Promotion Of Cultural Heritage Research Articles

Ijuanderer: An Augmented Reality-Based Gamified Local Tourism and Cultural Heritage Promotion and Preservation

iJuanderer AR: An Augmented Reality-based Gamified Local Tourism and Cultural Heritage Promotion and Preservation aims to add museum setups using augmented reality (AR) technology, and improves visitor experience and remote visiting of museums through a companion website. Its first phase, or exploratory phase features Tarlac and its provincial museum and showcases tourism information for dining, accommodation, heritage sites, and natural spots. The museum, “Diwa ng Tarlac” translated in English as “Essence of Tarlac” was chosen as the host of the scanned artifacts and as the location for the testing for external user acceptance (external UAT). The acceptance test scores were measured using a Likert-type scale and the average score for all screens is 4.23. Thus, to address the comments gathered from the UAT in Diwa ng Tarlac, systems improvement was done and implemented for the final roll-out of the iJuanderer application.

Introduction to ‘natural stones and cultural heritage promotion and preservation’

• Selected papers from the II Heritage Stones Workshop, held in Torino in October 2021. • Geological and technological properties of heritage stones. • Challenges and perspectives on valorising source quarries. • Geotouristic possibilities of heritage stones.

Zarozhdenie i formirovanie vzaimodejstviya mezhdu turizmom, kul'turnym naslediem i razvitiem territorij: istoricheskij opyt Kitaya

This publication examines four periods of development of tourism and travel in China: the period of ancient wanderings of the first travelers and three successive periods of China’s development, namely 1949-1978, 1978 - end of the 20th century and 21st century to the present, in the context of the formation of the interaction between tourism, conservation heritage and infrastructural development of the territories of cities and places. The purpose of the study is to try to uncover this connection over a number of historical periods and justify the need for joint promotion of cultural heritage, tourism and territorial development. At the same time, special attention is paid to the research question: how the political and socio-economic context affects the theory and practice of tourism development and what is the role of tourism in the process of preserving cultural heritage and developing the infrastructure of the territories.

Utilization of 3D Digital Technologies in the Documentation of Cultural Heritage: A Case Study of the Kunerad Mansion (Slovakia)

Preservation of cultural heritage plays an important role in society, significantly contributing to its sustainability, which is important for human development and quality of life. The issue of cultural heritage digitization has recently been the subject of increasing research and is part of the initiatives of the European Commission for the Promotion of Cultural Heritage. Therefore, it is necessary to define the stages of the digitization process, which is crucial for cultural heritage preservation. The aim of this article was to examine currently used technologies and their role in the digitization workflow, and to present a detailed historical building information model (HBIM) developed during the digitization project at the historic Kunerad Mansion. To meet these goals, we will describe the best practices for each discussed technology. Special attention is paid to data processing at the very end of the object modeling process. Additionally, particular findings alert the reader to the need to create object element databases in terms of effective point cloud modeling and present the advantages of the technologies examined over traditional ways of preserving cultural heritage. In addition to predicting procedures, cooperation at a multidisciplinary level is needed in a narrower context. On the whole, the article provides some useful suggestions for both practitioners and stakeholders.

Naming Patterns among Northern Sotho, Xitsonga and Tshivenda Communities of SA: Religio-cultural Perspective

This study discusses naming patterns and practices of three South African indigenous groups as representative examples, namely Northern Sotho, Xitsonga and Tshivenda, from a religio-cultural perspective. In almost every African culture and tradition, newly-born babies receive their names immediately after birth. Names are usually predetermined when the mother is pregnant. Although in numerous instances the parents are responsible for naming the baby, family members (e.g., aunts, grandparents, brothers, or sisters) may also suggest a name. The naming of babies is not a random exercise because religio-cultural meanings are attached to a name. By utilising a narrative approach as a method, the article argues that indigenous names carry meanings, and each name tells a story. The study aims at demonstrating that names play a significant role in the preservation, documentation and promotion of cultural heritage. The discussion commences by exploring naming patterns from a biblical perspective in order to provide a matrix for a religio-cultural thrust of child-naming within the aforementioned South African indigenous groups.

