This article examines the factors driving the development of gastronomic tourism as a contemporary and popular travel trend. The study identifies two primary groups of factors – general and specific – and provides their characteristics. Based on the analysis of these factors and their identified impact, the prerequisites for the development of gastronomic tourism are highlighted. The combination of these factors and prerequisites creates favorable conditions for the development and implementation of this type of tourism, popularization of ethnic cuisines and local features, as well as the improvement of dishes through competition under the influence of modern culinary art and consumer preferences. It is established that the set of factors and prerequisites is interconnected and integral, characterized by their mutual influence, however, in the work, they are ordered through classification and cultural and social factors, economic, infrastructural factors, the uniqueness of local cuisine, and the importance of state support are highlighted – all this allows for effective management of these prerequisites for the development of gastronomic tourism and building its strategy of popularization and formation. It is proven that there are also factors that influence the choice of a gastronomic destination, including: affordability, geographical location, climatic conditions, safety level, language barriers, personal interests, etc. In addition, the article presents a characterization of the target audience of gastrotours, namely, groups (types) of gastrotourists are identified: gourmets and food lovers, connoisseurs of culture and history, tourists traveling with family or friends, bloggers and influencers, health-conscious tourists, tourists seeking new experiences. Such a typological structuring will allow for more effective formation of marketing policy and taking into account all the features of gastronomic tourism and consumer preferences. The results of the study can be useful for developing effective strategies for the development of gastronomic tourism at the level of individual regions and countries, as well as for tourism companies wishing to expand their range of services.