How has the ‘benevolent self’s relation to others changed as a result of (first) the liberalization of monotheisms and (then) the uneven transition to post-religious spiritual formations? The apparent (and misleading) effacement of the self in traditional monotheistic generosity has ultimately given way to a ‘liberal’ glorification of the self. In advanced liberalism (typically dubbed ‘neoliberalism’), the glorification intensifies, but paradoxically becomes self-critical. Post-religious spiritualities interact with these advanced liberal dynamics to open up new possibilities for self- and community-formation. Even though the contradictions between self-centeredness and self-criticism are most acutely experienced within American post-religious spirituality, a suggestive discussion of Egypt demonstrates that these trends are not exclusively ‘Western.’ In both contexts, the corporate takeover of spirituality confines alternative forms of generosity.