Creative Industries Research Articles

Adaptation Strategies of Collective Management Institutions in Facing Digital Disruption in The Creative Industry

Digitalization has brought significant disruption to the creative industry, including in Indonesia. This change challenges Collective Management Organizations (CMOs) to adapt their strategies for managing copyrights and royalty distribution in the digital era. This study aims to examine the adaptation strategies implemented by CMOs in Indonesia in response to digital disruption, with a specific focus on the music sector. The research employs a qualitative method with a case study design. Data were collected through in-depth interviews, Focus Group Discussions (FGD), participatory observation, and document analysis. The findings indicate that CMOs face significant challenges in terms of operational efficiency, transparency, and fairness in royalty distribution. To address these challenges, CMOs have adopted digital technologies and developed more efficient management systems. The contribution of this study is to provide insights into how CMOs can effectively adapt to digital disruption, which could serve as a guide for future policy and strategy development.

Peningkatan Ekonomi Desa melalui Pariwisata: Memahami Regulasi dan Manfaatnya

The Smart Village program aims to enhance community welfare through the application of technology and innovation. In Curahdami village, low literacy and competency levels, particularly among ex-ODGJ (people with mental disorders), are due to low productivity and insufficient skill development support. Social stigma, lack of motivation, and minimal family attention exacerbate this situation, while social disparities limit access to essential services. To address these issues, an empowerment program for ex-ODGJ was designed through the "Rumah Kreasi Budaya Desa," a center for developing creative products based on local wisdom. The program seeks to enhance artistic skills and market creative products to support the growth of the creative industry and create new jobs. This research employs a participatory-action approach, engaging the community in the planning, implementation, and evaluation of the program. Data collection methods included participatory observation, in-depth interviews, and documentation of activities. From June to August 2024, the program targeted 40 beneficiaries, including 35 ex-ODGJ from several villages and some individuals with disabilities. Of these, 62.5% showed significant improvement in artistic skills, while 37.5% demonstrated increased interest in creative activities. Nevertheless, challenges such as limited resources, low community capacity, and insufficient policy support persist. Therefore, it is crucial to improve human resource capacity, develop strategic partnerships, and strengthen stakeholder support to ensure the program's success

THE ROLE OF INNOVATION IN ENHANCING FINANCIAL PERFORMANCE IN YOGYAKARTA'S CREATIVE INDUSTRY

This study explores the impact of various types of innovation—organizational, process, product, and business model innovations—on the financial performance of firms in Yogyakarta's creative industry. The research employs Partial Least Squares Structural Equation Modeling (PLS-SEM) to analyze data collected from 57 creative industry firms. The findings indicate that organizational innovation significantly enhances process and business model innovations, which in turn positively affect financial performance. However, the direct impact of organizational innovation on product innovation is not significant, suggesting the need for a more integrated approach to foster product development. The study highlights the essential of innovative practices and adaptive business models in driving financial success in the creative industry. These insights are crucial for managers and policymakers aiming to boost the financial performance of creative firms through strategic innovation.

Explore the driving factors of designers’ AIGC usage behavior based on SOR framework

Despite the widespread recognition of artificial intelligence’s advantages, it cannot replace human independent thinking and creativity, especially in fields such as artistic design that require creativity. Previous studies often examined its development trends from the perspective of technical advantages or application processes. This study explores the attitudes and acceptance of creative industry practitioners towards Artificial Intelligence Generated Content (AIGC) from the perspective of user behavior modification. Utilizing the Stimulus-Organism-Response Model (SOR) as the theoretical background, this research integrates the Technology Acceptance Model, Theory of Planned Behavior, and Self-Efficacy to form the research framework. By employing a mixed-method approach combining quantitative and qualitative analyses, data from 226 designers were explored, and structural equation modeling was used to verify the correlations between endogenous factors. The results indicate that users’ facilitating conditions significantly influence self-efficacy, which in turn determines their intention to adopt AIGC. Additionally, semi-structured interviews revealed that factors hindering the widespread application of AIGC mainly encompass legal security, ethical risks, and fairness. This study extends the application scope of the Stimulus-Organism-Response Model (SOR), enriches the Technology Acceptance Model, and provides a new research framework for the application of AIGC in the creative industry, detailing the responsibilities, processes, and content of designers in the Artificial Intelligence Generated Design (AIGD) process.

