Abstract
A concern for socially responsible practice, especially for pro-environmental behavior in emerging economies, has drawn much attention in recent years. The present study contributes to understanding socially responsible decisions of Chinese managers by explicitly modeling the interplay of their social responsibility orientation and endorsement of Confucian principles with regard to investment in environment friendly technology. The results show that Confucian ethics and Confucian dynamism exert significant influence on a socially responsible decision, either directly or through their effect on social responsibility orientation. Nonetheless, they have opposing impacts on managers’ decision-making, which may help explain some anomalous managerial behavior. Implications for research and practice are provided.
Highlights
Corporate social responsibility ( CSR) practice, defined as voluntary policies, practices, and programs that go beyond narrow economic and legal requirements, have drawn worldwide attention in recent years [1,2,3,4]
The reliability and validity of scales were assessed through measures of Composite Reliability (CR) and Average Variance Extracted (AVE) respectively
Applying neo-institutional theory to managers’ socially responsible decision-making, we examined how Confucian ethics and Confucian dynamism, both rooted in traditional Chinese culture, might affect managers’ social responsibility orientation and subsequently responsible decision-making
Summary
Corporate social responsibility ( CSR) practice, defined as voluntary policies, practices, and programs that go beyond narrow economic and legal requirements, have drawn worldwide attention in recent years [1,2,3,4]. Not all businesses are proactive when it comes to socially responsible practice. This is true for firms in emerging markets, such as multinational corporations or local businesses. A multinational corporation headquartered in a developed economy is usually more proactive in its domestic rather than its foreign markets [6]. This often leads to differences in CSR practices between domestic units and international subsidiaries. Studying how to promote and institutionalize socially responsible practice in emerging markets has become a strong business imperative. Research aiming to enhance such understanding should help stem the tide of unethical and irresponsible business practices in those markets
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