This study investigated the instrumental potential of Gamo's traditional dialogue forum-Dubussha-for social change communication in general, using illiteracy and child labour abuse as a case in point. The study went on to analyze the motive that when traditions pave the way for new ways of life and thinking, changes are more applicable and transformative. As a result, this study sought to apply current values in a more local context and discovered that using culture as a vehicle for transformation yielded positive results. The two most popular tactics used to satisfy the study's goal of gathering information from largely alternatively educated respondents were intensive interviews and focus group discussions. Since cultural societies' skills, expertise, and knowledge are intricately related to their culture, the qualitative technique was effective in understanding and testing the research questions of this study. According to the study's objectives, three different focus group discussions (FGDs) were held in the Dita, Daramalo, and Chencha districts. Participants in the focus groups ranged in age, gender, and cultural background. Each FGD session included a diverse variety of participants, including women, men, student participants, and cultural leaders (Haleqas and/or Hudugas (opinion leaders). The FGD had 27 participants until it was full. Participants, facilitators, and in-depth interviewees were also purposively chosen. Finally, the study's findings indicated that Dubussha had a large potential for social change communication, particularly to reduce illiteracy and child labour abuse. Given that the cultural communication forum, Dubussha, is the major pillar of Gamo society's psychosocial structure, its use as an effective instrument for social change communication produced significant outcomes. Despite the gender and age differences in the application of "Dubussha," the outcome, acceptance, and glory of Dubussha among the Gamo community remained consistent.