Value Chain Identification and Impact of the Music Industry on Employment in Serbia

Research Question: The aim of paper is to identify value chain of the music industry and to determine the impact of music industry on employment in Serbia. Motivation: Creative industry is a very attractive topic among both scholars and professionals. A total of 52 sectors are considered as creative industry sectors, including music industry. Our goal was to identify the impact of the music industry on the economy, in addition to the entertaining and amusement value of the music. In order to do so, our goal was to understand all the sub-sectors and activities within music industries. Idea: Although excising NACE nomenclature of activities is rigid, our goal was to identify music industry activities within NACE codes, and to define how the value creation is distributed among various activities within the music industry value chain. Data: Measuring employment is based on combining data from the official statistics entities. Tools: Research required data on the four-digit level of activity (NACE), that were cross-referenced with the findings of the primary research and defined value chain activities of the music industries. Findings: The paper analyses the complexity of the value creation and value chain in the creative industries, specifically in the music industry. Findings support excising literature review and confirms complexity of the value chain in the music industries. In addition, the paper adds value to the scientific research by presenting novel approach that is based on using the Porter value chain model in the music industry and identifying a total of 29 activities within. Further, using created value chain model, paper results demonstrate the impact of the music industry on the employment in Serbia, that has been growing over the analysed period, no matter the COVID-19 crisis. Contribution: The paper expands the existing research related to creative industries and formulates the music industry value chain activities. The significance of this paper stems from the fact that, similar to other sectors within the creative industries, music industry is insufficiently covered by the data of the national statistical authorities. In addition,the paper measures the music industry impact on the employment in Serbia.

Analisis Bibliometrik Industri Kreatif Berkelanjutan di Indonesia

This paper aims at providing an overview and synthesis of the existing body of knowledge about Creative Industry in Indonesia. Special attention is paid to the articles directly linked with sustainability creative industries in Indonesia. Design/methodology/approach – A bibliometric analysis was performed over 925 documents extracted from the Google Scholar database, using PoP, Zotero, and VOS viewer software programs. Findings – Publications related to the sustainable creative industry are still very minimal. The publication mainly reviews case studies and analyzes of the phenomena of creative industry activities in a narrow, local and thematic way. There have not been many publications regarding the theory, direction and future of sustainable industries globally. Social implications – The development of scientific knowledge about sustainability of creative industry puts this social claim on the spotlight of business management studies, helping bussinesmen and to reduce the environmental impact of corporate activities. Studying sustainability will help to reduce its frequency and, therefore, heal the planet. Conclusion - Facing the increasingly threat of damage due to developments in human needs, the sustainable industrial sector absolutely needs attention. Likewise in the creative industry sector. More attention is needed from the government and creative industry players to place greater emphasis on environmentally friendly and socially friendly industries. Thus, Scientific studies that examine sustainable creative industries must be increased and become a concern for all of us

Integrating CSR and Business Strategy into Social Innovation: Insights from Taiwan’s Cultural and Creative Industries

ABSTRACT Design/methodology/approach This study’s contributions lie in the use of multiple methods and data collected from developing industries from cultural and creative industries in Taiwan. Purpose This study aims not only to emphasize the importance of corporate social responsibility (CSR) for businesses but also to examine how CSR activities affect communities while ensuring that the firm meets its necessary social performance standards. Findings The results show the multiple mediation mechanism of business strategy, multiple moderation effects of marketing orientation in the initial stage, and the role of social entrepreneurial self-efficacy in the final stage of improving the social innovation. Practical implications This study considers how CSR could affect the results of business strategy, whereby cultural and creative firms should embrace social responsibility behavior altruistically rather than merely seeking economic benefits but focus on social innovation to improve their own competitive advantage. Originality/value This study argues that the relationship among CSR, business competitive strategy and firm innovation performance is more complex than previous business management studies have revealed.

