Business Administration Courses Research Articles

Objetivos do Desenvolvimento Sustentável e educação para a sustentabilidade: análise das concepções de sustentabilidade de estudantes de Administração em uma instituição superior pública

Esta pesquisa teve por objetivo identificar, por meio da análise das concepções de sustentabilidade dos estudantes do curso de Administração da UFPB, maneiras de se incorporar a sustentabilidade à sua formação. Em termos metodológicos, realizou-se uma pesquisa fenomenográfica, abordagem cujo objetivo é investigar empiricamente como as pessoas experienciam, compreendem e atribuem significado a um fenômeno no mundo em torno deles. Sua aplicação na UFPB levou em conta a relevância de se estudar educação para a sustentabilidade em um campus universitário inserido em um ambiente de Mata Atlântica. Foram identificadas três concepções de sustentabilidade: oportunidade, recursos e senso de coletividade, da mais superficial à mais profunda, respectivamente. A pesquisa revelou que a maior parte dos estudantes entrevistados concebe sustentabilidade em termos de recursos, não sendo possível identificar um aprofundamento resultante do processo de formação desses estudantes. Cinco direcionamentos foram apontados pelos alunos para a incorporação da sustentabilidade na formação do administrador: a criação de uma disciplina específica focada na sustentabilidade; a abordagem da sustentabilidade de forma interdisciplinar; a prática como aporte à teoria; o fomento a projetos de iniciação científica que tratem sobre essa temática; e a realização de campanhas institucionais de conscientização sobre a sustentabilidade.

Educating business students to manage for mental health

PurposeThe purpose of this paper is to describe content topics and teaching methods for a new undergraduate course in business administration on managing for workplace mental health. It then discusses a preliminary evaluation of the course.Design/methodology/approachResearch-supported content and teaching methods were developed and implemented.n=18 undergraduates completed pre- and post-course quantitative measures related to course goals, and a qualitative post-course survey about course content and delivery.FindingsAnalysis of pre- and post-course quantitative measures demonstrated significant increases in mental health-related knowledge; other-directed, mental health supportive behaviours; mental health promotion self-efficacy; mental health promotion intentions; and self-compassion; as well as significant decreases in stigmatising attitudes. Effect sizes were moderate to large, indicating usefulness. Qualitative, post-course data indicated that positive aspects of course content were those that enhanced knowledge of mental health conditions; skills for managing workplace mental health concerns; and attitudes towards those suffering from mental illness. Qualitative post-course data indicated that positive aspects of course delivery were specific teaching strategies and teaching qualities.Research limitations/implicationsResults support the continued development and use of a course for business students on managing workplace mental health. Additional, larger scale evaluation would be helpful.Practical implicationsDetailed information is provided about the course structure, content, resources and teaching methods, which could be used in other settings.Social implicationsThe workplace is an important site for early identification and intervention of mental health concerns, regardless of their origin or cause. This research supports the usefulness of training prospective business managers in this regard.Originality/valueCoverage of mental health-related topics with business students has been scant to absent. This project developed, implemented and evaluated a new course.

Attracting Students to the Classroom With Innovative Pedagogies

One of the significant challenges of teaching Master’s in Business Administration (MBA) courses lies in the dynamic nature of the programme itself where the only constant is the change. Hence, the main pedagogical aim in such a programme is teaching students how to continuously learn, unlearn and relearn in a lifelong fashion. There are multiple factors that hinder the learning outcomes of many offered courses in an MBA programme. At Birla Institute of Technology and Sciences (BITS) Pilani, the challenge is enhanced somewhat as the student population pursuing an MBA degree is mostly from an engineering background. Moreover, the institutional regulations do not disqualify students from appearing in any evaluation based on their attendance in the class. Thus, teachers have to incorporate an innovative approach to their teaching style for attracting students to the classrooms.

The Competencies Managers Need - Do Companies and Business Schools Speak the Same Language

In this paper we used Cheetan & Cheevers’ (2005) competency model to assess competencies developed by students at business administration (BA) courses and the ones required by labor market. However...

