Perceptions Of Creativity Research Articles

The Effects of Transformational Leadership, Organizational Innovation, Work Stressors, and Creativity on Employee Performance in SMEs.

Purpose of the StudyThe significance of creativity and performance in the workplace has been illustrated on various occasions. This study aims to find out if there is a link between transformative leadership, organizational innovation, psychological issues such as hindrance and challenge stressors, and employee creativity and employee performance. There is still a lack of awareness of the factors that influence employee performance in small and medium businesses (SMEs) in Pakistan. Pakistan’s SMEs have struggled to survive in their early years, with an initial failure rate of 90 percent to 95 percent.MethodologyThe relationship between hindrance and challenge stressors, organizational innovation, transformational leadership, employee creativity, and their effect on overall employee performance is established through employing Structural Equation Modeling (SEM). In this study, constructs were developed from existing theories, hypotheses were generated, data were collected from 424 SME employees, and SEM analysis was conducted to prove the suggested hypothesis. The employees of SMEs are the research study’s unit of analysis.FindingsThe findings of this study demonstrated that challenge stressors, transformational leadership, and employee creativity all had positive and significant effects on employee performance.Originality/ValueThis is one of the first studies to study and extends existing understanding of psychological research in this manner and following correlations in a developing country, Pakistan: the links between transformational leadership and employees’ perception of creativity and performance along with organizational innovation and work stressors. Based on theoretical considerations, a model is proposed, and hypotheses are established and explored. The findings of this study can help businesses increase employee performance by informing employee performance improvement methods. Business executives might learn more about how to engage and motivate employees to improve their performance.

Creativity mindset as the organizational capability: the role of creativity-relevant processes, domain-relevant skills and intrinsic task motivation

PurposeThe objective of this study is to examine the structural relationship between creativity-relevant processes, domain-relevant skills, intrinsic task motivation, creativity and the moderating effect of social environment (sufficient resources, workgroup support, realistic work pressure and lack of organizational impediments).Design/methodology/approachA total of 289 valid questionnaires were collected from engineering students in Malaysian universities to test the measurement as well as the structural model using partial least squares (PLS) path modelling.FindingsThis study reveals that while a high level of domain-relevant skills, intrinsic task motivation and creativity-relevant processes influence creativity among the sample of engineering students, social environment acts as an insignificant moderator to the creativity perception. While the statistical results support the structural relationships (direct effects), the social environment shows the insignificant moderating effect (except creativity relevant process to sufficient resource to creativity). Work-group support, sufficient resources and lack of organizational impediments, as the three factors of the social environment, will not have any effect on creativity of upcoming engineers.Originality/valueWhile businesses in the emerging markets mostly neglect the concept of developing creative mindsets among engineering students, in the competitive world of business that is extremely fast-paced, being creative within a business setting will act as a paramount criterion to differentiate. Practical and theoretical implications are discussed.

The future development trends of Taiwan cultural and creative products from the perspective of industrial design

Taiwan has actively promoted the concept of ‘cultural and creative industry’ since 2002. While industry, government, and academia have actively invested resources, policies and developmental directions still have many uncertainties in production, government and education. As a result, the focus of industrial design of cultural and creative products, is difficult to forecast regarding the direction of future developments. This study uses a semi-structured interview method to research the commonality of Taiwan’s cultural and creative products perceptions and development. This will facilitate an understanding of the challenges and future trends in the development of Taiwan’s cultural and creative products from the perspective of industrial design. After interviewing experts, we see how Taiwan’s cultural and creative products are not only limited to product design issues, but also an integration of production, manufacturing and service ideas of the entire system. Due to advanced technologies, the digital convenience of information dissemination , and prevalence of cultural interactions, the development of cultural and creative products with ‘common and integrated’ characteristics will become a trend in the future. It will be apparent that future research on cultural and creative products should have added emphasis on cultural integration.

