Creative Industries Research Articles

Research on Digital Cultural Products of the Dunhuang Mogao Grottoes

In the context of rapid advancements in digital technology, the Dunhuang Mogao Grottoes, a World Cultural Heritage site, are experiencing a revitalization through digital means. This study systematically explores the current state and cultural value of digital cultural products related to the Dunhuang Mogao Grottoes, analyzing the application of new-generation digital technologies such as artificial intelligence (AI), virtual reality (VR), and augmented reality (AR) in the Dunhuang cultural heritage. Through literature review and market research, the study categorizes various digital cultural products, including digital collections, applications, digital collectibles, and digital avatars. It also examines their significant value in heritage preservation, global dissemination, cultural creative industry development, and educational promotion. This research not only provides empirical support for digital innovation in Dunhuang culture but also offers valuable insights for the digital development of other cultural heritages.

Ekonomi Kreatif: Pemahaman Lingkungan Pemasaran Bagi Siswa Siswi SMA Negeri 3 Sampang

This community service activity focuses on increasing the understanding of SMA Negeri 3 Sampang students regarding the marketing environment in the context of the creative economy. The creative economy, as a sector that is increasingly developing and important in the global economy. This program is designed to provide students with in-depth insight into marketing concepts and their applications in the creative economy through various educational activities. This community service method involves seminars and interactive discussions that cover materials such as market analysis, marketing strategies, and case studies in the creative industry. This activity is expected to help students understand how to apply marketing principles in their own creative projects and how to take advantage of opportunities that exist in the market. The results of this community service show an increase in students' understanding of the basics of marketing and its application in the creative economy. Program participants report that they feel better prepared to apply the knowledge gained in their creative projects and take advantage of opportunities in the creative economy. Therefore, this activity recommends further development and continuity in the implementation of similar programs to strengthen students' knowledge and skills in facing future challenges and opportunities

The Effect of Social Support, Job Stress, and Job Satisfaction on Employee Mental Health in the Creative Industry in Jakarta

This study explores the impact of social support, job stress, and job satisfaction on employee mental health within Jakarta's creative industries. Employing a quantitative research design, data were collected from 200 employees using a Likert scale questionnaire. The relationships between the variables were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS 3). The findings indicate that all hypotheses are positive and significant, with job satisfaction emerging as the strongest predictor of employee mental health. Interestingly, job stress, while typically associated with negative outcomes, also showed a positive relationship with mental health in this context, suggesting a complex interaction where stress may act as a motivator. Social support, though slightly less influential, was found to significantly enhance mental well-being by providing a protective buffer against the demands of creative work. These results underscore the importance of fostering job satisfaction, managing job stress, and promoting a supportive work environment to improve mental health outcomes in Jakarta's creative industries.

Effects of Entrepreneurship Training, Digital Innovation, and Social Capital on Business Sustainability in the Creative Industry Sector

This study investigates the impact of Digital Innovation, Entrepreneurship Training, and Social Capital on Business Sustainability within the creative industries sector. Utilizing a quantitative research approach, data were collected from 150 business owners and managers using a structured questionnaire with a five-point Likert scale. The data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS 3) to test the proposed hypotheses. The results reveal that all three factors—Digital Innovation, Entrepreneurship Training, and Social Capital—have positive and significant effects on Business Sustainability. Specifically, Social Capital emerged as the strongest predictor, followed by Digital Innovation and Entrepreneurship Training. These findings underscore the importance of embracing digital technologies, investing in entrepreneurial education, and cultivating strong social networks to enhance the sustainability of creative enterprises. The study provides valuable insights for practitioners, policymakers, and educators in the creative industries, offering practical strategies for fostering long-term business success.

Pemberdayaan Ibu Rumah Tangga Melalui Pembentukan Entrepreneur Home Care (Pelatihan Totok Wajah dan Marketing Digital) Desa Makamhaji Kecamatan Kartasura Kabupaten

The post-pandemic conditions that have hit the country since March 2020 require people to think more creatively to move the wheels of the family economy. Especially as a housewife who plays a central role in the family, to support the family economy a housewife must have the ability or creativity, especially in the field of creative industry-based entrepreneurship. Through this community service activity the aim is 1) to empower groups of productive age housewives who desire to become an entrepreneur through entrepreneurial socialization; 2) to build talent for creative industry expertise in acupressure skills; 3) to increase the ability to use information technology as a marketing medium (digital marketing) for face-to-face home care by housewives affected by Covid-19 in Dukuh Gobayan; 4) increase knowledge and skills in the field of beauty, especially facial acupressure. The output of this program is a facial acupressure video tutorial. The results of this community service activity are that housewives have an entrepreneurial spirit, can use information technology as a marketing tool, and have acupressure skills.

