Abstract
The aim of this study is to determine whether there is a corporate similarity between the colours used in the website design of global companies, which are at the top of the world arena, where technology carries businesses to a different dimension. In this context, the corporate websites of the companies in the Fortune Global 500 list were examined. According to the results of the study, there is no differentiation among the colour preferences reflected in the virtual environment of the companies examined within the scope of the sample. The colour preferences used by the world’s most valuable companies in the virtual environment are similar; the colours these companies use most intensely are blue, white, grey and black. It is possible to evaluate this similarity within the scope of normative isomorphism in terms of the reflections of globalization and universal culture.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
