Creative Sector Research Articles

Intelligent Immersion: The current landscape of AI tools in the Mixed Reality development pipeline for creative experiences

Among the technologies that hold immense potential to revolutionize how we interact with information and digital content, Mixed Reality (MR) offers unique immersive experiences that seamlessly integrate virtual objects into the user's physical environment. This groundbreaking fusion of the physical and digital worlds has a complex development process which is a fertile ground for applications of Artificial Intelligence (AI). This article aims to provide a comprehensive overview of AI tools and their applications, in all stages of the development of MR experiences for the creative sector. It also discusses the challenges and opportunities of incorporating them in the development pipeline and offer some use guidelines as a compass to navigate this rapidly changing landscape.

Marshallian and Jacobian externalities in creative industries: Evidence from Chile

Most papers on creative industries ask whether they are a source of Marshallian or Jacobian effects, inasmuch as a stronger creative sector is a direction of diversification that could have positive spillovers onto the rest of the economy. While most works have focused on developed economies, I contribute evidence from a middle-income Latin American country and study both creative occupations and creative sectors. I find that specialisation in creative sectors is associated with higher sales and a larger number of firms in those sectors, albeit at a decreasing rate. A similar relationship is found between specialisation in creative occupations and the income of those workers. I find no evidence of effects of creative specialisation on other sectors.

Analysis of Conflict Management and Internal Communication on Employee Satisfaction in Creative Industries in Indonesia

This study examines the impact of conflict management and internal communication on employee satisfaction within the creative industries in Indonesia. Utilizing a quantitative research design, data were collected from 150 employees using a structured questionnaire featuring a Likert scale ranging from 1 to 5. The analysis was conducted using Structural Equation Modeling-Partial Least Squares (SEM-PLS 3) to test the proposed hypotheses. The findings indicate that effective conflict management significantly enhances employee satisfaction, with clear and consistent internal communication further amplifying this effect. Additionally, internal communication was found to moderate the relationship between conflict management and employee satisfaction, highlighting its critical role in fostering a positive work environment. These results suggest that fostering a harmonious work environment and promoting transparent communication channels are crucial for improving employee satisfaction in the creative sector. This study contributes to the literature by providing empirical evidence on the relationships between conflict management, internal communication, and employee satisfaction, offering valuable insights for practitioners and policymakers aiming to enhance organizational performance in the creative industries.

Is creativity a reality in Bulgaria cities? An empirical study in the pre-pandemic period

This study aims to obtain a composite index characterizing Bulgarian districts about their creativity by presenting results for the pre-pandemic. The composite index developed by Rodrigues and Franco (2019), use of quantitative method and multivariate statistical techniques have been used to answer this objective. From the data gathered primarily from NSI- The National Statistical Institute of Bulgaria, the results show that creativity is one of the pillars of economic growth, and financial resources and local and foreign investment for its development are still very limited. The government and cultural organisations supported initiatives to showcase the country's cultural diversity and historical significance. The creative sector, including design, arts, media, and technology started to be seen as a driving force for the country's economic growth. Startups and creative entrepreneurs are increasingly gaining weight, which has led to the creation of creative centers, and co-working spaces. Therefore, this study contributes to the intelligent application of creative cities’ ideas in the creative industries and contemporary cities’ management.

Get back: analysing the impact of the COVID-19 pandemic on the Lowlands festival

ABSTRACT This article investigates the impact of COVID-19 through a case study of Lowlands, a music festival in the Netherlands. Analysing how the Cultural and Creative Sector is affected by and recovering from the COVID-19 pandemic has received growing attention among academics. This article contributes to this body of research by analysing the structure and dynamics of the production network of Lowlands, combining elements of the Global Production Network approach and Grabher’s project-ecology framework. With this novel lens, we unravel the embeddedness of linkages between Lowlands’ management and its partners. We conclude by showing how these strong ties are simultaneously Lowlands’ strength and weakness, as recursive collaborations create an efficient production process but are also prone to fall away in crises like COVID-19, leaving the management without reliable alternatives. However, bonds of trust and friendship motivate and underpin mutual support, and therefore form a crucial key for its resilience.

