Corporate Trust Research Articles

기후변화에 따른 복합리조트의 환경마케팅이 기업신뢰와 미래소비자행동에 미치는 영향

Purpose: The purpose of this study is to investigate the effect of environmental marketing of complex resorts according to climate change on corporate trust and future consumer behavior. Based on the derived results, the study is meaningful in that the complex resort overcomes the climate change crisis and provides basic data for establishing sustainable management strategies.BR Method: The subjects of this study were 223 adult consumers who had visited a complex resort in the past year (season 21-22). Data were collected using convenience sampling among nonprobability sampling via ‘Google docs’, an online survey platform. For the collected data, frequency analysis, Cronbach’s α and confirmatory factor analysis were performed using SPSS 24.0 and AMOS 24.0. In addition, correlation analysis was performed to examine the correlation between factors, and hypothesis testing was performed using a structural equation model to verify the relationship between factors.BR Results: The results of this study are as follows. First, among the sub-factors of environmental marketing, product and promotion were found to have a positive effect on corporate trust, while distribution and price did not appear to affect corporate trust. Second, corporate trust was found to have a positive effect on future consumer behavior. Third, among the sub-factors of environmental marketing, product, distribution, and price were found to have a positive effect on future consumer behavior, while promotion did not appear to affect future consumer behavior.BR Conclusion: In summary, complex resorts should enhance corporate trust through environmental marketing. In addition, it is necessary to induce future consumer behavior such as repurchase or word of mouth by focusing on promotion and distribution so that consumers can feel satisfied that they are contributing to society by purchasing environmentally friendly products at a reasonable price.

ESG 경영이 기업성과에 미치는 영향에 관한 연구

With the recent emphasis on ESG management activities of hotel companies, this study attempted to verify the effect of ESG management activities of hotel companies on corporate trust, corporate image, and corporate performance. To this end, an online survey was conducted for about 20 days for employees working at five-star hotels in Seoul. A total of 212 copies were used for the final analysis, and the SPSS v.23 and AMOS v.23 programs were used for statistical analysis. The results of the study are as follows. It was found that hotel companies' ESG management activities had a positive (+) effect on both corporate trust and corporate image. It was found that the trust of hotel companies had a positive (+) effect on the image and corporate performance of hotel companies. The image of the hotel company had a positive (+) effect on the performance of the hotel company. It was found that both corporate trust and corporate image were mediated in the relationship between ESG management activities and corporate performance of hotel companies. Through these research results, we intend to present strategic implications for ESG management activities of hotel companies.

기술기반셀프서비스(TBSS) 편의성이 기업신뢰와 고객의 장기지향성에 미치는 영향

Purpose: This study purposes how technology-based self service(TBSS) convenience affect corporate trust, and customer's long-term orientation in the relationship of customers. Method: Based on the collected data, the effects of relationship effect on customer's long-term orientation have been empirically analyzed between the effect of the technology-based self service(TBSS) convenience and corporate trust by conducting a frequency analysis, a factor analysis and a reliability analysis using the SPSS program. Results: First, as a result of verifying the effect of technology-based self service(TBSS) convenience on corporate trust it was found that transaction convenience and post-benefit convenience has a positive influence on corporate trust. Second, as a result of verifying the effect of corporate trust on customer's long-term orientation, it was confirmed that corporate trust on has a positive influence on customer's long-term orientation. Third, in terms of the mediating role of corporate trust between technology-based self service(TBSS) convenience and customer's long-term orientation, it revealed indirect effect in the relationship. Conclusion: Consequently, It carried out examination about the effect on customer's long-term orientation caused by technology-based self service(TBSS) convenience are effective management system to enhance corporate trust.

Corporate American Employees Prefer Transformational Leaders with Integrity and Trust

Understanding what leadership styles of corporate American leaders display integrity and trust is essential to organizational stakeholders, stockholders, the American public, and the business world. The study focused on why some corporate American leadership lacked integrity and trust from 2000-to 2012 which resulted in organizational failures. A quantitative research was developed from the theoretical framework of leadership styles and their respective associations with integrity and trust, organizational performance, and the impact of leadership behaviors on employees and the public. A correlational design was employed using transformational, transactional, and laissez-faire validated leadership frameworks and their respective subscales. The study examined the relationships between leadership styles of corporate American leaders, integrity, and trust. Participants in the eastern United States completed the internet administered survey questionnaire and Spearman’s Rho Correlation Coefficient. Analyses of data revealed statistical significance of both positive and negative relationships between different leadership styles, integrity, and trust as hypothesized from the two researched questions. Recommendations are made from the various themes of resulted from the relationship in leadership styles that positively correlate with integrity and trust. One such recommendation from the study results and findings showed transformational leadership style most positively correlated with integrity and confidence as the preferred leadership style of corporate American employees.

