CSR Orientation Research Articles

Impact of corporate social responsibility on employees’ attractiveness in hospitality industry

This study begins the conversation on the impact that applicant CSR orientation has on a major phase of workforce development—employer attractiveness. There is also virtually no research that investigates CSRO and workforce development. Meanwhile, this present research effort provides evidence that there is some basic relationship between CSRO and employer attractiveness. The data comes from 280 participants who are interested in joining the hospitality and tourism industries in Pakistan. Structural equation modeling was used to analyze the data. The results showed that all four dimensions are significant predictors of employers‘ attractiveness. More specifically, the ethical aspect of CSR has a stronger impact on employers’ attractiveness, whereas discretionary behavior in CSR has the least impact. The implications for academicians, researchers, and managers in the hospitality industry are given in detail.

Impact of corporate social responsibility on employees’ attractiveness in hospitality industry

This study begins the conversation on the impact that applicant CSR orientation has on a major phase of workforce development—employer attractiveness. There is also virtually no research that investigates CSRO and workforce development. Meanwhile, this present research effort provides evidence that there is some basic relationship between CSRO and employer attractiveness. The data comes from 280 participants who are interested in joining the hospitality and tourism industries in Pakistan. Structural equation modeling was used to analyze the data. The results showed that all four dimensions are significant predictors of employers‘ attractiveness. More specifically, the ethical aspect of CSR has a stronger impact on employers’ attractiveness, whereas discretionary behavior in CSR has the least impact. The implications for academicians, researchers, and managers in the hospitality industry are given in detail.

Innovation as a driving force for the creation of sustainable value derived from CSR: An integrated perspective

Coastal tourism is deep into a dichotomy between its potential to provide a wide range of social and natural benefits, and its traditional link to mass models, provoking a profound debate around the generation of negative externalities. This study examines the role of innovation and strategic corporate social responsibility orientation in the relationship between CSR and corporate performance to determine the mechanisms that underlie this main relationship. To this end, a sample of 202 hotels on the Spanish coast is analysed by applying the Partial Least Square Methodology. Useful results are derived from the empirical testing of the theoretical model, such as the existence of a positive direct effect between CSR and hotel performance. Likewise, we shed light on the mediating role of innovation and the moderating effect of a strategic CSR orientation in the main relationship, providing valid solutions for both academics and managers of coastal hotels, in terms of adopting CSR practices and promoting its integration into the core business of the hotel, and further developing innovations that will boost the benefits derived from their responsible practices, as well as their strengths to overcome the barriers traditionally faced when carrying out CSR strategies.

How Does CSR Orientation of CEOs Associate with Financial Performance and Online Reputation: A Longitudinal Analysis

This study aims to explore how CSR-related messages posted by CEOs on social media are beneficial in fostering social capital, which in turn impacts the FP and online reputation of the firm. The study also examines whether there is any difference in FP due to sharing of CSR-related messages by CEOs before and during the pandemic. Hierarchical regression is used to examine the influence of CEOs CSR related tweets on FP and online reputation. The study reveals that by posting CSR-related messages on Twitter, CEOs can build social capital available on social media, which leads to better FP and online reputation. Findings also indicate that there is no statistically significant difference in FP and online reputation of the firm due to sharing of CSR-related messages by CEOs before and during the pandemic. Our research makes a significant addition to the empirical studies of CSR, social media and social capital theory.

CSR orientation for competitive advantage in business-to-business markets of emerging economies: the mediating role of trust and corporate reputation

