Corporate Websites Research Articles

Unsustainable supply chain of sustainable food companies

Purpose - This study aims to investigate the sustainable food companies within the scope of sustainable supply chain management (SSCM). It also aims to reveal what are the challenges food companies face in their sustainable supply chains. In addition, it is aimed to show which points should be focused on in sustainable supply chain management. Methodology - For this purpose, sustainability pages on the corporate website of 30 food companies operating in Turkey were analyzed with content analysis by adopting a qualitative research paradigm and an interpretive framework. While analyzing the contents, first of all, it was investigated at which dimensions the food companies attach importance to in the Triple Bottom Line approach. Secondly, the elements that food companies pay attention to while they integrate the supply chain into their sustainability practices were examined. Lastly, it was analyzed in which dimension of the sustainable supply chain management the food companies are located. Findings - The findings of the study indicated that 23 of the food companies were found to be sustainable businesses according to the Triple Bottom Line approach. However, it was demonstrated that the same companies could not provide sustainability in supply chain management. In this sense, it was understood that one of the biggest reasons for this is that companies ignore the concept of “risk management”. Conclusion - As a result, the points that food companies have difficulty in sustainable supply chain management have been revealed. With this study, practical contributions were provided to the companies in terms of enabling them to evaluate themselves on this issue. In addition to this, the study also contributes to the field by building on the studies investigating sustainable supply chain management and providing a different perspective with the investigation of the issue from a TBL approach

Влияние цифровой репутации на капитализацию организации: от теории к практике (на примере автомобильной промышленности)

The project research helped the researcher to propose a method of comprehensive assessment of business reputation that, along with the traditional multi-level approach to assessing factors (reputation at the macro level, industry and micro levels), taking into account external parameters of the organization's online activity as digital reputation, made it possible to identify new important evaluation criteria: content reputation, corporate website reputation, the reputation of a business on information searching platforms; reputation in social media. The research provides quantitative data that the presence, mentioning, public interest and emotions, and, as a result, the corporate reputation, can be tracked on information resources. The researcher made an effort to quantify the impact of the online reputation components on the market capitalization of a business.

Promoting dairy products through the web: The case of Pecorino Siciliano PDO during the COVID-19 pandemic.

This study analyses the digital marketing tools that companies producing Pecorino Siciliano with a protected designation of origin (PDO) are implementing on the web through their corporate website and their brand page on Facebook. It aims to verify whether companies are adapting (or not) to new trends in web marketing and e-commerce. The quality of corporate websites was assessed during the COVID-19 pandemic in terms of usability and amount of activity on Facebook brand pages by Pecorino Siciliano PDO-producing companies. Analysed data show that the companies producing Pecorino Siciliano PDO fell short in developing their web-marketing tools, demonstrating their poor adaptation to the new digitalisation trends driven by the COVID-19 pandemic.

"Multimodal Narratives on Corporate Websites: An Overview"

"Multimodal Narratives on Corporate Websites: An Overview"

Корпоративный сайт как средство создания образа успешной адвокатской организации (на материале сайта московской коллегии адвокатов «Жорин и партнеры»)

Corporate websites play an important role in cultivating the image of a successful law firm. The authors analyzed the website of Zhorin and Partners Bar Association, Moscow, to verify this hypothesis. Various structural elements were responsible for highlighting particular features of the firm and its employees, e.g., professionalism, success, high profile, etc. The site proved to be interactive and demonstrated an admirable ratio of static and dynamic content. The analysis revealed five strategies of positive image cultivation: the firm was described as accredited, authoritative, successful, and prestigious, sometimes in an exaggerated way. Each strategy had its own language means. The website of Zhorin and Partners demonstrated an elaborate structure, a well-structured content, a high-quality linguistic design, and a variety of communication strategies. All the elements of the website contributed to a positive image of the law firm and its public promotion.

