Creative Behavior Research Articles

How does organizational support for creativity affect research and development (R&D) employees’ innovative behavior?

Purpose: This study aimed to investigate the relationships among organizational support for creativity, employees’ creative self-efficacy, job satisfaction, and employees’ innovative behavior in the Chinese pharmaceutical manufacturing industry.Design/methodology/approach: A quota sample (n = 385) and a quantitative research methodology were employed in this study.Data from R&D staff at Chinese pharmaceutical manufacturing companies was gathered using an online survey. The study examined the validity and reliability of the measuring tools as well as the variables’ correlation analysis. Using structural equation modeling (SEM), hypotheses were investigated. The specific indirect impacts were quantified through the use of bootstrapping.Findings:The investigation indicates that organizational support is positively related to employees’ innovative behavior. Employee inventive behavior and organizational support for creativity are positively impacted by the twin mediation roles that creative self-efficacy and work satisfaction levels play. Job satisfaction was found to have a greater impact on inventive behavior among employees compared to creative self-efficacy in terms of size. Research, practical, and social implications: In addition to fostering the interdisciplinary application of psychology and organizational behavior, this study creates a dual-mediation model that bridges the gap in the mechanisms of individual cognitive and attitudinal roles between organizational support for creativity and employee innovative behavior. Furthermore, this research advances management strategies and fosters innovation in the pharmaceutical manufacturing sector.Originality/value: From the perspective of individual perceptions and attitudes, this study examined the mechanism of action between employees’ innovative behaviors and the organizational support for creativity among employees. This investigation offers a fresh viewpoint on the factors influencing employees’ innovative behaviors. The research enhances our comprehension of the correlation between employee job contentment, their belief in their creative abilities, and their capacity for innovative performance. The outcomes of the study can offer valuable perspectives for executives in the business realm.

You Want to Foster Creative Behavior? Try Behavioral Sciences Models

Abstract Why do individuals confronted with a specific situation act creatively or not? To answer this question, the psychology of creativity needs to rely on comprehensive behavioral models allowing researchers to better identify the determinants of creative behavior and to be able to efficiently foster this behavior. Behavioral sciences precisely developed behavioral models that allow us to understand and influence a wide variety of behaviors. The present contribution argues for the use of behavioral sciences models in creativity research, and describes three main functions for creativity research: (1) a heuristic function (supporting the development of scientific knowledge about goal-directed creative behavior), (2) an interventional function (supporting the elaboration of efficient behavioral interventions to foster creative behavior), and (3) a categorization function (providing a clearer view of the types of interventions designed to foster specific creative behavior and of the behavioral drivers used).

Academic community engagement on social networking sites, creative behaviour and work performance: The mediating mechanisms of knowledge sharing and relationship quality

AbstractResearchers have increasingly engaged in academic communities on social networking sites (SNSs). This study seeks to examine the impact of academic community engagement on Facebook (ACEF) on researchers’ creative behaviour and work performance, with the mediating mechanisms of relationship quality and knowledge sharing. Data were obtained from 213 researchers in an emerging country, i.e., Vietnam. Results of structural equation modelling demonstrate that ACEF indirectly influences researchers’ creative behaviour and work performance in dualistic approaches. In particular, the relationships between ACEF and work performance and between ACEF and creative behaviour are positively mediated by relationship quality. Furthermore, knowledge sharing positively mediates the ACEF-creative behaviour and relationship quality-creative behaviour links. This study is among the first to develop and validate a unique model explaining the mechanism through which ACEF impacts researchers’ work and behavioural outcomes. The findings have important implications for researchers and educational institutions in promoting academic community engagement on SNSs, which can enhance knowledge sharing, creative behaviour and work performance.

Is training important for employee innovative behaviors: mediating role of knowledge sharing and hiding

ABSTRACT Competition in today’s corporate environment pressures organizations to develop creative employee behaviors to generate organizational success. This research aims to assess the reasons for innovative employee work behaviors (IWB) such as training, knowledge sharing, and knowledge hiding in the Kurdistan region of Iraq. Data were collected from 240 employees from various service organizations in the Suleymaniyah and analyzed using structural equation modeling (SEM). The results show that training improved both knowledge sharing and IWB. Furthermore, knowledge sharing significantly mediated the link between training and IWB. Nevertheless, knowledge hiding did not have any significant impact on employee IWB. These findings emphasize the importance of training and KS in improving IWB in businesses.

