, despite the different cultural and structural realities of the participating units, it is possible to implement a collaborative process of change, provided the needs and expectations of both the participants and the organisations are similar. The results obtained through Participatory Action Research were directly transferred to clinical practice, thus having an impact on individual nurses and patients, as well as on the collective dynamics of the teams and aspects related to the management of the units. Patient or public input is not directly applicable to this study. Patients were recipients of the changes that were occurring in the nurses as part of their daily clinical practice.

The Integration of Socio-Cultural Aspects in the English Textbooks entitled English in Mind

Language and sociocultural are inseparable and bound to each other. Language is the expression of cultural reality, the embodiment of cultural reality, and the symbols of cultural reality. The inseparability of language and culture has led researchers to investigate English language teaching taught in various cultural contexts. This study qualitative approach, in which the data were taken from an English textbook entitled English In Mind published by the Ministry of Education and Culture. The data were gathered by classifying the six sociocultural aspects (nomenclature, address terms, cultural information, cultural sites, sociocultural tradition, etiquette) and analyzed using the theory of sociolinguistics. The finding of this research, After Analyzing fourteen chapters English textbooks observed in this study show "reality", Which reflects the reality of the use of the original language and is in accordance with the sociocultural values of the native speakers. In order to achieve balance, A good textbook should be balanced included some local stories from the background culture of the Indonesian students, as they should be familiar with the story or legend from their own background culture.

Everyday nationalism in Swedish preschools: something old, something new and something borrowed

ABSTRACT This paper explores everyday nationalism in relation to work with traditions in Swedish preschools, as well as how preschool teachers reflect on these practices. One of the tasks of the Swedish preschools is to transmit and develop a cultural heritage. In Sweden, 95% of children aged 3–5 attend preschool. Approximately one fourth have a foreign background. Moreover, preschool children encounter very different cultural realities depending on where their preschool is located. Sweden is a secular as well as multi-religious country. This makes the cultural heritage that the preschools are supposed to transmit ambiguous and complex. Based on a survey where preschool practitioners answered questions about what traditions they pay attention to and what content they fill these traditions with, the article maps which traditions preschool practitioners actualize in their preschool practices. The data is analyzed and discussed in relation to everyday nationalism and the pedagogy of nation. The results show that the everyday nationalism of Swedish preschools both consolidates and challenges the traditions generally considered as being rooted in Swedish history. At the same time, many preschools integrate new traditions into their repertoire that represent societal changes, both in terms of cultural globalization and in terms of the traditions of religious minorities gaining greater visibility.

Update of Linear and Non-linear Notation Systems in Modern Choral Performance

The purpose of the research is to carry out a comparative analysis of the nonlinearity concepts in architecture and music; to determine the prospects for the transformation of nonlinear notation systems in postmodern music using the technique of genetic algorithm. The relevance of the problem of explicating the concepts of nonlinear discourse in music, particularly in the system of choral performance, based on the analysis of the correlation of pre-linear and post-linear notation systems is emphasized. The research methodology is determined by comparative and systematic approaches, which allow for a comparative analysis of notation systems and verbal discourse. The scientific novelty of the research. The naive ontologism, which characterizes the models of genetic algorithms in the context of the new natural philosophy of creativity, changes the paradigm of artistic information descriptions. In music, the phenomenon of natural reproduction was marked by an appeal to the primary nature – voice, sound, and monodies. After all, such a naive ontological description is unproductive. Conclusions. The newest reality of form creation is being formed, making it possible to understand the categories of decomposition, deconstruction, the pathos of destruction and, simultaneously, the search for harmony. There are peculiar metaphors and allegories, which only emphasize the chaosogenic nature of the formation, indicating that this process is unconscious, and fits into a sufficiently structured continuum of biopopulations. All this can be noted as an analogue of natural and cultural realities and determine their “consonance”. Modern choral performance, unfortunately, is not focused on the multidimensionality of the word and its logistic deep cultural meaning. It is necessary to get out of the situation of the disorder of individual interpretations, where the spirit of the individual does not become a personality, a cathedral personality, in particular the performing, choral, and group professionalism, which has passed a huge school of monasticism, and cultural history.