The Factors Influencing Web Disclosure: Evidence from Indonesia Manufacturing Companies Listed in Indonesia Stock Exchange

Capital markets have become increasingly important in driving a country’s economy. The capital markets could perform their role effectively if there is available information for investors. Along with the evolution of information technology, information dissemination by companies could be done more efficiently and promptly manner, for example using corporate websites. However, information dissemination through corporate websites (web disclosure) has not been fully utilized by companies, especially Indonesian companies. Therefore, this research analyzed the factors influencing web disclosure by manufacturing companies in Indonesia. The hypothesis testing was conducted with Partial Least Square Structural Equation Modeling on 54 Indonesian manufacturing companies listed on Indonesia Stock Exchange. The analysis found that company size and corporate governance mechanisms have a positive relationship, and leverage has a negative relationship with web disclosure. The results have also found no relationship between culture and profitability with web disclosure.

Analisis Time Series dan Cross Section Perbandingan Kinerja Keuangan Studi Kasus Pada PT Adaro Energy, PT Indika Energy, dan PT Harum Energy Tahun 2019 - 2021

This study aims to analyze the time series and cross section of financial performance comparisons that occurred at PT Adaro Energy, PT Indika Energy, and PT Harum Energy in 2019-2021. The research method used is descriptive qualitative by taking data sources obtained from the corporate websites of PT Adaro Energy Tbk, PT Harum Energy, PT Indika Energy Tbk and the website idx.com. The results found that PT HRUM is a company with the best prospects seen from various comparisons. While PT INDY is considered to have the best management control compared to the other two companies. PT ADRO has no problems that need to be underlined, they just need to improve a little.

Selection of non-financial sustainability indicators as key elements for multi-criteria analysis of hotel chains

Nowadays, online information provided by corporate websites has a great impact on the hotel industry performance. According to existing studies, it is very likely that customers' and investors' decisions may change after consulting these portals. The environmental commitment of hotel companies is usually demonstrated to stakeholders by obtaining environmental quality certifications and eco-labels issued by specialised entities in compliance with certain requirements. However, the question of how to use the sustainable indicators that are usually scattered on the web or in company reports is a problem that requires further research. The main objective of this study is to develop a robust and reliable model to assess the sustainability of hotel chains based on the information gathered from their websites and corporate reports. A literature review is carried out and specialists are consulted to determine the critical factors that affect hotel sustainability. Once the criteria based on non-financial indicators have been chosen, they are organised in a hierarchy according to their orientation. To achieve the objective of the study, a hybrid model is proposed that includes two multi-criteria decision-making approaches, namely the Analytic Hierarchy Process (AHP) and the Technique for Order Preference by Similarity to Ideal Solution (TOPSIS) method. AHP is used to weight the criteria, and the ranking of the alternatives is provided through TOPSIS. Subsequently, a sensitivity analysis is performed to determine the critical indicators. Finally, a numerical example is carried out with a case study of the largest Spanish hotel chains to illustrate the function and applicability of the proposed method. With the results obtained, it has been possible to establish a ranking or selection of hotel chains for the case study, since the hybrid AHP-TOPSIS method provides reliable and robust results for any qualitative or quantitative evaluation criterion, which is of great interest for the different actors involved.

Pondering Digitalization: An Exploratory Study on Organizational Capitalization of Digital Media for Disclosing CSR

Abstract The goal of this study had as a premise a perceived gap of knowledge regarding the use of digital media and platforms by Romanian organizations with the purpose to disclose corporate social responsibility (CSR) information. In the context of the ever-increasing digitalization process, the research aimed to explore the current situation within the organizational setting to provide evidence on the type of media and content used and with a view to identifying possible trends. To objectively assess the situation, the study employed models developed by various researchers to measure CSR disclosure on corporate websites, Facebook and Twitter accounts. The results of the study indicate that the selected Romanian companies make limited use of online media for the purpose to reveal CSR. They rather prefer corporate websites and Facebook accounts to communicate such information to stakeholders, while Twitter is rarely utilized. The findings point to the fact that education and social development are the areas of CSR where Romanian companies mostly contribute, but, at the same time, they signal that the advantages and advances availed by systemic digitalization are yet to be properly exploited against the backdrop of CSR disclosure.

