Cultural Diffusion Research Articles

Research on Innovation of Communication Path of Anhui Tea Culture in Short Video Era

With the rapid rise of short video platforms, profound changes have taken place in the way of information dissemination, which provides a new opportunity for the dissemination of traditional culture. Anhui tea culture, as an important part of Chinese excellent traditional culture, how to innovate the communication path in the era of short video has become a topic worthy of discussion. This paper aims to analyze the characteristics of the current short video era, explore the status quo of Anhui tea culture communication, and put forward suggestions on innovative communication paths.

Current Situation and Countermeasures of Chinese Language Spreading Globally

The purpose of this paper is to discuss the current situation, challenges and countermeasures of Chinese language dissemination in the world. With the enhancement of China's international status, the spread of the Chinese language in the world has attracted more and more attention. However, the global dissemination of Chinese language still faces problems such as cultural differences, learning difficulties, and uneven distribution of teaching resources. In order to better promote the international dissemination of Chinese language, this paper puts forward countermeasures such as strengthening the promotion of Chinese culture, improving the quality of Chinese language teaching, expanding international cooperation and exchanges, and stimulating the enthusiasm for learning Chinese. By deepening cooperation with foreign institutions, innovating cultural dissemination methods, and optimising teaching materials and methods, the global influence of the Chinese language will be enhanced.

Research on the Current Status and Optimization Strategies of Chinese Culture Dissemination under Cross-Cultural Backgrounds

To analyze the current status of Chinese culture dissemination under a cross-cultural context, this study targeted African international students from a university, utilizing questionnaire surveys and interviews to investigate the channels through which they acquire knowledge of Chinese culture, their perceptions and identifications towards it. The research delves into the deficiencies in the dissemination of Chinese culture and proposes corresponding optimization strategies. It is found that issues such as teachers' lack of cross-cultural awareness, the monotony of school cultural activities, and low cultural identification among international students hinder the cross-cultural dissemination of Chinese culture. Consequently, optimizations can be made from three aspects: the communicators, communication channels, and communication content, thereby effectively promoting the dissemination of Chinese culture within a cross-cultural context.

New Quality Productive Forces: The Empowerment of the Metaverse on the International Dissemination of Chinese Local Traditional Culture

New Quality Productive Forces: The Empowerment of the Metaverse on the International Dissemination of Chinese Local Traditional Culture

A Brief Discussion on the Singing Evolution and Promotion of the Buyi Folk Song Hao Hua Hong

Folk songs refer to the songs created by each ethnic group in ancient or modern times with their own ethnic style characteristics, and are the traditional songs of the working people of each ethnic group. Despite the occasional sheet music relic, this art form is primarily transmitted dynamically.As the idea of comprehensive national strength has grown, ethnic minorities rich cultures have emerged as a crucial indicator of the health of our nation. Thus, Hao Hua Hong has great cultural potential as a significant representative raised in ethnic minority areas and nourished by a variety of civilizations. In order to strengthen cultural independence, self-improvement, and confidence based on cultural orientation, this article will analyze the singing style and cultural aesthetics of the Buyi folk song Hao Hua Hong and talk about the passing down, preservation, promotion, and dissemination of local culture based on its interpretation.

The Transformation of Animated Character Images: A Perspective on the Shift in Contemporary Chinese Public Aesthetics

As a rising star among various film categories in China, animated films hold a pivotal position. Directly targeting a vast audience of children and teenagers, they enjoy a natural advantage in cultural dissemination and ideological guidance. Since the creation of China’s first animated film, The Big Stir in the Studio in 1926, a distinctive national style has been one of the most prominent hallmarks of domestic animation. With the integration of modern artistic concepts and advanced animation production technologies, Chinese animation has, after a rich developmental journey, ultimately formed its unique creative paradigm and aesthetic philosophy. As a “young” art form, animation employs a wide array of content expression methods, encompassing artistic forms such as ink wash painting, sculpture, watercolor, and oil painting. Its “all-encompassing” nature also determines that animation art possesses a strong “moldability,” making it more susceptible to the influence of various cultural trends during the creation process. This is particularly evident in the evolution of character design influenced by aesthetic preferences in different periods since the founding of New China. This article will delve into the transformation of public aesthetics since the establishment of New China by examining the artistic expression and gender body structures in characters from domestic animated films. It aims to contribute to the development of China’s animation industry and promote outstanding Chinese culture.

