Corporate Strategy Management Research Articles

Investigating the effect of ESG on retail banks’ customer equity

AbstractEnvironmental, social and governance (ESG) has recently been gaining attention as an important consideration for corporate management strategies worldwide. Drawing on the literature surrounding equity theory and customer equity, this study aimed to investigate the influence of ESG on the customer equity of retail banks in Hong Kong. Based on a survey of 300 banking customers, the study found governance initiatives affected customer attitude, while environmental initiatives and social initiatives had no significant effect on it. Customer attitude provided a strong explanation for value equity, brand equity and relationship equity. Value equity and relationship equity had a positive influence on purchase intention, but the relationship between brand equity and purchase intention was insignificant. Customer attitude also mediated the relationship between governance initiatives and customer equity. The findings of this study add value to the understanding of sustainable marketing initiatives and responsible banking. The study contributes to the development of the ESG and customer equity literature and advances the implementation of sustainable banking practices. Practically, the results of this study suggest that banking practitioners should focus on governance initiatives as a primary driver of customer equity and purchase intention. Understanding the role of ESG initiatives in customer attitude and customer equity can help to develop and improve sustainable marketing strategies. Policymakers can use a governance approach to promote sustainable and responsible banking practices.

A Study on Corporate Management Strategies for Downstream Innovation Ecosystems in the Context of Digital Economy

Abstract The rapid development of the digital economy makes the center of gravity of enterprise development accelerate from the consumer field to the production and manufacturing field, penetrating all aspects of the daily operation and management of an enterprise. This paper presents relevant management strategies by exploring the impact of the ecosystem model of enterprise management innovation on the impact of enterprise management in the digital context. In order to measure the comprehensive efficiency value, the efficiency value of capital absorption, and the efficiency value of investment after enterprise management, the theory of antagonistic cross-efficiency is introduced, the antagonistic cross-DEA model is constructed, and the evaluation steps of enterprise management effect are given. Using this model to empirically analyze the management effectiveness of China’s construction industry, enterprise performance=4.563+0.352*digital innovation ecosystem index+0.236* periodic cost+0.362*number of R&D personnel, and the digital innovation ecosystem is significantly related to enterprise performance. Finally, this paper designs a corporate management strategy for the digital innovation ecosystem in the context of the digital economy from three perspectives.

식품 제조기업의 생산 효율성 분석

The purpose of this study is to examine the production efficiency of food manufacturing enterprises. For this purpose, the study constructed seven-year panel data of domestic manufacturing companies from 2015 to 2021. In addition, the production efficiency of food manufacturing companies was reviewed through Stochastic Frontier Analysis(SFA), a parametric approach, and the efficiency of each technology and industry was compared and analyzed to examine its characteristics in more detail. The main results of the study are as follows: First, the food industry has lower efficiency compared to other industries(general, high-tech), but its technological efficiency has increased over time. Second, the food industry showed a close positive relationship with R&D along with production factors, capital and labor. Third, as a result of analyzing the factors determining inefficiency, the smaller the size of the food industry, the greater the inefficiency. The conclusion of this study suggests the need for corporate activities and management strategies to increase the productivity of domestic food manufacturing Companies.

Corporate earnings management strategy under environmental regulation: Evidence from China

In response to external adverse factors affecting corporate performance, managers may be motivated to engage in earnings manipulation. Environmental regulation as an institutional factor threatens normal earnings for heavy-polluting firms. This paper discusses corporate earnings management strategy under an environmental regulation policy. A multistage difference-in-differences (DID) estimation is performed, based on the central environmental protection inspection (CEPI) that is widely acknowledged as China's most stringent environmental policy. The results show that heavy-polluting firms significantly adjust their earnings management strategy after CEPI. Managers tend to adopt real activities manipulation with the effects of CEPI, while reducing their reliance on accrual-based earnings management. CEPI stimulates heavy-polluting firms to increase environmental investment, which makes their managers more likely to manage earnings through real activity manipulation, simultaneously resulting in the reduction of discretionary accruals. This earnings management strategy only appears in firms inspected in 2016 or non-state-owned enterprises or firms located in the regions with low environmental pressure. Our findings show that managers could use the chances provided by exogenous shocks to manipulate earnings.

