Creative Industry Cluster Research Articles

Interactive marketing communications of international creative industry clusters

The relevance of the research topic is due to the rapid development of digital technologies and the increasing importance of interactive marketing communications in the context of globalisation. Creative industries play a crucial role in economic growth, and effective marketing strategies are a prerequisite for their competitiveness and sustainable development. The study aims to analyse interactive marketing communications of international clusters of creative industries and identify effective strategies and tools that contribute to their development. The types of research used are analysis of literature sources, comparative analysis. Most of the surveys conducted in this research revealed that the incorporation of digital technology and CRM systems enhances the quality of interaction with customers, enhances customer loyalty, and dissects the proportionate increase for conversion and investment return. Clusterim allows to focus resources and to promote members’ cooperation that is vitally important in the context of global competition. By using artificial intelligence and virtual reality for example customers can be reached in a way and a new experience created that was not possible before. In the study made to compare different types of marketing techniques the results point towards social media and content marketing as the most effective means of both audience acquisition and retention. SEO and email marketing on the other hand are great business tools that come with high conversion rates and ROI. The practical application of the study is to offer solutions on enhancing the thé marketing initiatives, investing in personnel and infrastructure, enhancing the inter-cluster communication, and the active implementation of new technology, which will help the creative industries to meet the new global market conditions for their steady advancement.

Composing Music for Choreographic Projects: Cases and Trends

All over the world the studies on the collaboration between music composers and dance creators are highly sought after. This is driven by the rapid evolution of musical and choreographic art fields in today’s creative industries. Organizing and promoting such cultural practices is crucial to complement the creative aspect. That’s why the present study examines the tendencies of compositional creativity in Kazakhstan in terms of its integration into choreographic projects. It can also be considered as a projection on cultural management. The article aims to the analytical review of the recent years’ implemented cases, that demonstrate the ways and formats of interaction between music and dance. The article considers the following questions: the interaction of music and choreography in a historical context; the creation of music and compilation of music for ballet; the design of music for dance and dance video, as well as the ways to support compositional creativity.This study of temporal and spatial art forms is built at the interface of several sciences. For the conceptual analysis the authors of the article required a wide range of historical and socio-cultural sources in the specified areas of art. The work was divided into several stages and used analytical, comparative and historical methods projected onto the Kazakh musical theater and other institutions related to the dance art. Also, an interviewing method was applied for the survey of practicing composers and directors, music editors and performers.The design of music and choreography has a wide range of relationships and demands that are necessary for the execution of audiovisual projects.This article with its understanding of cases in the field of ballet theater, dance troupes or video clips may be interesting both theoretically and practically not only for the scholars, but also for composers and choreographers who are only at the beginning of their creative paths. In addition, the article raises the problem of promoting and supporting compositional creativity. A thorough understanding of the music creation process for dance can foster more effective collaborations among creators, as well as the development of cultural management and clusters of creative industries.

Pemetaan Klaster Industri Kreatif Kuliner Khas Kalteng Di Kota Palangka Raya Dengan Analisis Kluster Hirarki Sebagai Dasar Penyusunan Kebijakan Optimalisasi Kuliner Lokal

This research examines the mapping of creative culinary industry clusters typical of Central Kalimantan in Palangka Raya City using Hierarchical Cluster Analysis. The main objective of this research is to identify clustering patterns of the local creative culinary industry which can be the basis for formulating local culinary optimization policies. By applying Hierarchical Cluster Analysis, this research succeeded in uncovering the characteristics and relationships between creative culinary industry players in Palangka Raya, as well as development potential that can be improved through appropriate policies. It is hoped that the results of this research can provide strategic recommendations for local governments and other stakeholders in designing and implementing policies that support the growth of the creative culinary industry, while promoting the richness of Central Kalimantan's unique culinary delights.