Measuring the Success of Grandpa Aki’s Short Video Series in Cross-cultural Transmission of Traditional Chinese Culture

With the development of digitization and online platforms, short videos have become one of the ways to spread traditional Chinese culture. The success of Grandpa Aki’s short videos is a model of cross-cultural transmission of traditional Chinese culture, especially craftsmanship, via short videos. However, few scholars have talked about the implications of cross-cultural transmission of Chinese excellent traditional culture brought by Grandpa Aki’s short video series. The paper collected the title of the video, the view of the video and the proportion of positive comments and negative comments from the top 5 popular videos by using Python. The paper aims to identify (1) the characteristics of Grandpa Aki’s short video series; (2) the reasons for the success of Grandpa Aki’s short video series; (3) the implication of cross-cultural transmission of traditional Chinese culture from the success of Grandpa Aki’s short video series. The results show that 1) these videos are characterized by an immersive experience and spread traditional Chinese culture in detail. 2) The reasons for the success of these videos are the strong curiosity about traditional Chinese culture from overseas citizens, the value of traditional Chinese culture, the entertainment value of these videos and the resonance from people. The paper provides a thinking mode for scholars to solve the dilemma of overseas dissemination of traditional Chinese culture.

칼 사우어(Carl O. Sauer)의 문화·역사지리학에 투영된 환경관

Despite Sauer set out his coursework in 1909 in the midst of Davisian physiography and environmentalism, Salisbury at Chicago assisted him to avoid the causative man-nature relation by laying emphasis on field observations. Having witnessed the widespread soil exhaustion in Illinois and Missouri, Sauer now at Ann Arbor had to redress economic and ecological problems from the deforestration of white pines on the Great Lakes. Advising on the issues of land utilization and soil erosion for the New Deal Government, Sauer in Berlekey shaped up the landscape morphology in which culture was conceived as an agent, natural landscape a medium and cultural landscape an outcome. The intellectual encounter with Boasian anthropology resulted in cultural and historical geography or culture history of seeking out the origin, diffusion and transformation of culture and cultural landscape, bearing the brunt of environmentalism. To be noted is that Sauer resurrected Marsh’s Man and Nature by organizing the 1955 international symposium on ‘Man’s Role in Changing the Face of the Earth’. Sauer’s environmental ethics urges us to do our moral and ecological duties for the coming generation.

Research on the Communication Effect of Digital Collection in Museum Based on the Analysis of Review Text

Museum digital collections have become a new form of museum communication, stimulating the public's interest in and love for cultural relics, and better promoting the dissemination of culture. This paper takes China's largest digital collection selling platform - whale probe as an example, selects the digital collections that have been on the hot search list of literature and culture and blogs for at least one consecutive month in the platform, grabs the largest sample size that can be grabs with the help of Fiddler and Python to analyze it, and applies text analysis to analyze the information dissemination effect of the digital collections of museums in terms of the depth of communication. The information dissemination effect of digital collections was analyzed in terms of communication depth. It is found that external image identity, internal emotional identity and economic value identity affect the identity of the audience group from the depth of communication.

Primbon Pernikahan Masyarakat Jawa Desa Suka Mulia Kecamatan Tungkal Ilir Kabupaten Banyuasin

This study describes the meaning of primbon in marriage in Javanese society in Suka Start Village, Tunggal Ilir District, Banyuasin Regency through cultural diffusion as well as describing marriage according to Islam. Primbon are the prophecies of the ancestors of the Javanese people that have been preserved until now and have spread due to transmigration during the Suharto people's government. Evidence of the existence of primbon can be found from Javanese primbon books that regulate people's lives. The framework of thought is needed to provide an explanation of the object (variable) of the subject matter in order to be more detailed, the main issues include: 1. The religious system of the people in Suka Mulia Village towards Javanese tradition and the way of primbon calendar in general. In this study there are several stages of data collection methods, history, such as observation, interviews, documentation and data analysis to reveal a research regularly and accurately. The theory used in this study uses the symbol theory, because primbon is part of a symbol that has its own meaning for the Javanese people. The object/variable to be studied is interpreting the marriage primbon script and the meaning of the primbon which has symbols. The results of this study reveal that in determining a good day (in this study, the matter of marriage), Javanese people believe in ancient primbon and predictions of good days in the implementation of marriage and the consequences of these violations so that primbon has an important meaning for the Javanese people.

Paisagem, Território e Cultura: Estudo de caso do grupo de dança de Siriri Flor de Atalaia