Transparencia corporativa en las website de empresas cotizadas chilenas: estado de situación y evolución

This study aims to review the financial and non-financial information disclosed from the web platform of a sample of Chilean companies to understand their diversity and evolution in the decade 2008 to 2018. The foregoing, using a checklist with variables of interest according to the main standards in the field and using a measurement index for these purposes, descriptively analyzed and correlated. The results show that the use of corporate websites for business communication is a widespread practice, with a significant improvement in financial-accounting, environmental, social aspects, etc. The quality of the websites and their functionality is highlighted. It is concluded that there would still be room for progress in regulations to further improve the level of disclosure. This study contributes information of interest on communication that favors the increasingly necessary digital dialogue.

Enhancing Employer Branding through corporate Innovation and Web communication

The primary purpose of this empirical research is to show how a company's attractiveness can be influenced by its corporate innovative culture, high-quality standards attitude, and web-based communication and interaction with candidates. The research hypotheses were investigated in senior students and young graduates of Greek universities in order to propose an effective pre-recruitment employer branding strategy which causes positive effects in a company's talent pool.
 The Structural Equation Modeling (PLS-SEM) software was used on a convenient sample of 737 individuals from Greek universities. Overall, the study's findings point to a company's innovative nature and orientation, which are reflected across the full range of its business activity, as a crucial factor for candidates who are interested in learning more about employment opportunities there. This is accomplished through communication media that are popular among young job seekers, such as the corporate website and social media. In this way, based on web info, candidates are able to obtain not only detailed information, but also signs with a strong symbolic effect, thus shaping positive perceptions of the company as a potential employer. Especially in a university setting, at the initial stage of candidate recruitment our results highlight the importance of the dual dimension of relevant communication, i.e. the information about jobs as presented on the corporate website and social media of the company, and the way these media communicate with job seekers.
 Furthermore, the findings of our study have significant implications of how a company's HR departments should plan and organize their presence in Greek Universities in order to improve corporate positive image and attractiveness among passive and active candidates. 
 Despite methodological and contextual limitations, this paper aims to enrich the pre-recruitment literature by presenting significant theoretical and managerial implications.

Is Digital Visual Isomorphism Inevitable in Successful Companies? A Comparison of the Colours Used on Global Companies’ Websites

The aim of this study is to determine whether there is a corporate similarity between the colours used in the website design of global companies, which are at the top of the world arena, where technology carries businesses to a different dimension. In this context, the corporate websites of the companies in the Fortune Global 500 list were examined. According to the results of the study, there is no differentiation among the colour preferences reflected in the virtual environment of the companies examined within the scope of the sample. The colour preferences used by the world’s most valuable companies in the virtual environment are similar; the colours these companies use most intensely are blue, white, grey and black. It is possible to evaluate this similarity within the scope of normative isomorphism in terms of the reflections of globalization and universal culture.

