For the last half century, studies based on an increasing, diverse data set, have focused on passive continental margin evolution, as a result of a sequence of tectonic processes that occur in crustal scale and in the geological time. Where extensive subsurface data exists, two distinct endmembers of continental margin architectures were first described along specific margins of the North Atlantic: 1) wide continent-ocean transitions or hyper-extended; 2) narrow continent-ocean transitions or hypo-extended. The lateral transition between these endmember margins, which can occur laterally in short distances, is still not fully understood. The same two endmember margin types are observed across passive margins around the world and notably along the South Atlantic margin. In an area known for controversial interpretations about the crustal nature and the limits of thinned continental crust, this investigation integrates crustal thickness, seismic interpretation, and facies analyses across ∼150,000 km of seismic data along the Brazilian southeastern margin. This study has implications for those investigating the crustal geometry variations for basin analysis and results impact hydrocarbon assessments for the southeastern margin of Brazil. We resume continental margin analyses, in a critical moment as hydrocarbon exploration advances from the continental slope to ultra-deep waters. Results indicate a marked change from a narrow, hypo-extended, sub-aerial, Iceland-like, plume-related volcanic crust in the Pelotas Basin, to a hyper-extended, Iberia-like, magma-rich crust in the Santos Basin, which is separated by a pronounced oceanic transform-fault zone. Dextral movement along this NW-oriented fault zone accommodated differential extensional rates between the hypo- and the hyper-extended margins. Lateral variations in magmatic content within these margin types are interpreted as result from the interaction with mantellic plumes. Margin architecture can locally be affected by pre-existing fault zones and be later modified by oceanic transform faults. The interactions between crustal extensional rates, crustal rheology, mantle underplating, and volcanic material exhumed through mantle-derived plumes, are the key controls for the evolution of continental margins. Tectonic framework classification proposed in this study presents an alternative, original model for continental passive margins evolution.