PurposeThis study aims to examine the link between corporate social responsibility orientation (CSRO) and competitive advantage (CA) in the context of emerging economies. More specifically, the mediating role of intangible resources, namely, trust and corporate reputation (CR), is investigated to explain the above linkage.Design/methodology/approachThis study considered a sample of 326 Saudi Arabian businesses that have extensive business-to-business operations across international markets. The analysis uses the partial least-squares-based structural equation model, involving first- and second-order constructs and mediation tests using the Hayes PROCESS macro.FindingsThe results confirm that the relationship between CSRO and CA is partially mediated. Moreover, CSRO does have a direct as well as an indirect positive impact on CA via the two intangible resources, e.g. trust and CR. In addition, results support the serial mediation model where CSRO was found to exercise its influence on CA via trust and CR in a sequential manner.Research limitations/implicationsThis study enriches the limited literature on CSRO in the context of emerging economies. However, further studies should explore the opposite relationship, i.e. the impact of CA on CSRO. In addition, the authors believe that it would also be useful to study the moderating role of the industry sectors.Practical implicationsFrom a practical point of view, this study suggests new applications with respect to the link between CSRO and CA. To enhance their company’s CA, managers need to ensure that intangible resources are managed efficiently.Originality/valueThis paper contributes to the literature by examining how a firm’s intangible resources mediate between CSRO and CA. Second, originality is related to studying the link between CSRO and the trust and reputation of business organizations in emerging economies. Third, the findings suggest that the scope of a business is more than being responsible to its stakeholders, and stakeholder-driven CSRO leads to sustainable CA.

To reduce waste, have it repaired! The quality signaling effect of product repairability

By encouraging product repair, companies might increase product durability and minimize waste. However, the effectiveness of such strategies ultimately depends on consumers’ perceptions of the companies’ communications. The current research seeks to determine whether and when product repairability communications can signal product quality. Three quantitative studies and their meta-analysis affirm that repairability communications function as a signal of firms’ CSR orientation and the product’s durability; consumers rate brands that communicate about product repairability more favorably, and this effect grows stronger if they sense that product reliability is decreasing. According to the qualitative study, these effects further depend on factors such as consumers’ attributions of firms’ motives, and the presence of signal endorsers. These results contribute to quality signaling literature by uncovering the role of product repairability communication as a signal of product durability; and highlight the effects of CSR beliefs on consumers’ evaluations in a repair context.

Nonmarket Strategy Integration: How Corporate Social Responsibility Becomes a Political Strategy

Using social exchange theory, this paper explores how CSR is used as a political strategy. The findings reveal that when CSR is politicized, it involves the design and implementation of politically charged CSR initiatives that entail firm-polity negotiated exchanges. Firms exchange social interventions for political influence in ways that allow politicians take the credit to boost their re-election. To do this, the choice of target politician hinges on political vulnerability, the selection of CSR initiatives is based on CSR orientation and CSR benefit personalization, the location of CSR is linked to politicians’ electoral constituencies, and the timing of CSR is affected by election cycles. Overall, this paper provides new insights into how CSR is used in indirect social exchanges in political markets, shows that CSR can be CPA, and thus extends nonmarket strategy integration from its focus on CSR’s complementarity with CPA to its instrumentality in CPA. The findings have important theoretical and practical implications.

Corporate Philanthropic Responsibility and Organizational Commitment: Moderating role of Employee’s Perception toward Philanthropic-Oriented CSR and Performance Orientation