The role of creative industries in the regional economy

Aim. To analyze the role of creative industries in regional economic development with a focus on St. Petersburg. Objectives. To study theoretical approaches to the study of creative industries; to examine the existing concepts of creative industries; to analyze various methods of assessing creative industries and their impact on the regions; to evaluate the contribution of creative industries to the economy of St. Petersburg, to study their dynamics and impact on the socio-economic development of the city.Methods. The authors used general scientific research methods such as deduction, analysis, synthesis and logical analysis. Classical research methods were applied to collect and process data on creative industries.Results. The study determined the role of creative industries in the socio-economic development of regions. The understanding of further prospects of creative industries was formed. The fac[1]tors influencing the economic growth of the region were analyzed. The degree of development of creative industries in St. Petersburg is assessed and their contribution to the structure of gross regional product (GRP) of the region due to the available technical, logistical, digital, cultural and leisure infrastructure is presented. It is concluded that it is the synergetic development of creative industries and related services sector (wholesale and retail trade, catering, tourism, logistics) that can lead to an increase in the quality of life of the population in a particular region, which is the stated goal of socio-economic development of the Russian Federation (RF). Conclusions. Creative industries play a significant role in the regional economy, which is due to their ability to generate creative product and stimulate economic activity. The results of the study showed that the key indicators for assessing the contribution of creative industries are the volume of creative product in the regional GRP, the share of employment in creative sectors and the proportion of creative organizations from the total number of enterprises in the region. The research contributes to the understanding of the mechanisms of creative industries’ influence on the socio-economic condition of a large Russian city, and provides a basis for the development of strategies to support and develop them

Instrumenty unijnego wsparcia sektora kultury i sektora kreatywnego w okresie kryzysu migracyjnego (2015-2018) i pandemicznego (2020-2021)

INSTRUMENTS FOR EU SUPPORT TO THE CULTURAL AND CREATIVE SECTOR DURING THE MIGRATION (2015-2018) AND PANDEMIC (2020-2021) CRISES The migration and pandemic crises affected cultural and creative industries (CCIs) across Europe. The EU institutions reacted relatively quickly to the changes in the political landscape as a result of the waves of migration and to the need to assist cultural institutions and artists in the wake of the Covid-19 pandemic. The Union has proposed methods of support for artists and the arts that are supplementary to Member States. It is these EU cultural methods and instruments that are the subject of qualitative analysis, based on two research questions: 1). To what extent has the modification of instruments of support for the cultural and creative sectors (CCIs) had an impact on strengthening the European concept of intercultural dialogue? 2). Did the EU support instruments applied to the CCIs during the Covid-19 pandemic result in building the resilience of these areas? A qualitative analysis will be made of the European Union’s documents, reports and commissioned studies. The main research hypothesis of the analyses is: European crises contributed to the reconstruction of some of the substantive assumptions of programs dedicated to culture and creative industries, resulting in the widening of the field of influence of culture on other EU policies, reinforcing the principle of intersectorality.

Development of creative industries in the regions on the example of the Republic of Sakha (Yakutia)

The paper examines the report of the chief economist of the Russian State Development Corporation Andrei Klepach «Why the population in the East is declining and what to do to combat this trend». Based on the competent analysis of the country’s chief economist, the regional state of the creative economy was examined with a focus on training and supporting students and young personnel for the creative industries. It is the creative industry that currently has the highest rate of youth involvement. Russia has all the necessary prerequisites for a dynamic pace of development of creative industries, as well as a number of successful examples of creative work not only in the central part of the country, but also in the regions. In 2019, the Government of the Republic of Sakha (Yakutia) approved the Concept for the development of the creative economy of the Republic of Sakha (Yakutia) until 2025, becoming the first subject of Russia where a strategic document on the development of the creative economy was adopted at the regional level. On April 27, 2024, the Decree «On the development of the creative economy of the Republic of Sakha (Yakutia)» was adopted. By 2030, it is planned to employ over 70 thousand Yakut citizens in the creative industries; new businesses will be created in science and education, information technology and cinema, design, art and architecture, with the subsequent commercialization of creative potential. The introduction of new educational programs adapted for the implementation of student projects and startups in the creative industries sector has a positive impact on the development of the creative sector of the economy.