The Lovelace effect: Perceptions of creativity in machines

This article proposes the notion of the ‘Lovelace Effect’ as an analytical tool to identify situations in which the behaviour of computing systems is perceived by users as original and creative. It contrasts the Lovelace Effect with the more commonly known ‘Lovelace objection’, which claims that computers cannot originate or create anything, but only do what their programmers instruct them to do. By analysing the case study of AICAN – an AI art-generating system – we argue for the need for approaches in computational creativity to shift focus from what computers are able to do in ontological terms to the perceptions of human users who enter into interactions with them. The case study illuminates how the Lovelace effect can be facilitated through technical but also through representational means, such as the situations and cultural contexts in which users are invited to interact with the AI.

Applying augmented reality in a university English class: Learners’ perceptions of creativity and learning motivation

ABSTRACT This study was conducted to explore the effects of an augmented-reality (AR) creative project on English L2 learners’ perceptions of creativity, as well as to investigate how to stimulate students’ learning motivation. The AR project was developed and integrated into the course syllabus of a university English class, and 39 Taiwanese freshmen completed the project step by step. Data for analysis primarily emerged from the Preference Scale, the Instructional Materials Motivation Survey (IMMS), and an AR student survey. Following a pretest-posttest design, this study showed that the participants demonstrated a higher level of favorable perceptions of creative thinking, such as preference for ideation and valuing new ideas, and a lower tendency for premature critical evaluation of ideas, although these differences were non-significant. However, working on the project also led to a significantly higher level of self-awareness of being too busy for new ideas. According to the results of the IMMS, attention yields significantly positive relationships with relevance, confidence, and satisfaction. This finding suggests that the students who were more engaged tended to see the project as relevant to their needs; they were also more confident and had a more satisfying AR experience. Based on the results, pedagogical implications are discussed.

Creativity among ICT professionals and students in Thailand

Creativity and innovation related to Information and Communication Technology (ICT) leads to improved competitiveness among individuals, organizations, and nations. In the context of the cultural profile of the developing nation of Thailand, this exploratory study examines the practical problem of improving creativity among ICT professionals and students. The study compares the importance of creativity perceived by ICT lecturers and managers and the extent to which ICT students and officers believe that they display creativity. The purpose is to align perceptions about creativity among these groups in order to promote creativity in ICT. Creativity is characterized by traits derived from studies in neuroscience and this study contributes to the validation of this relatively new approach. Data is collected by questionnaire from: 182 students distributed across the 4 years of ICT bachelor degree programs in three universities in Bangkok and 126 lecturers in these programs; 190 ICT managers and 210 ICT officers from 60 organizations in Bangkok. The findings identify: differences (gaps) among the groups' perceptions of creativity; and possible influences due to cultural characteristics of Thai society. The number of gaps is greatest between lecturers and managers followed by lecturers and students and managers and officers. The gaps are noticeable between males and females but less evident in relation to levels of education and ICT experience. The findings provide practical insights relevant to ICT academics, educators, practicing ICT professionals, and those concerned with the relationships among creativity, innovation, and competitiveness at organizational or national levels, especially in developing nations.

Perceptions of Creativity in Artistic and Scientific Processes

This paper presents the results of a factorial survey research on perceptions of artistic and scientific creativity in humans and AI. A general reluctance at at- tributing creativity to artificial systems is well-documented in the literature on the theme. Aim of this survey is to test whether this reluctance is equally strong when participants evaluate scenarios where human and artificial agents are involved in processes of scientific discovery and scenarios where they are en- gaged in artistic creation processes. The starting hypothesis of the study is that participants should be less hesitant at attributing creativity to artificial agents when the latter engage in scientific discovery processes. Findings, however, dis- confirm this assumption, showing that participants attribute significantly less creativity to artificial actors than to human ones, and even more so when they are involved in scientific processes.