How Smart Technology Affects the Well-Being and Supportive Learning Performance of Logistics Employees?

The rapid improvement of technologies such as artificial intelligence in recent years has resulted in the development of smart technologies (ST) that can influence learning performance in different fields. The purpose of study is to explore the link between smart technology and learning performance. Using the S-O-R model as a framework, the researchers argue that smart technology (Stimuli) will increase corporate trust, self-efficacy, and well-being (Organism), resulting in improved learning performance (Response). The current model regards corporate trust and self-efficacy as relationship factors and investigates their direct influence on employee well-being and learning performance and the mediating role played by these variables. Additionally, the function of employee well-being in moderating the relationship between corporate trust, self-efficacy, and employee learning performance is also explored. The respondents (n = 516) in the present study are made up of employees from 10 logistics companies located in China. The data analysis is conducted using the AMOS software. The results show that that smart technologies can affect learning performance through corporate trust, self-efficacy, and employee well-being. The implementation of smart technology initiatives by corporations may provide positive workplace outcomes for employees (increased well-being), corporations (more engagement in workplace learning performance), and the relationship between employees and the companies that employ them (corporate trust and self-efficacy).

Effective Prediction of Online Reviews for Improvement of Customer Recommendation Services by Hybrid Classification Approach

Customers post online product reviews based on their own experience. They may share their thoughts and comments on items on online shopping websites. The sentiment analysis comprises of opinion or idea process and process of sorting high rating reviews according to how well the product satisfies. Opinion mining is a technique for extracting useful data from large amounts of texts in order to use those to enhance or expand a company's operations. According to consumer evaluations, many of the goods aren't as good as they seem. It's common that buyers submit their thoughts on a product but then forget to rate it. The prior data preprocessing is more efficient to extract the features by CNN approach. This proposed methodology breaks down each user's rating prediction model into two parts: one based on the review text and other based on the user rating matrix with the help of CNN feature engineering. The goal of this study is to classify all reviews into ratings by SVM model. This proposed classification model provides good accuracy to predict the online reviews efficiently. For reviews without ratings, a further prediction of feelings is generated using multiple classifiers. The benefits of this proposed model are honed using helpfulness ratings from a small number of evaluations such as accuracy, F1 score, sensitivity, and precision. According to studies using the standard benchmark dataset, the accuracy of customized recommendation services, user happiness, and corporate trust may all be enhanced by including review helpfulness information in the recommender system.

Determinants of Employees’ Openness to Change: Insights from Service and Manufacturing Sectors of Pakistan

Purpose: The volatile, uncertain, complex, and ambiguous (VUCA) world environment has forced organizational leaders more than ever to adopt new leadership styles in order to bring sustainable changes. This study tends to examine the impact of authentic leadership and symmetrical communication on employees' openness to change. In doing so, the study also illustrates the mediating character of organizational trust. 
 Design/Methodology/Approach: A self-administrated questionnaire based on a Five-point Likert scale was used to record the perceptions of top-level and middle-level managers from the services and manufacturing sectors of Pakistan. Data were analyzed through Partial least squares structural equation modelling (PLS-SEM) technique in SmartPLS version 3.2.9.
 Findings: Results of this study reveal that authentic leadership promotes organizational trust among the individuals at the workplace, which further strengthens openness to change. Similarly, symmetrical communication also promotes corporate trust among workers. Interestingly organizational trust has been found a mediating phenomenon in this case. 
 Implications/Originality/Value: The study adds important insights into the literature and practically provides guidelines to tackle the change management process in organizations. The study implies that in order to perpetuate employees' susceptibility to change, an organization needs to promote authentic leadership. 

관광기업 인적자원관리가 기업신뢰 및 조직몰입에 미치는 영향

In this study, the purpose of the study was to identify the causal relationship between human resource management and corporate trust and job satisfaction of tourism companies, and to present ways to achieve sustainable growth through practical application of human resource management.<BR> In order to achieve its purpose, the research was conducted from March 1 to March 31, 2021, and a total of 300 copies were distributed, and 282 copies (94.0%) of the collected questionnaires were finally used for empirical analysis. Frequency analysis, reliability, feasibility, and exploratory factor analysis were conducted using SPSS 24.0, confirmative factor analysis was conducted using AMOS 24.0, and structural equation analysis was conducted for hypothesis verification and the following results were obtained. First, the hypothesis that capacity enhancement and employment compensation factors of human resource management would have a significant positive effect on corporate trust was supported, but participation opportunity factors did not have a significant positive effect on corporate trust. Second, the hypothesis that sub-factors of human resource management and employment compensation factors would have a significant positive effect on job satisfaction was supported, but participation opportunity factors did not have a significant positive effect on job satisfaction. Third, the hypothesis that trust in an entity would have a significant positive effect on job satisfaction was supported.

