Dimensions Of Credibility Research Articles

A STUDY ON GLASS CEILING PRINTING IN WORKING WOMEN

Our research was carried out with the aim of examining the glass ceiling pressure levels of women working in
 sports area public and private institutions in Aydın in terms of some variables. The study group of the research
 consists of female participants working in different sectors in Aydın. Data collection in the study consists of two
 parts. Personal information form created by the researchers in the first part, Career Pathway Surwey-CPS
 developed by Smith et al. (2012) and adapted in Turkish by Sarıoğlu (2018) were used in the second part. In the
 analysis of the data in this study, the SPSS 25.00 package program was used, and it was evaluated at the 95%
 confidence interval and at the 0.05 significance level. Descriptive statistics were calculated regarding age,
 marital status, educational status, having a child, position in the institution, professional experience and
 institution, personal information. It was decided whether the data showed a normal distribution or not by
 looking at the kurtosis skewness values. In terms of statistics, Independent Sample t test, Anova test,
 frequency, percentage and reliability coefficient calculations were made. As a result; With the glass ceiling
 syndromes that female working participants are exposed to; According to the Anova test performed between
 the age variable, only in the acceptance sub-dimension, in the t-test performed between the marital status
 variable in the dimensions of endurance and acceptance, in the acceptance dimension according to the t-test
 performed between the marital status variable, in the acceptance sub-dimension only in the t-test performed
 between the educational status variable. It is seen that there is a significant difference (p<0.05).

To Tell or Not to Tell: The Effects of Disclosing Deepfake Video on US and Indian Consumers’ Purchase Intention

Marketing communicators are utilizing artificial intelligence–driven technology to create seemingly real communications featuring synthetic humans. This research aims to determine the consequences of disclosing the use of synthetic, or “deepfake,” video avatars in marketing. Based on schema congruity theory and the persuasion knowledge model, this research investigates whether disclosing an avatar as synthetic impacts consumers’ perceptions of source credibility and subsequent purchase intention. It also examines the role of social cynicism on consumers’ perceptions of source credibility and purchase intention. This study employs a posttest only, control group experimental design (n = 318) with participants from the United States (low social cynicism) and India (high social cynicism). Using partial least squares structural equation modeling analysis, findings indicate that disclosure of a synthetic avatar negatively impacted purchase intention due to reduced perceptions of source trustworthiness. Results show that for women and higher-income individuals, disclosure has a greater negative effect on purchase intention. However, there was no significant support for social cynicism moderating the mediation effects of the three dimensions of source credibility on purchase intention. Discussion includes implications for researchers, practitioners, and policymakers interested in synthetic human avatar use in marketing communications.

Source Credibility Dimensions and Follower’s Loyalty with Reference to Social Media Marketing

Source Credibility Dimensions and Follower’s Loyalty with Reference to Social Media Marketing

Is Coming Out in the Community College Classroom an “Occupational Hazard?”

Objective: This study is a replication of Russ et al.’s (2002) work, which showed that students’ credibility beliefs about and perceived learning from a male university instructor were negatively affected when he identified as gay. Because the primary professional responsibility of community college faculty is teaching, and student evaluations may influence decisions about teacher effectiveness, perceived teacher credibility may be of particular importance within community colleges. Given the number of years that have elapsed since the 2002 study, determining whether the documented bias still exists is necessary. Therefore, the purpose of this study was to determine how community college students’ perceptions of a male teacher’s credibility and perceptions of their own learning were influenced by the instructor being open about his sexual orientation. Methods: This study used mixed methods, was undergirded by Critical Realism, and employed a sequential design with questionnaires and semi-structured interviews. Results: Participants as a collective did not provide significantly different ratings for any dimension of credibility nor for perceptions of learning in either condition. Interview data largely supported the statistical findings; however, they also revealed discomfort with gay instructors and an eagerness to support marginalized instructors; participant reactions aligned with three broad categories of indifference, discomfort, or allyship. Open-ended responses suggested that participants attended more to competence for the straight lecturer and more to character traits for the gay lecturer. Contributions: The findings, especially with regard to participants’ reduced focus of attention on competence for marginalized instructors, have practical implications for equity and faculty evaluation.