기업의 사회적 책임은 오늘날 기업의 지속성장을 이끄는 기업의 주요 경영 전략이자 사회적 의무라는 점에서 연구의 필요성이 꾸준히 제기되어 왔다. 특히, 기업의 자선적 책임은 기업의 주요 가치를 나타내는 사회적 책임 활동으로서, 구성원의 태도에 긍정적 영향을 미친다. 이에 따라 기업의 자선적 책임과 구성원의 태도 간 관계를 자세히 살펴보기 위해서는 구성원의 관점에서 이를 강화하는 조절요인들을 통합적으로 살펴보아야 한다. 이에 따라, 본 연구에서는 기업의 자선적 책임과 조직몰입 간의 관계에서 구성원의 자선적 책임에 대한 조절 효과를 살펴보며, 나아가 이 조절 효과가 구성원의 성과지향에 따라 조절되는 삼원조절효과를 다수준으로 검증하였다. 가설을 검증하기 위해 국내 99개의 기업에서 설문을 시행하였으며, 최종적으로 99개 기업에 2,255명의 데이터를 활용하였다. 본 연구는 기업 수준과 구성원 수준을 통합적으로 살펴보기 위해 위계적 선형모형(Hierarchical Linear Modeling, HLM)을 활용하였다. 검증 결과, 기업의 자선적 책임과 조직몰입은 정적인 관계가 있는 것으로 나타났다. 또한, 기업의 자선적 책임과 조직몰입 간 관계에서 구성원의 자선적 책임에 대한 조절효과는 유의미하지 않았으나, 구성원의 자선적 책임과 성과지향의 삼원조절효과는 유의미하였다. 이는 구성원의 조직몰입을 강화시키기 위해서는 자선적 책임에 대한 가치뿐만 아니라 성과에 대한 가치도 중요하다는 것을 시사한다. 즉, 기업의 자선적 책임 활동이 구성원의 태도에 긍정적 영향을 미치기 위해서는 구성원들이 자선적 책임에 대해 높은 가치를 두고 있으며, 동시에 지속적 성과창출을 위한 개인적 가치지향성도 선제적으로 고려되어야 한다는 것을 의미한다. 또한, 구성원이 조직의 가치를 내면화하고 일치하는 경우에만 기업의 자선적 책임과 구성원 태도에 긍정적 영향을 줄 수 있다는 실무적 시사점을 제공한다.

The Relationship between CSR, Trust, Information Sharing and Long-term Orientation in B2B

본 연구는 기업간 거래(Business-to-Business; 이하 B2B) 관계에서 기업의 사회적 책임(Corporate Social Responsibility; 이하 CSR), 신뢰, 정보공유, 장기지향성과의 관계를 살펴보고자 수행되었다. CSR은 신뢰에 영향을 미치고, 신뢰가 정보공유에 영향을 미치며 정보공유가 장기지향성에 미치는 영향력을 살펴봄으로써 CSR이 B2B 기업 간 파트너십의 장기적 거래관계를 형성하는 구체적 과정을 보다 명확히 하였다. 이론적 측면에서 이해관계자 이론과 관계적 교환이론(relational exchange theory)을 기반으로 CSR은 기업경영 CSR(business practice CSR)과 자선적 CSR(philanthropic CSR)로 구분하였으며 신뢰는 신용(credibility)과 호의(benevolence) 차원으로 구분하였다. 간 변수 간 관계에 대한 연구가설을 설정하였으며 연구가설의 검증을 위해 CSR을 수행하고 있는 B2B 공급업체와 거래하고 있는 구매기업을 대상으로 설문을 실시하였다. 최종적으로 195개의 설문을 분석에 활용하였다. 본 연구의 결과를 살펴보면 다음과 같다. 첫째, CSR이 신뢰에 미치는 영향력에 있어서 기업경영 CSR은 신뢰의 신용, 호의차원에 긍정적 영향을 보이고 있었다. 자선적 CSR은 신뢰의 신용차원에는 긍정적 영향을 보이는 반면에 호의차원에는 영향력이 나타나지 않았다. 둘째, 신뢰가 정보공유에 미치는 영향력에 있어서 신뢰의 신용차원은 정보공유에 영향력이 나타나지 않았지만 호의차원은 긍정적 영향을 보이고 있었다. 마지막으로 정보공유는 장기지향성에 긍정적 영향을 보이고 있었다. 본 연구를 통해 주는 시사점은 다음과 같다. 거래기업의 CSR에 대한 역할을 살펴봄으로써 파트너 기업을 선택하는 기준으로 사용할 수 있으며 CSR을 전략적으로 관리하여 파트너 기업과의 장기적 관계를 형성하는데 활용할 수 있다는 것을 알 수 있다. 또한 기업의 중요한 정보들을 자유롭게 공유하기 위해서는 상호간의 이익을 추구하는 호혜주의적 믿음이 바탕이 되어야 한다는 것을 확인하였다. 마지막으로 정보공유에 바탕을 둔 협업 메커니즘이 거래 관계에 긍정적 영향력을 보이고 있으므로 CSR, 신뢰 그리고 정보공유의 과정을 통해 장기적 파트너십이 이루어질 수 있다는 점을 명확히 하였다는 점에서 의의를 가지고 있다.