DIGITAL TRANSFORMATION IN THE FIELD OF HR PROCESSES: DIRECTIONS, PROBLEMS AND OPPORTUNITIES

The purpose of the article. The development of provisions regarding the formation and use, directions, problems and opportunities of digital transformation in the field of digitalization of HR processes in business under modern business conditions is considered. The article examines the peculiarities of the development of digitalization in the management of the development of personnel potential among domestic enterprises, which requires the application of the experience of foreign countries, which are focused on business optimization, effective IT solutions, and ensuring the quality of personnel. The main directions of the development of management systems in the conditions of digitalization of management are determined, such as: promoting the acceleration of innovative initiatives, prognostic monitoring of the market environment, assessment of factors affecting the company's competitiveness, development of road maps based on industry priorities and customer experience. Along with this, the formation of personnel potential, complex synchronization of all types of activities, development of culture and competencies of information exchange, modernization of IT systems, application of analytics and Big Data are considered. An organic combination of digital HR with mobile applications, social networks, cloud technologies, virtual reality, artificial intelligence to create favorable conditions for improving the work of employees, recruiting and firing personnel, etc. has been determined. Methodology. Digital transformation of HR is a change in the functioning of HR through the use of data in all areas: payroll, performance management, learning and development, profit, compensation, motivation and recruiting. The data on the priorities of HR specialists regarding investments in recruitment activities are shown. As can be seen from the statistics, corporate websites are considered the most important element of recruiting, while the application tracking system is the next priority. Results. Implementation of human resources management strategy is an important stage of the strategic management process. For it to be successful, the organization's management must adhere to the following rules: first, the goals, strategies, tasks of personnel management must be carefully and timely communicated to all employees of the organization in order to obtain from them not only understanding of service personnel management of the organization, but also informal involvement in the implementation of strategies, in particular, the development of obligations of employees to the organization to implement the strategy; secondly, the general management of the organization and the heads of the personnel management service must not only ensure the timely use of all necessary resources (material, equipment, office equipment, financial, etc.), but also have a plan for implementing the strategy in the form of targeted guidelines for the state and development of labor potential and record the achievement of each goal. Digitalization is a necessary process of development of modern enterprises in the conditions of the neo-economy. It is designed to simplify and speed up work with large databases, to ensure the automation of all types of activities (main and auxiliary operational, investment, financial), to improve communication with customers, suppliers and partners and all institutions of the external environment, to form new principles of interaction within the enterprise – between divisions, employees, management, transition to new organizational forms of management. Practical implications. Today, the development of ICT (digitalization) is a factor that changes the pace of enterprise development. ICT contributes to the increase of the motivation of employees, development of their creative thinking, also allows to save working time, multimedia tools and interactivity contribute to a better presentation and, at the same time, the information presented is also assimilated. Modern ICT maximally changes management methods – workplace, type of activity, interests, circle of partners. It is appropriate to single out the following means of mass introduction of fundamentally new ICTs, which caused qualitative changes in enterprise management: mainframes; personal computers; Internet; specialized global networks; cloud computing; Internet sensors, etc. Using all the opportunities of ICT and turning them into a real competitive force becomes the main task for managers. Value/originality. Updated practices, supported by a new type of manager with a new way of thinking, help to strengthen and develop innovative teams. In terms of capabilities, HR provides digital transformation by offering technologies capable of monitoring workforce performance in real time, implementing innovations, and "using feedback to make informed decisions by managers". Digitalization of society has radically changed people's lives and opened up new opportunities in the field of HR. At whatever stage of digital development each individual organization is, the strategy of people management and IT personnel occupy a central place in its strategic priorities, which determines the conditions for long-term development. The digital transformation of HR affects all types of businesses, from the largest corporations to the smallest micro-firms. It includes the transition from long-standing and traditionally used resources, tools and processes (such as filing cabinets and contact lists) to digital means of information storage.

Promoting Health Brands through Social Media. A Quantitative Analysis about the World’s Best Cancer Hospitals

Cancer hospitals enforce different initiatives to accelerate digital transformation, such as mobile health or artificial intelligence. Nevertheless, some health professionals are not willing to adopt these technologies. In order to change some employees’ perspectives, these hospitals resort to social media platforms. This paper aims to evaluate how the worlds’ best cancer hospitals manage social media platforms, as well as their corporate website, with the aim of disseminating brand-related content and reinforce their reputation. Therefore, we reviewed literature on cancer hospitals’ corporate communication strategies, brand, social media platforms and online patient communities. We then resorted to 48 quantitative indicators to analyze how the 200 best cancer hospitals in the world managed Facebook, Twitter and YouTube, as well as their corporate website, for branding purposes. In order to identify the 200 best hospitals, we explored the World’s Best Specialized Hospitals 2021, an annual ranking published by Newsweek and Statista. The 48 indicators covered different elements concerning the hospitals’ identity and communication activities, as well as patient engagement on social media platforms. Our quantitative analysis proved that most cancer hospitals had a corporate website (70.5%) as well as a profile on Facebook (74%), Twitter (74.5%) and YouTube (67.5%). Nevertheless, most of them did not respect the 48 key performance indicators. Finally, we proposed three main conclusions: a) cancer hospitals should establish a Corporate Communication Department employing different experts in communication, health and big data; b) they should promote an integrated corporate communication approach; and c) they should implement brand ambassador programmes.