This article investigates the intersection between traditional cultural practices and the urban landscape, focusing on the cultural manifestations of Siriri and Cururu in the city of Cuiabá, Mato Grosso. The study highlights how these dance forms not only reflect but also shape the city's cultural and physical landscape, integrating in meaningful ways with urban life and local cultural heritage. The research specifically addresses the influence of these practices in public and free space, particularly in the courtyards used by the dance group Siriri Flor de Atalaia, which serve as vital stages for rehearsals and cultural presentations. The primary objective of this study is to analyze the transformations in the landscape of open spaces caused by the continuous interaction between the Siriri Flor de Atalaia group and its urban environment. This analysis seeks to understand how these spaces are used for the practice and dissemination of Siriri and Cururu culture, and how they contribute to the cultural dynamics of the city of Cuiabá. Through a detailed examination of physical and cultural changes in these places, the article explores the role of backyards and open spaces in perpetuating popular culture and forming a strong local identity. Methodologically, the study is based on a bibliographical review that addresses the themes of territory, open spaces, landscape and culture of the Siriri and Cururu dance. In addition, a case study of the courtyard of the dance group Siriri Flor de Atalaia is carried out, using direct observation and qualitative analyzes to capture the essence of cultural interactions and their impact on urban space. The results of the article provide an in-depth analysis of the cultural landscape formed around the Siriri Flor de Atalaia group, revealing how practice spaces not only serve as places for cultural activities, but also as elements that redefine the urban landscape. This investigation contributes significantly to debates about the importance of preserving and promoting cultural spaces within the urban environment, supporting the continuity of popular culture and informing public policies that value and promote traditional cultural practices in the city of Cuiabá. This study emphasizes the need for a more integrated and conscious approach to urban planning, which considers cultural practices as essential components of city development, not only for the preservation of heritage, but also as a vital strategy for enriching community life and strengthening local identity.

The ingredients for spreading tourism culture

The importance of spreading tourism components lies in identifying these tourism structures and trying to use them. This is to raise the cultural level of the population towards tourism culture and raise the level of tourism culture in a way that treats tourists properly without distorting the culture of the host country. The aim of this study is to identify the factors for the Spreading the elements of tourism and defining society is crucial for building a tourism industry in developing nations, which is seen as a valuable economic resource. The research has two sides: theoretical and operational, and the descriptive analytical approach was applied. Theoretically, reference was made to numerous publications and academic theses that had been written specifically to the factors contributing to the rise of tourist culture. Regarding the operational element, a questionnaire was created and given to a random sample of guests in both these hotels and tourist areas. To gauge the questionnaire's stability, Cronbach's alpha was used. The study questionnaire was next examined for the presence of internal stability (credibility), which demonstrates the degree of coherence or correlation between the questionnaire's paragraphs. In order to determine whether the study's assumptions of which indicates that (there is an importance of the components in spreading the tourism culture) and another of which argues that (there is a statistically significant relationship between the components and the tourism culture). The research produced a number of recommendations and conclusions, the most significant of which was that the desire to promote tourism awareness and culture is one of the prerequisites for the development of tourism infrastructure because it is practically impossible to discuss the growth of the tourism industry without a high level of public awareness of the industry. The creation of a national center or institute for the dissemination of tourism culture, which develops educational programs and studies for the community, workers, and those involved in the tourism sector, is one of the most crucial recommendations. This will help everyone, especially the residents of Sulaymaniyah governorate, understand the significance of tourism culture.

Evidence-based research of the indicator system for evaluating the application effect of TCM standards

The traditional Chinese medicine evaluation indicator system can effectively identify and recognize deficiencies in the implementation of standards and provide a rationale for improving the technical content, enhancing the effectiveness of implementation and promoting the dissemination of traditional Chinese medicine culture and technology globally. Evidence-based principles can be an important method to guide the development of traditional Chinese medicine indicators and to promote the application of standards. This paper introduces the development status of NICE indicators and provides reference ideas for constructing evaluation indicator for traditional Chinese medicine standards application based on evidence-based principles. The specific steps for constructing an evaluation indicator system for traditional Chinese medicine standard application include identifying indicator domains, evidence synthesis, developing indicators, constructing an indicator system, cost- effectiveness and resource impact analyses, and finalizing indicators for training and promotion. In order to promote the further development of traditional Chinese medicine, it is necessary to strengthen the integrated construction of “guidelines-standards-indicators”, accelerate the establishment of a coordination mechanism between domestic and international organizations, and pay attention to the characteristics of traditional Chinese medicine and focusing on implications for practice and policy.

The Translation and Dissemination of Shandong Red Culture from the Perspective of Multi-Modal Translation Theory

The Translation and Dissemination of Shandong Red Culture from the Perspective of Multi-Modal Translation Theory

Aesthetics and Values in Animated Opera Characters: The Fusion and Innovation of Tradition and Modernity

In today's cultural exchange and heritage, animation, as a modern communication medium, is gradually becoming an important means of expressing traditional opera characters. This paper explores the fusion and innovation of tradition and modernity in the aesthetics and value expression of animated opera characters. By analyzing the aesthetic characteristics and value expressions of traditional opera characters, combined with the application of modern animation techniques, this study elucidates the unique advantages of animation in conveying the cultural connotations of opera and social values. Finally, the paper proposes strategies for combining traditional aesthetics with modern technology, and new pathways for innovative value expression in animated media, aiming to provide theoretical support and practical guidance for the modernization of traditional cultural dissemination.