Culture as a driver of sustainable urban development - Methodological approaches

The article analyzes the concept of creative economy and Cultural and Creative Industries’ (CCIs) role. Culture’s connection with the United Nations’ Sustainable Development Goals is highlighted, as well as the important position it has recently obtained as far as urban development policies are concerned.In the empirical analysis the European Commission Cultural and Creative Cities Monitor is examined, while the "Cultural and Creative Cities Index" (C3 Index) is utilized in two methodological approaches. Twenty nine countries, which are included in the Monitor, constitute the object analysis.Effective conclusions for the countries and the cities that participate in the Monitor emerge from the findings, proving the dynamic interaction between creative industries and economy. Moreover, through the article it is suggested to the local and regional authorities to unlock the potential of the creative economy ιn order to promote policies and partnerships, aiming at urban development and revitalization.

Peran Teknologi dalam Pengelolaan Sumber Daya Ekonomi Kreatif pada Industri Kreatif di Kecamatan Medan Marelan

This research aims to determine the role of technology in managing creative economic resources in the creative industry in Medan Marelan District. This research was conducted using qualitative methods through interviews with one of the MSME owners in Medan Marelan District. The research results show that technology has an important role in managing creative economic resources in the creative industry, namely increasing efficiency and productivity, increasing global market access, and improving market information and marketing strategies. This research also shows that managing creative economic resources requires a significant role of technology. Technology not only functions as a tool, but also as a driver and developer. Thus, management of creative economy resources must consider how technology can be used to increase efficiency and productivity in the creative industry.

Analisis Implementasi Pendidikan dan Pelatihan Human Capital di Industri Kreatif

Creative industries play an important role in the global economy, and the development of high-quality human resources is essential to drive innovation and productivity. The purpose of this study is to analyze the status of the implementation of human resource development and training in the creative industry. Using a qualitative approach, data was collected through in-depth interviews with industry players, academics, and policy makers, as well as analysis of related documents. The results showed that the combination of formal and non-formal education, cooperation between industry and educational institutions, and the use of modern technology play an important role in the development of human resources. Although formal education provides a solid theoretical foundation, non-formal education and technologies such as e-learning and VR can help improve certain practical skills according to market needs. . Collaboration between industry and educational institutions ensures relevant curricula and valuable practical experience for learners. Despite challenges such as limited resources and rapid technological change, effective education and training can enhance the competitiveness and growth of creative industries.

Revolutionizing the Digital Creative Industries: The Role of Artificial Intelligence in Integration, Development, and Innovation

Purpose - Artificial intelligence is profoundly transforming the digital creative industry, becoming a key force in industrial upgrading through technology integration, innovation drive and productivity improvement. Methods- This study uses a variety of methods, including literature review, questionnaire survey, in-depth interview and data analysis, to systematically examine the application effect of AI in the digital creative industry. The structural equation model is used to verify the hypothesized relationship, and the role of AI in promoting industrial integration, development results and innovation catalysis effect are comprehensively analyzed. Research results- The research that AI importantly promotes technological integration, development and innovation inside the digital creative industry, and improves the general overall performance of the industry. The path coefficient is incredibly substantial, and the model fit is good, which verifies the effective position of AI in industrial integration and development. The position of AI not only improves the competitiveness of the industry, but also provides robust support for the personalization and excessive quality of creative products. Originality- This paper demonstrates remarkable originality in theoretical framework construction, empirical data analysis, and exploration of practical challenges and this paper deeply analyzes the multiple mechanisms of AI in the digital creative industry, providing new ideas and specific quantitative evidence for research in related fields. Implications - Practitioners need to actively accept AI era, optimize creative workflows, and enhance production efficiency and constantly enhance their digital talents and cross-area information integration capabilities. Policymakers should formulate focused support policies to promote the vast application and deep integration of AI technologies inside the creative industries.