호텔기업 인적자원관리가 기업신뢰 및 직무만족에 미치는 영향

This study identifies causal relationships between human resource management, corporate trust, and job satisfaction among luxury hotel employees, and presents measures to achieve sustainable growth outcomes beyond academic development.<BR> First, the hypothesis that the sub-factors of human resource management and employment compensation factors would have a significant (+) effect on entity trust was supported, but participation opportunity factors did not have a significant (+) effect on entity trust. Second, the hypothesis that sub-factors of human resource management, opportunities for participation, capacity promotion and employment compensation factors, would all have a significant (+) effect on job satisfaction was supported. Thirdly, the hypothesis that trust would have a significant (+) effect on job satisfaction was supported.<BR> Consequently, confidence in the entity would improve if the determination criteria for wages were reasonable, transparent, and fair wages were compensated by considering the difficulty of the job. In addition, it will be necessary to make organizational management efforts to improve job satisfaction and develop hotel companies by matching the desires of hotel companies and employees.

The Role of Corporate Ethical Management on Trade Relationship Trust and Commitment: B2B

This study investigated whether three components of ethical management—awareness, operation, and practice—have a positive effect on corporate trust and relationship commitment in business-to-business (B2B) transactions. The study examined whether the trust formed in transactions, or relationship commitment, affects the establishment of long-term oriented relationships between companies. Further, it also aimed to determine the extent to which the authenticity of ethical management serves as a moderator that allows ethical management to influence outcome variables. The study’s sample comprised personnel (top management, management, and staff) from small- and medium-sized companies that transact with companies that mainly conduct B2B transactions. An empirical analysis was performed using data from 1323 returned questionnaires. Structural equation modeling was performed to test the hypotheses. The results showed that authenticity and the corporate ethical management components did not have moderating effects when they affected trust; however, in relationship commitment or a long-term oriented relationship, authenticity has a moderating effect when trust and commitment affect the long-term oriented relationship. This study’s empirical results contribute valuable data to the literature, as it is based on a survey conducted on actual personnel members of companies in B2B relationships.

‘Corporate Culture’ Is the ‘New Black’ – Its Possibilities and Limits as a Regulatory Mechanism for Corporations and Financial Institutions

A common and recurring theme in analyses of the causes of the Global Financial Crisis (‘GFC’) is the poor culture of corporations and financial institutions. It is unsurprising then, that in its aftermath, arguments that regulatory reform, absent a changed culture, will be ineffective gained momentum. The succession of corporate and banking scandals post-GFC, both globally and locally, suggests that corporations and banks have failed to address their cultural failings. Meanwhile, the perceived failure of regulators to hold to account wrongdoing corporations and directors, by not prosecuting them, has weakened public confidence and trust in the financial sector, regulators and political oversight. Indeed, trust in public institutions in Western liberal democracies is at an all-time low. Australia, up to the beginning of the COVID-19 crisis, has not been immune from this phenomenon as the Hayne Banking Royal Commission hearings have demonstrated. The focus of this article is on the role of ‘culture’ in corporations and the extent to which corporate culture can be used as a regulatory tool. It will contend that despite a wealth of scholarly work and commentary on ‘corporate culture’, efforts to use it as a legal mechanism in prosecutions and as a regulatory device to instil a superior culture in corporations remain problematic. This is not to say that recent initiatives that focus on culture as a key item of interest in the regulation of corporations, such as embedding Australian Securities and Investments Commission specialist staff in the major Australian banks are not important; only that it is unlikely that we will see public confidence and trust in corporations and regulators being restored any time soon.