Туристический потенциал промышленных и научных объектов в контексте культурного гражданства и музейных сообществ

Industrial tourism has emerged as a significant facet of commercial tourism, serving as a means of engaging with industrial heritage, a resource for sociocultural revitalization of regions, and a technology for corporate communications with various stakeholders. However, the concept of industrial tourism is imprecise and constrains the resources related to industrial heritage, encompassing the histories and modernity of factories, mines, quarries, engineering structures, abandoned military sites, and scientific institutions. The practices of culturally engaging with engineering and scientific materiality extend far beyond their understanding in the «touristic dimension» and relate to the phenomenon of cultural citizenship, particularly in mono-industrial cities where science, industry, and engineering identities are vital to their inhabitants. This article examines how the industrial past and present attract external audiences to relevant locations and facilitate their development into tourist clusters. Conversely, it emphasizes the importance of integrating this heritage into the cultural everyday life of cities and the regions housing industrial sites, engaging local audiences as representatives of local cultural citizenship. The focus is on how the industrial and scientifictechnical heritage of cities can be more actively incorporated into sociocultural circulation with participation from residents and visitors, as well as the challenges and barriers encountered in this process. The article draws on synthesized interview materials and participant observations from a collective project supported by the Russian Science Foundation titled «Cultural Citizenship and Local Solidarity: Experiences in Social Inclusion of Museum Audiences in Russia.» Case studies include micro-expeditions in Nikolsk (Penza Region) and Elektrostal (Moscow Region). The problematic nature of industrial past and present in cities outside conventional tourist routes is highlighted by researchers who note that in situations of marginalization (as seen in Nikolsk), industrial spaces become stagnant in an uncertain state, «as if falling out of time, lingering indefinitely with unclear prospects.» To revitalize these spaces as tourist centers or creative industry clusters, additional efforts and, importantly, resources are required, which are more readily available in cities with operational factories. Overall, both cases illustrate that for industrial cities with intriguing industrial heritage to become attractive to tourists and reconstruct their communities in the context of cultural citizenship, a constellation of factors is necessary—ranging from resource foundations provided by functioning factories to the willingness of key actors, including museums, local governments, businesses, and local historians, to take action. Museums can play a crucial role in this reconstruction due to their neutral status and strong ties to both past and present.

Mediating Factor of Strategy Business in the Relationship between Environmental and Business Performance

The purpose of this study is to examine the impact of the internal and external business environment on the formulation of business strategy, the impact of business strategy on business performance, and the impact of the internal and external business environment on the performance of the Service and Creative Industry Cluster MSMEs in DKI Jakarta. This study employs a quantitative approach to research, collecting data through observation and interviews and processing primary data derived from respondents' questionnaire responses. Using SEM-PLS 3 Version, the validity test, the reliability test, outer loading, the inner model fit (R-Square), the significance test (hypothesis test), and the F-Square Test are then utilized to assess the study data. F-square of 0.409 > f-square of 0.35, the External Environment has a moderate influence on Business Strategy. The moderate influence of the Internal Environment on the Outcome of Small and Medium-Sized Enterprises, as indicated by the F-Square value of 0.29, is accompanied by a modest effect. The finding from this research indicates that the service and creative industry cluster MSME actors in DKI Jakarta formulate business strategies to become Prospector, Analysts, Low-Cost Defender, and Different Defender based on or have different external environmental backgrounds in terms of demography, politics/law, economic conditions, and the technology used to run their respective businesses.

Determinants of rural creative microclustering: Evidence from web‐scraped data for England

AbstractThis study aims to compare the drivers of clustering of rural and urban creative industries in England. We use pre‐pandemic web‐scraped data from 154,618 creative industry organizations in England, and use a novel technique to identify 71 distinct rural creative “microclusters” of geographically proximate creative firms. We then consider the role of place‐based assets and agglomeration in the presence of microclusters at a micro‐level geography and find that the determinants of microclustering are generally consistent between rural and urban areas. On that basis we argue that policies to support creative clusters may drive rural regional development.