Promotion of cultural heritage — regional and traditional Polish meat products

The diverse culinary heritage of various countries in the European Union (EU) has been attracting attention for a very long time. This type of high-quality traditional food should be fully exploited and promoted as a common good that is part of the history of given countries. In order to distinguish individual products and their value (not only cultural, but also qualitative), the EU created special awarding signs (quality schemes) that conform to the quality of traditional products: Protected Designation of Origin (PDO), Protected Geographical Indication (PGI), or Traditional Speciality Guaranteed (TSG). One of the first associations with Polish cuisine would undoubtedly be meat dishes, which play an important role in preserving the tradition. The most popular types of meat in Poland are pork, beef, and then poultry. In addition, game animals are very popular, including wild birds (black grouse and larks). This type of dishes is prepared according to traditional recipes handed down from generation to generation. Products typical of the region obtained from local crops and animal breeding are used in their preparation. Thanks to this, traditional dishes acquire specific taste values, which cannot be recreated in other parts of the country.

INTEGRATION OF CULTURAL HERITAGE AND MODERN ART EDUCATION

This article examines current issues in arts education regarding its role in the preservation and promotion of cultural heritage. From there, the article looks at ways of integrating them, which can ultimately be realized through the active work of cultural institutions and the education system. The education of cultural literacy, in the context of the study of global and national cultural historical values, creates the prerequisites for further positioning oneself as an educated fully developed person. In modern conditions of the revival of many aspects of national culture, new opportunities for the revision of views on the history of culture of the people, which contribute to the moral and patriotic education of today's youth. In this process, a special place should be given to museums, which are the centre of material and spiritual heritage artefacts. Due to their uniqueness, museums are like accumulators of all national cultural treasures. Therefore, this article examines the integrated opportunities for in-depth study of national heritage and cultural specificities within the framework of museum pedagogy as an important part of art education.

Značaj primjene informaciono-komunikacionih tehnologija u promovisanje turističkih potencijala i kulturne baštine Bosne i Hercegovine

Information and communication technologies (ICT) have already entered many pores of modern society and without it, is difficult to imagine the life of modern man. In this paper, we will point out only on one segment of the application of ICT, and that is in the tourism sector and in the promotion of cultural heritage. Tourism can be a significant generator of income for a country, and it also has the potential to employ a large number of people. The application of ICT and especially the Internet, has greatly changed the way in which information is presented to users and the way in which users access information and how travel is organized. The application of ICT leads to the development of new marketing tools based on the digital platform, such as websites and portals whose content is adapted to computers and mobile phones, as well as increasingly represented advertising through social networks and search engines.

Immersive cultural tourism in the context of Covid-19 pandemic

The crisis caused by the COVID-19 pandemic has strongly affected tourism projections for 2020 and has temporarily halted the global tourism and travel industry. The economic impact on the global economy could have lasting consequences, with the temporary pandemic regime hitting tourism the hardest. The paper provides an overview of tourism perspectives during and after the COVID-19 crisis, with an emphasis on cultural tourism and related facilities (cultural heritage, cultural attractions). The paper also examines the possibilities of using technology in redefining cultural tourism and creating a new – immersive cultural tourism model. The purpose of this paper is to point out the changes that modern technologies, with an emphasis on some of the immersive technologies, has on the trends in cultural tourism. Methods of analysis and synthesis, survey method and descriptive method were used in the creation of the paper. The research proved a significant trend of increasing interest in the concepts of virtual tourism and immersive cultural tourism, particularly in the context of reduced travel opportunities during the COVID-19 pandemic. The limitations of the research relate to the relatively small survey sample, lack of Generation Z respondents as digital natives, and accelerated technological changes, as well as new trends that are emerging due to technological advances. The scientific contribution is visible in the contribution to the discussion on the use of augmented reality technologies in cultural tourism and the promotion of cultural heritage. Also, the contribution is visible in setting up a conceptual model of immersive cultural tourism.

“Treasure in a box, a box among treasures”: promotion of cultural heritage and art outside of a museum facility. Case study of Old Town in Sulaymaniyah

“Treasure in a box, a box among treasures”: promotion of cultural heritage and art outside of a museum facility. Case study of Old Town in Sulaymaniyah

ЖОҒАРЫ ОҚУ ОРЫНДАРЫНДА БІЛІМ АЛУШЫЛАРҒА ИННОВАЦИЯЛЫҚ ТЕХНОЛОГИЯЛАРДЫ СЕМИНАР САБАҚТАРЫНДА ПАЙДАЛАНУДЫҢ АРТЫҚШЫЛЫҚТАРЫ

This article examines current issues in arts education regarding its role in the preservation and promotion of cultural heritage. From there, the article looks at ways of integrating them, which can ultimately be realized through the active work of cultural institutions and the education system. The education of cultural literacy, in the context of the study of global and national cultural historical values, creates the prerequisites for further positioning oneself as an educated fully developed person. In modern conditions of the revival of many aspects of national culture, new opportunities for the revision of views on the history of culture of the people, which contribute to the moral and patriotic education of today's youth. In this process, a special place should be given to museums, which are the centre of material and spiritual heritage artefacts. Due to their uniqueness, museums are like accumulators of all national cultural treasures. Therefore, this article examines the integrated opportunities for in-depth study of national heritage and cultural specificities within the framework of museum pedagogy as an important part of art education.