Perspectives on outcome-based education among faculty members teaching business courses at a Philippine university

The implementation of outcome-based education (OBE) is often controversial especially among faculty members who are tasked with implementing the requisite changes that come with the new system. The study aimed to describe the knowledge, attitudes, and perspectives of faculty members teaching undergraduate Accountancy, Office Administration, and Business Administration courses at a state university in the Philippines regarding OBE. A descriptive qualitative study design was used. A focus group discussion was conducted with all faculty members with at least one-year experience teaching undergraduate accountancy- or management-related courses at a state university in the Philippines. From the FGD, an anonymized transcript was generated, which was analyzed thematically. Most faculty members satisfactorily defined what OBE is. However, when asked what their role is in an OBE learning environment, they were not able to provide conclusive answers. They think that OBE is a necessary upgrade to the traditional system, and is needed to keep education competitive in the face of ASEAN integration. Most participants claimed that they are ready to embrace OBE, but a few expressed reservations towards it. Furthermore, they suggested various improvements for the faculty, the learning infrastructure, and ways to ensure that OBE is implemented well. These findings underscore the need for trainings and dissemination of best practices for OBE implementation, as well as systemic changes in the college to which the faculty members belong to ensure optimal implementation of OBE.

Validation of Scales to Research the Personal Financial Management

Purpose – The paper describes the test of preexistent scales to measure behaviors of personal financial management, buying impulsiveness and financial strain Design/methodology/approach – From the back translation of scales published in English, an empirical research was carried out to certify the reliability and validity of these instruments. A survey through the internet was carried out with 195 respondents (postgraduate students and teachers from five Brazilian states, connected to business administration courses). Findings – The scales are reliable and showed construct validity. In the examination of scales’ nomological validity, there is a negative relation between buying impulsineness and financial management. Financial manegement has a negative effect on financial strain, and partially mediates the positive relationship between impulsiveness and financial strain. Originality/value – Results motivates the use of the scales in order to evaluate this trait of personal competence, supporting programs of financial education and the marketing planning of credit institutions.

Sustentabilidade, organizações e formação de gestores: uma pesquisa exploratória em cursos de administração no Rio Grande do Sul

Sustainability has imposed challenges to organizations. It increasingly requires organizations to consider in their strategies issues that go beyond the strictly economic focus. That way, in order that organizations can move towards sustainability-oriented strategies, they should go through a process of change. In this process, Business Administration Schools play a fundamental role, since many managers who lead organizations today, or will do it soon, are influenced and learn to acquire, in these schools, a particular vision in relation to human beings, organizations and their relationship with nature. Therefore, this article aims to identify whether Bachelor’s degree courses in Business Administration in Rio Grande do Sul (RS), have proposed the inclusion of sustainability into their programs. The results demonstrated that the courses already have subjects related to the topic in their curricula, however sustainability does not seems to be a central issue in the courses.

Sharon Pappas, PhD, RN, NEA-BC, FAAN

Sharon Pappas, PhD, RN, NEA-BC, FAAN (seated, center), is chief of the Nurse Executive Team for Emory Healthcare in Atlanta, Georgia.

Sustainability in finance teaching: evaluating levels of reflection and transformative learning

Purpose The purpose of this study is to argue for the need for more critical-reflective teaching-learning experiences in finance teaching, capable of promoting changes in students’ frames of reference toward sustainability. The aim was to evaluate the levels of reflection and the transformative learning experiences perceived by undergraduate students enrolled in three finance disciplines at a Business Administration course of a Brazilian business school. This course has been the object of pedagogical experience toward sustainability teaching-learning for some years. Design/methodology/approach The authors used mixed data. For quantitative data, the authors collected 188 questionnaires, as well as 160 student-written reports for qualitative data. Findings Incorporating sustainability topics into finance disciplines, longitudinally, stimulates critical reflection and transformations in students’ mindsets toward sustainable rationality in finance. Despite the high number of agreements with reflection and critical reflection levels, emphasis only on the theoretical discussion of sustainability presuppositions does little to contribute to the practical application of concepts. Research limitations/implications Although the study was conducted in a particular Business School, the authors expect that the results can be replicated and improved in comparative studies, encouraging transformative learning in the teaching-learning of finance. Practical implications The results show the potential and limitations of the experiences studied and its implications for theoretical and didactics in finance teaching. The discussions and the examples of practical activities presented can bring contributions to educators, professors and researchers. Originality/value Few studies in finance seeks to evaluate pedagogical experiences from the point of view of students’ learning, especially in relation to the development of a new rationality.

