Participation of hotel managers in CSR activities in developing countries: A defining role of CSR orientation, CSR competencies, and CSR commitment

Abstract

AbstractThe current study examines the influence of CSR orientation and CSR competencies of hotel managers on their CSR participation. Moreover, the mediating role of CSR commitment in the connection between CSR orientation, CSR competencies and CSR participation has also been tested. Data from 324 CEOs (chief executive officers), finance manager, policy makers, and managing directors of 4 stars and 5 stars hotels were collected. Results reveal that CSR orientation and CSR competencies positively predict CSR commitment. Moreover, CSR commitment significantly predicts the CSR participation. The findings of the study also confirm that CSR commitment mediates the relationships between CSR orientation and CSR participation and CSR competencies and CSR participation. The results of the study suggest that managers having control on organizational resources can positively contribute towards CSR activities and successfully respond to the demands of various shareholders by focusing on societal and environmental issues.