Participation of hotel managers in CSR activities in developing countries: A defining role of CSR orientation, CSR competencies, and CSR commitment

AbstractThe current study examines the influence of CSR orientation and CSR competencies of hotel managers on their CSR participation. Moreover, the mediating role of CSR commitment in the connection between CSR orientation, CSR competencies and CSR participation has also been tested. Data from 324 CEOs (chief executive officers), finance manager, policy makers, and managing directors of 4 stars and 5 stars hotels were collected. Results reveal that CSR orientation and CSR competencies positively predict CSR commitment. Moreover, CSR commitment significantly predicts the CSR participation. The findings of the study also confirm that CSR commitment mediates the relationships between CSR orientation and CSR participation and CSR competencies and CSR participation. The results of the study suggest that managers having control on organizational resources can positively contribute towards CSR activities and successfully respond to the demands of various shareholders by focusing on societal and environmental issues.

Research on the Impact of Returnee Executives' Strategic CSR Orientation on Corporate Value

An increasing number of studies have focused on the impact of the increase in the proportion of overseas returnees in enterprise management. How do executives with an overseas background affect corporate value? Based on Upper Echelons Theory, this paper studies the influence of overseas returnees on enterprise value from the perspective of strategic corporate social responsibility. Based on the sample composed of companies listed in Shanghai and Shenzhen stock exchange, the research shows that executives from overseas through strengthening strategic corporate social responsibility, make the enterprise social responsibility incorporated into the development of business strategy, finally promoting the ascension of the enterprise value. Namely, the strategic corporate social responsibility orientation plays an intermediary role between executives from overseas and enterprise value. This study further correlates the characteristics of overseas returnees with the strategic decisions of enterprises, deepens the understanding of the realization mechanism of overseas executives' promotion of corporate value, enriches the research results of factors influencing corporate social responsibility, to improve the active construction of local enterprises' social responsibility by changing the structure of the executive.

Facilitating a Win-Win Between Corporate Financial Performance and Corporate Social Responsibility

We propose a conceptual framework to illustrate that when three conditions hold, institutional investors moderate a positive relation between corporate financial performance (CFP) and corporate environmental performance (CEP). We explore heterogeneities across institution types to demonstrate the importance of each condition. We hypothesize and test that the moderating effect works through the channels of expert consulting and effective monitoring. Our results have important policy and practical implications given the global trend of ownership concentration in institutional investors and that one out of four dollars under professional management was invested in funds with a CSR orientation by the start of 2018.

CSR in the Lebanese banking sector: a neo-institutional approach to stakeholders’ legitimacy

PurposeCorporate social responsibility (CSR) has become an issue in the international banking industry, where each bank must assert its stakeholders, the social fabric and the natural environment. In the same time, legitimacy which has become one of the most critical issues for corporations, can be increased in the eyes of other stakeholders or institutions by structurally or procedurally adjusting to institutional influences. By conforming to three external institutional pressures (normative, mimetic and coercive), identified by DiMaggio and Powell (1983), organizations can build, support and gain legitimacy for their activities in specific institutional environments.Design/methodology/approachUsing a qualitative approach, this research highlights the input of neo-institutional theory in the CSR context in top Lebanese banks in Lebanon.FindingsThis paper aims to analyze the impact of neo-institutionalism and the role of stakeholders in legitimizing CSR practices in the Lebanese banking sector.Practical implicationsTop Lebanese banks cannot simply comply with institutional pressures to gain their legitimacy, they need to develop their CSR activities targeted toward legitimacy-building at the local level; as for managers they cannot simply adopt managerial perspectives instrumentally to gain societal support, they need to adapt such perspectives and practices to the local needs as expressed by their internal and external stakeholders.Originality/valueManagers of top Lebanese banks need to proactively engage in managing institutional pressures by adopting and adapting legitimacy-seeking strategies. This study highlights that top Lebanese banks differ in their CSR orientation because of their ownership structure, number of employees and profitability.

