The Miao people's traditional dress designs in western Hunan strongly reflect their distinct cultural qualities as well as the local community's lifestyle. These patterns are both aesthetically pleasing and culturally significant. As the cultural and creative industries have grown, an increasing number of designers have begun to incorporate these historic motifs into modern cultural and creative items in order to promote and conserve national culture. This research will look at the butterfly pattern of Xiangxi Miao, a representative ornamental feature, and how it might be used to contemporary cultural and creative design. The essay will go into detail on how traditional themes can be blended with modern design aspects, and how this fusion improves the cultural worth and market attractiveness of the items.