A RESEARCH ON THE WEBSITES OF MUNICIPALITIES IN THE CONTEXT OF DESTINATION IMAGE

İnternet, yeni medya ve dijital iletişim kanalları kurumlara birçok yeni fırsatlar sunmaktadır. Bu fırsatların en başında kurumsal web siteleri gelmektedir. Geniş kitlelere ulaşmak, bilgi akışını sağlamak, kurumu tanıtmak, olumlu imaj oluşturmak, tanıtım yapmak ve farkındalık yaratmak gibi zengin bir içerik oluşturma fırsatı sunan kurumsal web siteleri günümüzde dijital iletişim stratejilerinin önemli bir aracıdır. Tanıtım ve bilgi verme anlamında büyük fırsatlar sunan web siteleri özellikle bir destinasyonun tanıtımı ve imajına katkısı açısından büyük önem arz etmektedir. Bu çalışmada Zonguldak ilinde bulunan yerel belediyelerin web siteleri incelenerek bu web sitelerinin destinasyon imajına katkı sağlayacak gerekli içeriklere sahip olup olmadığını tespit etmek amaçlanmıştır. Ayrıca bu belediye web sitelerinin destinasyon imajı bağlamında kurumsal bir web sitesinde bulunması gereken bileşenleri içerip içermediğini ortaya koymak çalışmanın bir diğer amacını oluşturmaktadır. Bu bağlamda Zonguldak destinasyonunda bulunan 1 il ve 7 ilçe olmak üzere toplam 8 yerel belediyenin web siteleri 1-28 Şubat 2022 tarihleri arası baz alınarak içerik analizi yöntemi ile değerlendirilmiştir. Elde edilen veriler neticesinde ilgili belediye web sitelerinin destinasyon imajına katkılarının sınırlı olduğu ve web sitelerinde destinasyon ile ilgili içeriklerin yetersiz olduğu sonucuna ulaşılmıştır. Ayrıca belediyelerin web sitelerini destinasyon imajı bağlamında etkin bir şekilde kullanamadıkları ve sitelerin kurumsal bileşenleri barındırması bakımından eksik olduğu sonucuna varılmıştır. Bu sonuçlar ve değerlendirmeler ışığında belediyelere sunmak amacı ile öneriler getirilmiştir

Putting your mouth where your money goes! “Where” and “how” to communicate to maximize the impact of corporate social programs

Purpose The purpose of this study is to examine how corporate communication of their social programs on their websites affects the ratings of those programs by independent rating agencies. Firms expend resources on corporate social programs (CSPs) to promote their corporate social responsibility and sustainability credentials. Stakeholders, however, often respond to such “self-promotion” with skepticism because they believe that there are inconsistencies between corporate claims and actions. This research draws on attribution theory as a framework to examine how the perceived CSP performance of firms by uncontrollable sources are affected when firms disseminate CSP information on firm websites, i.e. a controllable source, where their claims may not be verifiable. Design/methodology/approach This study uses a two-step, mixed method study for the analysis using data from Fortune 500 companies. A qualitative content analysis process identifies the interfaces of CSP and their communications on firms’ website. The process allows the authors to collect CSP data systematically from firm websites and to identify relevant variables through the patterns that emerge from the analysis. The findings are used in a quantitative analysis to study how the patterns underlying CSP communication on their websites affect the ratings of firms’ CSP by independent rating agencies. Findings Results show that the location, the manner, the content and the scope of CSP information dissemination on firm websites, as well as perceived commitment to CSP identified on the website are important drivers of perceived CSP performance. A robustness check using an alternative independent rating of CSP also provides results that are supportive of the findings. In addition, the effects are found to differ by sector of operation, firm age and profitability. Research limitations/implications This research suggests that communication of CSPs at controllable sources of firm information dissemination can have a significant effect on the evaluation of CSP at uncontrollable sources when such communication facilitates the assessment of other information from a firm to determine the motive underlying a firm’s CSP. Practical implications The findings show that firms and managers can influence the perceived ratings, rankings or scores of their CSP by stakeholders when they put the right information at the right place on their corporate websites. One of the findings shows that even moderate levels of CSP commitment demonstrated on firm websites result in positive perceptions of CSP, which has marked practical implications. Social implications The findings show that integrating even a medium level of commitment to CSP increases the positive perceptions of a firm’s CSP. Thus, society benefits from the firm’s action without a substantial impact on the firm’s profits. Originality/value This research shows that firm-controlled sources of CSP information dissemination to stakeholders can affect uncontrollable sources of CSP information evaluation.