In Search of the Creative Accountants: An Investigation of Creativity Variation in Regional Accounting Firms

Creativity in accounting has traditionally been perceived negatively; however, with rapid technological advances and globalisation, creativity is increasingly being identified as a necessary skill for the profession. The purpose of this study was to investigate whether the creativity levels of individual accountants and perceptions of their creativity varied across different hierarchical levels and service areas in regional accounting firms. A survey was conducted of professional accountants working in regional Australian accounting firms. Responses were analysed using Multivariate Analysis of Variance. This study found that accountants’ creativity and accountants’ perceptions of the importance of creativity are significantly related to their perceptions of firm culture; and these relationships are, to some extent, moderated by the hierarchal level of the accountants. This study highlights that to facilitate creativity, accounting firm managers must consider the organisational culture that exists within their firms, and how their higher-level accountants can be involved in facilitating desired cultural shifts. Weak or no evidence was found to support the effects of service area on accountant’s creativity and perceptions of creativity.

Algorithms’ Influence on Human Artistic Creativity

In this doctoral research programme, I propose a set of three thematic research projects to investigate the influence of algorithmic curation on artists’ creative processes and viewers’ subsequent creative perception. In the context of the burgeoning “creator economy,” I first review evidence of algorithmic impact on creator’s outputs. Considering the role of process in creative output evaluation, I bring an embodied, situated perspective to online creativity. Based on these discussions, I propose three research streams: first, I tease apart the consid-eration of process from the consideration of embodiment, asking how each (process & embodiment) influence creative perception in the context of algo-rithm-made versus human-made art. In this workstream, I also consider the im-pact of the art viewer’s embodiment (physical versus digital). Next, I construct an algorithmically-curated website of visual images which controls information about the artist, their process, and their output, using the website as an experi-mental sandbox to interrogate the role of these variables in online creative per-ception. Finally, I supplement these findings through ethnography with artists and curators, examining the role of algorithmic considerations in their process. Simultaneously, I prompt artists to imagine the possibility of a co-designed algo-rithm that prioritizes creativity over existing metrics for engagement.

Innovative methods of developing creative students’ activity in teaching foreign languages

The article is devoted to innovative methods of developing creative students’ activity in teaching foreign languages. The concepts of innovation proposed by scientists and the author of the article are disclosed. The innovative methods of development of creative activity used in the classroom offoreign languages and focused on the creative perception of the text by students, the development of their imagination are considered in detail, these are such techniques as “Analogy”, “Reconstruction”, “Personification”, “Accent”, “Typification”, “ Aquarium”, “Open space”, “Two-part diary”, “Prediction Chart” and some creative tasks developing fantasy, creative thinking, linking literature with other arts.

Познание «чужого» в рассказе Х. Мантел «Curved is the Line of Beauty»

The article is dedicated to the analyses of the story «Curved is the Line of Beauty» by H. Mantel. The article deals with both the dichotomy of "own - alien" and the problems of post-colonial British literature. In the story, the author conveys a child's perception of people; H. Mantel breaks down stereotypical perceptions of dark-skinned people by processing the image of the dark-skinned person through the naive and creative perception of the child. We can better experience this childlike perception through the narrative's feature of the integration of the author and the narrator, so that the reader receives information from the 'primary source'. At the same time, despite the fact that the child's consciousness is not burdened with negative thoughts towards black people, the 'alien' is never able to become 'own' for the protagonist.