스포츠 기업의 사회공헌활동 유형이 기업 이미지, 기업 신뢰 및 구매의도에 미치는 영향: 진정성의 조절효과

본 연구는 스포츠용품 기업의 사회공헌활동 유형(CSR, CSV)이 기업 이미지, 기업 신뢰 및 구매의도에 미치는 영향 및 이러한 영향 관계에 있어 진정성의 조절효과를 규명하는 데 그 목적이 있다. 이와 같은 연구의 목적을 달성하기 위해 2020년 7월∼10월에 경기도에 소재한 K대학 재학생 중 스포츠용품 기업의 제품을 직접 구매한 경험이 있는 학생을 대상으로 비확률 표본추출법 중 판단표본추출법을 통해 총 160명의 표본을 추출한 후, 휴대폰을 활용한 온라인 설문조사를 실시하였다. SPSS 25.0을 이용하여 총 144부의 유효 표본에 대해 빈도분석, 탐색적 요인분석, 신뢰도 분석, 기술분석, 상관관계분석, 이원 다변량 분산분석을 실행하였다. 연구결과에 따르면 첫째, 스포츠용품 기업의 사회공헌활동 유형이 기업 이미지, 기업신뢰 및 구매의도에 미치는 영향은 CSV 활동이 CSR 활동보다 기업 이미지, 기업 신뢰 및 구매의도에 더 긍정적인 영향을 미치는 것으로 나타났다. 둘째, 스포츠용품 기업의 사회공헌활동 유형이 기업 이미지, 기업 신뢰 및 구매의도에 미치는 영향에 있어서 진정성 수준(고/저)의 조절효과는 구매의도에서만 유의한 것으로 나타났다.

Effect of Corporate Transparency on Trust and Purchase Intention

There is a growing interest in ethical consumption, and consumers are demanding high levels of CSR for their companies. Transparent provision of corporate information among various areas of CSR is also an important topic in the recent consumption situation. In the global fashion industry, it is also a type of radical corporate transparency and ethical management, led by several advanced startups such as Everlane. As a result, the production process is being disclosed. This study empirically analyzes the influence of this fashion product process transparency on the consumer evaluation of the company. According to a survey of 200 Korean respondents, the transparency of the presented fashion firms had a positive effect on corporate trust and purchase intention. It was confirmed that it has. On the other hand, consumer involvement, which has been discussed as an important personal attribute in the associated consumption environment, has no significant moderating effect. In other words, consumers' subjective corporate ethics involvement did not have a significant influence on their corporate transparency evaluation.

The Effects of Digital Consumption Trust and Corporate Trust on IT Device and Service Satisfaction

The Effects of Digital Consumption Trust and Corporate Trust on IT Device and Service Satisfaction

환대산업 기업의 공유가치창출이 기업신뢰와 비재무적 경영성과에 미치는 영향: 여행사를 중심으로

환대산업 기업의 공유가치창출이 기업신뢰와 비재무적 경영성과에 미치는 영향: 여행사를 중심으로

Halkla İlişkilerde Şeffaf İç İletişim ve Dönüşümcü Liderliğin Kurumsal Değişim ve Kurumsal Güven İnşasındaki Rolü

Özellikle değişim, kriz gibi durumlarda halkla ilişkiler ve iletişimin rolü yadsınamaz bir gerçektir. Ancak buna karşın kurumsal değişim esnasında halkla ilişkiler ve iletişim yaklaşımının gerekliliği birçok kurum tarafından da göz ardı edilmektedir. Bu durumdan yola çıkıldığında; çoğunlukla işletme, yönetim-organizasyon alanında ele alınan değişim yönetimi ve dönüşümcü liderlik bu çalışmada halkla ilişkiler ve şeffaf iletişim açısından ele alınmaktadır. Ayrıca dönüşümcü liderlik ve şeffaf iletişimin, kurumsal değişimin yönetilmesinde ve kurumsal güvenin sağlanmasındaki rolü de bu çalışma kapsamında ilk kez birlikte incelenmektedir. Bu araştırmanın amacı şeffaf iletişim ile kurumsal değişim yönetimi ve kurumsal güven oluşturma arasındaki ilişkiyi ortaya koymaktır. Dönüşümcü liderler ile çalışanların kurumsal değişime açıklığı ve kurumsal güven yaratma arasındaki ilişkiyi test etmek de çalışmanın bir diğer amacıdır. Çalışmanın araştırma kısmı basit tesadüfi örnekleme yöntemi ile ulaşılan 423 kişi ile yapılan anketin verilerine dayanmaktadır. Bulgular, şeffaf iletişimin ve dönüşümcü liderliğin ve çalışanların kurumsal güveni ile olumlu bir şekilde ilişkili olduğunu ve bunun da çalışanın değişime açıklığını olumlu yönde etkilediğini göstermiştir.