Pengembangan Pangsa Pasar Terhadap Pelaku UMKM dalam Industri Kreatif

Micro, Small, and Medium Enterprises (MSMEs) are a crucial sector in Indonesia's economy. The lack of thorough preparation by MSME actors results in suboptimal performance. This journal aims to investigate and outline effective market share development strategies for MSME actors in the creative industry. The method used is literature review. The research results show that market analysis, branding strategies, and understanding customs procedures are key in the market share development of MSMEs.

Utilization of cultural lexicon in creative industry products

Creative industries can contribute to the economic growth of local communities while promoting and preserving local languages and culture. Based on these basic assumptions, this research was conducted to describe the forms and functions of Javanese language and culture used in creative industry products and the factors behind the use of regional language and culture in creative industries. This research used a qualitative descriptive method with a sociolinguistic and creative industry perspective. The research was conducted in three local government areas in Yogyakarta. Data collection was carried out through documentation, document analyses, and interviews. The data covers various aspects of the Javanese language and culture, such as words, phrases, clauses, sentences, proverbs, Javanese script, naming and greeting systems, and proverbs. The results show that various creative industry products incorporate the Yogyakartan Javanese cultural and linguistic lexicon in their product branding, packaging, and design content. The cultural lexicon consists of Javanese writing, art, traditional clothing, drinks, greetings, phatic forms, and proverbs. Utilizing the Javanese language and cultural lexicon in creative industries can be an effective marketing strategy and an innovative step in preserving and developing local cultural heritage. This can significantly contribute to local economic growth, increase awareness of cultural diversity, and strengthen the community's cultural identity.

Features of Ukrainian cultural sphere adaptation to the conditions of the Russo-Ukrainian War (based on data of UCF survey)

Since the problems of the Ukrainian cultural sphere in the context of war are usually studied in relation to consumers of cultural products, the article emphasizes the expediency of studying the state of culture from the point of view of its direct creators. Using the author’s methodology and on the basis of empirical study, the article highlights the peculiarities of the Ukrainian cultural organizations and cultural figures’ adaptation to the сrisis provoked by russia’s armed aggression. The key factors of cultural organizations and creative industries’ successful adaptation to the war conditions are identified. The survival strategy of cultural workers and institutions can be described as cost savings, along with maintaining activities, creating new products and services, and taking active measures to attract additional funding. It is concluded that adaptation does not always take active forms and is not necessarily associated with positive changes in the organization. Often, adaptability is only the result of passive adaptation to the conditions of war. Special attention is paid to the analysis of changes in the level of adaptability of cultural organizations in the dynamics (from November 2022 to December 2023). Despite the fact that the adaptability index tends to increase in comparison with 2022, there is an increase in neutral assessments of the prospects of their organizations and a decrease in positive expectations among respondents. Based on the respondents’ answers, matrices of motivational and demotivational factors of adaptability were constructed. This allowed us to distinguish adapted and non-adapted organizations and workers and the primary obstacles to adaptation. The results of the study show that cultural institutions need support from the state but the specifics of the request depend on the legal form of the organizations. Groups with high and low levels of adaptability were identified, which requires the development of additional support programs for vulnerable cultural organizations and cultural figures.

A Framework for Reviving Traditional Handicrafts: Craft Branding, Product Development, and Marketing Strategies for Dong Ethnic Craft in Sanjiang, China

The traditional Dong handicrafts of Sanjiang, rooted in the cultural heritage of the Dong ethnic group face challenges in retaining their market relevance while preserving their traditional characteristics. Despite their cultural and historical significance, these handicrafts struggle to meet the growing demands of the modern cultural and creative industries, leading to declining sales. This study examines the traditional handicrafts of the Dong community in China. It produces a theoretical framework that can be applied to revitalize them by focusing on three key areas: product development, craft branding and marketing strategies. The paper specifically explores traditional practices such as textile dyeing, wooden architecture construction, and silver craftsmanship, highlighting their cultural and economic importance in contemporary contexts. This research employs a case study method. Data collection process involved gathering and analyzing information from academic journals, government reports, and published magazines. It concludes that the marketability of Dong handicrafts could be enhanced through the development of innovative craft branding strategies that integrate traditional craftsmanship with modern design and technologies while safeguarding their cultural heritage. By employing insights from product development branding and marketing strategies, the paper proposes solutions to revitalize and sustain Dong handicraft traditions in the face of modernization and globalization. The research confirms that traditional Dong handicrafts, despite facing challenges from modernization, globalization, and technological advancements, can be revitalized through the strategic application of product development, branding and marketing frameworks.

