Assessing the best set of maintenance guidelines for various types of failures is often a challenging and complex task. It requires understanding various factors such as safety aspects, environmental issues, energy savings, costs, budget constraints, system reliability, resource utilization, and more. Implementing the correct maintenance process is a critical step in production to increase reliability and improve the effectiveness and quality of the production system. Despite the significant importance of this issue, there are not many studies that analyse and develop procedures for selecting the optimal maintenance strategy. This paper presents the selection of the optimal maintenance strategy using multicriteria decision-making, specifically the Analytic Hierarchy Process (AHP), for a case study involving a company in the automotive industry. The defined alternatives are the four most commonly used machine maintenance strategies in the industry: corrective, preventive, condition- based maintenance, and total productive maintenance. The decision criteria considered in the analysis are: production quality, reliability, costs, and safety, along with their respective sub-criteria.