Clustering of creative industries in the development of regional economy

The relevance of the study is related to the definition of the concepts of creative industries, creative economy, cluster of creative industries, which have entered the Russian reality together with national goals and strategic directions for the development of the domestic economy for the period up to 2030, providing new guidelines for the development of entrepreneurship, employment, and requiring state support measures. The purpose of the research is to determine the essence and main characteristics of clusters of creative industries in the regional economy. The objectives of the study are closely related to the hypothesis that the study and definition of economic activities corresponding to creative industries will allow an adequate assessment of the indicators and trends in the development of the creative economy in the Russian Federation as a whole and its individual territories. To conduct research, we used scientific methods that allowed us to quantify and qualitatively assess the essence of creative industries. The use of methods of deduction and induction, statistical analysis allowed us to differentiate the types of economic activities that characterize the directions of development of creative industries, and to identify trends in their economic development. The practical aspect of the research results is an integrated approach and the formation of the content and characteristics of the creative industries as a new sector in the national and regional economy.

Strategic priorities of support of import substitution in industry

Introduction of sanctions restrictions by western countries stressed the need for developing the national industrial complex and creating the country’s own technological solutions. Over the past few years within the framework of the interaction of the state, industry and science various technological solutions have been created to be successfully implemented in production (an aircraft engine, a gas turbine power plant, mobile offshore seismic exploration complexes, a deep-sea drilling rig, a dispersant for oil spill response, pressure sensors for the Prirazlomnaya platform, etc.). The results achieved demonstrate the ability of the Russian industrial complex to create effective and safe equipment. However, in spite of the technologies created, the Russian economics has not achieved the target state of import independence. The analysis of the structure of the product import shows the dependence of the Russian economics on the import of foreign cars and equipment, chemical products and food raw materials. To achieve import independence it is essential to continue system work aimed at providing government support of domestic companies. The authors formulate the government support measures aimed at achieving technological independence: reduction of the key rate of the Central Bank of the Russian Federation, development of transport infrastructure, creation of industrial clusters and subsidizing the costs on the implementation of digital tools. Realization of the measures suggested together with the existing tools will make it possible to ensure harmonic development of the national industry and gain the national technological sovereignty.

Where Is the Rural Creative Class? A Systematic Literature Review About Creative Industries in Low-Density Areas

AbstractResearch in creative industries is mostly focused on urban and metropolitan areas. However, various authors have approached the creative industries from a regional, rural, or remote point of view. The objective of this study is to map and analyze research on creative industries in low-density areas and to identify the main theories and current and future trends within this theme. For data collection, only articles published in the Web of Science and SCOPUS databases were used, from which a set of 152 documents was obtained. For this study, we used R Bibliometrix software to assist in result analysis and VOSViewer software, to create a reference co-citation’s map, which allowed us to identify three clusters, whose themes we analyzed in detail. The results allowed to show (i) an increase in investigations into creative industries in low-density areas in recent years, (ii) the main journals and authors that have contributed the most to this theme, (iii) the identification of the theories most used in these studies, and (iv) finally, the identification of three clusters: remoteness and place relations with the creative industries (cluster 1), critical perspectives and the spatial distribution of talent (cluster 2), and cultural policies and the genesis of the creative class (cluster 3). This study contributes to mapping and critically summarizing the existing literature linking the creative industries and low-density areas. In addition, the study made it possible to identify current and future trends in order to enhance new lines of investigation.