Is Cultural Proximity Good for Corporate Innovation? Evidence from Board Cultural Proximity

Cultural proximity is a kind of similarity of values at a deep level. The cultural proximity within the board of directors mainly examines the proximity between the culture of foreign directors’ country and the Chinese culture. If the Chinese board of directors introduces directors who are proximate to the Chinese culture, the board cultural proximity will be presented in the hierarchical order and authoritarianism of culture, that is, the board culture is proximity. Based on the sample data of China’s A-share listed companies from 2007 to 2017, this paper adopts the power distance cultural similarity of the deep values to measure the similarity variables of the board culture, so as to explore the relationship between the cultural proximity of the board of directors and enterprise innovation. The results show that the closer the board culture, the lower the level of corporate innovation; similar board cultures can restrain the level of corporate innovation by reducing the level of trust and increasing information asymmetry. Specifically, according to the theory of group fault zone, directors of different nationality backgrounds pursue their own recognized authority, which is likely to form fault zones, causing internal conflicts within groups, reducing corporate trust, and making it difficult to generate and effectively promote innovative thinking and innovative activities, thereby inhibiting enterprises’ innovation level. According to the information asymmetry theory, the closer the board culture is, the less information sharing within the board will be, and the more information asymmetry will occur, which is not conducive to the stimulation of innovative ideas, the scientific nature of innovative decisions and the transmission of innovative information, and will affect the effective development of enterprise innovation activities and inhibit the improvement of enterprise innovation output. Further examination finds that the chairmanship of a foreign director helps to weaken the negative impact of similar board culture on corporate innovation. Compared with the listed companies located in the eastern region, the similar board culture in the central and western regions has a greater negative impact on corporate innovation. In the case of high trust level and low degree of information asymmetry, the inhibiting effect of similar board culture on corporate innovation is weakened. After considering endogeneity and robustness test, the above conclusions are still valid. The conclusion of this paper not only enriches the topic research of “culture and innovation”, but also expands the research scope in the field of cultural affinity. Meanwhile, it also provides empirical support for how to build an appropriate board culture in China, and provides decision-making reference for enterprises to make policies on the introduction of foreign directors and arrange reasonable positions.

Trust Platforms: The Digitalization of Corporate Governance and the Transformation of Trust in Polycentric Space

This contribution explores the growing interest in transnational corporate accountability, arising out of the need to build trust in corporations. Emerging cultures of accountability and compliance, among other things, has driven the digitalization of corporate governance and the emergence of a polycentric order of transnational regulations (e.g., human rights due diligence instruments). While widely recognized conceptions of trust inform systems of decentralized, digital governance, the principles and practices of such governance recasts trust and its relationship to accountability within corporations. This contribution argues that this leads to “contradictions” between traditional systems of faith in the trustworthiness of the enterprise and its principal (human) and the emerging faith in the trustworthiness of systems of accountability from which enterprise trust can be objectively measured against an ideal-type, data-based metric. Trust in enterprises, then, become a function of trust in trust accountability systems. Competition among such trust accountability systems and the norms from which trust is measured produces polycentric regimes of transnational corporate accountability, and of measuring trustworthiness, that simultaneously enhances (through systems of exogenous objectification) and undermines (through incompatible standards and methods of trustworthiness) enterprise trust. Part I describes the problem and the challenge, one that arises from the near simultaneous shift in cultural expectations about trust from trust in character to trust in measurement, and the rise of cultures of data driven technologically complicated systems of compliance and accountability. Part Two then considers the transformation brought by efforts to respond that that challenge. These consisted of three closely interlinked trajectories: digitalization, complex compliance-accountability regimes, and the emergence of platforms as the space within which collectives of consumers and producers of governance and trust related data could interact. Part three then examines the consequences of the structures that have emerged as a product of those trajectories. The first is the constitution of polycentric governance standards around which entities must now navigate and the second is the detachment of trust from the entity that is its subject. That is, it considers the rise of trust platforms as the autonomous pint of engagement through which the trustworthiness of corporate governance is negotiated.

Trust in Corporations in the Age of AI

Trust in Corporations in the Age of AI

Peran Reputasi Perusahaan dalam Membangun Kepercayaan Pelanggan Maskapai Penerbangan

Research purpose to eximne role Corporate Reputation to Customer Trust development through service, contribution and image indicators. Reserarch using quantitative method with sample Garuda Indonesia Airlines’s Customer. Result by using regression analysis shown that Corporate Reputation have role to increase Customer’s Trust. Service and Contribution as indicator so has contibution for Trust development among Customer of Airline Service. Although image indicator has no impact to customer trust development. Furthemore this study has implication to examine role Corporate Reputation and Trust for behavioral intention for future research