Prospecter l’acceptation située d’une technologie en contexte professionnel – une étude qualitative exploratoire sur l’exploitation de la route

This paper proposes to prospect the future activity of road operation professionals in relation to cooperative intelligent transport systems in three phases that use the dimensions of situated acceptance as a reading framework. We propose a protocol that can be used to prospect future activity before confronting the technology with its future users. This protocol starts with the analysis of the technological functionalities, continues with an analysis of the current activity and ends with a confrontation of the two. The application of this protocol has enabled us to highlight, at each stage, complementary elements useful for anticipating the impacts of the technology and their acceptability by the actors involved. We will conclude this article by discussing the role of this methodological proposal in a more global approach to the transformation of work in relation to technology, to be used in association with simulation workshops, for example.

Psychological intervention for grief in caregivers of adults diagnosed with intellectual disabilities

The objective of this pilot study was to adapt and provide preliminary data of the efficacy of an intervention aimed at family caregivers of adults with intellectual disability to provide them with different coping resources to better cope with their role as caregivers, as well as to reduce the psychological overload and pain associated with the diagnosis. A total of 24 caregivers participated, of which 14 were assigned to an intervention group (IG) and 10 to a control group (CG) through simple randomization. Variables of overload, mental health and feelings of grief produced by the diagnosis were measured. Linear models for repeated measures were used to evaluate the effect of the program. After the intervention, significant differences (p< .5) were found in the dimensions of emotional pain, relational loss and acceptance of loss, and feelings of grief brought on by the diagnosis. In conclusion, it is necessary that this type of program be given early to these caregivers in order to avoid the pathological and chronic grief into which they frequently end up.

Do Online Customer Reviews Matter? A Study of Woman's Buying Interest in Beauty Products

The growth of internet users in Indonesia is accelerating rapidly, especially in 2022. This surge in internet users can be attributed to the pandemic's impact on lifestyle, which encourages people to adopt digital products, including reliance on online customer reviews for product information. This study aims to determine the influence of online customer reviews on buying interest in beauty products. Researchers used quantitative methods and non-probability techniques with purposive sampling using an online questionnaire with the criteria of customers (women) who use and have read beauty product reviews. Researchers obtained 122 respondents who were analyzed using multiple linear regression analysis techniques. The results proved that online customer reviews covering all dimensions influenced purchase intention. The credibility of a review and reviewers as in the dimension of review credibility is important for customers reading online customer reviews to influence buying interest in beauty products. This research helps beauty product owners to understand and utilize online customer reviews in their business.

Model of Government Communication to Build Leadership Credibility in Banten Province, Indonesia

Credibility is a significant aspect of leadership practice that causes followers to respect a leader voluntarily. Government credibility is determined through communication between the government and its people. However, the credibility of the government leadership in Banten Province is a challenge, considering that Banten Province is one of the regions with political dynasties. Therefore, this study describes the function of communication and formulates a communication function model to build the credibility of Banten Province's government leadership. This study used Quasi-Qualitative Design (QQD) with collection through semi-structured interviews, observations, documentation, and questionnaires. We show the implementation of two government communication functions, such as influencing and conveying policies. While the other two parts, namely educating and entertaining, need to be maximised. Meanwhile, the dimensions of leadership credibility, such as integrity, competence, and leadership, have gone well. The government communication model is developed from the Schramm communication model in a circular form to build leadership credibility in Banten Province. In leadership studies, this model can guide increasing credibility, so all formal and informal leadership organisations can adopt this model by formulating leadership-related empirical facts and various references. It is highly applicable to leadership 4.0

How the credibility of places affects the processing of advertising claims: A partial test of the B2B communication effects model

Using an economic development context, this study tests a portion of the revised B2B communication effects model, which added source credibility as an antecedent to message processing. This exploratory study examines how the perceived credibility of a nation brand influences message persuasiveness under varying levels of argument quality and issue involvement. Applying dimensions of source credibility to place advertising, the research uses an online, between-subjects experiment with a sample of site-selection managers to measure their responses to foreign direct investment seeking advertisements. In nearly all conditions, results suggest source credibility by itself has a stronger influence over message persuasiveness than either argument quality or involvement.