IT-индустрия как фактор развития креативной экономики Республики Крым

The creative economy is built on the IT industry, science, innovation, the Internet as a new technological infrastructure for the economy, knowledge, and intellectual activity. In the Russian Federation, creative industries are rapidly developing. Our country has accumulated vast experience in the innovative transformation of territorial entities, taking into account the existing cultural resource. This direction is followed not only by the regions of post-industrial development but also by other federal entities of the Russian Federation, including the Republic of Crimea. The creative industries are shaped not only by basic activities that form their core but by related activities that have a huge impact on them or are directly dependent on creative industries. One of the key objectives of the Strategy for Social and Economic Development of the Region Until 2030, as part of the creation of a new cultural space, is the formation of creative industry cluster. Currently, in the Republic of Crimea, IT industry products became less accessible due to the sanctions imposed not only against the Russian Federation but also against the region. Another problem hindering the development of the information technology market is insufficient information for population about the possibility of obtaining digital services, what determines the specific features of consumer behavior in the IT technologies environment. Attempts to introduce and spread new digital technologies are not always successful. For example, digital literacy of the population, provision of ICT organizations, creative environment also determine the existing differences. The development of the IT industry in the Republic of Crimea will help level the negative effects of the economic crisis both at the federal and regional levels, creating a multiplier effect on a number of dependent industries.

The Interaction of Cultural and Creative Industries Clusters and Regional Economic Resilience from the Perspective of Spatial Analysis

Cultural and creative industries (CCIs) clusters are essential in increasing regional economic resilience, and regions with solid economic resilience can also promote the formation of CCIs clusters. However, there is little research on the two-way effect of cultural and creative industries on regional economic resilience. This study explores the relationship between the clusters of CCIs clusters and regional economic resilience from a spatial perspective. This paper takes 31 provinces and cities in China as the research object, uses panel data from 1997 to 2020, and divides the CCIs clusters into specialization and diversification. The spatial simultaneous equations model was used to verify the two-way influence relationship and the spatial interaction between the specialization and diversification of CCIs clusters and the regional economic resilience, respectively. The study found a two-way positive relationship between specialized CCIs clusters and regional economic resilience, while the opposite relationship existed between diversified CCIs clusters and regional economic resilience. There were positive spatial spillovers between CCIs clusters and regional economic resilience. The enhancement of local economic resilience comes from the specialization of local CCIs clusters and the diversification of CCIs clusters in neighboring regions.

GENTRIFICATION IN TOKYO: Formation of the Tokyo West Creative Industry Cluster

AbstractInner‐city areas function as incubators of creative industries in metropolitan cities. The areas adjacent to Tokyo's city center also play an important role as a location for small to medium‐sized creative industries. First, against this background, this article explores the relationship between the characteristics of locations of creative industries and Tokyo's built environment. Aside from the city center itself, where the creative industries’ major customers are located, the authors observed a creative industry cluster to the west of the city center. We named this area the Tokyo West Creative Industry Cluster (TWCIC) and found that a ‘live–work’‐style cluster has developed there, which functions as an incubation place for creative industries. Second, by conducting a case study on urban regeneration in progress in the Shibuya Station area, a core area of the TWCIC, we further examine how gentrification caused by property‐led urban regeneration is now threatening the TWCIC. The article concludes that commercialization and purification will eventually widen spatial inequality and lead to the loss of the unique culture of tolerance and freedom that has hitherto nurtured the creative culture in TWCIC. Consequently, fundamental changes are required in property‐led creative city policies.

Production of creative spaces

As an emerging global city, Shanghai has experienced significant growth in its creative economy over the past two decades. By reconstructing a large number of old constructions into creative industry clusters, Shanghai has attracted a significant number of creative talents from across the globe. Informed by the theoretical discourse on the social network- based understanding of the production of creative spaces, this paper engages in a semi-structured interview analysis to shed light on the formation mechanism of place-anchored networks in Shanghai’s design industries. Creative spaces for the design industry in Shanghai are largely concentrated in inner-city areas and consist of six functional types: design enterprises or studios, arts and creative parks, educational institutions, exhibition centres, social networking spaces, and cultural and business areas. These multi-layered creative spaces are formed through intensive social interactions, knowledge spillovers, and functional complementation among creative designers and institutions. Finally, the implications of place-anchored networks for creative industries are discussed within the context of the planning and design of creative cities.