The University Club

Synopsis The case was written to help students understand the value that a product or service can offer a consumer in terms of helping them accomplish important tasks and overcome obstacles. It is intended to help students understand the link between marketing strategy and different business models. Research methodology The case was written after two of the co-authors assisted the organization with developing a marketing strategy and communications plan. The details in the case were gathered through personal interviews with staff as well as document analysis, including marketing documents, financial statements and strategic plans. Relevant courses and levels This case is suitable at the undergraduate level in third and fourth year marketing courses or strategy courses where all students have completed, at minimum, an introductory level marketing course. It can also be used in graduate-level business administration courses that focus on marketing strategy and positioning.

Analysis and Research on Strengthening Bilingual Teaching Ability of Business Administration Courses in College and Universities

This paper analyzes the specific situation of bilingual teaching in the course of Business Administration Major in our national colleges and universities, and finds out some of the problems and shortcomings, and puts forward some measures and measures to solve these problems, hoping to provide some help for the bilingual teaching in Colleges and universities. And reference, so that colleges and universities can cultivate high-quality, high-quality talents with certain international competitiveness.

Ser ou não ser <i>gay-friendly</i>: O Caso da Beauty Factor

O presente caso de ensino objetiva oportunizar aos alunos a vivência de situações pertinentes ao contexto mercadológico, a partir da análise da Beauty Factor, uma empresa de cosméticos que produz e comercializa produtos de beleza. A empresa, que figura entre as líderes de mercado no Brasil, respeita a diversidade e a dignidade humana e busca atingir diferentes segmentos por meio de novos investimentos em publicidade e propaganda. Para tal, a equipe de Marketing, sob supervisão de Maria Fernanda Coutinho, contratou uma consultora empresarial, Cristina Albuquerque, para o desenvolvimento de estratégias de mercado com foco nos consumidores homossexuais. Frente a esse objetivo, a consultora e a empresa se deparam com um dilema: qual a melhor forma de anunciar o produto para o segmento homossexual sem desconsiderar os interesses dos segmentos atendidos pela empresa até o momento? Como instrumento de ensino, o caso foi desenvolvido para uso em cursos de Graduação e Pós-Graduação em Administração de Empresas, Marketing e Publicidade e Propaganda. O debate inclui temas como estratégia de marketing, segmentação de mercado, e publicidade e propaganda, a serem abordados nas disciplinas de Administração Mercadológica, Gestão de Marketing, Estratégias de Comunicação em Marketing e Segmentação de Mercado.

SOCIAL NETWORK ANALYSIS AND DYADIC IDENTIFICATION IN THE CLASSROOM

ABSTRACT Purpose: For this work I established as research objective the examination of antecedents (i.e., similarity of structural position, competence and sociability) and the consequences (i.e., formation of work group) of dyadic identification among students on a Business Administration course at a private University. Originality/Value: Identification has been examined anthropomorphically in the relationship between employee and organization or between employee and work team. However, organizations and teams are not human beings. I propose to investigate identification at the dyadic level, indeed among people, to transcend that barrier. Design/methodology/approach: I employed the sociometric survey as a method. Data were collected in two phases, with an interval of 12 months (t0 and t1). I tested the hypotheses by means of the LR-QAP non-parametric technique. Findings: The results allowed me to point out that structural equivalence and similarity of deferences for competence and for sociability, influence dyadic identification. In examining the work groups’ training on completion of the course, I confirmed the hypothesis on the influence of dyadic identification, but also found that such groups are mainly formed by students who share the same contacts and are very similar in sociability (fun) and slightly similar in terms of competence deferences. Structural equivalence, deferences of competence, and deference to sociability con­stitute a structural-deferential basis for social judgment and construction of social profiles and categories that enable comparison between peers and subsequent identification in a non-anthropomorphic way.