Сетевой фрейм враждебное столкновение в русскоязычных интернет-комментариях

The article deals with the structure and content of the network frame hostile encounter in the Internet comments to a Russian video that featured the special military operation in Ukraine. The current political situation has turned many Internet resources into a platform of information-psychological warfare. Network discourse is anonymous and moderated by the resource owners. For instance, YouTube videos and comments can have a manipulative effect on Internet users, who develop certain mental frames as a result of interaction of mental and language structures. Charles Fillmore defined frames as structured knowledge that unites elements and associations related to specific cultural realities, situations, and events from human experience. The author believes that Internet comments may shape certain network variants of frames. The analysis of the network frame hostile encounter made it possible to identify the lexical units that make up its core, as well as to analyze the content of its obligatory and non-obligatory elements within the linguistics of information-psychological warfare.

ONOMASTIC SPACE IN THE WORK OF RABGUZI “QISAS AL-ANBIYA” (BASED ON THE STORY “ADAM AND EVE”)

The article considers the onomastic space in the work of Rabguzi “Qisas al-Anbiya”, the ethnolinguistic nature of the onomastic names found in the story. When using onomastic names and determining the function of onomastic names in order to convey information in a story, the author's thought and the rights of the author in the story were taken into account.
 The system of names in the onomastic space of the Kazakh and Turkic peoples in their current form is a product of the centuries-old collective thought of the peoples and tribes that lived in each historical period, a common spiritual creation in the cultural sense. The onomastic names found in the relic of Rabguzi “Qisas al-Anbiya” determine the realities of everyday life, history, experience, economic culture and worldview, traditions and beliefs of the language community of that time. In this prose story, the language and history, cultural values, religious and personal views of the Turks are presented through the knowledge of the author.
 The story contains the names of sheikhs who preached Islam to the Muslim community, the names of the heroes of the work, caliphs, prophets, saints and companions, angels, their nicknames and derivative names. In linguistics, the relevance of studying the language of the story in the works of Rabguzi, especially its onomastics, is growing.
 The need to study the onomastics of the story “Adam and Eve” is determined by the preservation in the monument of archaisms lost in the language. As a result of studying the article, we drew attention to the wide scope of onyms in the story and to the fact that onomastic names are language symbols that are ready to express any concept related to a given environment. Therefore, it is very important for us to understand the essence of this work.

QUALITY OF LIFE DURING CHILDHOOD AS A SOCIO-PSYCHOLOGICAL PHENOMENON

Relevance. The study of the quality of life is one of the current trends in the field of sociology, psychology, pedagogy, medicine and other sciences. Considering the essence of the quality of life of children, we note that today it is an interdisciplinary concept that characterizes all aspects of a child’s life: the level of intellectual and physical development; the degree of satisfaction of material and social needs; ensuring the safety of life, etc. Thus, the quality of life of children covers their physical, psychological and social health, as well as their perception of their place in society.
 The aim of the study was to study the quality of life during childhood through the prism of the mental states of children in parents with different levels of satisfaction with marriage.
 Research methods. In the course of the study, a theoretical analysis of psychological and pedagogical literature was carried out, which made it possible to clarify the depth and relevance of the problem of quality of life during childhood. An empirical study of the mental states of preschoolers and satisfaction with their parents’ marriage was conducted using the testing method. Quantitative and qualitative processing of the results was carried out on the basis of SPPS statistical programs.
 Results. As a result of empirical research, we have revealed that in families with a low degree of satisfaction with marriage, children, as a rule, have a negative mental state and, accordingly, in families with a high degree of satisfaction with marriage, children, as a rule, have a positive mental state. Unsatisfactory child-parent relationships provoke the emergence of more complex disorders in older age, contribute to the formation of various character accentuations in adolescence and a negative assessment of the quality of their lives, and therefore need adjustment aimed at parents’ awareness of their attitude to children. It is from the period of childhood that the value uniqueness of the child begins to take shape, which is realized in a special cultural and social reality, where childhood and adulthood are differentiated. During this period, children are already beginning to enter the social space, participating in a certain subculture of childhood, showing the acquired skills of socialization, and hence the corresponding quality of life. In the socio-psychological context, the structure of the family and the system of “parents-children” relationships are of great importance. Therefore, in the content of the upbringing of children, the conditions of the child’s development and the quality of his life, there are certain differences between families who are satisfied or not satisfied with their marriage. However, with all the differences in the quality of life of children, their mental states are associated with factors such as instability of marriage, low-income family, drinking in the family, constant conflicts in the family, the presence of people in the family who have offenses, etc.
 The field of application. The article will be useful for teachers and students of pedagogical universities studying in the areas of “Preschool pedagogy and psychology”, as well as managers and educators of preschool institutions.

