Research on the Current Status and Optimization Strategies of Chinese Culture Dissemination under Cross-Cultural Backgrounds

Abstract

To analyze the current status of Chinese culture dissemination under a cross-cultural context, this study targeted African international students from a university, utilizing questionnaire surveys and interviews to investigate the channels through which they acquire knowledge of Chinese culture, their perceptions and identifications towards it. The research delves into the deficiencies in the dissemination of Chinese culture and proposes corresponding optimization strategies. It is found that issues such as teachers' lack of cross-cultural awareness, the monotony of school cultural activities, and low cultural identification among international students hinder the cross-cultural dissemination of Chinese culture. Consequently, optimizations can be made from three aspects: the communicators, communication channels, and communication content, thereby effectively promoting the dissemination of Chinese culture within a cross-cultural context.