Socially Responsible Practice and CSR Orientation of Chinese Managers: The Role of Confucian Ethics and Confucian Dynamism

A concern for socially responsible practice, especially for pro-environmental behavior in emerging economies, has drawn much attention in recent years. The present study contributes to understanding socially responsible decisions of Chinese managers by explicitly modeling the interplay of their social responsibility orientation and endorsement of Confucian principles with regard to investment in environment friendly technology. The results show that Confucian ethics and Confucian dynamism exert significant influence on a socially responsible decision, either directly or through their effect on social responsibility orientation. Nonetheless, they have opposing impacts on managers’ decision-making, which may help explain some anomalous managerial behavior. Implications for research and practice are provided.

Pengaruh Orientasi CSR, Sikap, Dan Kompetensi Terhadap Peran Karyawan Pada PT Bank Pembangunan Daerah Jawa Timur Tbk Surabaya

This study aims to find out and explain the influence of CSR Orientation, Attitude, and Competence on the Role of Employees at PT East Java Regional Development Bank Tbk Surabaya. This study uses a quantitative approach to employees using the Probability Sampling sample, namely the Proportionate Stratified Random Sampling of 62 employees. Statistical analysis used is Structural Equational Modeling (SEM) through SmartPLS Software version 3.2.8. The results of this study indicate that CSR orientation has a significant positive effect on the Role of Employees, Attitudes have a significant positive effect on the Role of Employees, while Competence does not significantly influence the Role of Employees.

How Regulation Effects Corporate Social Responsibility: Corporate Environmental Performance under Different Regulatory Scenarios

Abstract In a multilevel corporate social performance model we examine the effects of three different regulatory scenarios on corporate environmental performance (CEP) (relating to compliance and beyond compliance behaviors) as a measure of CSR. The empirical state defined as a “cooperative regulator” is assessed against three simulated scenarios: a “coercive regulator” (more punitive), a “demanding regulator” (strengthened standards) and a “lax regulator” (less punitive and less demanding). The relative effect of different regulatory scenarios is examined within a multilevel multivariate model. The model allows for the estimation of the role of regulatory strategies in relation to other CEP antecedents. The model includes the principal driving factors effecting CEP and incorporates three levels of analysis: institutional, organizational, and individual. The multilevel nature of the design allows for the assessment of the relative importance of the levels and their components in the achievement of CEP. Included in the institutional level are stakeholder expectations, regulatory demands and regulatory power. Included in the organizational level are corporate organizational culture, CSR orientation of managers and organizational leadership. Included in the individual level are personal workplace behaviors and norms, namely: job satisfaction, organizational commitment and organizational citizenship behavior. The simulation of regulatory scenarios shows that the empirical “cooperative regulator” has the strongest positive effect on CEP. Contrarily, coercive regulatory practices reduce the internal motivation for compliance and beyond compliance action, although they may increase the external incentives. Laxer regulatory practices reduce the credibility of the normative effect of the regulatory regime and weaken the internal motivation for CEP. While findings show that regulation does play a key role in CEP performance, the organizational level has the strongest and most positive significant relationships with CEP. Organizational culture and manager’s attitudes and behaviors are significant driving forces. Generally, the individual level, depicting workers’ attitudes toward their workplace, is found as insignificant in promoting CEP.