Corporate Tax Management Strategy as an Effort for Good Corporate Governance

Tax preparation enterprises play a vital role in assisting people and corporations in comprehending and adhering to intricate tax legislation. Nevertheless, due to the escalating competition, tax preparation enterprises must embrace pertinent and groundbreaking marketing tactics in the Internet age. This study aims to examine and evaluate the execution of efficient marketing tactics within the tax preparation industry. This study employs a qualitative methodology utilizing descriptive techniques. The research findings indicate that implementing marketing tactics in the tax preparation industry favors enhancing brand visibility, recruiting new clientele, and fostering business expansion. Employing a blend of online and offline marketing tactics, such as content marketing and a dynamic social media presence, has expanded the reach to a broader demographic. SMART goal setting and KPI measurement facilitate the assessment of marketing initiatives' effectiveness, while data analysis using technologies such as Google Analytics yields valuable insights into customer behavior and market trends. Moreover, the computation of return on investment (ROI) enables firms to allocate expenditures in a resourceful manner, ascertain the most impactful marketing channels, and enhance the long-term viability of growth.

Integrating Environmental Principles in Sustainable Corporate Management Strategies

Environmental problems are important because they affect the lives of all humans. Therefore, company management needs to develop sustainable strategies. This research was carried out to look at how to integrate environmental principles into sustainable company management strategies. This study will employ a descriptive qualitative methodology. The data for this investigation is derived from diverse research findings and prior studies that remain pertinent to the current research. The results of this research then found that there were various problems faced in integrating environmental principles, such as cultural challenges, economic obstacles, and pressure from stakeholders. However, even though various challenges need to be faced, the impact of environmental integration is quite large. This includes improving the company's image, resource efficiency, and attracting investors. By using the right techniques, the environmental performance carried out by the company can be achieved well.

Corporate management in the economic sphere under martial law: a response to the challenges of the times

The relevance of the research lies in the fact that at the current stage in Ukraine, a national concept of corporate governance is being formed, however, this process is complicated by political, social, and economic restrictions provided by the martial law introduced in our country. The purpose of the research is to study the structure, features, and characteristics of corporate management strategies. In accordance with the set goal, the task of the research is to analyze the main trends in the development of corporate management at the current stage, to highlight their features. When conducting the research, general and special methods of scientific knowledge were used. The result of the study is the argumentation of the position that corporate management is a separate type of relationship in a business company, the features of which are determined by the specifics of the corporation, and management is a narrower concept, since it is implemented exclusively by the company's management (the top management), and corporate management is carried out by all governing bodies companies (shareholders, board of directors, CEO, and management). Corporate governance is mainly strategic in nature and oriented towards the successful functioning of the business company in the external environment.

Design of Realtime Electricity Consumption Monitoring System Using Campus Web

In this study, an electricity consumption monitoring system that integrated with the campus web was developed. The system was designed using the Waterfall method approach. A realtime electricity consumption monitoring has been developed and has been implemented and can be accessed. ISO 50001 is a globally accepted standard for managing energy, providing technical and corporate management strategies to improve energy efficiency, reduce costs, and enhance environmental performance. Web technology that internet media can access can facilitate the implementation of transparent monitoring of electrical energy consumption.

경영전략에 따른 기업혁신과 기업가치

A Corporate management strategy can be defined as embodying the propensity of top management that can affect the overall management activities. In particular, research was conducted in that management strategies can have an important influence on the study of the value relevance of corporate innovation. In this study, the management strategy analyzed the impact of corporate innovation on corporate value using Miles and Snow (1978, 2003)’s defense (prospector) strategy and ESG management strategy. The analysis results can be divided into two main categories：the analysis of the relationship between management strategy and corporate innovation, and the relationship between corporate innovation and corporate value according to management strategy. First, the results of the analysis of the relationship between management strategy and corporate innovation were first analyzed that defensive strategies had a significant (＋) effect on corporate innovation. As a result of the defense strategy, which is a stable manager’s strategy using cost reduction and economies of scale, has a positive effect on corporate innovation rather than prospective strategies, different results from expectations were confirmed. The prospective strategy was expected to be significant with corporate innovation indicators due to uncertainties such as new product development, new market development, and R&D, but there was no significance. Second, only ESG (integration) and social responsibility (S) were significantly positively (＋) related to corporate innovation, and the remaining governance and environmental responsibilities were not significant. From these results, it was partially confirmed that the more ESG management companies, the stronger the corporate innovation tendency. Next, the analysis of the value relevance of corporate innovation according to management strategy showed that the more defensive strategic companies and the more defensive innovative companies have a significant positive (＋) relationship with corporate value than those that do not (prospective innovative companies. These results can be estimated that participants in the capital market evaluate corporate innovation of defensive strategy companies that seek cost reduction and stable profitability more important than prospective strategies with high uncertainty in determining corporate value. Second, as a result of analyzing the value relevance of corporate innovation using ESG integrated indicators and individual indicators, it was analyzed that the value relevance of corporate innovation was significant (＋) for ESG management strategy companies. Research on the relationship between corporate innovation and corporate value has long been conducted. This study is meaningful in that it confirmed the importance of CEO's choice of management strategy, believing that corporate innovation and corporate value(Tobin Q) relationship will have different information effects and value relationships depending on the choice of management strategies.