Examining of Tennis Referee's Task and Ego Orientations According to Some Demographic Characteristics

The purpose of this study is to determine the task and ego orientations of tennis referees, and to determine whether they differ according to some demographic characteristics. The data obtained from the research were in the survey model within the scope of quantitative research and were examined in a descriptive research design. According to the information obtained from the corporate website of the Turkish Tennis Federation, there are 219 tennis referees registered in the Anatolian Side of Istanbul. Doğan et al. (2017) The Task and Ego Orientation Scale in Sports for Referees was used. In addition, a demographic information form consisting of 4 questions was created. In this form, tennis referees were asked about their gender, age, education status and the period they were refereeing. Before starting the research, necessary permission was obtained from the relevant scientist regarding the use of the mentioned scale. The scale from prepared by the researcher in Google documents was sent to the referees registered in the Turkish Tennis Federation in the Anatolian Side of Istanbul through social communication networks. All analyzes were carried out using the SPSS 26.0 package program at 95% confidence level. In the study, according to the total scores of the tennis referees on the Task and Ego Orientation Scale for Referees in Sports; there was a significant difference only in terms of gender variable. Accordingly, the sub-dimension point averages of female referees in sports are lower than male referees.

Digital Reputation Management in American Cancer Hospitals

Cancer patients face complicated situations from an emotional, social and physical perspective. Hospitals help them through implementing corporate communication initiatives based on social media platforms. This win-win relationship allows hospitals to reinforce their brand reputation. This paper aims to better understand how cancer hospitals manage social media platforms for enhancing their brand as well as their relationships with stakeholders. To do that, we carried out a literature review about corporate communication in health organizations, as well as a content analysis about how the top 100 American cancer hospitals managed their corporate website as well as their corporate profile on Facebook, Twitter and YouTube for branding initiatives. Finally, we proposed the Reb Model for Branding Cancer Hospitals. We concluded that thanks to social media, cancer hospitals can reinforce their brand because these platforms allow them to promote human values, improve their internal processes and become a true source of scientific information.

Determinants of consumers’ attitudes towards digital advertising – A meta-analytic comparison across time and touchpoints

By means of a meta-analysis, we synthesize the findings of over two decades of research from 88 empirical studies regarding four well established and theoretically rooted determinants on consumers’ attitude towards digital advertising: informativeness, entertainment, irritation, and credibility. Among other findings, we show that the effects of these determinants have changed over the past 20 years as the internet has developed. We also find that the effects differ depending on which type of online touchpoint was considered. In particular, we differentiate between the most prominent online touchpoints: email advertising, social media advertising, search engine advertising, web display banner advertising, electronic word-of-mouth communication, and corporate website advertising. Additionally, we extend the well-established determinants by more recent ones accounting for the ongoing digitalization and advances in online touchpoints (i.e. personalization, privacy concerns and interactivity). We also derive important managerial implications and several fundamental directions for future research.

Accessibility and social inclusion: an empirical investigation on the adoption of World Wide Web Consortium guidelines on corporate websites

Accessibility and social inclusion: an empirical investigation on the adoption of World Wide Web Consortium guidelines on corporate websites