UDC 658.15; JEL Classification: M21 Purpose. The research of the main theoretical aspects of crisis management as a subsystem of enterprise management, namely the definition of its essence, subject, object, subject and goals. Methodology of research.The study used methods of analysis and synthesis, the method of logical analysis. The information resources of the study are electronic informative resources and periodical materials. Results. The analysis of scientists’ researches allowed to establish the most widespread following views on issue of enterprise anti-crisis management: management with the purpose to avoid bankruptcy and to financial recovery of the enterprise; management in order to identify and eliminate signs of crisis in the enterprise, in order to provide of its stable operation; management, which prevents the occurrence or reduces the probability of crises in the enterprise; management that provides the development and effective using of resources in a crisis environment. Regarding to the fact of the crisis in the enterprise, anti-crisis management is defined as management in a general crisis, pre-crisis management as management in an enterprise crisis. Therefore, the actual definition of the concept of "crisis management of the enterprise" is the follow: it is preventive management, which prevents or minimizes the probability of crises in the enterprise with additional improving the efficiency of the enterprise and the using of available resources. According to the formed definition, the probability of crisis occurrence, the enterprise efficiency and efficiency of resources using should be added to existing subjects of anti-crisis management. The list of management entities should be limited by the owners and functional managers and specialists of the enterprise. In modern conditions it should be added to the existing list of crisis management objectives the next activities: providing the efficient of resources use, which is necessary by the owner’s opinion, increasing of the enterprise efficiency. Originality. The essence of the concept "crisis management of the enterprise" is specified. Objects and subjects of crisis management are specified. The list of subjects and goals of the enterprise anti-crisis management has been supplemented. Practical value. The proposed conclusions can be used by researchers, owners and managers of enterprises in determining of the effective directions of crisis management.
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