ANALYSIS OF THE RELATIONSHIP OF TRANSFORMATIONAL LEADERSHIP, WORK ENVIROMENT, AND JOB SATISFACTION ON EMPLOYEE RETENTION OF THE MILLENIAL GENERATION IN THE CREATIVE SECTOR

Millennials now make up a significant portion of the workforce, valuing meaningful work, opportunities for development and a supportive work environment, making these factors crucial in retaining talent in the creative sector. This research aims to analyze the relationship between transformational leadership, work environment, and job satisfaction on the retention of millennial generation employees in the creative sector. The sample in this research consisted of 120 employees who worked in the creative industries in Indonesia who were determined using a purposive sampling approach. Data collection uses a questionnaire instrument which is then distributed online. Data analysis uses the SPSS application by displaying the results of data processing through validity and reliability tests, multiple regression analysis, coefficient of determination and hypothesis testing. Based on the results of data analysis, it is stated that transformational leadership, work environment, and job satisfaction have a positive and significant effect on employee retention. This research highlights the importance of adaptive leadership and a conducive work environment in retaining millennial talent which is vital for maintaining innovation and competitive advantage in the creative sector.

Creative and cultural hub sustainability: from theory to practice

ABSTRACT The ‘Cultural and Creative Hub’ (CCH), serves as platform playing a key role in supporting the socio-economic development of the cultural and creative industries. With diverse manifestations – from regions to independent legal entities – it plays a pivotal role in fostering innovation and supporting inclusive and sustainable economic growth. The scattered information on CCHs globally necessitates a systematic approach to define their activities and economic sustainability comprehensively. This paper aims to validate the practices of cultural and creative hubs: questions regarding their objectives, main activities, and therefore their economic sustainability are explored through an extensive global research initiative, analyzing 587 active hubs in various geographic areas. The study integrates systematic and grey literature reviews, leveraging data from hub networks like the British Council and the European Creative Hubs Network. This research seeks to enhance awareness of cultural and creative hubs through a scientific evaluation of their models and activities, fostering sustainable business practices, cultural diversity, and inclusiveness in the cultural and creative sectors.

Economic Sustainability of the Music Industry through Copyright Fiduciary Guarantees with a Legal Economic Analysis Approach

This study investigates the economic sustainability of the music industry through the implementation of copyright fiduciary guarantees, employing a legal economic analysis approach. The primary objective is to explore how copyright as a financial asset can enhance the industry's economic resilience by providing a reliable framework for securing loans and investments. The research examines the intersection of intellectual property law and economic theory to evaluate the potential of copyright fiduciary guarantees in mitigating financial risks and promoting sustainable growth in the music industry. The methodology includes a qualitative analysis of existing legal frameworks, case studies of jurisdictions that have successfully integrated copyright fiduciary guarantees, and interviews with industry stakeholders such as artists, producers, legal experts, and financial institutions. Data were collected from a range of sources including legislative documents, industry reports, and academic literature. The analysis focuses on the legal mechanisms for establishing copyrights as collateral and the economic implications for stakeholders in the music industry. The findings indicate that the use of copyright as collateral can significantly improve access to financing for music professionals, thereby enhancing economic stability and growth potential within the industry. Case studies reveal that countries with robust legal frameworks for copyright fiduciary guarantees have experienced increased investment in the creative sector and reduced financial volatility. The study also identifies key challenges, such as the need for clear legal definitions and enforcement mechanisms, and the importance of raising awareness among industry participants about the benefits and procedures of copyright collateralization.

Research on Talent Cultivation of Local Product Design Professionals Based on Cooperative Education

The booming growth of creative industries has resulted in a substantial rise in the need for talented individuals in innovative product design. A multitude of institutions and universities possess open-product students majoring in design. Nevertheless, due to the alterations in consumer demand, traditional product design urgently needs reform due to monotonous functions and serious homogenisation. In recent years, the cultural and creative sectors have been actively seeking innovative and intelligent products since they have become a new trend in the consumer market. Moreover, universities' current talent training model for cultivating such needs still needs improvement. Drawing from the current condition of talent development in product design and integrating the pedagogical knowledge gained recently, this paper presents a novel idea of local product design professional talent cultivation founded on the principles of cooperative education.

