Ferromagnetic pinning centres in superconductors form much deeper potential wells thanequivalent insulating or metallic non-superconducting inclusions. However, the resultantpinning forces arising from magnetic inclusions are low because the magnetic interactiontakes place over the length scale of the magnetic penetration depth which is large intechnological superconductors. Nonetheless, we show that a magnetic inclusion can alsoreduce the Lorentz force on a vortex, yielding a substantially enhanced critical currentdensity for a given pinning force. We calculate this enhancement for a single vortex pinnedby a paramagnetic cylinder as well as a vortex lattice interacting with magnetic inclusions,and find that the inclusion of ferromagnetic particles or rods offers a practical meansof enhancing the critical currents in oxide high temperature superconductors.