Does the Fukushima nuclear accident still matter? Analysis of its mediated effects on five dimensions of nuclear power acceptance by using the parallel multiple mediator model

Although 10 years have passed since the Fukushima nuclear accident, it continues to greatly impact global energy policy and the acceptance of nuclear power. This study aims to empirically analyze the Fukushima accident's effects on five dimensions of nuclear power acceptance and the interactions of these effects with various determinants of nuclear power acceptance. We analyze survey data from 1020 Korean respondents and find that they remain highly worried about the Fukushima accident 10 years later. The Fukushima accident has negative impacts on the general acceptance of nuclear power, acceptance of nuclear power's contributions to addressing climate change, acceptance of high-level radioactive waste disposal sites, and acceptance of extensions of old nuclear power plants. However, the accident has a positive impact on the acceptance of denuclearization policies. Our parallel multiple mediator model shows that the Fukushima accident has only an indirect effect on general acceptance; this effect is negative and significant. The accident has a positive direct and indirect effect on acceptance of denuclearization policies but negative direct and indirect effects on the acceptability of high-level nuclear waste disposal and extensions of old nuclear power plants. Finally, we find a positive direct effect and a negative indirect effect of the accident on acceptance of nuclear power's contributions to addressing climate change. The latter is greater than the former, meaning that acceptance of nuclear power in the context of addressing climate change fell in response to the accident. In short, the Fukushima accident has different direct and indirect effects across different dimensions of nuclear power acceptance.

Influence of social media influencer authenticity on their followers' perceptions of credibility and their positive word-of-mouth

PurposeIncreasing followers' positive word-of-mouth (PWOM) is a critical means through which social media influencers (SMIs) marketers can increase SMIs' follower count. Studies have reported that authenticity and credibility increase followers' PWOM and have identified the dimensions of authenticity (i.e. originality, naturalness and continuity) and credibility (i.e. attractiveness, trustworthiness and expertise). However, the mechanisms underlying the associations among these dimensions are unclear. Drawing from social exchange theory, the authors developed an integrated conceptual model and explored how the dimensions of SMI authenticity affect those of followers' perception of credibility. Moreover, the authors analyzed how followers' perception of credibility affects the followers' PWOM behavior.Design/methodology/approachThe authors collected 463 valid questionnaires from respondents that followed at least one SMI. Additionally, the authors developed a structural equation model for data analysis.FindingsThe results revealed that the subdimensions of SMI authenticity have different effects on followers' perception of credibility. An SMI's continuity positively affects followers' perceptions of the SMI's trustworthiness and expertise. The naturalness of an SMI positively affects followers' perception of the SMI's attractiveness but nonsignificantly affects followers' perception of the SMI's trustworthiness. Additionally, an SMI's originality positively affects followers' perception of the SMI's attractiveness but negatively affects followers' perception of the SMI's trustworthiness. Finally, followers' perceptions of an SMI's attractiveness, trustworthiness and expertise all positively affect followers' PWOM behavior.Originality/valueBy employing multidimensional constructs, the authors obtained results that provide a comprehensive understanding of the effects of SMI authenticity on the SMI's followers' perception of followers' credibility. These results can be used by SMIs to increase SMIs followers' PWOM by determining which aspects of authenticity and credibility SMIs should develop.

The mediation model of learning organization, technology acceptance and service innovation: Part I

PurposeThis paper aims to create a conceptual model that connects learning organizations, service innovation and technology acceptance.Design/methodology/approachThe importance of the interaction of variables benefiting both individuals and organizations has been comprehensively explained by combining two well-known theories – learning organizational theory and service innovation theory – with the technology acceptance model. In the first part of the study, conceptual model has been constructed and then applied to the hospitality industry of which results have been presented in the second part of this paper.FindingsIt is hypothesized that learning organization, service innovation and technology acceptance have significant relationships. It is also suggested that the learning organization plays an intermediary role in the relationship between technology acceptance and service innovation. Empirical results in this regard have been presented in the second part of the paper.Research limitations/implicationsThe relations have been established and tested in the hospitality industry in Antalya. However, the model can be applied and established relations tested in other industries.Originality/valueThis research contributes to our knowledge of the intricate linkages that exist between learning organizations, technology acceptance and service innovation. Originality of the paper is related to the novel multilayered model illustrating three-way interactions between the three dimensions of learning organization, technology acceptance and service innovation.