Creative Hubs in Hanoi, Vietnam

Creative Hubs in Hanoi, Vietnam

Locating vernacular creativity outside the ‘urban cool’ in Beijing: ephemeral water calligraphy

ABSTRACT How and where to be creative, and what creativity entails and affords has been subject to momentous change in recent decades in China. Since the early 2000s, the discourse of creativity has played a leading role in governmental policies that aim to boost economic development through a focus on the creative industries. First-tier Chinese cities have reinvented themselves as creative hotbeds with distinctive areas, often located at the fringes of the city, for creative production and practice (Ren and Meng [2012]. Artistic urbanization: creative industries and creative control in Beijing. International journal of urban and regional research, 36 (3), 504–521, Power, capital, and artistic freedom: contemporary Chinese art communities and the city. Cultural studies, 33 (4), 657–689). This article complicates this creative-city script, one that is deeply enmeshed in a global proliferation of the creativity discourse in tandem with Chinese state policies, by examining the practice of water calligraphy. This is an urban ephemeral creative practice that takes place in public parks in the centre of Beijing. Water calligraphy, done by the elderly in Beijing, challenges the idea of creativity as the domain of a young cool urban class, while its ephemerality contests ideas that urban creativity is necessarily forced into structures of commodification and governmentalization. Water calligraphers' adherence to the traditional discourse of calligraphy, despite several creative deviations, further challenges notions of creativity that identify it with novelty. Within the urban landscape, these senior citizens carve out a creative space for themselves outside designated art districts and creative industries clusters. In doing so, they disregard the imperative of the new that is conventionally believed to underpin ‘real’ creativity, and thus may help us to rethink the idea of creativity itself.

Business relocation to the Carpathian region of Ukraine during the war: measures to support and eliminate threats

The article substantiates the urgency of the problem of business migration (relocation) from the territories where hostilities are conducted and adjacent territories to the western regions of Ukraine, where doing business in the current war is safer. The study aims to identify current trends in migration (relocation) of business in the Carpathian region of Ukraine during the war, identify problematic aspects and threats associated with these processes, as well as substantiate the tools of state policy to support business and regional economies. Problematic aspects, geography, and structure of business migration to the Carpathian region of Ukraine are revealed. Risks and threats of internal and external migration of business to the region and from the region to the EU during the Russian-Ukrainian war are assessed. The measures taken to support the migration of enterprises to the Carpathian region of Ukraine and eliminate threats are offered in the projection of three regimes: hibernation (implementation of a mobilization-partnership model of doing business, maximum financial and organizational assistance to export-oriented businesses, digitalization of business processes, etc.), relocation (simplification of the procedure for obtaining budget support for relocated businesses, expansion of forms of governmental (regional, local) order for goods and services of relocated enterprises, creation of industrial clusters in the region, etc.), and evacuation (allocation of modern advanced business technologies, innovations, intellectual property and their effective use in Ukraine, development of specialized grant programs, etc.). The applied significance of the research results consists in the identification of the regional policy priorities for the development of relocated businesses and the elimination of relevant threats, namely those related to the support of industries and individual enterprises in high-tech business; industries where products directly contribute to the development of the domestic market and import substitution; integration of all regions and ensuring the integrity of the country; solving problems of depressed areas; support for cross-border cooperation.