When and Why Trust in Intelligent Machines affects Employees’ Creative Behavior?

When and Why Trust in Intelligent Machines affects Employees’ Creative Behavior?

A Pathway from Green Norms to Green Creative Behavior: Integration of Gender and Approach Motivation

A Pathway from Green Norms to Green Creative Behavior: Integration of Gender and Approach Motivation

Creativity Unlocked and Locked Down: Different Creative Activities Differently Affected by Restrained Social Interactions During the COVID-19 Pandemic

Abstract Both social interaction and the lack thereof have been discussed as being beneficial for creativity. Strikingly, in both cases there seems to be an implicit assumption that different creative activities are all influenced in the same way. However, the idea that different creative behaviors are all equally influenced by social interaction seems not reasonable (e.g., poem writing vs. singing a song at a family celebration). The reduction in social contacts in Germany during the coronavirus pandemic offered a unique opportunity for a field experiment with high ecological validity. To explore how different creative activities are each influenced by reduced social interaction, 130 participants were asked in an online survey using a proxy pretest design about the frequency of everyday creative activities before and during the core episode of social distancing. The change in frequency for performing a given creative activity depended on the frequency at baseline, but not in a linear manner. Instead, the relationship was u-shaped: creative activities most frequently performed at baseline showed an increase in frequency, creative activities of medium frequency at baseline decreased, and the least frequent activities changed the least. In particular, activities represented by “Personal Environment Creativity” increased in frequency, while activities represented by “Self-Expressive Creativity” decreased in frequency during lockdown. Recalling the four p’s of creativity, it is accepted that the person aspect differs between domains. It is therefore surprising that we commonly assume press-level features work the same way across all domains, which is challenged by the current study.

STEM based Project Learning: How It Affects Preservice Science Teacher’s Creativity Before, During, and After Pandemic Covid-19?

Creativity Are the important skills to face the globalization in this era. Students, especially preservice teacher should have these useful skills for make next generation are more creative, struggling with the competition between human and computers, struggling with the world condition during and after pandemic strikes, and well prepared for their work field. Some of the learning approaches have been applied in the courses to construct their creativity, one of them, are STEM (Science, Technology, Engineering, and Mathematics) by the project. This research’s aim is to investigate how is preservice science teacher’s creativity by the STEM based project learning before, during, and after pandemic covid-19. The method that is used is qualitative research by using class observation and quantitively count by creativity rubrics that includes creative thinking, behaviour, and products. This research is conducted in SETS learning (2nd semester in every year) by using STEM based project from the students of science preservice teacher year 2019, 2020, 2021, 2022. STEM based project learning could improve preservice science teacher’s creativity but it has differences for each class. Class 2019 has outperformed for creativity among others. While, class 2022 has less performed for creativity among others. Based on the observation, the covid-19 outbreak has high influence to this result because of the way of their learning in their high school before. Full online learning makes the biggest impact to science preservice teacher’s creativity during covid-19 outbreak.

The Influence of Organizational Climate on Individual Creativity and Individual Innovative Behavior in Healthcare Settings

The study aims to investigate the influence of organizational climate (OC) on individual innovative behavior (IIB) and examine the role of individual creativity (IC) as mediation in the concstruction of proposed relationships. This study involved 88 healthcare worker at Klungkung General Hospital. Data were collected using a 5-point Likert scale. The sampling method employed was non-probability based predefined criteria. Data analysis was done through a structural equation moedel (SEM) using Smart-PLS. The result indicate that OC and IC positively and significantly impact IIB. Additionaly, OC has a positive and significant impact on IC. Meanwhlie, IC acted as a partial mediation in the relationship between OC on IIB. Research on the impact of organizational climate on individual creativity and individual innovative behavior has primarily centered around the private sector. However, the organizational climate within public service entities, especially in healthcare, remains relatively unexplored. This presents a significant knowledge gap that merits further investigation. This research serves as a reference for formulating policy recommendations by hospital management regarding policies aimed at promoting an organizational climate that supports individual creativity and individual innovative behavior.