Analisis Pengaruh Kredibilitas Influencer Marketing Terhadap Minat Beli Pada Industri Skincare Merek Lokal Indonesia

ABSTRACT 
 The purpose of this study is to explore the influencers’ credibility dimensions (i.e. attractiveness, trustworthiness, expertise and similarity) on purchase intention through the mediating role of brand awareness, trust in influencer post, also cognitive and affective online engagement in Indonesian local brand skincare industry. The population of this study entails all social media users who have bought local skincare in Indonesia within 1 month and follow the influencers marketing who promote the brand in their social media account. The total number of respondents who were collected was 1,270 respondents, however only 968 respondents were taken for further measurements. The data was analyzed by SEM-PLS. The study demonstrates a very excellent fit for the data and the influence of expertise, trustworthiness, attractiveness, and similarity of influencer on brand awareness, trust in influencer’s post, online engagement, and purchase intention. This research is proved additional dimension of influencer credibility (similarity) besides three commonly used (expertise, trustworthiness and attractiveness). Another contribution of this research is that it succeeded in validating the credibility of which influencers influence the target market for local skincare brands in Indonesia.
 Keywords: Influencer Credibility, Brand Awareness, Trust, Engagement, Purchase Intention

Applying bag of words approach to determine remote sensing technology acceptance among smallholder plantations

PurposeTechnology acceptance is a measure of that technology’s usefulness. Oil palm is one of the biggest contributors to Indonesia’s revenues, thus fueling its economy. Using remote sensing would allow a plantation to monitor and forecast its production and the amount of fertilizer used. This review aims to provide a policy recommendation in the form of a strategy to improve the added value of Indonesia’s oil palm and support the government in increasing oil palm production. This recommendation needs to be formulated by determining the users’ acceptance of remote sensing technology (state-owned plantations, private plantation companies and smallholder plantations).Design/methodology/approachThis review’s methodology used sentiment analysis through text mining (bag of words model). The study’s primary data were from focus group discussions (FGDs), questionnaires, observations on participants, audio-visual documentation and focused discussions based on group category. The results of interviews and FGDs were transcribed into text and analyzed to 1) find words that can represent the content of the document; 2) classify and determine the frequency (word cloud); and finally 3) analyze the sentiment.FindingsThe result showed that private plantation companies and state-owned plantations had extremely high positive sentiments toward using remote sensing in their oil palm plantations, whereas smallholders had a 60% resistance. However, there is still a possibility for this technology’s adoption by smallholders, provided it is free and easily applied.Research limitations/implicationsBasically, technology is applied to make work easier. However, not everyone is tech-savvy, especially the older generations. One dimension of technology acceptance is user/customer retention. New technology would not be immediately accepted, but there would be user perceptions about its uses and ease. At first, people might be reluctant to accept a new technology due to the perception that it is useless and difficult. Technology acceptance is the gauge of how useful technology is in making work easier compared to conventional ways.Practical implicationsTherefore, technology acceptance needs to be improved among smallholders by intensively socializing the policies, and through dissemination and dedication by academics and the government.Social implicationsThe social implications of using technology are reducing the workforce, but the company will be more profitable and efficient.Originality/valueRemote sensing is one of the topics that people have not taken up in a large way, especially sentiment analysis. Acceptance of technology that utilizes remote sensing for plantations is very useful and efficient. In the end, company profits can be allocated more toward empowering the community and the environment.