A Study on Key Issues by Major Industries through Criticality Assessment: From the GRI Perspective

In the past, companies focused on growth-oriented, or "shareholder capitalism" management, with the aim of maximizing profits, but through the 4th Industrial Revolution and the COVID-19 era, they are shifting to "stakeholder capitalism" that recognizes the protection and safety of human resources as a top priority. Companies select key issues through the interest and business impact of various stakeholders, which is called criticality evaluation. The importance evaluation in the annual sustainability report can be seen as a management strategy to increase corporate competitiveness by prioritizing key issues. This study selected the construction industry, transportation and warehouse industry, and manufacturing industry as representative industries, and extracted key issues in the criticality evaluation of 134 sustainability reports from five companies. Key keywords were selected from the GRI perspective through the extracted issues, and frequency analysis and weight analysis by industry were conducted. In the construction industry, "customers" of product responsibility and "eco-friendly" of the environment were high in frequency analysis. In the transportation and warehouse industries, the frequency of "Employment" of labor and "social" of society was high. In the manufacturing industry, "products" of product responsibility and "partner company" of society showed high frequency. As a result of the weight analysis, the environment was the highest in all three industries, with the construction industry having the highest "economy," the transportation warehouse industry having the highest "society," and the manufacturing industry having the highest "product." Through this, it was confirmed that the characteristics of each industry and the analysis results were consistent. Through this study, it will be basic academic and practical data by recognizing the importance of criticality evaluation in terms of corporate management strategies, identifying key issues of various stakeholders and business impact, and comparing them by industry.

Pharmaceutical Portfolio Development: Strategic Rationale, Challenges & Solutions

Seeking revenue growth has always been one of the key strategic priorities of business entities in the biopharmaceutical industry. The path to such growth can take diverse forms shaped by factors such as business context, strategic and operational capabilities, asset profiles, resources, and competition. Developing assets (whether organic or acquired) with a strategy that seeks to build, maintain, optimize and grow a portfolio of assets offers a reliable path to reducing risks presented by organic development or through mechanisms such as partnering, mergers & acquisitions. The benefits of achieving profitable growth with a portfolio strategy span the asset life cycle continuum, from influencing asset development programs, shaping investment decisions, determining commercialization choices, informing launch planning, and driving corporate priorities. This article outlines the rationale for crafting and adopting a portfolio strategy since it improves the design of corporate, development, commercialization and lifecycle management strategies. Through cases based on the author’s engagements, this article highlights common challenges and creative solutions that lead to the development and execution of viable portfolio strategies implemented by firms of diverse sizes and corporate objectives.

경영전략과 조세전략 지속성 간의 관련성

This study examines the relationship between business strategy and sustainable tax strategies under the assumption that net income in the income statement according to business strategy will affect the tax burden, and verifies the effect of earnings management on this relationship. The empirical analysis results are as follows. First, as a result of examining the relationship between these corporate strategies and sustainable tax strategies(Minton et al. 2002), it was found that defender firms have higher sustainable tax strategies than prospector firms. Second, as a result of analyzing the effect of earnings management on the relationship between corporate strategy and tax sustainability, earnings management reduces tax sustainability, but for defender firms, there is a positive (+) difference between earnings management and sustainable tax strategies. This is consistent with previous studies that earnings management lowers persistence, and it is judged that defender firms adjust earnings for sustainable tax strategies. The verification result of this study is meaningful in that it expanded the previous studies that looked at corporate strategy and tax avoidance to examine the difference in sustainable tax strategies according to corporate strategy and to examine the effect of earnings management on sustainable tax strategies. This suggests empirical evidence that business performance varies depending on business strategy, and that sustainable tax strategies are different due to differences in business performance. A more sophisticated analysis of corporate management strategies and additional research based on this are expected in the future.

An Investigation of Customer Psychological Perceptions of Green Consciousness in a Green Hotel Context: Applying a Extended Theory of Planned Behavior.