The Influence of Organizational Communication, Participative Leadership, and Work Motivation on Employee Creativity: Case Study in the Creative Industries in Bali

This research examines the relationship between organizational communication, participative leadership, work motivation, and employee creativity in the creative industries in Bali. A quantitative research design was adopted, and data was collected from 128 employees working in various creative sectors. Structural Equation Modeling (SEM-PLS) was used for data analysis. The research results show a significant positive relationship between organizational communication, participative leadership, work motivation and employee creativity. Organizational communication, participative leadership, and work motivation together explain about 60.2% of the variance in employee creativity. These findings underscore the importance of fostering open communication channels, empowering leadership practices, and motivational strategies to foster a culture of creativity and innovation in Bali's creative industries. Despite the contributions of this study, several limitations must be acknowledged, the cross-sectional nature of the data limits causal conclusions about the relationships studied.

Museum institutions and fashion: determinants of museums’ involvement in fashion-related activities

ABSTRACT Fashion and textiles have always been present in museum collections and exhibitions. In recent years, however, they seem to be becoming more visible, both in response to the interest of curators and audiences in the field and due to the development of new links and forms of cooperation between museum institutions and the creative sector. The aim of the paper is to propose a new quantitative approach to assessing the extent of museums' engagement with fashion, and to consider the factors determining the presence of diverse activities related to textiles, garments, fashion and fashion accessories in museums, with a view to furthering the discourse on the connections between museums and cultural and creative industries. The empirical analysis in the text is based on a comprehensive survey of Polish museums administered in 2022. This enabled us to consider how the intensity of museums' engagement in fashion-related activities may be measured and what characteristics of museums and their environments make them more likely to engage in a broader range of fashion-related endeavours or focus on a particular fashion-related activity type. Our goal is not only to diagnose the situation in the Polish context but to also contribute to the broader discussion on factors impacting museums' programme choices and performance.

Realizing Sustainable Growth: Innovative Talent Management Strategies in Driving Small and Medium-sized Enterprises Growth in the Creative Sector

The creative sector has emerged as a significant contributor to the global economy, including job creation and income generation. Despite its vast potential, SMEs in the creative sector often face challenges in achieving sustainable growth. This research aims to examine innovative talent management strategies in driving SME business growth in the creative sector to realize sustainable growth. The research method employed in this study is a literature review using a qualitative approach and descriptive analysis. Data for this research were gathered from Google Scholar for the period 2019-2024. The study findings indicate that in the face of globalization and rapid changes, the creative sector plays a crucial role in driving sustainable economic growth. SMEs play a vital role in the creative ecosystem, but they encounter various challenges, ranging from intense competition to limited access to resources. Innovative talent management is key to addressing these challenges and capitalizing on opportunities amidst evolving market dynamics. SMEs need to provide training and skill development for employees to strengthen their innovative capabilities.

Transformational Changes in the Creative Sector under the Influence of Generative AI Technologies

Each time period of economic development is characterized by one or another key, central technology that links the technological structure together. In the 19th century, this technology became the use of steam engines, from the beginning of the 20th century – electricity and internal combustion engines, in the 90s – computerization and the emergence of network technologies, then – cellular communications and mobile broadband Internet, then – the emergence of social networks and social media. Now, according to the consensus opinion of industry experts, the function of such technology is performed by generative artificial intelligence, which emerged just a few years ago, but has already significantly changed many sectors of the economy. The article discusses the main aspects associated with the emergence of breakthrough technologies of generative artificial intelligence. The key factors that influenced the emergence of technological capabilities were studied, such as the growth of the computing capabilities of processors, a consistent increase in funding for innovative projects, and an increase in publication activity in this direction. Particular attention is paid to the characteristics of the value chain of generative artificial intelligence technologies. It is shown that hardware requirements are becoming higher, a previously non-existent stage of creating basic models appears, as well as a layer of companies adapting basic models to the tasks of business practice by learning from industry data. We have also shown that generative artificial intelligence technologies will have the greatest impact on the creative sector of the economy, since they allow us to significantly speed up and optimize processes at all stages of creating the value of a product, reducing the need for manual labor, but not replacing it completely.