Kulturno i prirodno nasleđe Đerdapa - izgubljena istorija ili potencijal za održivi razvoj?

The Roman Limes, the former natural border of the Roman Empire, has been recognized as a cultural landscape with exceptional universal values of international importance by the relevant organization for the protection of cultural and natural heritage - UNESCO. The Danube River is an integral part of the Roman Limes, a testimony to the culture and traditions of the peoples who lived on the banks of the Danube, as well as cultural heritage in general. Within the part of the Danube River that passes through the Republic of Serbia, the Djerdap segment stands out. It includes sites of different historical periods (prehistoric, ancient and medieval) and is significant cultural heritage on an international level. However, most of the sites are underwater as a result of the construction of the Djerdap Hydroelectric Power Plant. Consequently, insufficient access to its cultural heritage has led to its insufficient presentation and promotion, but also a lack of information about the existence of the cultural heritage. Therefore, the main goals of this paper are to spread knowledge about Djerdap's cultural and natural heritage, to promote its importance, to identify potential for integrating the cultural heritage into contemporary trends through the affirmation of cultural routes, and to establish sustainable development of the cultural landscape. The results of the research are presented through an urban architectural project that represents the sublimation of critical attitudes formed with regard to the protection, presentation and promotion of cultural heritage. The project draws from a literature analysis, case studies and examples of good practice relevant to the research. The expected results of the research include raising awareness of the importance of Djerdap's cultural heritage through promoting a cultural route and forming a potential model for the use of its cultural heritage in the process of establishing sustainable development of the cultural landscape.

Analysis on the Innovation Strategy of the Living Inheritance of Intangible Cultural Heritage in Shaanxi Province

The inheritance and innovation of intangible cultural heritage is a very important practical path in the process of building cultural confidence. The intangible cultural heritage in different regions has typical characteristics of diverse forms and rich connotations. In the process of inheritance and innovation of intangible cultural heritage, living inheritance is an important way to maintain the vitality of intangible cultural heritage and reflect its cultural heritage and value. Taking the living inheritance of intangible cultural heritage in Shaanxi Province as an example, this paper analyzes the innovative inheritance and communication strategies of intangible cultural heritage. Through the analysis of this paper, we can see that in order to realize the living inheritance of intangible cultural heritage, we need to start with the promotion of intangible cultural heritage, the thematic cultural practice activities of intangible cultural heritage inheritance, and the development and utilization of the connotation and value of intangible cultural heritage, relying on advanced technologies and auxiliary tools, and based on innovative ideas and methods, to implement specific living inheritance work.

From co-design to the construction of a metaverse for the promotion of cultural heritage and tourism: the case of Amiais

Co-design is characterized as a key process so that researchers can count on the collaboration of those who are bearers of knowledge and wisdom of a certain subject, so that together they can work towards a common end. This paper focuses on the case study of Amiais, a small village located in the central region of Portugal in which a project is being developed that intends to replicate the village in the Second Life metaverse so that visitors can get to know the place virtually. To make this possible, several visits to the place were made and co-design sessions were developed so that there would be a participative and ethnographic proximity research. In this way, the inhabitants also became members of the research team, and their knowledge was central to the project. Thanks to the sharing of knowledge, experiences and stories, the contribution of these inhabitants will have an impact on the preservation and dissemination of the cultural heritage of Amiais. This article focuses on the two co-design sessions held by the project, which gave voice to the inhabitants of Amiais, making them also members of the team. The main objective of these co-design sessions was to create brainstorms with the purpose of sharing the knowledge and life experiences of those who live in the village. Thanks to the sessions, it was possible to recreate and share the cultural heritage of Amiais in the Second Life metaverse.

