The notion of concept is a valuable tool in linguoculture that helps individuals understand the relationship between language and culture. It is used in language teaching, intercultural communication, translation and interpretation, cultural studies, and marketing and advertising. By analyzing and understanding cultural concepts expressed through language, individuals can better navigate cultural differences and communicate effectively across cultures. The notion of concept also helps businesses tailor their marketing strategies to specific cultural contexts, ultimately leading to more successful cross-cultural interactions. As a result, the article deals with the investigation of the notion of concept in linguoculture