Creative Design Process Research Articles

Exploring human movement as a source of inspiration in contemporary art and design through biomechanics

This study explores the integration of biomechanical data into the creative process of contemporary art and design, intending to assess how human movement can serve as a source of inspiration for artists and designers. The central hypothesis is that biomechanical insights—such as joint angles, muscle activation, and movement trajectories—can enhance creative outputs by providing a scientific foundation for design decisions, resulting in more innovative, dynamic, and functional outcomes than traditional inspiration methods. To test this hypothesis, 36 participants were divided into two groups: a control group using conventional design approaches and an experimental group using biomechanical data. Key findings from the study indicate that the experimental group significantly outperformed the control group across all measured creative outcomes. The experimental group demonstrated higher levels of originality (mean difference = 1.72, p < 0.001), complexity (mean difference = 1.84, p < 0.001), functionality (mean difference = 2.02, p < 0.001), and aesthetic appeal (mean difference = 1.57, p < 0.001). Additionally, the experimental group completed their designs more efficiently, with a notable reduction in the time to complete the creative process. Correlation analysis revealed that movement features such as velocity and muscle activation positively influenced originality and complexity, while joint angles and acceleration were more closely related to functionality.

The commodification of creativity: Integrating Generative Artificial Intelligence in higher education design curriculum

ABSTRACT The academic questions posed by the introduction of Generative AI (GenAI) into design higher education are many and reflect educators’uneasiness about its ethical use. Like any new radical technology breakthrough, GenAI straddles a pedagogical fence that divides opinion and focuses on a basic question: How can design educators harness Generative AI’s power without compromising the fundamentals of design education? This study contributes to foundational research on how to incorporate GenAI into design education without compromising and commodifying the creative process. This research examines design students’ experiences using GenAI in the context of studio practice of a second-year visual communication design course in a Bachelor of Design programme. Reflective comments are analysed and used to inform recommendations for a structured pedagogic approach for implementing GenAI as a building block for the design creative process into the curriculum.

A study of cognitive factor sequences and relations to creativity quality levels

Cognitive factors such as association, memory, and combination have been verified to be related to the creative design process. However, limited research has considered the effects of cognitive factors and their interaction on creative processes in practical creative design processes. This study aimed to detect the interactive effects of cognitive factors on creative processes in a practical creative design process. In particular, how the sequence of cognitive factors affects creativity quality levels of the creative solutions was investigated. Seventy-one participants were recruited to undertake a design task using the think-aloud method. The results of this study are as follows. (i) The sequences of cognitive factors can contribute to different creativity quality levels of solutions. The sequence of semantic memory, common association, remote association, episodic memory, remote combination, idea expression, and idea evaluation is more likely to lead to a higher creativity quality level of solutions. (ii) The repetition of the same cognitive factor in a creative design process, especially semantic memory, does not necessarily contribute to a high-creativity-quality-level solution. (iii) Creativity quality levels of solutions are related to how many cognitive factors categories are involved in the creative design process. The more cognitive factors included, the higher the creativity quality of the solutions will be.

Pilot Study: Engineering Students Use Generative AI to support the development of playful educational technology

This qualitative pilot study provides an example of how generative Artificial Intelligences (GenAI) can be applied in an engineering course focused on the development of playful educational technology. In this context, playful educational technology refers to games or game-like applications designed for educational purposes. We explore various applications of GenAI in creative design processes such as brainstorming, acting as a collaborative partner in design, facilitating image and sound creation, and aiding in the resolution of coding challenges. By examining examples from 36 engineering students' semester-long projects, we highlight the potential and drawbacks of GenAI as an extra teammate in enhancing the design process for developing educational game-based learning experiences. Key findings from the study include: The students opted to use a GenAI as a teammate, whose input required validation. They employed GenAI in areas where they found it effective and where no major ethical issues were involved. It was also surprising to observe the wide variety of AI tools the students incorporated.