Research On the Dissemination and Preservation of Traditional Culture in The Era of New Media

Research On the Dissemination and Preservation of Traditional Culture in The Era of New Media

Tourist, Digital and Interactive Brochure for the Dissemination of the Jama-Coaque Culture

Purpose: The aim of this work is to create a digital and interactive touristic-educational brochure as a resource for disseminating information about Jama-Coaque culture. The brochure will serve as a tool to highlight the tourist attractions, services, and products offered in the region, as well as to promote the culture and traditions of the area. Method: The methodology used was quantitative, based on a survey conducted through Google Forms with 375 observations within the population of Jama. Results and Conclusions: The results showed that the population is open to the implementation and use of new technological tools to access information, especially among the younger population, and that there is a strong identification with cultural values and the importance of tourism for the social and economic development of the locality. Research Implications: The practical and theoretical implications of this research are discussed, providing information on how the results can be applied or influence practices in the field of Jama-Coaque culture. These implications could encompass the Pedernales Canton. Originality/Value: This study contributes to the literature on the development of community-based and sustainable tourism of Jama-Coaque culture. The relevance and value of this research are evidenced in explaining how the results can impact the area of study or professional practice.

Research on the Construction of Ethnic Piano Music Culture in the Teaching of Local Colleges and Universities

Ethnic piano music, as a distinctive cultural form, embodies a rich tapestry of national sentiment and cultural significance. Local higher education institutions, serving as crucial bastions of cultural preservation, integrate ethnic music culture into their piano instruction. This integration not only enhances students' musical proficiency but also fosters the continuation and evolution of ethnic culture. However, local higher education institutions currently face challenges such as uniform curriculum design and outdated teaching methods, which hinder the effective dissemination of ethnic piano music culture. This study, through literature review, empirical investigation, and case analysis, explores strategies for constructing ethnic piano music culture within local higher education settings. The research identifies that optimizing teaching content and curriculum design, innovating teaching methods and approaches, enhancing teacher training and professional development, and improving student engagement and evaluation mechanisms can significantly advance the spread and application of ethnic piano music culture in local higher education institutions. It is hoped that this study will provide valuable insights and guidance for piano teaching in local higher education institutions, thereby promoting the further development and preservation of ethnic music culture.

Study on the Communication Strategy of Macao Music CultureTaking the Interaction Design of City Walk as an Example

As a city where East meets West, Macau has a rich historical and cultural heritage, and its music culture, based on its historical background, has a long history of development, with colourful and diverse genres. However, as a tourist city, the publics understanding of Macau is basically confined to the gaming industry. The dissemination of its music is faced with the problems of small scope of dissemination and lack of popularity, etc. Therefore, how to better inherit and protect the music culture of Macau? Therefore, how to better pass on and protect Macaus local culture has become an issue of wide concern to the Macau society nowadays. With the development of the Internet and the changing needs of the public, interactive design came into being, the interactivity of this design can provide a better user experience and increase the attractiveness of the project. As a popular way of travelling nowadays, city walking can make the public feel the city culture better. This design study will conduct fieldwork research on Macaos music culture through fieldwork method, literature research method and data collection method, analyse the form of its integration with urban micro-tourism, and finally design it interactively. In this way, the dissemination of Macaus music culture will be increased and the cultural participation of the public will be strengthened. In addition, the form of city walk can attract tourists of all ages, which is a good guide for the dissemination of Macaus music culture. Moreover, this design can provide the public with a vivid understanding of Macaus music culture, enhance Macaus cultural attractiveness, promote socialisation and interaction in the city, and improve the publics physical and mental health and quality of life. Therefore, this study aims to provide methodological ideas for the communication strategy of Macaus music culture and to provide innovative perspectives for the inheritance of Macaus excellent traditional culture.

The Impact of Life-Sharing Social Media on Users' Consumption Behavior in the New Media Environment

In today's digital age, life-sharing social media has become an important part of an individual's daily life. These platforms, such as Instagram and Twitter, are not only places where people share their lives but also important influencers and disseminators of consumer culture. With the popularity of social media and the development of technology, consumers' purchasing behaviour and consumption awareness have also been affected in an unprecedented way. However, although it is known that these platforms play an important role in consumer behavior, the specific mechanisms of their influence and the actual impact on consumer behavior are still worthy of in-depth study. The purpose of this study is to explore the impact mechanism of life-sharing social platforms on consumer behaviour and their significance in digital marketing. Through the research method of comprehensive literature analysis, this paper analyzes the role of life-sharing social media platforms in consumer decision-making, brand cognition, and purchasing behaviour. The research finds that the development of social media platforms expands consumers' social networks and information access channels, which in turn affects their purchasing decisions and brand preferences. This finding has important academic and practical implications for optimizing social media marketing strategies and driving progress in the field of consumer behavior research.