FEATURES AND PROSPECTS OF MODERN CREATIVITY RESEARCH

Objective. The objective of the article is to determine the essential features of modern creativity theories, establish structural components of creativity, specify the basic creative components subjected to development, study and can act as educational components. Methods. In order to study the main factors of creative theories the author applies natural and ontological and socio-ontological methods, an axiological approach to determine the consequences of creativity and results in the social context, an individual approach is used in the disclosure of the essence of personal contribution, personal effects of creativity, the moral and ethical method acts in force when considering both the process of creativity, the possible consequences of the results, and the actual research of the creative process. The scientific principles of research are the principle of objectivity (in analyzing the results of the creative process), determinism (used to study the process of creativity), systemicity (the general statement of the material is based on the integral perception of creativity in the system of individual, physiological, social and cultural norms). Results. Achievements of modern science are intended to ensure creative changes and expectations of modern society. The value of creativity on a personal level leads to its continuous development and consideration from an axiological point of view. Numerous studies are mainly in the field of psychology, regarding the determination of the nature of creativity, methods of formation and development of truity, various creative changes in society. Modern theories of creativity development reveal the essence of this phenomenon, but they do not reveal the social value of creativity. Therefore, consideration of creativity theories seems to be necessary in terms of social components. The problem examines the fact that in society there is a problem of systemic consideration of creativity, there is a need to indicate the nature of its manifestation, outline social consequences. Since creativity is not limited to technical innovations, original business models, creating a new one in itself, it can not be studied theoretically completely due to the consideration of the components of the personal consciousness of the individual-creator. We can talk about the manifestation of creativity only in terms of its results, which contribute to the progressive development of society. These results are either supported bythe society, or not accepted. Currently we noted the existence of such phenomena as the inside of creativity — any act aimed at the comprehensive positive transformation of reality is socially significant. Modern society requires from man only producing something new, it applies the transformation carried out even minor aspects, calling them creative. Modern theories of creativity are intended to reveal the essence of the process of creativity and demonstrate the sequence of actions that would lead to creative results of the creative process. Developing creativity as a personal phenomenon has social consequences of perspectives: a creative society, creative economy — that modern axiological factors that contribute to social needs, searching, waiting. The components of modern theories of creativity serve a variety of factors on the value of the new by itself to creative action as the initial element of the creative process. Identifying the components of creative process should ensure the creative results and the possibility of repetition and interpretation in future activities. The perspective in this study may be the monitoring of recent research to improve the creative process as to future expectations include the introduction in the educational process elements studied creativity for their study and practical testing.

The Investigation of the Relations Between Paternalistic Leadership, Organizational Creativity and Organizational Dissent

The aim of the research is to find out the relationship between the paternalistic leadership behaviours of public primary school principals and teachers’ organizational creativity and organizational dissent perception levels according to the perceptions of primary school teachers. Correlational survey method was utilized in the research. The sample of the research consists of 1059 teachers working in public primary schools selected by methods of stratified sampling method in Mardin city center and 8 districts of Mardin during 2016-2017 academic year. The data of the research were obtained by using the “Headmasters’ Paternalistic Leadership Behaviours Scale”, “Organizational Creativity Scale” and “Organizational Dissent Scale”. The data analysis revealed the following findings: There was a positive and significant correlation between the paternalistic leadership behaviours of primary school administrators and teachers’ perceptions toward organizational creativity and organizational dissent and paternalistic leadership behaviors of primary school administrators were found to be a significant predictor of teachers’ perceptions toward organizational creativity and organizational dissent. The headmasters should exhibit benevolent leadership behaviours that enchance the teachers organizational creativity perceptions, such as endeavouring to create a family milieu in school, being tolerant of teachers and supporting teachers to take the initiative.

Поетизація буденного у творчості Вільгельма Ґенацино

Increased interest in everyday life and routine explains a new and relevant perception of the creative agenda of contemporary German writer Wilhelm Genazino (1943-2018), known as “poetizing everyday life”. The article, thus, aims to offer a comprehensive view into the poetics of the German novelist to identify ways in which everyday life is poetized, which is an example of linguistic mastery, narrative skill, and philosophical generalization. A close reading method is used to analyze specific scenes from the novels (An Umbrella for One Day, Happiness in Unhappy Times, The Foolishness of Love, If We Were Animals), in which the characters actively practice the “extended gaze”, theoretically validated in W. Genazino’s essay, to reveal a system of special ties important to their inner world behind the routine situations and worn clothes. The writer believes that in such a way, characters experience an epiphany, which provokes further musing about art and the mystery of everyday life. In this connection, it is established that Genazino’s characters manage to avoid the negative influences of society by distancing from it via self-invented aesthetic processes. They are constantly searching for individual vision. It is also noted that the writer focuses on prolonged disappearance scenes, works with time accumulated in objects, and projects distancing from one’s own self to clothes. The extended gaze which the protagonists use to watch their own portrayals helps them overcome identity crisis and generate art, which promises salvation, through simple observance. It is concluded that W. Genazino talks about the aesthetic link between the subject and object perceived as individual “cultural significance”. It enables the protagonists to discard the routine and enter a space outside the limits they have themselves created. Everyday objects and familiar situations have the capacity to stimulate memories and boost creative perception. Their fleeting nature provides for compensatory narration, which means dropping the inessential and petty and is, consequently, perceived as a productive narration. Everyday reality emerges as something that may be perceived as visible existence, which upon some consideration may reveal unique dimensions and gain particular significance based on intermediary space between what is perceived by the eye and the invisible, actualized by the inner vision. Such reflexive vision transcends the limits of things, transforming them and constituting new reality. Such is the underlying principle that the writer used to recreate everyday life in his works.