Generative Artificial Intelligence in Graphic Design Education: A Student Perspective

Generative Artificial Intelligence (GenAI) is re-defining the way higher education design is taught and learned. The explosive growth of GenAI in design practice demands that design educators ensure students are prepared to enter the design profession with the knowledge and experience of using GenAI. To facilitate GenAI’s introduction in a project-based context, it is suggested that design educators use critical engagement as a starting point to assure students understand the strengths and weakness of GenAI in the creative design process. There is little guidance on how to systematically integrate GenAI in design studio practice while maintaining a critical perspective of the ethical issues it has engendered. This research explores student attitudes toward GenAI, frequency of its use, and student perception of its impact on their future design careers. A survey of a representative cohort of graphic design students (n = 17) reveals a pragmatic acceptance that GenAI will change how design is practiced and a concurrent willingness to learn more on how to use it effectively and ethically. The survey validates the need for design educators to engage and guide students critically in their understanding and use of GenAI within studio and professional practice.

Design Method of Museum Cultural and Creative Products Based on Multi sensory Experience

To explore the design method of museum cultural and creative products based on multi sensory experience, improve product level and user experience, and provide new directions for the development of museum cultural and creative design. The method first introduces the cognitive principles and sensory expression methods of sensory experience, and then focuses on the study of three common multi sensory phenomena: multi sensory integration, synesthesia, and sensory compensation. It analyzes their application in the design of cultural and creative products, summarizes the transformation process of user generated multi sensory experience, and establishes a multi sensory experience cultural and creative product design process based on this. Conclusion: Product design with multi sensory experience can bring users a more comprehensive and profound experience, help promote the inheritance and development of museum culture, and improve the serious problem of homogenization in the cultural and creative industry.

Combinediff: a GenAI creative support tool for image combination exploration

Recent advancements in generative AI models showcase significant potential in the creative industry. This study explores the application of state-of-the-art (SOTA) visual foundation models to enhance combinational creativity in product design. ‘CombineDiff,’ a creativity support tool, was developed and evaluated through a mixed-methods study involving 18 participants. The study focused on assessing user interaction with the tool using the Creativity Support Index (CSI) and surprise ratings. The research also examined and suggested parameter settings that enhance creative outcomes. Our findings indicate that combinations yielding unexpected images receive higher surprise ratings, demonstrating the tool’s effectiveness in fostering P-creativity. Additionally, qualitative case studies highlighted the tool’s adaptability across different image types, showcasing its utility in both functional and aesthetic design combinations. This study contributes to the understanding of how visual foundation models can be effectively utilised in creative design processes.

Inspiration as a primary catalyst for the creative process of typography design

This research dealt with the definition of typography and its origins, how to design and the search for auxiliary elements in designing the typography and identifying the mechanisms for benefiting from inspiration and typography together, advertising in several fields such as: industrial design, graphic design, and the search for the shape of lines in typographic design. Therefore, the research problem is trying to answer About a number of questions The most important of which is why the typography does not receive enough attention and focus, despite its plastic aesthetics?. The aim of the research is to identify the extent of interest in typography design and focus despite its plastic aesthetics, to identify the auxiliary elements in designing the typography, and to identify the form that the letter may take in the typography. The research concluded that the designer must be aware of the relationship of the part to the part, which means the parts, shapes, colors, lines and surface values, and the relationship of the part to the part means the method in which each part of the design combines with the other to create a sense of the continuous link between these parts and to confirm its fullness, and it is possible to support the artist Unity and continuity between the parts of the design, taking into account the positive and negative spaces and the equality of importance between them, so he begins to design it with the negative space - the ground spaces. Keywords: typography, typography, design, typography inspiration

Brushstrokes of Tomorrow: Exploring the Art of AI

In recent years, the advancement of Artificial Intelligence (AI) technology, particularly in deep learning algorithms like Generative Adversarial Networks (GANs) and Variational Autoencoders (VAE), has led to significant developments in AI-based art generation across various sectors within the art industry. The year 2022 witnessed an explosion of AI-generated art, particularly in creative design, resulting in the production of numerous outstanding works that have enhanced the efficiency of art design processes. This study delves into the application and design characteristics of AI generation technology within two specific sub-fields: AI painting and AI animation production. A comparative analysis between traditional painting methods and AI-generated painting techniques is conducted to discern differences. Through this research, the paper synthesizes the advantages and challenges inherent in the AI creative design process. Despite technical limitations and issues such as copyright and income distribution, AI art designs demonstrate promise in facilitating artistic innovation and technological integration within the art domain. Their potential for advancing sub divisional artistic practices and their intersection with technology renders them highly valuable subjects for further research and exploration.

Fashion and A.I.