Feasibility Study for a Commercial Space Station in Low Earth Orbit

Space exploration demands innovative solutions. Currently, this sector is financially driven by governmental agencies with the support of industry partners. However, a paradigm shift will be observed with the planned de-orbiting of the International Space Station (ISS). The National Aeronautics and Space Administration (NASA) spends $3.1 billion on ISS operations. Nevertheless, as per the ISS Transition Report 2022, switching to a self-sustaining Commercial Space Station (CSS) in Low Earth Orbit (LEO) could save the agency approximately $1.8 billion annually by 2033. This figure is derived from the difference between NASA's current ISS operational costs and the projected costs of utilizing a CSS. These savings could allow room for industry growth and create new global opportunities for human space exploration while enabling governmental agencies to refocus on upcoming lunar missions.NASA's expected contribution to CSS development costs is estimated to be a portion of the overall development costs, with the rest likely coming from private investments and other funding sources. NASA's investment in the CSS development can be considered a sunk cost, as it may not be repaid directly but is expected to generate returns on investment through savings on operational costs and by fostering growth in the space industry.Upcoming stations like Orbital Reef, Axiom Station, and Starlab cater to diverse customers and offer prospects for scientific research, in-space manufacturing, space tourism, creative industries and education. However, research is necessary to ensure their financial viability. This study aims to evaluate a CSS’s financial and economic feasibility, focusing on potential new businesses and how to achieve a self-sustaining business park in space. This assessment encompasses analyzing costs, funding sources, market and competitor trends, business models, and revenue streams while focusing on legal, political, and cultural factors.Our findings reveal that space-based research will likely be LEO’s most significant revenue generator within the decade, thanks to existing government grants and contracts. NASA's $1.8 billion annual expenditure on LEO activities could meet its requirements for research, technology development, and training. However, potential implications may arise if this expenditure proves insufficient. In such cases, NASA might need to reevaluate its budget allocation, seek additional funding, or collaborate more extensively with private entities to ensure its LEO requirements are met. A shortfall in expenditure could potentially impact the pace of technology development and affect NASA's ability to conduct research and maintain its presence in LEO.According to Deloitte, space tourism could become the most profitable revenue stream at the beginning of the next decade, with an estimated annual revenue of up to $3.3 billion. Furthermore, once the industry overcomes technical challenges and the demand for in-space manufacturing becomes sufficient, it will likely become the primary revenue stream. Finally, our analysis reveals that fine arts, live events, TV Film, and STEAM (Science, Technology, Engineering, Arts, and Mathematics) education have the potential to generate $242 million as additional revenue streams. In conclusion, this study offers a roadmap of future business prospects and actionable recommendations outlining various activities, demands, and possibilities that can be carried out in a CSS. The report can serve as a general guideline for commercial space entities to leverage emerging prospects in the space industry. Moreover, this study can be a source for space agencies seeking to expand their activities and optimize their resources.

Respecting, retaining, recreating: The successful renovation of the Beijing 751 D-Park

Post-industrial sites in Chinese cities are being redeveloped as catalysts for urban regeneration and economic development. Calling the shift from ‘Made in China’ to ‘Created in China’, the Chinese government is encouraging the development of the creative industry to transform post-industrial sites. Successful examples of city renewal projects provide examples of this strategy, tuning into the creative cultures and industrial heritage of these cities and offering platforms for creative enterprises to flourish. This paper describes a recently funded renovation project, Beijing 751 D-Park, which has been undertaken to analyse these opportunities, and offers the initial findings of a case study. It unlocks the development process of the renovation project in terms of its philosophy, design method and planning strategy.