Computing for Chinese Cultural Heritage

Implementing computational methods for preservation, inheritance, and promotion of Cultural Heritage (CH) has become a research trend across the world since the 1990s. In China, generations of scholars have dedicated themselves to studying the country’s rich CH resources; there are great potential and opportunities in the field of computational research on specific cultural artefacts or artforms. Based on previous works, this paper proposes a systematic framework for Chinese Cultural Heritage Computing that consists of three conceptual levels which are Chinese CH protection and development strategy, computing process, and computable cultural ecosystem. The computing process includes three modules: (1) data acquisition and processing, (2) digital modeling and database construction, and (3) data application and promotion. The modules demonstrate the computing approaches corresponding to different phases of Chinese CH protection and development, from digital preservation and inheritance to presentation and promotion. The computing results can become the basis for the generation of cultural genes and eventually the formation of computable cultural ecosystem Case studies on the Mogao caves in Dunhuang and the art of Guqin, recognized as world’s important tangible and intangible cultural heritage, are carried out to elaborate the computing process and methods within the framework. With continuous advances in data collection, processing, and display technologies, the framework can provide constructive reference for building up future research roadmaps in Chinese CH computing and related fields, for sustainable protection and development of Chinese CH in the digital age.

Accessibility and connection: the challenges of the reconstruction and the promotion of cultural heritage

Accessibility and connection: the challenges of the reconstruction and the promotion of cultural heritage

Presenting and Promoting Cultural Heritage with Digital Media, Marketing Approaches and Methods. Good Examples

Making the cultural and historical heritage of countries available and attractive to a broad public, including in a digital way, is a key to making it survive and be acknowledged and well-maintained in time. Researches and practices show that cultural objects, which are digitalized and promoted, are much more known, visited and attract better investments. Digital tools are more and more used - tools like video presentation, 3D models, interactive photos and video with objects, interactive presentations and games, online tours and life events in social media. Especially, after COVID-19 anti-epidemic measures were imposed, such digital and marketing methods of presentation and promotion became a necessity for museums, cultural institutions, events, festivals and other forms of cultural heritage, in order to continue their existence, work and reach to the public. The paper explores good practices and examples and a variety of media and marketing approaches and methods, which can be used for digital presenting and promotion of cultural heritage, historical objects, places and intangible cultural heritage.

Viana Do Castelo: Stucco Art and Artists

This project describes an Art Project carried out at the Higher School of Education of Viana do Castelo Polytechnic Institute, Northern Portugal, in a class of the 2nd year of the Basic Education course within the curriculum unit "Artistic and Cultural Animation Techniques" in the academic year 2020/2021. The main aim of this article is to disseminate a project that combines cultural and artistic animation with the promotion of cultural heritage and, in particular, with the valorization of an artistic tradition from Alto Minho that tends to disappear – the stucco art. Methodologically, the action research method was used in combination with the service-learning model, using the interview as a research technique to collect data on the problems that affect this hiddenstream art form. A number of games were developed to address the art of stucco for 1st cycle primary education children, as well as a video recording on the history of stucco. The imaginative and innovative responses of the university students help to highlight the need for the protection and appreciation of such a tradition in the general population and among 1st cycle children.

COVID-19

The article identifies the challenges of the creative industries in tourism as an important phenomenon in the conditions of the urgent world issue COVID-19. The COVID-19 pandemic has been identified as a real challenge for travel companies around the world causing significant changes in the strategies for creating creative programs for the tourism industry. The analysis has been made, the issues and possibilities of introducing creative industries in tourism in the conditions of the ecological danger of COVID-19 have been determined. It is emphasized that creative tourism, as a self-sufficient product, easily changes the format and subject matter depending on the set objectives, while remaining creative in its nature and purpose. The main stakeholders of creative tourism have been identified: consumers of tourist services, tourist industry representatives (tour operators and agents, hoteliers, restaurateurs, guides, tour guides), the tourist community, local people, and commodity producers, authorities, cultural, scientific, and educational institutions. Measures to support the sphere of culture, cultural heritage protection, development of creative industries and tourism in Ukraine have been analyzed: preservation, promotion, and effective use of national cultural heritage, creation of conditions for tourist attractiveness of cultural heritage sites, support of creative industries.

Cultural Reproduction: Ethnic Festivals as Intangible Cultural Heritage in China

Despite a considerable body of research focusing on the preservation and promotion of intangible cultural heritage (ICH), the actual impact of ICH on shaping the cultural life of local communities needs further acknowledgement. Since 2004, China has rapidly engaged with ICH and the associated practices stipulated by UNESCO. Based on a critical analysis of two cultural festivals in China, this study illustrates the impact of official heritage discourse on local communities. Heritage policies have adopted a particular understanding of “culture” that certifies and beautifies related cultural practices and products for commercial purposes. However, these processes of cultural reproduction transform community-based leisure activities into tourism consumption for an external public. Such changes legitimize and reinforce social inequalities within state-society relationships. This study contributes to the broader discussion on the “right to heritage” – whose rights and what rights should be considered in the issues that ICH creates as a form of cultural reproduction