The merging of AI in the fashion industry has resulted in various concerns but also benefits that have led multiple people to question whether the usage of AI in the fashion industry should be restrained or embraced. Additionally, the significance of this investigation has to do with not only how recent this integration is but also addressing the benefits and non-benefits to better understand the complexity of this innovation in the creative industry. Nevertheless, fashion experts have already stated in interviews or other sources that one should see AI as a tool and not a threat to the creative process of fashion design. It can give designers a whole new way of processing and thinking of unique and innovative fashion pieces with just the assistance of AI. Ultimately, legal concerns like copyrights, data privacy, and consumer data have raised various questions among people in the industry due to the significant consequences that can result from utilizing AI in one’s design. Regarding all that was stated, the future can only tell how the integration of AI in the fashion industry will positively or negatively affect the fashion world.

Development of continuous design education using the STEAM approach

Relevance. The relevance of this study lies in the growing interest of specialists in the reorientation and reconstruction of Ukrainian design education following the Science, Technology, Engineering, the Arts, and Mathematics (STEAM) approach. Purpose. The purpose of this study was to investigate the features of the STEAM approach and its application in the context of continuous design education. Methodology. The study employed theoretical research methods, including analysis and synthesis, induction and deduction, comparison, systematisation, classification, and generalisation. Results. The study employed theoretical research methods, including analysis and synthesis, induction and deduction, comparison, systematisation, classification, and generalisation. The main results highlighted the regulatory documentation on the development of a modern design system. The study found the of the New Ukrainian School (NUS) in the development of continuous design education and the need to study natural, mathematical, and humanitarian disciplines for effective design education. The educational, methodological, and software framework for secondary and higher design education in Ukraine were considered. Conclusions. The correct organisation of continuous education contributes to the development of students� motivation in studying design disciplines that meet the requirements of STEAM education. A vital stage of the STEAM system is the design of an integrated curriculum platform in the context of interdisciplinary learning, the application of the dynamics of mathematical, engineering, modelling, creative, and other design processes. A high-quality STEAM approach in design education will help to develop students� critical thinking and creative approach to problems. Keywords: thinking; integration; creative abilities; learning environment; art; project activity

Analyzing the Role of Problem Finding in the Creative Design with Regard to the Effect of Prior Knowledge in the Design Process

Statement of the problem. Despite many researches in the field of design process, there is still mostly the main reliance of the design process on ‘solving the problem’, and designers are evaluated based on their ability to provide the solution. In fact, creativity is defined in ‘quality of the solution’. Results. However, what is less discussed is the ‘problem-finding’. considering that the design problem – unlike problems in other fields – is vague and ill-defined, and is not predetermined; Also, as prior knowledge of the designer is so effective in all stages of the design process and can hinder creativity, due to the desiner’s reference to his own previous experience, so problem finding should be considered as one of the important abilities of a designer. In this regard, students should also be taught to be creative in the problem-finding phase, and teachers should not provide the design problem in a completely defined and fixed way. Conclusions. This research believes that creativity does not occur only in the ideation phase, and the problem finding should be considered as an integral and essential part of the creative design process, whether in professional contexts or education. If the designer can find a novel problem, or see the existing problems from a new angle, it can be expected that there will be no fixation, and creativity will happen in the design.

Research on the application of improvisation in creative design process

This work explores the evolution of improvisation and its consequences in the design domain, focuses on its applicative value within the design process, dives into the significance of improvisation in design, and presents a team-based creative design framework anchored in improvisation. Utilizing an approach integrating theoretical synthesis and methodological practice, this study comprehensively analyzes team design processes and activities, along with an examination of the challenges encountered by design teams. To investigate how to incorporate improvisation into the design process, this study employs the method of theoretical integration and comprehensive analysis of method practice, summarizes the team design process and design activities, and analyzes the problems and challenges faced by the team design. In the face of problems such as poor communication, lack of motivation, exhaustion of inspiration, and fixed thinking faced by design teams during the creative conception stage, improvisation encourages designers to explore any possible ideas and creates a relaxed and humorous design environment, which can effectively break the fixed thinking of design, expand creative thinking space, promote team cooperation and communication, and improve team collaboration efficiency.

Using Generative AI Midjourney to enhance divergent and convergent thinking in an architect’s creative design process

Architects use a range of tools, from the traditional pencil to Virtual Reality technologies to prototype and articulate their creative designs. In recent years, Generative Artificial Intelligence (GenAI) software has reached the mainstream and there is an exponential appearance of GenAI images that portray architectural designs. This article documents an architectural design methodology that uses Midjourney, a text-to-image GenAI software, as a design tool that enhances architects’ creativity. Prompted by a design brief, we used Midjourney to accelerate (1) the identification and refinement process of developing a prospective user and (2) the ideation process of creating different desirable spaces for the designed user.

