The purpose of the research is to establish in modern political culture the concept of “zatext” and its various types in order to effectively resist provocations and disinformation of political opponents, apply adequate political technologies, achieving their political goals. The article suggests using the interdisciplinary term “zatext” to consider political strategies that are dynamically developing in the context of transforming international relations. The results of the study show that the system of diplomatic and political discussions, statements and communications is currently changing dramatically: texts with a double bottom, essentially texts with overtones, are being replaced by direct speech, in which the accompanying overtones are immediately stated, clarifying the main theses without ambiguity and hints. Against the background of the unscrupulous use of fakes at various political levels by Western countries, Russian political leaders have chosen tactics and strategies of honesty, openness and direct debunking of unscrupulous machinations on the part of political opponents. Conclusions. Thus, a new political trend is being formed - to create a new world order, which is based on equal interactions between Russia and all sincere and constructive allies. A new political culture is also emerging, based on universal human values, the desire for universal peace and the co-evolutionary development of world civilizations.
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