Inspiration as a primary catalyst for the creative process of typography design

Abstract

This research dealt with the definition of typography and its origins, how to design and the search for auxiliary elements in designing the typography and identifying the mechanisms for benefiting from inspiration and typography together, advertising in several fields such as: industrial design, graphic design, and the search for the shape of lines in typographic design. Therefore, the research problem is trying to answer About a number of questions The most important of which is why the typography does not receive enough attention and focus, despite its plastic aesthetics?. The aim of the research is to identify the extent of interest in typography design and focus despite its plastic aesthetics, to identify the auxiliary elements in designing the typography, and to identify the form that the letter may take in the typography. The research concluded that the designer must be aware of the relationship of the part to the part, which means the parts, shapes, colors, lines and surface values, and the relationship of the part to the part means the method in which each part of the design combines with the other to create a sense of the continuous link between these parts and to confirm its fullness, and it is possible to support the artist Unity and continuity between the parts of the design, taking into account the positive and negative spaces and the equality of importance between them, so he begins to design it with the negative space - the ground spaces. Keywords: typography, typography, design, typography inspiration