Modern concrete mix design is a complex process involving superplasticisers, fine powders, and fibres, requiring time and energy due to the high number of trial tests needed to achieve rheological properties in the fresh state. Concrete batching involves the extensive use of materials, time, and the testing of chemical admixtures, with various methodologies proposed. Therefore, in some instances, the required design properties (physical and mechanical) are not achieved, leading to the loss of resources. The concrete equivalent mortar (CEM) method was introduced to anticipate concrete behaviour at fresh and hardened states. Moreover, the CEM method saves time and costs by replacing coarse aggregates with an equivalent sand mass, resulting in an equivalent specific surface area at the mortar scale. This study aims to evaluate the performance of fibre in CEM and concrete and determine the relationships between the CEM and the concrete in fresh and hardened states. Steel and polypropylene fibres were used to design three series of mixtures (CEM and concrete): normal-strength concrete (NSC), high-strength concrete (HSC), high-strength concrete with fly ash (HSCFA), and equivalent normal-strength mortar (NSM), high-strength mortar (HSM), and high-strength mortar with fly ash (HSMFA). This study used three-point bending tests and digital image correlation to evaluate load and crack mouth opening displacement (CMOD) curves. An analytical mode I crack propagation model was developed using a tri-linear stress–crack opening relationship. Post-cracking parameters were optimised using inverse analysis and compared to actual MC2010 characteristic values. The concrete slump is approximately half of the CEM flow; its compressive strength ranges between 78% and 82% of CEM strength, while its flexural strength is 60% of CEM strength. The post-cracking behaviour showed a significant difference attributed to the presence of aggregates in concrete. The fracture energy of concrete is 28.6% of the CEM fracture energy, while the critical crack opening of the concrete is 60% of that of the CEM.