Analysis of first degree polynomial function teaching strategies to social applied sciences courses

This paper aims present a study on the students’ ability to perform relations between first degree polynomial functions (domain, the range, x-intercept and y-intercept) and the economic theory which involves income, cost and revenue, practical applications in the professional area. The proposed study analyses the application of two practical activities containing real data of companies of the textile field. They require math and economical knowledge, reading and comprehension of data and results. This research was conducted at Universidade Federal do Rio Grande, RS, Brazil, in a group from the second semester of Business Administration Course.

A institucionalização do tema sustentabilidade no curso de graduação em administração

Esse trabalho tem como objetivo geral analisar como se deu o processo de institucionalização do tema sustentabilidade no curso de graduação de Administração da Universidade Estadual de Londrina. Para atingir esse intento foi utilizado como base analítica a teoria de Tolbert e Zucker (1999) que subdivide o processo de institucionalização em três fases: habitualização, objetificação e sedimentação. Quanto à metodologia essa pesquisa caracteriza-se como qualitativa, com fins descritivos e estudo de caso. Mediante análise dos documentos legais e institucionais que contemplam a construção do curso de administração, foi possível identificar pontos de convergência para a inserção da sustentabilidade, verificando-se que o curso atende as normativas legais do ensino de administração e que a sua Proposta Pedagógica (PPC) tem-se a temática sustentabilidade. No que é pertinente ao exame do processo de institucionalização, se observou as seguintes perspectivas: a temática sustentabilidade está pré-institucionalizada no curso de administração; a opção pela temática sustentabilidade no curso de administração da UEL foi assinalada como oriunda de exigências sociais, de forma natural e espontânea, motivada pela busca de uma formação mais ampla para o administrador, e que se encontra materializada na proposta da uma matriz curricular que contempla o tema de forma transversal.

O CONCEITO PORTAS ABERTAS COMO ESTRATÉGIA DE INTERDISCIPLINARIDADE E EXTENSÃO: UM ESTUDO DE CASO DA ETEC LAURO GOMES – EXTENSÃO TEREZA DELTA

This text describes the “Open Doors” event and its contribution to the teaching, learning and extension process. This experience was undergone by teachers and students of the technical course in Business Administration of the ETEC Lauro Gomes – Extension Tereza Delta, São Bernardo do Campo-SP, Brazil, in the first half of 2017. The objective of the event was to present in a dynamic and interactive community a professional public education, especially a Business Administration course offered by the School. They were presented as: mini lectures, exhibition of interdisciplinary projects, conclusion of course work and CV workshops. This project contributed to deepen students' knowledge about areas of management, development of teamwork practices, as well as an opportunity for public disclosure such as activities developed for ETEC Lauro Gomes – Extension Tereza Delta. The results show that the event enabled the development of skills and abilities, which are relevant to the training of students in the technical course of Administration; it also created a synergic environment for the exchange of experiences among students, teachers and the target audience of the event; it promoted a diffusion of the culture of entrepreneurship, innovation and best practices of positioning in the labor market.

Core entrepreneurial competencies of students in departments of electrical engineering and computer sciences (EECS) in universities