The Study of Zodiac Culture on the Development and Management of Cultural Brands in Jingdezhen Ceramics

Background and Aim: Based on the Chinese zodiac culture, this paper explores the brand management of contemporary zodiac ceramics in Jingdezhen. The zodiac culture is one of the most widespread traditional cultures in China, intimately related to every Chinese individual and permeating various fields of Chinese cultural and artistic expression. Regardless of the occasion or form of expression, zodiac patterns exhibit distinct local characteristics and artistic styles. The zodiac accompanies individuals throughout their lives, serving as a symbol used for age counting while also imbuing auspicious meanings and hopeful aspirations. Belonging to the realm of excellent folk art, zodiac culture shines as a brilliant gem in the treasure trove of Chinese culture. Through the study of zodiac ceramics, it is hoped not only to gain a systematic understanding of Chinese zodiac culture but also to reflect the artistic charm of Jingdezhen ceramics. This endeavor aims to inspire ceramic artists and designers, fostering their enthusiasm for creation to produce better works. Consequently, it will lead to a new development for Jingdezhen's zodiac ceramics and ultimately establish a brand for zodiac ceramics. Materials and Methods: This study adopts the methods of literature review and questionnaire survey to provide a theoretical basis and ideological foundation for the application of zodiac culture in ceramic product design. Relevant journals, academic papers, books, magazines, and online information related to zodiac culture and ceramics are reviewed and organized. Experts, enterprises, and designers are grouped for interviews, and surveys are conducted to understand the clear context of the development of zodiac ceramics and the market trends of ceramic cultural and creative products. In terms of expert selection, we will interview Professor Cao Chunsheng, a doctoral supervisor at Jingdezhen Ceramic University; Zhang Jinghui, president of Jingdezhen Sculpture Association, engaged in the production of zodiac products; and Yu Zhichao, founder of Ceramic Gift Brand, and product designer. We use interview forms and on-site visits to comprehensively understand the current development status and trends of the zodiac in Jingdezhen from academic, production, and design perspectives. Results: The research findings indicate that zodiac culture is a significant component of traditional Chinese culture. Zodiac ornamentation is frequently utilized in the design and production of ceramics in Jingdezhen as a traditional cultural symbol in China. With the continuous attention to zodiac culture and the persistent pursuit of creative design, the development prospects of zodiac ceramic cultural and creative products will continue to expand, bringing forth more market opportunities and cultural value. The establishment of zodiac brands plays a crucial role in driving the development of zodiac culture. Building a zodiac ceramic brand is not only about product sales but also about cultural expression and the transmission of values. Establishing a zodiac ceramic brand is not only a commercial necessity but also a practical endeavor to inherit and promote traditional culture. Conclusion: Zodiac ceramics serve as one of the carriers of the zodiac culture. By incorporating zodiac elements into ceramic brands, products can be endowed with richer cultural connotations, attracting cultural enthusiasts and collectors. There is a close connection between the promotion of zodiac culture and the management of zodiac ceramic brands, which mutually promote each other. Through the inheritance and promotion of zodiac culture, we can not only promote traditional culture but also provide new opportunities for creative industries and brand management. By combining creative design, cultural education, and marketing strategies, zodiac ceramic brands can achieve greater commercial success while playing a positive role in the inheritance of cultural traditions.

Respecting, retaining, recreating: The successful renovation of the Beijing 751 D-Park

Post-industrial sites in Chinese cities are being redeveloped as catalysts for urban regeneration and economic development. Calling the shift from ‘Made in China’ to ‘Created in China’, the Chinese government is encouraging the development of the creative industry to transform post-industrial sites. Successful examples of city renewal projects provide examples of this strategy, tuning into the creative cultures and industrial heritage of these cities and offering platforms for creative enterprises to flourish. This paper describes a recently funded renovation project, Beijing 751 D-Park, which has been undertaken to analyse these opportunities, and offers the initial findings of a case study. It unlocks the development process of the renovation project in terms of its philosophy, design method and planning strategy.

Nigerian Creative Industry Revisited: Practitioners' Perspectives on the State of Technology Hubs

Nigerian Creative Industry Revisited: Practitioners' Perspectives on the State of Technology Hubs