Effect of time-varying adherence to non-pharmaceutical interventions on the occurrence of multiple epidemic waves: A modeling study.

Non-pharmaceutical interventions (NPIs) play a central role in infectious disease outbreak response and control. Their usefulness cannot be overstated, especially during the early phases of a new epidemic when vaccines and effective treatments are not available yet. These interventions can be very effective in curtailing the spread of infectious diseases when adequately implemented and sufficiently adopted by the public. However, NPIs can be very disruptive, and the socioeconomic and cultural hardships that come with their implementation interfere with both the ability and willingness of affected populations to adopt such interventions. This can lead to reduced and unsteady adherence to NPIs, making disease control more challenging to achieve. Deciphering this complex interaction between disease dynamics, NPI stringency, and NPI adoption would play a critical role in informing disease control strategies. In this work, we formulate a general-purpose model that integrates government-imposed control measures and public adherence into a deterministic compartmental epidemic model and study its properties. By combining imitation dynamics and the health belief model to encode the unsteady nature of NPI adherence, we investigate how temporal variations in NPI adherence levels affect the dynamics and control of infectious diseases. Among the results, we note the occurrence of multiple epidemic waves as a result of temporal variations in NPI adherence and a trade-off between the stringency of control measures and adherence. Additionally, our results suggest that interventions that aim at increasing public adherence to NPIs are more beneficial than implementing more stringent measures. Our findings highlight the necessity of taking the socioeconomic and cultural realities of affected populations into account when devising public health interventions.

Guidelines for the Future of Evangelical Christianity in Croatia

The article discusses the future of evangelical Christianity in Croatia. Together with analyzing the existing spiritual state, the author offers five key guidelines. He believes that their application in the everyday life of believers and churches of the Reformation heritage can accomplish the future God has prepared, and which he empowers and determines. For a biblically fruitful and God-pleasing future, local church and denomination leadership should adopt biblical guidelines and as soon as possible begin the appropriate processes to include God’s creative activity in Croatia: 1) perspective on life; 2) God’s authority in the life of a believer and the church; 3) discipleship that manifests itself in service; 4) training spiritual leaders on all levels of service to God; 5) efficient leadership system. Together with every guideline, the author suggests and explains processes belonging to it. Thinking about the future of evangelical Christianity in Croatia is focused on the consideration of God’s Word in the context of spiritual, social, and cultural reality in which evangelical Christians live and co-create with God.

The Implementation’s Concept Of Multicultural Education In Islamic Education

There are many different cultures, ethnicities, languages, skin tones, ethnicities, customs, religions, and beliefs in Indonesia. Because of differences of opinion between tribes, cultures, religions, and other groups, plurality in the field can also lead to conflict, which can harm the community if it is not properly managed with tolerance for one another. The purpose of this study is to ascertain how the multicultural education concept is implemented. This study employs a content analysis-based qualitative approach similar to that of library research. Multicultural education is a method of teaching that takes into account students' diverse backgrounds, religions, and cultures to help them realize their full potential. As a process of developing all potentials that respect plurality and heterogeneity, in order to create mutual respect, understanding, and the formation of characters that are mutually open to differences, the implementation of multicultural education is anticipated to be a solution to diverse cultural realities. The concept of multicultural education based on the Qur'an, such as the concept of knowing and respecting various cultures, races, and religions, as the word of Allah swt. is in line with the implementation of multicultural education in Islamic education. in Q.S. Al Hujurat: 12-13, Ar-Rum: 22, Al-Baqarah: 256 and Asy-Syura: 40. The implementation of multicultural education can be incorporated into the learning process of Islamic Religious Education by including material on humanity (mutual respect, respect for individual differences, and other topics) in all learning including planning, executing and evaluation.