PurposeThe purpose of this paper is to investigate entrepreneurial competencies of students in practicums within departments of electrical engineering and computer sciences (EECS) in universities of technology. In total, 71 faculty members who advised in entrepreneurial competitions in universities of technology were participants in the questionnaire survey to find the entrepreneurial competencies during practicums of the EECS students.Design/methodology/approachAnalysis was carried out based on the literatures related to off-campus internship in universities of technology and entrepreneurship competency. Then, through the questionnaire survey, the authors can understand what the entrepreneurial abilities should have when they after off-campus internships. The entrepreneurship competency expected of off-campus internship students within EECS was analyzed to derive at the important conclusion in this study.FindingsAs the results of this study, the authors found that entrepreneurial processes, entrepreneurial traits/behaviors, communications and interpersonal skills, and digital skills are the entrepreneurial competencies that are emphasized during practicums.Originality/valueThe paper suggests that, first, the EECS students take up innovative entrepreneurship programs and take electives such as marketing management, financial management, and related business administration courses. Second, respective universities of technology and internship organizations may co-arrange the incorporation of project-based learning (PBL), PBL into the internship work content. Third, establishing a platform that bridges communication for off-campus internship students.

Valorização do tema “Responsabilidade Social” em Instituições de Ensino Superior? Análise de cursos de Administração no estado do Rio de Janeiro

Resumo Este artigo tem por objetivo analisar o nível de valorização do tema “responsabilidade social” em cursos de Administração de instituições de ensino superior do estado do Rio de Janeiro, por meio da percepção de coordenadores de cursos, alunos e de entidades estudantis que promovem práticas sociais. Em termos metodológicos, a pesquisa possui natureza qualitativa e resulta da realização de 14 (quatorze) entrevistas em profundidade com coordenadores, diretores, professores e alunos representantes das entidades estudantis sociais. Complementarmente, foram aplicados 15 (quinze) questionários a alunos que atuaram nas entidades sociais investigadas. Os resultados empíricos revelam que ainda há um árduo caminho para que tal temática seja efetivamente inserida na grade curricular obrigatória dos cursos de Administração investigados. Na maioria dos casos, as disciplinas que tratam sobre responsabilidade social são optativas (IES privadas) ou inexistentes (IES públicas). Apesar disso, percebe-se um crescimento no número de estudantes que atuam em Entidades Estudantis no apoio a práticas sociais, que consiste em uma forma de os alunos terem experiência prática com o tema. Esse percentual ainda é baixo, considerando o contingente total de alunos matriculados nos cursos de Administração. Os achados revelam, ainda, que as principais causas desse baixo envolvimento dos estudantes em entidades sociais estão associadas à baixa valorização das entidades sociais pelas instituições de ensino superior, bem como a questões burocráticas.

Processo de ensino-aprendizagem e a interação de professores e alunos em um curso de graduação em Administração de Empresas

Com o intuito de entender como acontece o processo de ensino-aprendizagem e a interação de professores e alunos em cursos de graduação em Administração de Empresas, este estudo buscou, por meio de uma pesquisa qualitativa, de caráter descritivo, feita em uma universidade particular da cidade de São Paulo, identificar os vários aspectos da interação de professor e aluno no processo de ensino-aprendizagem: o papel da discussão na construção da aprendizagem, o planejamento da disciplina e a interação do aprendizado dentro e fora da sala de aula, a participação dos professores e alunos no ambiente virtual de aprendizado, por meio do Moodle, e a avaliação do desempenho dos alunos. Os resultados demonstraram que, mesmo seguindo o conteúdo programático e atendendo às exigências da instituição e do Projeto Político-Pedagógico, os professores, em geral, possuem um bom relacionamento com as turmas e mostraram-se flexíveis com as demandas dos alunos. Em todas as observações, pôde-se verificar que os docentes tentaram promover um ambiente dinâmico e incentivador ao aluno.

Avaliação da eficiência técnica dos Cursos de Administração no Brasil.

This study aimed to conduct an assessment of the technical efficiency of Business Administration courses in Brazil, by means of Data Envelopment Analysis (DEA), a nonparametric technique introduced by Charnes, Cooper and Rhodes (1978). Were used as variables in the model the eight component indicators of the Preliminary Concept of Course (CPC) to evaluate 1229 courses of Business Administration based on the results of the National Examination of Performance Evaluation of Students (ENADE) of 2009, obtaining as result that only 1.2% of these can be considered efficient. After this measurement, a step of recommendations was made to propose goals for the inefficient courses, thus bringing to light that better results can achieved given the inputs already available for Business Administration courses.