Abstract The article advances a political interpretation of ritual behavior in religious communes, grounded in costly signaling theory of religion. Both asceticism, often involving self-inflicted pain or severe deprivation, and ecstatic behavior, incurring considerable energetic and emotional expenditure, can perform the role of voluntary costly signals (VCS) – uncoerced displays broadcasting features that predispose the signaler to higher status or position of authority in the community. VCS, as all costly signals, help the group determine the distribution of relevant traits, but, in contrast to most applications of the signaling theory, it is leadership qualifications, and not commitment, that these signals communicate. The discussion of the VCS’ empowering mechanism is illustrated with cross-cultural evidence, focusing on Russian Skoptsy and American Shakers. Voluntary costly signaling had demonstrably contributed to the creation and stability of these groups’ power regimes.