Publishing and Copyright Laws in Nigeria: A Critical Review

This paper examines the state of publishing and copyright laws in Nigeria while considering the historical context, current impact, and the pressing need for reform. Publishing not only preserves and propagates knowledge but also stimulates economic growth. However, the vitality and sustainability of this sector heavily depend on the legal framework governing it, primarily the copyright laws. These laws are not only essential for safeguarding intellectual property but are also pivotal in ensuring the prosperity of authors and publishers alike. A comprehensive review of the state of publishing and copyright laws in Nigeria reveals a multi-faceted narrative, one fraught with historical legacies, contemporary challenges, and a pressing need for reform. An examination of the publishing and copyright laws in Nigeria, suggests that this dynamic relationship significantly impacts the nation’s cultural and economic landscape. The Nigerian publishing industry, with its rich literary tradition and vibrant creative voices, stands as a testament to the importance of effective copyright legislation. The paper observes that Nigeria’s copyright laws suffer from inadequacies in adapting to the digital age, weak enforcement mechanisms, and limitations in international recognition. These issues hamper the industry’s growth and hinder the full realization of its potential. Nonetheless, there is hope on the horizon. The Nigerian government has recognized the importance of reforming copyright laws and supporting the creative sector. The paper recommends that the government should embark on a comprehensive review and update of the Copyright Act to address digital rights, licensing, and enforcement issues, making it more relevant to the digital age and Nigeria should actively engage in international agreements and organizations that promote copyright protection. This engagement will enable the global recognition of Nigerian works and expand market access for local publishers.

Tackling precarity and disadvantage: an analysis of mentoring provision within the UK’s creative industries

How can the UK’s creative industries become better, more responsible employers in the face of continual challenges including endemic precarity, the Covid-19 pandemic and the cost of living crisis? What roles can mentoring play? Several studies have demonstrated the value of mentoring within creative enterprises in relation to both personal career development and increasing equitable access to creative occupations. However, these accounts offer only a limited depiction of the huge variety of mentoring practice which exists across the variegated set of industries which constitute the UK’s creative sector. This article draws upon survey data generated in 2022 by an interdisciplinary research project which was supported by an industry policy body. We examine mentoring as a set of developmental, helping relationships, primarily at the formal initiative level across all sectors of the creative industries in the UK. Our investigation offers a new understanding of the nature of mentoring programme provision and the challenges the creative industries face in developing sustainable mentoring programmes since the Covid-19 pandemic. The findings indicate that while many mentoring initiatives are instigated to tackle the barriers of inequality for new entrants and existing employees, their outcomes are often compromised by sectoral precarity in the creative industries.

Long COVID for the craft industry: findings from China's “Porcelain Capital” pre and post COVID

ABSTRACT This paper systematically examines how COVID has shaped an essential craft industry in Jingdezhen, China's “Porcelain Capital”, providing a typical case reflecting COVID’s structural effects on the cultural and creative sectors. Drawing upon primary data collected through four field trips between September 2018 and March 2023, this paper reveals the enormous challenges craft practitioners and businesses face amid COVID, including financial losses, business closures, and diminished international trade. Despite easing restrictions since 2023, there is little sign that the industry will return to pre-pandemic status soon. Moreover, although COVID and the “digital pivot” triggered by it introduced new opportunities for some craft practitioners, they predominantly exposed and exacerbated existing inequalities in the craft industry, including among private businesses and individual practitioners.

Роль креативных индустрий в формировании профессиональных сообществ

The article considers the problem of the impact of the creative industry on the formation of professional com-munities. The purpose of this study is to identify the necessary support and develop recommendations for rep-resentatives of the creative industries in creating professional communities and influencing them. Diverse defi-nitions of the term “creative industry”, as utilized in various global contexts such as Japan, Great Britain, etc., are expounded upon. The increasing role of professional communities in the development of creative industries in Russia is highlighted. The analysis ascertains the profound positive ramifications of creative industries on the evolution of professional communities, reciprocally, the constructive influence professional communities wield on creative sectors is elucidated. Furthermore, the author posits that creative industries not only furnish individ-uals with new cultural experiences but also serve as a conduit for acquiring information and express their indi-viduality. The author's stance concerning distinguishing cultural and creative industries, delineating prevailing challenges, and subsequently formulating recommendations for engaging with professional communities with the potential for their integration into the developmental roadmap of creative industries is substantiated.