In search of rules for creative design process

In search of rules for creative design process

Human–machine co-creation: a complementary cognitive approach to creative character design process using GANs

Human–machine co-creation: a complementary cognitive approach to creative character design process using GANs

Artificial intelligence as a chance

The article analyses the influence of artificial intelligence technologies on the sphere of design and artistic culture in general, as well as on creative processes in design, architecture and visual arts. The factor of artificial intelligence is considered not so much in the applied and instrumental sense, but as a global driver of cultural and technological revolution, which can change the entire civilisational pattern of mankind in the foreseeable future. Under these conditions, the creative sphere becomes the “polygon of meanings” where strategic scenarios of human interaction with artificial intelligence can be worked out. The author investigates the socio-psychological and cultural aspects of readiness and unreadiness of creative professional culture for this mission.

Game Designing: The Fusion of Creativity and Technology in Developing the Engaging Gaming Experiences

“Game Designing: The Fusion of Creativity and Technology in Developing Gaming Experiences” explores into the integration of creativity and technology in the domain of game design. This abstract explores into the current world of the game design, unveiling that how the fusion of creativity and technological increment has led to countless numbers of exciting games on various platforms like PC, XBOX, PlayStation, Nintendo Switch, Steam Deck, Android, iOS, etc. Today game designers show how they use technology in numerous ways to make stories, graphics, and gameplay to make it more engaging and immersive. This article investigates or explores the Artificial Intelligence (AI), Virtual Reality (VR), Augmented Reality (AR), and graphics which plays a big role in making games. Also, it talks about the creativity in 2D and 3D model designing or rendering, animations, and sound designing which helps to shape games made today. This idea suggests a significant game design by utilizing the latest technologies like Augmented Reality (AR) and Virtual Reality (VR), with the aim to make the player experience more engaging and customized. This method or approach includes a creative design process, taking feedback from players or users and analytics to continuously improve the game dynamics. The main aim is to create an innovative gaming experience by including new technologies, encouraging or promoting the player's interaction, and making sure that the game runs perfectly on different platforms. The usability of this approach aims to revolutionize or transform gaming experiences and offering players more immersive and personalized gaming experiences. The ultimate goal is to go beyond the limits of traditional game design and pioneering innovative benchmarks for engaging and immersive gameplay, with all-through game testing that guarantees a refined design and minimum issues

Within the Space of Drawing: Lines and the Locus of Creation in Architectural Design

This paper considers the practice of drawing lines in the context of architectural design. The core argument is that drawing lines generates the conditions for creative thought. Moreover, this initial claim is discussed in the context of the creative process in architectural design, as lines play an indispensable role in the locus of creation. First, the so-called “representational paradigm” about hand drawing is critically discussed, leading to the exposition of a new philosophical account regarding drawing. This new position consists of three theses: (I) it regards the drawing surface as a topos or “space of drawing”; (II) it regards drawings as situated figurations; (III) and it regards lines as processes. Jointly, these three theses form the “performative paradigm”, casting each aspect of the drawing process in terms of an unfolding dynamic in which inhabitative imagination and aesthetic sensibility play decisive roles. Lastly, these conclusions are formalized in a design model.

Permeance. A demodern artistic process for more-than-human collaborative practices in Participatory Design

ABSTRACT Urgent socioenvironmental questions require traditionally human-centred disciplines, such as design, to adopt pluriversal stances. In this paper, we address pluriversality in Participatory Design (PD) through a collaborative more-than-human art-design process that engages with the concept of the demodern and is attuned to critical posthumanities. Within these two theoretical frameworks, we present the situated project ‘Permeance’, which, through an art-led methodology, rethought the tools of mapping, photography and chromatography to offer a demodernising alternative that accounts for human and more-than-human participation on equal bases. We discuss how critically and experimentally addressing common design tools, such as mapping or photography, can shape the creative design process and lead to generating alternative knowledge. We advance an art-led approach to developing well-suited tools and processes for more-than-human collaboration in PD. Lastly, we illustrate the transformative potential of an artistic methodological approach in a PD process as a means to initiate socioenvironmental action for change.