Revitalization of Zhangzhou Woodblock New Year Paintings: A Fusion of Cultural Heritage and Interactive Narrative in the Era of Internet+

Abstract

The paper concentrates on the historical and practical importance of the well-known Zhangzhou woodblock new year paintings by applying the literary analysis method. Zhangzhou woodblock new year paintings are an essential component of the region's cultural legacy, despite their decrease due to many factors. They are nevertheless highly valuable cultural artifacts. This article aims to promote public awareness and knowledge of traditional culture by offering creative ideas and strategies for the design and promotion of Zhangzhou woodblock prints as culturally creative products. Zhangzhou woodblock prints are a dynamic, customizable art form that can be tailored to the tastes of the user, and they are made easier to exhibit and distribute with the use of Internet technology. Zhangzhou woodblock new year paintings can combine tradition and modernity to promote and expand, explore the combination of traditional culture and modern technology, and enhance the influence of Zhangzhou woodblock new year paintings in contemporary society. The key to the sustainable development of the cultural industry lies in further exploring and integrating interactive narratives in cultural products. The combination of internet technology and interactive narrative can inject new vigour and creativity into Zhangzhou woodblock prints, while also paving new paths for the sustainable development of the cultural industry.