Investigating Social Factors Affecting Social Health Among Clients Covered by Welfare Organization in Nowshahr City, Iran

Objective Social health, along with physical and mental health, is one of the pillars of health and represents one’s assessment of social life. Therefore, the purpose of this study was to investigate the social factors affecting the social health of the clients covered by the Nowshahr Well-being. Materials & Methods The research method in this study was the descriptive follow-up. The research community was formed by female clients 18 to 60 years old under the cover of the Nowshahr Well-being with 3951 people. 350 samples were selected using the Morgan table and simple random sampling method. The data collection tool consisted of two valid keyes social health questionnaires (1) and Babapour et al. (2010). The reliability of the questionnaires was calculated using Cronbach’s alpha method, according to which the coefficient of research variables and its dimensions were more than 0.7 and was evaluated as suitable. For research data analysis, correlation coefficient and regression analysis with SPSS software, version 24 was used. Results According to the findings of the research, there is a positive and significant relationship between all the variables, that is, between the independent variables of the research, which include social integration, social skills, social participation, and social acceptance, with the dependent variable of the research, social health. Using regression, the effect of social integration variables (β=0.137), social skills (β=0.157), social participation (β=0.156), and social acceptance (β=0.120) on social health was determined. The value of the multiple correlation coefficient of the dimensions of social integration, social skills, social participation and social acceptance with the variable of social health and its estimated value under the final regression model is equal to (0.612). The value of the coefficient of multiple determination in the final model was equal to (0.567), which indicates that 57 percent of the changes in social health can be explained by the independent variables included in the model, namely the dimensions of social integration, social skills, social participation, and social acceptance. which indicates the good fit of the model. The estimation of the coefficients of the final regression model shows that the investigated variables are all significant and each of them has different weights. Also, the regression coefficients showed that the variable of social skills (β=0.157) has the greatest impact. Conclusion According to the findings of the research, social integration, social skills, social participation, and social acceptance is an effective factors in promoting social health and feeling good and improving the quality of life and social health of clients covered by Nowshahr welfare department, so with Increasing the level of awareness and social skills of clients will also provide the basis for improving their social health.

Identity leadership and cohesion in elite sport: The mediating role of intra-team communication

One perspective on leadership that has recently gained increased attention in sport is identity leadership; however, research on elite sport teams is still in its infancy. Thus, the main purpose of this research is to investigate identity leadership in elite team sports in relation to task cohesion, and subsequently to explore the mediating role of the intra-team communication dimensions of acceptance and distinctiveness. A cross-sectional design was employed and 441 elite athletes from division 1 and division 2 in handball and ice hockey participated in the present study. Structural equation modeling was used to assess relationships between identity leadership and task cohesion, and the mediating role of acceptance and distinctiveness. Results revealed that identity leadership positively predicted task cohesion, and that this relationship was mediated by intra-team communication acceptance. In conclusion, findings in the present study expand our understanding of performance-related benefits of identity leadership in elite sport.

THE IMPACT OF SOCIAL MEDIA INFLUENCER’S CREDIBILITY ON THE TRAVEL INTENTIONS OF THE EGYPTIAN MILLENNIALS: APPLIED TO DOMESTIC TOURISM

This study aims to fill the gap in the current influencer marketing literature by analyzing the impact of social media influencers (SMIs) credibility on the domestic travel intentions of Egyptian millennials.An online questionnaire was distributed to a convenience sample of 581 Egyptian millennials to collect primary data. The results indicate that the three dimensions of a SMI’s credibility (trustworthiness, attractiveness, and expertise) have a positive impact on the domestic travel intentions of Egyptian millennials. Moreover, the findings point out that all of SMI’s credibility elements have a significant effect on domestic travel intentions except for SMI’s expertise, which is considered the credibility dimension least affecting the domestic travel intentions of Egyptian millennials.The findings of this study enrich the influencer marketing field in the context of tourism as well as help the destination management organizations (DMOs) and travel agencies select the most persuasive SMIs that can positively influence millennials' travel intentions, specifically in light of the current emphasis on integrating SMIs as one of their marketing techniques.