Relevance of objective and subjective profile: creative behavior assessment in higher education students

Relevance of objective and subjective profile: creative behavior assessment in higher education students

Can you be unique by wearing fast fashion? Exploring South African contemporary female consumers’ creative behaviour towards fast fashion uniqueness

Contemporary female consumers manage their appearance through current fashion trends and styles. The desire to be unique drives consumers to develop appearances that are perceived to differentiate them from others. In a world where fast fashion delivers multiple copies of one fashion item, it is difficult to imagine if fast fashion could deliver a unique appearance. Little research has considered the possibility of achieving fast fashion uniqueness. The behaviour of South African female consumers and their desire for fast fashion uniqueness as proposed in the theory of the need for uniqueness has also not been researched. The purpose of this study was to determine the meaning of fast fashion uniqueness and the behaviour related to the dimensions of uniqueness. An exploratory descriptive qualitative study was used to determine the fast fashion unique experiences of female fashion shoppers in South Africa. Thematic analysis of electronic individual interviews revealed the meaning of uniqueness manifested through mechanisms of self-expression and design creativity. Contribution to uniqueness theory is expressed through a socially acceptable appearance typified by creative choice counter-conformity behaviour. Unpopular choice counter-conformity behaviour was expressed through precautionary and guarding behaviour. Avoidance of similarity behaviour resulted in similarity acceptance behaviour characterized by helplessness and acceptance of fast fashion duplication, due to the inability to avoid similarity experienced during fast-fashion retail purchases. Coping strategies and avoidance behaviour tactics were applied to avoid fashion similarities. Fashion creativity serves as the mechanism through which contemporary fast fashion consumers achieve fast fashion appearance uniqueness. Fast fashion retailers in South Africa may need to improvise fashion offerings and give consumers alternative appearances to accommodate the creative uniqueness that female consumers are compelled to apply to achieve fast fashion uniqueness.

The impact of Chinese university music teachers’ teaching beliefs on creative teaching behaviors: the mediating role of technological acceptance

This study focuses on college teachers in the Ningxia Hui Autonomous Region of China, aiming to explore the relationships among teaching beliefs, creative teaching behaviors, and technology acceptance. The research adopts a questionnaire survey method, using scales for teaching beliefs, creative teaching behaviors, and technology acceptance to conduct online surveys of college teachers in the Ningxia Hui Autonomous Region of China. Convenience sampling is employed during the survey. The study mainly verifies the theoretical model proposed by using statistical analysis software such as SPSS and AMOS. The results reveal that teaching beliefs of college teachers in the Ningxia Hui Autonomous Region of China positively predict creative teaching behaviors; teaching beliefs positively predict technology acceptance; technology acceptance positively predicts creative teaching behaviors; and technology acceptance has a significant mediating effect between teaching beliefs and creative teaching behaviors.

How does perceived overqualification promote employees' creative deviance: The role of leadership emergence and job autonomy

Inspiring the creative potential of overqualified employees can facilitate a mutually beneficial outcome for both the company and the employees. However, further investigation is required to ascertain how to stimulate the perceived overqualification of employees to carry out creative deviance. Drawing upon role theory, this study explores the impact mechanism of perceived overqualification on employee creative deviance, with leadership emergence as the mediating variable, and further examines the moderating role of job autonomy. Adopting a two-stage design, 362 valid data samples were collected from various companies, and analysis was conducted using partial least squares structural equation modeling. The results indicate a positive correlation between perceived overqualification and creative deviance. Perceived overqualification not only positively influences leadership emergence but it also indirectly affects creative deviance through leadership emergence. Furthermore, when individuals with perceived overqualification and possess a greater level of job autonomy, they are more likely to engage in creative deviant behavior. The findings contribute to understanding the mediating mechanisms and boundary conditions of employees' perceived overqualification influencing creative deviance from a positive perspective, offering valuable managerial insights for organizations.