SOCIAL READINESS TO ACCEPT AND RECEIVE CREATIVITY

Creativity is understood as an activity that leads to the creation of something different from existing things or something that did not exist before. Creativity, as a term, changes its meaning depending on the distribution of axiological accents, in particular, whether the value belongs to the sphere of absolute, selfless, or utilitarian values.
 Creativity is a conceptual work because it requires deep thinking, concentration and reliability. It is not accidental enlightenment, the uncontrolled work of the mind, although may be derived from it. This is hard, purposeful work that requires diligence, perseverance, and dedication. If this is not enough, no talent, ingenuity or knowledge will be enough.
 The issue of social preparation for the perception of creativity and readiness to understand it is considered in the article. The author presents three levels of readiness to perceive and understand creativity. On the one hand, we can assume that modern society is ready to accept creativity as creativity is the need and necessity of our time. Creativity is the driving force of development, creativity elevates man, making it a phenomenon among living beings, modern man is aware of the impact of creativity on personal development. On the other hand, there is certain relativity of social readiness to accept creativity, as the understanding of creativity and ease of its implementation depends on individual groups, social environment, level of awareness of creativity of people belonging to these groups, the result of the conflict of conformism and nonconformism, in general. There is the third side. Modern society is not ready to fully experience the phenomenon of creativity, as mass culture has lowered everyday life to the level of pseudo-art, promoting delusion and illusion, glorifying superficiality and greed of fast life, turning creativity into a mechanism of consumption.

Sustainable Fashion as a Research Object in Foreign Scientific Literature

The concept of sustainability in fashion, having been developed on the basis of ecodesign concepts, takes an important place in scientific research all over the world. The aim of study is to analize and summarise foreign scientific researches about sustainability in fashion. The results were achieved by using methods of sources analysis, which refer to different research fields, in the context of sustainable fashion and their further synthesis according to areas. The main directions of research in each area were identified and summarized in the conclusions.
 There were considered basic concept definitions – sustainable fashion and the principles of sustainable design, which are used in modern scientific works of foreign researchers. The analysis of foreign scientific sources in the context of sustainable fashion was provided in areas of: economics, marketing, management; sociology and psychology of consumer behavior; ecology; technologies based on the principles of sustainable design; design; aesthetics and art history; education; legislation; information technology. The scientific value of study. For the first time the systematization of foreign research in the context of sustainable fashion was carried out. The conclusions are given after the analysis of each area, underlining the main directions of foreign scientists` research.
 Conclusions. Researchers from all over the world pay attention to the issues of sustainable fashion and explore problems of the integration of sustainable fashion into everyday life. Sustainable fashion sets up new values that actualize the issues of aesthetics of sustainable fashion in the theory of art history and design practice. However, it should be noted that the analized scientific works concerning fashion design in the context of sustainable fashion, do not reveal aspects of design related to the creative process and aesthetic perception. Sustainable fashion needs changes of existing design tools in the context of sustainable design principles. Therefore, there is a need for their further study.

Is Information Technology boosting Creativity in Higher Education Institutions during Covid-19?