Strategic and Operational Levels of CSR Marketing Communication for Sustainable Orientation of a Company: A Case Study from Bangladesh

Companies’ increasing social awareness has led to the development of a corporate social responsibility orientation, whose implementation impacts on their overall marketing communication, both at its strategic and operational levels. The issue of integration of both levels is recognized as a research gap and is thus, the main interest of this article. A company’s CSR orientation depends on the context of social problems, specifically in our case, the need for women’s empowerment as well as the creation of sustainable (socially and environmentally) workplace conditions in Bangladesh. The aim of the paper is to investigate and propose ways of integrating strategic and operational levels of CSR marketing communication. We applied the case study research method and specifically with the use of exploratory and descriptive methods, which posits this study within the logic of abductive approach, representing a creative and pragmatic process. The results refer, on the one hand, to the proposition of CSR and sustainable orientation of the one-page strategic plan, but on the other to the merging of the commercial and non-commercial activities of Aarong, a Bangladesh based company. Relying on the one-page strategic plan (OPSP) as a tool of marketing communication at the strategic level, we demonstrated the process of creating a video script scenario as a useful tool at the operational level of marketing communication. The proposed approach to building marketing communication around CSR and sustainable orientation makes the marketing communication consistent and clearer to the audience.

(Un) doing gender for achieving equality at work: The role of corporate social responsibility

AbstractCorporate social responsibility (CSR) research has been largely interested in answering the question of why more women at work is good for business, leaving unattended the question of how to achieve this, and how feminist theories can be integrated with this purpose. This paper puts forward some conceptual propositions for advancing these questions by examining the linkages between the doing and undoing gender concepts from the feminist organization studies, and the role of CSR. The paper follows a conceptual approach to develop and support propositions. We propose that gender strategies will vary in organizations according to what CSR orientation they assume (compliance or proactive CSR), and how they navigate the un/doing gender continuum. By doing so, a two‐axis model is portrayed and four specific gender strategies identified. The model can support research aiming at exploring how CSR can be a tool for achieving gender equality at work, and managers looking at implementing or evaluating their gender responsible strategies.

How the Process of the CSR Activities Works on Private Hospitals and Pharmaceutical Firms: Multiple Case Study from Strategic Perspective.

The phenomenon of corporate social responsibility "CSR" has stimulated lots of debates and disagreement among the business scholars. One of the most howling sounds comes from strategy and CSR thinkers. Strategic thinkers of this debate believe that CSR is not only an accountability action but also it is countability action. Due to this countability action heavily based on profit, the scholar of strategy field stated that strategic thinking lens should revise the phenomenon of CSR and the result of its activities. To this end in this study, we examine the CSR activities, especially philanthropy activities (sports, art sponsorships, etc.) from strategy perspectives. And the question of this study is "How the process of the CSR activities work on private hospitals and pharmaceutical firms?" In this framework, private hospitals, pharmaceutical firms in Turkey, and their CSR activity and global compact reports are used as the cases of the study. We make qualitative content analysis, and the documents in this study are analyzed with qualitative analysis software (MAXQDA). The results which were obtained from the analysis are considered important by the researchers since it is shown in this multiple case study that private hospitals and pharmaceutical firms have to focus on some specific points in their social responsibility activities to get competitive superiority for themselves and gain profit in the long term. While the CSR orientation of the private hospitals concentrates on sports dimension, the direction of pharmaceutical firms is on education dimension. In both fields, the cases construct their CSR activities on these two dimensions or relate their other CSR activities with these dimensions.

Do corporate social responsibility practices of firms attract prospective employees? Perception of university students from a developing country

This paper primarily explores the relevance of Corporate Social Responsibility Practices (CSRP) of organizations in attracting university students (prospective employees) in developing countries. The study employed a survey strategy, where questionnaires were administered to 600 final-year undergraduate students at the premier Business School in Ghana out of which 500 were returned. Though results show relatively low level of CSR awareness, the respondents agreed that the elements of an organisation’s CSRP, whether economic, social or environmental, played a determining role in their preference for a particular organisation (employer). Also, the disclosure of CSRP by an organisation is relevant in their choice of an employer. The findings suggest the need for organisations to take cognizance of the growing interest of prospective employees in working for organisations that engage in CSR activities and disclosures. Furthermore, educational institutions must be deliberate in developing CSR orientation of students to engage in the systematic processing of CSR related information through Education for Sustainable Development (ESD).