Determinants affecting the current state and perspectives of development of textile and clothing industry clusters within the European Union

The textile and clothing industry is one of the oldest industries ever, as the need for clothing is as old as human existence itself. Of course, the challenges and problems it faces are connected with this, currently primarily the environmental burden, the need for digitization, low wages for workers as well as the protection of brands and the development of the grey economy. With its positions, the European Union declares its interest in solving these issues. Many traditional companies are undergoing changes and there is a natural need for innovation, thus the textile and clothing industry is interfering with the creative industry. The barriers to innovation in this area are frequently small and medium-sized enterprises, which cannot solve many things and be competitive compared to large enterprises, but their flexibility and quick response to the changing needs of customers and the market give them advantages compared to the big ones. The possibilities of how smaller businesses can succeed and compete even in the long term are through clusters, which will provide them with the necessary scope, strength, and research, but at the same time keep them independent. In our contribution, we tried to find out the perspective of the development of textile and clothing industry clusters in Europe given the existing market situation and consumer expectations.

Etika penggunaan AI dalam Karya : Pengabdian Masyarakat kepada Komunitas Film linkpictureID di Depok Jawa Barat

The use of AI (artificial intelligence) in a work in the film community is growing very rapidly. The LinkpictureID film community is one of them. Applications that use AI are increasingly being used by the film community. This has a quite important impact considering that there are many things that can be used in the use of AI in a film where it must apply in accordance with the ethical rules that apply in society. The use of AI in accordance with ethical rules in society is formed based on norms. On this occasion, we help the LinkpictureID film community to be able to utilize AI in accordance with applicable norms such as interactive dialogues, the formation of FGDs and presentations by experts in the use of AI in a work. As a result of the service, it is hoped that the creative industries can utilize AI in accordance with the interests of policy makers so that they do not deviate from the norms that apply in the community of Depok, West Java.

How does Creative Industry Innovation affect Entrepreneurial Interest Mediated by Student Entrepreneurial Motivation?

How does Creative Industry Innovation affect Entrepreneurial Interest Mediated by Student Entrepreneurial Motivation?

Research on the Development of Creative Innovation Industry of Landmark Building and City Image

Landmark building is the external image and social card of a city, which reflects the traditional culture and spiritual connotation of a city and even a country. Landmark buildings not only refer to the large modern buildings in the city, but also include large sculptures, artworks, historical relics and so on. The innovative and creative industries of landmark buildings and urban images are often attached to the cultural tourism industry. At present, the development and research in this field are vague in definition, and the industrial development situation varies significantly in different cities and regions. Domestic first-tier cities such as Beijing, Shanghai and some tourist cities such as Hangzhou and Suzhou have advanced and comprehensive development in this field, and there are also unconscious spontaneous behaviors of the public to broaden the research content in this field. In contrast, some cities have not yet formed a good industry in this field. The development of innovative and creative industries for landmark buildings in foreign countries is earlier than that in China, and its forms are more abundant and avant-garde, which is worth learning and reference for researchers. The development of innovative and creative industries in landmark buildings will enhance the image and popularity of the city, thus boosting the development of the local tourism economy. At the same time, the industry shows the meaning and connotation of landmark buildings by means of artistic expression. In addition, innovative and creative products will also promote the popularization of arts education for all. Through a series of research and practice, the author also adds some specific cases and feasible research routes for the research and development of this field.

Neoliberal Reason, Contemporary Music, and Proximal Critique

Abstract Theodor W. Adorno suggested that music is mediated by socially derived forms of reason, a provocation here considered with respect to neoliberalism. Drawing on a Foucauldian understanding of neoliberalism, which in Wendy Brown's summary takes neoliberalism as ‘a specific and normative mode of reason’, I consider what this means for immanent features of music and processes of its composition. This critical attention to music's formal, aesthetic register enables me to go beyond the more well-established (although nonetheless valuable) frameworks for discussing music and neoliberalism, which focus on music's relation to labour conditions and creative industries. A range of music and sonic art is discussed, work by Chino Amobi, Brian Eno, Bryn Harrison, Sarah Hennies, Johannes Kreidler, Wolfgang Rihm, Marina Rosenfeld, and John Zorn. I ultimately argue that some core features of Adorno's conception of critical art and music need reformulating for the neoliberal age.