The Voiceless Citizens in James Kelman’s Translated Accounts

The purpose of this paper is to underline James Kelman’s voiceless working class figures in a cosmopolitan world, arguing that the peripheral and unprivileged part of Scotland is the very factor that reconstructs the modern diverse reality of Scottish culture. This article discusses Kelman’s Translated Accounts and shows how the peripheral live under a state of oppression deprived from their individual freedom and individuality where fear and anxiety hunt his characters. Translated Accounts is a novel about two unnamed group, but they represent two poles: the privileged and the periphery. Though the novel depicts unknown characters and setting, one might immediately make the connection between the unfair living condition of the Scottish working class individual and these hidden figures. Interestingly, Kelman’s choose to make his characters and setting anonymous is to add a cosmopolitan notion that the oppression of the periphery is still all over the world.

MARIE BASHKIRTSEFF AND BOJIDAR KARAGEORGEVITCH: THE UNIQUENESS OF A CREATIVE DIALOGUE BETWEEN UNIVERSALIST ARTISTS

In her article, the author intends to embrace the phenomenon of Marie Bashkirtseff , whose literary legacy perfectly refl ects the epoch at the turn of the centuries. To achieve this goal, the author uses such methods as comparative, receptive and interpretive ones as well as cross reading. A special focus is on the Diary by Bashkirtseff which helps understand her creative personality, psychological priorities and artistic mission. The author studies her Ukrainian identity, estheticism, artistic behavior, feminism and disagreement with a traditional status of the woman that was so typical for her epoch. The author shows that estheticism and dandyism become her world view and life style. This can be traced in her female self-attraction, fascination with her own body, her clothes making or ordering it at Paris boutiques, love for accessories, artistic behavior and estheticism of her home. The author proves that Bashkirtseff ’s literary legacy can be seen as a true testimony to the arts of the turn of the centuries. Her Diary contemplates the atmosphere of the epoch, it resonates with real life, and it describes cultural reality simultaneously with social issues and everyday reality. It is fi lled with refl ections about art and literature that help discover cultural and historic truth. Also, the author presents an overview of Bojidar Karageorgevitch’s legacy. Born a Serbian prince, he was an intellectual cosmopolitan, writer, translator, journalist, artist, illustrator, designer, and jeweler. Bojidar was Bashkirtseff ’s close friend. He watched closely all discussions caused by the Diary. Karageorgevitch participated in denouncing invented stories about it. To give his friend more credibility, Karageorgevitch wrote several articles about Bashkirtseff , one of which was included into Encyclopedia Britannica. While researching the t life and multisided legacy of both artists, the author defi nes pronounced similarities between the two, including aristocratic decent, gifts and skills in the arts, education, cosmopolitanism, and bohemian lifestyles. It is proved that the legacy of Bashkirtseff and Karageorgevitch refl ects the tendencies of their time and can be used as a material to study the life of artists at the turn of the centuries and to deepen knowledge about European cultural context at the end of the 19th century. Key words: Marie Bashkirtseff , Bojidar Karageorgevitch, universalist artists, creative dialogue, estheticism, cosmopolitism, memoirs, travel notes.

Тюркский свод в сборнике Прохора Коломнятина как источник по крымской и ближневосточной ономастике

This article discusses the onomastics, mainly toponymics and hydronymics, of the Crimean Khanate and the Near East, mentioned in the Turkic-Russian dictionary that along with several other unique phrasebooks and dictionaries is included into the manuscript collection of miscellaneous texts (“Tsvetnik”) compiled in 1668 by the Russian monk Prokhor Kolomniatin (State Historical Museum, Muzeiskoe sobr., no. 2803). This text contains a large number of narrative passages on various subjects and significantly exceeds the other dictionaries of “Tsvetnik” in terms of volume and completeness. The compiler recorded the lexis by ear, without using any written sources. Therefore, the toponyms are recorded closely to the spoken language pronunciation, and their interpretations reflect the perception of the seventeenth-century Crimean Khanate cultural realities by both the compiler and his local “respondents”.