PENGEMBANGAN DESA WISATA BERKONSEP KAPASITAS INOVASI DAERAH DI DESA TANJUNGJAYA, KABUPATEN PANDEGLANG, PROVINSI BANTEN

Tanjungjaya Village is one of the villages located around the Tanjung Lesung Special Economic Zone (SEZ), Banten Province. The potential possessed by Tanjungjaya Village is tourism and the creative economy. The purpose of this study is to develop a tourism village model based on Regional Innovation Capacity which is expected to contribute to tourism village development and management policies. Regional Innovation Capacity (KID) was developed from the theory of National Innovation Capacity (KIN). KID approach by adjusting several variables to regional factors, developing industrial clusters, developing production function ideas, and regional strategic policies, especially related to tourism and the creative economy. The survey was conducted on respondents consisting of policymakers, tourist attractions managers, management partners, visitors, and creative economy actors. Data processing is done by exponential regression. The innovation-based tourism village model was developed with KID as the Y variable and the X variable consisting of 33 variables: 15 Innovation General Infrastructure variables, 13 Industrial Cluster variables, and 5 variables of Relationship between Innovation Public Infrastructure and Industrial Clusters. The 33 variables of X together affect KID and can predict KID by 72.4% (R Square adjusted value). The results of partial exponential regression processing with a significance of 5% indicate that: (i) KID will increase by e^.358 = 1.43 on the X1.7 variable (proportion of the number of regional sons who work in their region compared to those from outside the region) due to the percentage change in X1.7 of 35.8%; (ii) KID will increase by e^.368 = 1.44 in the X2.13 variable (number of industries that use the same infrastructure and resources in the creative and tourism industry clusters) due to the percentage change in X2.13 of 36.8%.

Path and Mechanism of Blockchain Embedded in Innovation Management of Cultural and Creative Industrial Park

As a new business form of Cultural and Creative Industrial Cluster, the management of Cultural and Creative Industrial Park is faced with many difficulties, such as imperfect credit mechanism, lagging efficiency of intellectual property management, difficulties in industrial chain integration and upgrading, and imperfect development evaluation system. The “decentralization” concept of blockchain 3.0 technology can provide guidance value for the management concept innovation of Cultural and Creative Industry Park, and the embedding of technologies such as “smart contract”, “distributed ledger”, and “digital currency” can promote the construction of “programmable management system of Cultural and Creative Industry Park”. According to the analysis path of architecture, function system, and application scenario of park management, this paper constructs the architecture from consensus layer, network layer, and data layer, constructs the function system from the public chain, alliance chain, and private chain, and locates the application scenario from the dimensions such as industrial chain management and government supervision and management; thus, the direction and focus of management innovation of blockchain 3.0 technology embedded in Cultural and Creative Industry Park are clarified. The research results of this paper have good theoretical guidance for the management subjects of Cultural and Creative Industry Park (local government, park management committee, industry organizations, etc.) to determine the path of implementing management innovation by using blockchain 3.0 and to build a scientific park management mechanism.

Editorial: Creative industries at the intersection between local agglomeration, national regulation, and global networks

Editorial: Creative industries at the intersection between local agglomeration, national regulation, and global networks

Renovation of industrial heritage sites and sustainable urban regeneration in post-industrial Shanghai

ABSTRACT The renovation of cities’ urban industrial heritage fabric is becoming increasingly recognized as an opportunity for post-industrial urban development, suggesting a complex interplay between the renovation of industrial heritage sites and urban regeneration effects in surrounding areas. However, prior research on industrial heritage renovation rarely transcends the arts-led gentrification narrative, and whether/to what extent industrial heritage renovation can catalyze sustainable urban regeneration in surrounding areas—and the driving forces underpinning that process—remains unclear, especially within the Chinese context. In this research, we focus on Shanghai’s top-down policy of renovating industrial heritage sites into locations for creative industry clusters. By comparing Yishan Road and Changyuan Districts from 2008 to 2018, we arrived at a nuanced understanding of the urban regeneration effects of industrial heritage renovation as a policy-induced gentrification model. We further concluded that the renovation of a city’s industrial heritage fabric could catalyze sustainable urban regeneration if implemented through an integrated development model that considered the physical, economic, social, and cultural aspects that resonated with the current policy and institutional system. These findings have important theoretical and practical implications in urban policy and planning discussions on the strategic value of industrial heritage renovation in post-industrial cities.