USING TECHNOLOGY ACCEPTANCE MODEL TO ANALYSE THE SUCCESSFUL CROWDFUNDING LEARNING GAME CAMPAIGNS

Due to the limited opportunities for financial supports to educators, Crowdfunding can be an effective channel to solicit funding sources for educators to develop new learning games. Understanding user perceptions of a successful learning game guided by Technology Acceptance Model (TAM) could help educators to effectively adapt Information Communication Technologies (ICT) in developing more competitive learning games and secure more funding. This study used a user survey to assess the success of Kickstarter-funded learning game projects. Guided by TAM, the study derives eight perceived assessment dimensions, including three Usefulness dimensions: Representation mode, Narrative, Interaction; four Usability dimensions: Learning provision, Skill building, Rules, Assessment; and one Acceptance dimension: Motivation. The analysis of the online assessment survey (n=115) revealed that successful funded learning game projects are focused on usefulness and usability. Users perceived a wider gap between successful and unsuccessful crowdfunding learning games in Learning Provision, Representation Mode, and Skill building. These enable game-based learning strategies by spelling out game rules that support learning provision in skill building, which is reflected in a detailed and in-depth narrative in a coherent representation layout. According to bivariate and multivariate analysis, among all eight dimensions, Representation mode, Interactivity, Skill building, Rules, Narrative and Learning provision are key factors that significantly associate with entrepreneurial success for the learning game development. A crowdfunding learning game TAM based perception evaluation model was developed based on perceived acceptance, usefulness and usability. This study examines the pedagogical aspects of using TAM to analyze crowdfunding learning games to help educators better use ICT to create new learning games that provide more customized, active, and flexible learning experiences, improve feedback and assessment, and increase involvement and access to game development.

The emergence of virtual influencers: a shift in the influencer marketing paradigm

PurposeThis study aims to gain insights into the rise of virtual social media influencers and identify the significant theories governing virtual influencers’ (VIs) interaction with followers on social media platforms. Studies on VI being scarce in marketing literature, the authors attempt to propose a theoretical model to understand the acceptance of VIs by social media users (SMUs).Design/methodology/approachUsing a structured literature review and a case study approach, a conceptual model is developed and propositions are offered.FindingsParasocial interaction (PSI) between the SMU and VIs builds up source credibility, thereby leading to the acceptance of VIs. Thus, the authors establish that PSI and source credibility theory combine to explain the acceptance of VIs by SMUs. Furthermore, similarity with the VI is another added dimension of source credibility, as suggested by this study. A comparative analysis of the growth of five major VIs elucidates that the fashion, electronic, tourism and health-care industries can use them for promotions and as influencers, especially for luxury products.Research limitations/implicationsVIs are a potent tool to achieve improved brand awareness and to target young consumers (especially Gen Y and Gen Z – millennials).Originality/valueThe emergence of VIs being recent; little is comprehended about their interaction with SMUs. Hence, it becomes important to delineate the foundations of VI–SMU interaction. Thus, this study addresses the gap in identifying the theoretical background and proposes a conceptual model elucidating VI acceptance by SMUs.

User Technology Readiness and Acceptance of Mobile Human Resources Information Application


 
 
 The Mobile Human Resource Application was developed to provide convenience for users. However, in the implementation phase, they have not been used by all users. There are several reasons users do not use the application, namely, employees often forget because they are not ready to use new applications, employees often fail to absent because there are some bugs at the beginning of implementation where the support team is not ready to help users and the employees’ insecurity when making a presentation using the face and location. The purpose of this study is to conduct empirical testing of the factors that influence the readiness and acceptance of users of the Mobile Human Resources Application. The Technology Readiness and Acceptance Model (TRAM) integrates technology readiness with technology acceptance into one model. TRAM is used to determine the effect of technology readiness on acceptance of the perceived ease of use factor and perceived usefulness will affect the intention to use. The result of the study showed that the Innovativeness and Perceived Ease of Use significantly influenced user technology readiness and acceptance of mobile human resources information application. Innovativeness dimensions of technology readiness have positive and significant effects on perceived ease of use. Perceived ease of use dimensions of technology acceptance has positive and significant effects on perceived usefulness and intention to use Mobile Human Resources.