The cultural code of the italian city in D. Brown’s novel "Inferno"

The article based on D. Brown’s novel "Inferno" examines the problem of the Italian cultural code related to the topos of Florence and Venice cities. The process of creating the urban text is traced, its constituent elements are determined, which represent significant historical and cultural values and create the originality and uniqueness of the cultural code of each city. The genre specificity of Brown’s work as a novel – a tourist guide is determined, in which the urban cultural text (Florentine, Venetian) is presented as a kind of name-dropping, stringing together the names of notable cultural sights and the names of prominent citizens. Landscape, genetic, material-cultural and spiritual-cultural elements are distinguished in the process of researching the cultural code of each city. The time-space code of Florence is associated with the period of the late Middle Ages and the Renaissance. Characteristic elements of the conceptosphere of the Florentine myth are singled out in the description of the urban topos: motifs of the stone, the garden, the tower, and time. The spiritual sphere includes urban legends, historical legends, personal myths, among which Dante Alighieri occupies a prominent place. The gastronomic code, representing the names of Italian cuisine dishes as the result of a separate nation’s accumulation of material experience, is considered separately. It is noted in the study of the Venetian cultural code, that Brown’s novel uses the "signatures of the city" (T. Tsyvian) of the world Venetian: water, firmament, toponyms, architectural structures, characters, historical and cultural realities. The topos of the city is related to the Middle Ages: the rule of the Doges, the influence of Byzantine culture, which affected the eclecticism of architectural structures. The spiritual sphere is represented by elements of hagiography, Christian symbols that represent the Venetian identity.

Bilinguism and Translinguism in Contemporary Literature

In the post-Covid and post-literacy contexts, a new research field is being formed that combines multilingualism, multimodality and multiculturalism. The change in the world determines the transformation of the principles of dialogicity under the influence of a single global communication space, the exclusion of options for the development of relations from tolerance to conflict. B. Kenzheev, A. Kim, G. Belger write about the search for answers to the most important questions of our time, the challenges of globalization and how it contributes to the disclosure of the ethnocultural world, the universal and global concerns. Bilingualism is seen as a means of intercultural transfer; translingualism - as the use of a language (native or acquired), which makes it possible to encrypt a different cultural reality in a text.

The Image of Soviet Russia in the Short Poems and Poems of the Turkish Poet Nazim Hikmet Ran

The article is devoted to the study of short poems and poems by the Turkish poet Nazim Hikmet Ran (1902-1963), reflecting the images of Soviet Russia. The article analyzes the frames and subframes that construct the image of Soviet Russia; studies the specificity of the realities of Russian culture; analyzes the observations, ideas and impressions of the Turkish poet about the way of life in Russia in the first half of the 20th century; reveals the correlation of the image of Soviet Russia created by the Turkish poet with the archetypes of Soviet Russia in the works of Nazim Hikmet Ran. The purpose of this article is to identify the languacultural specifity of the image of Soviet Russia in the work of Nazim Hikmet Ran. The material for the study was short poems and poems written by the poet during his stay in the USSR in 1921-1930. The research methods of this article are semantic analysis, linguacultural analysis, complex analysis, observation method. As a result of the analysis of the texts of short poems and poems, frames and subframes that construct the image of Soviet Russia in the poetic picture of the world of the Turkish poet are revealed.

SCIENCE PR STRATEGIES FOR COMMUNICATING ASTRONOMY: THE CASE OF ESA AND HUBBLE 15TH ANNIVERSARY PROJECT

By implementing Hubble 15th Anniversary project (2005), the European Space Agency (ESA) follows the new realities of Public Relations and science communication which apply to research institutes concerned with astronomy. The mix between the principles of popular culture and the Public Understanding of Science (PUS) movement represents the theoretical foundation of an active and efficient communication strategy, intended for the promotion of a positive attitude among the public towards the opportunities of scientific research. By using all the means offered by popular culture, Hubble 15th Anniversary project suggested a range of cultural products and events (Hubble Days events, DVDs, Hubble-themed gadgets etc.) which combined information with entertainment and which managed to materialize a science PR strategy based on the realities of popular culture.