The global pandemic of the virus COVID-19 dramatically has impacted Higher Education Institutions (HEIs) in Bosnia and Herzegovina and worldwide. HEIs were forced to switch overnight to online lectures and exams without almost any teachers' and students' preparation and education. After one year of online classes at the University of Mostar (SUM), whether that kind of teaching impacts creativity. In order to find the answer to the research question, the authors used a questionnaire they developed and applied in 2015 to investigate students' perceptions about creativity at the University of Mostar. The research presented in this paper is limited to SUM students who have had online classes since March 2020. The primary research goal is to investigate whether there are any significant changes in students' perceptions of creativity compared to research from 2015. Namely, the authors investigate whether the enhanced use of IT and online platforms (Google Meet, SUMARUM – the University of Mostar’s variant of Moodle) affected students' creativity.
 This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Enhancing creativity perception through fear

While perceived creativity is a valued asset within marketing and advertising, the literature has not explored external factors that influence creativity perceptions of consumers. In this research, we show that fear positively affects creativity assessments leading to increased advertising effectiveness, and that this effect is due to fear’s positive impact on engagement. Across seven studies, we show that these findings hold for both incidental and integral fear (i.e., fear appeal), for public service announcements and commercial advertisements, and across a variety of product categories. This research extends the creativity literature from a focus on definition of creativity and generation of creative outputs to new factors that influence creativity perception, and also adds to the literature on discrete emotions. In addition, the paper provides insight to marketers seeking to increase the effectiveness of their creative ads.

The Journey of Business Opportunity Evaluation: When and Why Does Opportunity Novelty Promote Vs. Inhibit Opportunity Adoption?

As a typical characteristic of entrepreneurial opportunities, novelty is essential for firms to establish and maintain a sustainable competitive advantage under the current complex and dynamic business environment. However, why is it that some entrepreneurs adopt novel opportunities but others do not. Little is known about the precise nature of cognitive evaluation for opportunity novelty. Drawing upon information processing theory and construal level theory (CLT), we propose that the effects of opportunity novelty on adoption decisions depend on entrepreneurs' construal level through which information is processed. We design an experiment and find partial support for our hypotheses. Results indicate that entrepreneurs using a low-level construal perceive more risk for opportunity novelty, which in turn decreases the possibility of opportunity adoption. Meanwhile, opportunity novelty also positively influences entrepreneurs' creativity perception, which in turn increases the possibility of opportunity adoption. But construal level does not play any role in this evaluation path. Taken together, the findings improve our understanding of “how entrepreneurs evaluate an opportunity based on its objective characteristics” by providing empirical insights into the cognitive information processing process from opportunity novelty to adoption. Additionally, we discuss implications for entrepreneurial practice and future research.

How Do EFL Teachers in Turkey Perceive Creativity?

As one of the 21st-century skills, creativity must become one of the primary focuses of education. This is because developing students’ creativity in all educational contexts certainly makes significant contributions to their lives both for now and for the future. Creative thinking should be stimulated diligently within the field of English as a foreign language (EFL). As the biggest and most crucial role belongs definitely to the teachers, who are expected to encourage and nurture creativity in their students through creative teaching, EFL teachers also should be well aware of their leading role for creativity in their classes. From this standpoint, understanding EFL teachers’ perceptions of creativity is significant. Thus, the purpose of this study is to investigate Turkish EFL teachers’ perceptions of creativity and to determine whether gender, age, teaching experience and undergraduate area of study influence their perceptions. This study was designed as a quantitative descriptive method research and was conducted with 200 EFL teachers working currently at the secondary schools in Elazığ. The data analysis was performed using SPSS 21. The results revealed that Turkish EFL teachers’ perceptions of creativity are high in general. Yet, it was found that the majority of EFL teachers do not always provide novel and efficient opportunities for the development of creative thinking. It was also determined that EFL teachers’ gender, age, teaching experience and undergraduate area of study do not influence their perceptions on creativity.