ANALYSIS OF MARKETING STRATEGIES IN INCREASING SALES AT SIGER ROEMAH BATIK LAMPUNG

Lampung Batik has become a cultural heritage and creative industry that is rich in historical and artistic values. Siger Roemah Batik Lampung as one of the main players in this industry, plays an important role in preserving and developing the tradition of Lampung batik. This research aims to uncover ideas that can be implemented, in order to increase sales of Siger Roemah Batik Lampung. This research data comes from interviews, observations, all of which are qualitative approach methods. In this study, marketing mix, IFE/EFE analysis, SWOT analysis and QSPM Matrix were used as analytical tools on Internal and External aspects in Siger Roemah Batik Lampung Company. Siger Roemah Batik Lampung can take strategic steps based on the company's internal strengths and existing external opportunities, taking into account internal weaknesses and external threats that may occur. Thus, companies can optimize their potential and overcome the challenges faced within the company.

The Role of Brand Image in Mediating the Influence of Social Media Marketing on Purchase Intention

The creative industry, particularly the fashion sector, has significantly impacted Indonesia's economy, with sports sneakers serving not only as footwear but also as an essential part of fashion and global trends. Adidas, as one of the leading sneaker manufacturers, ranked first in the sports shoes category at the 2024 Top Brand Award. This research aims to examine and explain the role of brand image in mediating the influence of social media marketing on purchase intention among prospective Adidas sports sneaker consumers in Denpasar. The sample size in this study was 112 respondents, and data collection was conducted through a questionnaire. The collected data were analyzed using classical assumption tests, path analysis techniques, and mediation role testing. The results of this study indicate that social media marketing has a positive and significant effect on purchase intention, social media marketing positively and significantly influences brand image, brand image positively and significantly affects purchase intention, and brand image can partially mediate (complementary partial mediation) the influence of social media marketing on purchase intention among prospective Adidas sports sneaker consumers in Denpasar. The implications of this study are divided into theoretical and practical aspects. Theoretically, the results support consumer behavior theory, suggesting that consumer behavior in developing purchase intention is influenced by various received information. Practically, if consumer perceptions of social media marketing for Adidas sports sneaker products are favorable, the brand image will improve, thereby increasing the purchase intention of prospective Adidas sports sneaker consumers in Denpasar.

Penyuluhan Legalitas dan Perlindungan Hukum dalam Bisnis Digital

The digital economy encompasses online business transactions, electronic commerce, digital services, and the digital creative industry, offering opportunities for growth, innovation, and efficiency while also challenging privacy, data security, and the digital divide. Alumni have significant potential in the digital business world, with access to education, experience, and extensive networks. Some findings suggest that electronic money positively impacts economic growth, but legal protection challenges remain, such as consumer data breaches and the need for regulation. The PKM team provides outreach to alumni and active students on legal developments in digital business. Lectures and training methods are used to impart understanding of legality and legal protection in digital business. This outreach successfully enhances participants' understanding of legal aspects, such as business identification numbers (NIB), business permits, tax obligations, trademark registration, copyright, product regulations, and intellectual property protection to avoid legal risks and enhance their business reputation.

Marketing Innovations in Enhancing the Sustainability of the Creative Market in Metro City

This research examines the role of marketing innovation in enhancing the sustainability of the creative market in the digital era. Through a systematic literature review, this study aims to identify current trends, best practices, and challenges in implementing innovative marketing strategies in the creative industry. The analysis covers various aspects of marketing innovation, including digital technology adoption, value-based strategies, consumer collaboration, and integration of online-offline experiences. Research findings indicate that digital transformation has become a primary driver of marketing innovation, with the utilization of artificial intelligence, virtual reality, and blockchain opening new opportunities for personalization and creativity in marketing. A significant shift towards value-based and sustainable marketing strategies is identified as a response to consumer demands for ethical and sustainable products and services. Collaboration and co-creation with consumers emerge as effective approaches to enhance product relevance and build customer loyalty. Adaptability and flexibility of marketing strategies prove crucial in facing rapidly changing market dynamics. Seamless integration between online and offline marketing is found to be key in creating holistic customer experiences. This study concludes that marketing innovation plays a vital role in enhancing the competitiveness and sustainability of the creative industry. Recommendations include investing in digital capabilities, developing value-based strategies, strengthening consumer collaboration, increasing organizational flexibility, and optimizing the integration of online-offline strategies. The implications of this research are relevant for creative industry practitioners, policymakers, and researchers in the fields of marketing and creative industries.