Autonomy Orientation and Innovative Work Behavior

Abstract: Introduction: Innovative work behavior (IWB) has a built-in, definitional association with elements of creativity and the provision of benefits to others within the work context. Because of the properties of IWB and the nature of autonomy, as conceptualized by self-determination theory, we hypothesized that autonomy orientation would be positively associated with IWB through the mediating role of both creativity and prosocial motivation. Aim: The study examines the relationship of dispositional autonomy with IWB and offers evidence for potential explanatory mechanisms of how autonomous forms of motivation are associated with IWB. Method: We conducted a cross-sectional study in Greece and Canada, wherein employees ( N = 528) completed assessments of causality orientations at work, prosocial motivation, creativity and IWB. Results: Autonomy orientation, creativity, and prosocial motivation were positively associated with IWB, whereas controlled and impersonal orientations were negatively associated with IWB. Mediation analyses showed that creativity and prosocial motivation mediated the relationship between causality orientations and innovative work behavior. Discussion and conclusion: Our findings extend prior research on the role of autonomy and prosocial motivation on innovative and creative behavior at work.

Artificial intelligence and project management: An empirical investigation on the appropriation of generative Chatbots by project managers

The integration of generative AI tools, such as chatbots, into project management is revolutionizing the field. This paper explores how project managers are adopting and adapting these tools, specifically focusing on ChatGPT, for enhanced project management. Using Adaptive Structuration Theory, the study examines project managers' appropriation of generative AI. It considers factors like Innovation Attitude, Peer Influence, and Task-Technology Fit, employing a survey of Italian project managers. The approach adopted to analyze data is based on Partial Least Square - Structural Equation Modeling. The research confirms the significance of the hypothesized antecedents in AI tool appropriation. Innovation Attitude and Peer Influence are shown to positively impact the creative and 'unfaithful' use of AI in project management. Task-Technology Fit is crucial for effective AI integration, impacting both creative behaviour and unfaithful appropriation. The study highlights the role of an innovative mindset, peer dynamics, and task compatibility in the effective use of AI tools in project management. It suggests potential areas for future research, including exploring cultural and organizational contexts and the rapid evolution of AI technologies.

Unfairness brings malice: Malevolent creativity is modulated by perceived unfairness of others

Creativity which is driven by negative intention can be termed as malevolent creativity (MC). Existing findings revealed that unfairness promoted regular antisocial behavior like aggression or lying. But the relationship between unfairness and creative antisocial behavior (i.e., MC) have not been investigated. Based on AMORAL theory, two studies were conducted to investigate the relationship between unfairness and MC from trait and state levels respectively. In Study 1, participants completed several questionaries about unfairness, MC, and other personality traits in online formats. Results showed that MC was significantly correlated with individuals’ unfairness, aggression, and moral disengagement. Aggression and moral disengagement played mediating roles between unfairness and MC. In Study 2, the Ultimatum Game paradigm was used to activate participants’ feelings of unfairness and they were further asked to solve MC problems in control or unfair conditions. Results showed that the experience of unfair condition enhanced individuals’ MC performance. Anger and implicit aggression played mediating roles between unfairness and MC. These findings indicate that individuals’ MC performance might be enhanced by unfairness and this effect could be related to individuals’ moral disengagement, aggression and anger.

Development and Testing of the Cyber Malevolent Creativity Behavior Scale

ABSTRACTIn the current research, we developed and tested a Cyber Malevolent Creativity Behavior Scale (CMCBS), which contains 11 items in three dimensions and aims to measure the degree of individuals' cyber malevolent creativity through malevolent creative behaviors in their lives. The results revealed satisfactory reliability with Cronbach's α coefficient of 0.749 for the overall scale. Specifically, the calculated values were 0.681 for cybershaming, 0.799 for technology abuse, and 0.644 for information manipulation. Data were collected utilizing an online survey (N = 988) in the form of a questionnaire. Using exploratory factor analysis and confirmatory factor analysis, the questionnaire's latent structure and contribution of relevant correlates for explaining cyber malevolent creativity were examined. The CMCBS was significantly and positively correlated with the Malevolent Creativity Behavior Scale, Buss–Perry Aggression Questionnaire, and the Cyberbullying Inventory. This, along with the adequate psychometric properties uncovered here, indicates that it is a useful tool for research on cyber malevolent creativity.