E-Marketing and Product Reviews on Purchasing Decisions in the Culinary Creative Industry (Case Study: Chili Derivative Business)

The aim of this research is to determine the influence of E-Marketing and Product Reviews on Product Purchasing Decisions in Chili Derivative Businesses in Lubuk Cuik Village. The approach used in this research is a quantitative approach. The data used in this research is primary data sourced from questionnaires. The analysis techniques used are classical assumption tests (normality test, multicollinearity test and heteroscedasticity test), multiple linear regression, and hypothesis testing (F statistical test, and t statistical test, as well as the coefficient of determination (R2) test). The results of this research are based on the results of a simultaneous test (f test), it can be seen that the E-Marketing and Product Review variables have a significant effect together (simultaneously) on the Purchasing Decision variable. Based on the partial test, the E-Marketing variable has a positive and significant effect on product purchasing decisions at chili derivative businesses in Lubuk Cuik Village and the Product Review variable has a positive and significant effect on product purchasing decisions at chili derivative businesses in Lubuk Cuik Village.

Addressing challenges in customer relations management for creative industries: Innovative solutions and strategies

Addressing challenges in customer relations management for creative industries: Innovative solutions and strategies

Determine Marketing Strategies Using SWOT Analysis in The MSME Creative Industry to Design Mock-Up Products

Determine Marketing Strategies Using SWOT Analysis in The MSME Creative Industry to Design Mock-Up Products

Mind the gap: A scoping review of skills gaps for graduates in the creative industries

This scoping review paper explores skills gaps for graduates in creative industries as identified and discussed in global industrial and education contexts. Adopting the Preferred Reporting Items for Systematic Reviews and Meta-Analyses extension for scoping reviews (PRISMA-ScR) system, our review presents findings from 63 texts published from 2007 to 2023 that were located via five databases. These findings suggest that the top-ranked hard skills gaps for graduates are digital or related skills, such as those related to marketing and data analysis. The top-ranked soft skills are communication and collaboration, both of which are cited more frequently than any hard skill gap and appear key for graduate employability. Factors identified as contributing to these skills gaps include higher education offerings, industry needs and cultural policy. These contributing factors are correlated to the rise of creative industries, shifting values in cultural sectors, change in governments in western influenced cultures and digital transformation.

Synergies of Cultural–Creative Industries and Development in Peripheral Areas: Networking, Social Capital, and Place

Cultural and Creative Industries (CCIs) are widely acknowledged in academic and policy discourse as fundamental resources for local development. Nevertheless, a deeper understanding of the analysis of CCI function patterns and full potential exploitation in peripheral areas is needed in the literature on regional and local economic development. Peripheral destinations are often characterized by specific obstacles such as geographical remoteness from dominant economic centers, poor infrastructure and amenities, limited capacity for decision-making, etc. However, they can also have characteristics that can support the sustainability and development of a place, such as rich cultural heritage, traditional cultural industries, uniqueness and authenticity, and cultural identity and social cohesion. This paper provides an overview of the main characteristics of the CCIs in peripheral areas and explores synergy patterns, a significant procedure for sustainability, exchange of knowledge and practices, development of actions, promotion of innovation and local development. More specifically, the study incorporates formal networking through entrepreneurial practices and informal networking through social capital into the network theory of the cultural sector in peripheral areas of Greece. In order to identify the key traits and factors that contribute to synergies in the cultural sector, a two-stage research design has been employed. A qualitative approach based on structured interviews and relative importance index analysis to provide an assessment framework has been used. Results indicate that CCI synergy in peripheral areas depends primarily on social capital, which is extremely important in local policies rather than just entrepreneurial practices.

Individual Traits and Business Models on Creative Industry Business Performance in Indonesia: Quantitative Study

Individual Traits and Business Models on Creative Industry Business Performance in Indonesia: Quantitative Study