Exploring The Mediating Role of Intrinsic Motivation Between Innovation Support and Innovative Behavior: An Empirical Study Based on a Design Thinking Course

Establishing a culture of innovation is complex and demands more than simply urging students to be creative. It requires a comprehensive support system encompassing resources, leadership, training, and an environment that fosters and sustains innovative behavior. The purpose of this research is to investigate the way in which innovation support impacts the innovative behavior of university students. Additionally, it aims to explore the role of intrinsic motivation in mediating the relationship between innovation support (including emotional, interpersonal, and resource support) and innovative behavior within the context of a design thinking course. The study presents a conceptual model that examines the causal link between innovation support and innovative behavior, as well as the mediating role of intrinsic motivation, to test hypotheses regarding the connections among innovation support, innovative behavior, and intrinsic motivation. The research was conducted using an online survey and snowball sampling technique, which resulted in the collection of 234 questionnaires from four universities in China. The collected data were analyzed using structural equation modelling. The results indicate that all three types of innovation support have a significant impact on students’ innovative behavior. Furthermore, the research reveals that intrinsic motivation plays a mediating role between the three types of innovation support and innovative behavior. These findings have both theoretical and practical implications for universities seeking to foster students' creative thinking and innovative behavior. Additionally, future research can further explore ways in which universities can effectively cultivate a culture of innovation through strong support systems and by harnessing intrinsic motivation.

Inclusive Leadership Fosters Challenge-Oriented Organizational Citizenship Behavior: Mediating role of Inclusive Climate

Employee’s challenge-oriented organizational citizenship behavior (COCB) has gained high potential in the recent era of innovations and amplified competition. Accordingly, to grow and lead the market, firms prefer employees who exhibit creative behavior in workplace. Based on optimal distinctiveness theory (ODT) this study aims to investigate how inclusive leadership (IL) stimulates employee’s challenge-oriented organizational citizenship behavior (COCB) and to determine the mediating role of inclusive climate (IC). To assess the study hypotheses, data were collected from 398 employees working in small size IT firms operating in Pakistan. A cross-sectional survey-type questionnaire was designed and distributed among employees in their natural workplace. Initially using Amos-23, CFA his established the prominence of variables used in this particular study. AMOS-SEM results revealed that IL stimulates COCB in work unit, and IC partially mediates the association between IL and employee’s COCB. This study significantly contributes to both leadership and challenge-oriented organizational citizenship behavior literature, as in the past studies little attention was given to the impact of inclusive leadership to envisage employee’s COCB directly and via mediation of inclusive climate. Moreover, theoretical and managerial implications are also discussed in detail.

Predicting creative behavior using resting-state electroencephalography

Neuroscience research has shown that specific brain patterns can relate to creativity during multiple tasks but also at rest. Nevertheless, the electrophysiological correlates of a highly creative brain remain largely unexplored. This study aims to uncover resting-state networks related to creative behavior using high-density electroencephalography (HD-EEG) and to test whether the strength of functional connectivity within these networks could predict individual creativity in novel subjects. We acquired resting state HD-EEG data from 90 healthy participants who completed a creative behavior inventory. We then employed connectome-based predictive modeling; a machine-learning technique that predicts behavioral measures from brain connectivity features. Using a support vector regression, our results reveal functional connectivity patterns related to high and low creativity, in the gamma frequency band (30-45 Hz). In leave-one-out cross-validation, the combined model of high and low networks predicts individual creativity with very good accuracy (r = 0.36, p = 0.00045). Furthermore, the model’s predictive power is established through external validation on an independent dataset (N = 41), showing a statistically significant correlation between observed and predicted creativity scores (r = 0.35, p = 0.02). These findings reveal large-scale networks that could predict creative behavior at rest, providing a crucial foundation for developing HD-EEG-network-based markers of creativity.