We investigated the relationship between green consciousness and green behavior, and the relationship between psychological state, attitude, and behavior of green hotel customers by applying variables suitable for an expanded theory of planned behavior. The purpose of the study was to predict green behavior based on the theory of planned behavior. Together with preceding research including the correlation between customers’ image perception of green corporate social responsibility (CSR), green psychological benefit, and green consciousness, we added willingness to sacrifice for the environment to define the relationship with green consciousness and green behavior. A survey was conducted with 410 customers of green hotels in Seoul, Korea more than twice over a period of over 6~12 months. Vague and insincere answers were removed. SPSS 18.0 and Amos 20.0 were used to conduct factor and SEM data analysis. Our theory was verified and adopted following validation from our analysis. The results have important theoretical and practical implications for the environment by providing primary data on customers’ perceptions of eco friendliness to support the establishment of corporate management strategies. Moreover, they may encourage green hotels to participate in preventing environmental problems.

The Corporate Management Strategies as Empowering Persons with Disabilities Through Equal Opportunity and Access to Employment in Indonesia

The absence of implementation instructions by formulating strategies as a model for company management as well as the company's initial provision in providing equal opportunities and preparing access to workers with disabilities. To formulate a management model as a recommendation for private companies in the policies of the district/city/provincial Manpower and Transmigration Office and agencies in the city/district government or State-Owned Enterprises companies, and as a recommendation for the preparation of academic texts of regional regulations in Indonesia. The results that the real problem is the environment or society's perspective, and companies can consider the advantages of workers with disabilities, in the form of character and abilities as well as a good image for companies. Adjustment the company's commitment to providing additional funds to prepare human resources and additional facilities to meet the needs in the work environment, increasing in the form of training on the awareness of other workers as well as awareness that persons with disabilities have rights as workers, and as business opportunities and benefits, or through company activity in the form of Corporate Social Responsibility. More recently, the synergy between companies, the government and the community of people with disabilities, in the form of imposition of rewards based on the number of permanent workers and temporary workers of people with disabilities to all companies.

EKSPLORASI FAKTOR-FAKTOR YANG MEMPENGARUHI KETAHANAN BISNIS PADA MASA PANDEMI COVID-19: STUDI KASUS PADA UMKM DI KABUPATEN GARUT

MSMEs are a business sector that has a very important role in a country. This sector is capable of having a huge impact such as economic growth, creating jobs that reach all levels of society and can represent regional characteristics. MSMEs in Garut Regency were affected by the Covid-19 pandemic. This resulting in disrupted business resilience. This study aims to explore the factors that influence business resilience including corporate management strategy, product innovation, and technological capabilities. This study used qualitative methods with data collection using semi-structured interviews. The sampling technique used purposive sampling with 6 respondents. The results of interviews with 3 MSMEs showed that the company's management strategy, product innovation, technological capabilities, and business resilience of the company had not had maximum results.

Research Framework Built Natural-Based Solutions (NBSs) as Green Hotels

In this study, value-belief-norm (VBN) theory and the social exchange theory (SET) were applied to predict hotel customers’ pro-environmental responsibility behavior intention (PRBI) for the characteristics of NBSs in green hotels—specifically, to investigate the relationship between NBSs as green hotel and PRBI, and to test its mediating effect on pro-environmental perceived (PPV), pro-environmental perceived belief (PPVBE), personal pro-environmental norms (PPN), attitude toward environmental behavior (ATEB), mental health (MH), well-being (WB), and satisfaction (SA) and the moderating effect of locations (urban, rural) among these variables toward pro-environmental responsibility behavior intention (PRBI). Data were collected using a survey of 440 customers who had visited green hotels in the Republic of Korea within the last 12 months. We used to test the research hypotheses by structural equation modeling (SEM). The findings generally supported the hypothesized associations between variables within our proposed theoretical framework and confirmed the moderating effect of location. The study’s results have important theoretical and practical implications for the environment. We investigated the relationship between the characteristics of NBSs and PRBI of green hotels, and we investigated the relationship between psychological state, attitude, and behavior of green hotel customers by applying variables suitable for ART, SET, and VBN. In addition, we verified the moderating effect of customers’ green behavior and attitudes toward green hotels located in urban and rural areas. Moreover, these findings herein may encourage green hotels to participate in preventing environmental problems. It provides primary data on customers’ perception of ecofriendliness in establishing corporate management strategies.

Economic Strategizing of the Implementation of Corporate Integration Scenarios of Joint-Stock Companies of Ukraine

In the article researching the main aspects of corporate management strategy at enterprises, familiarization with the principles of corporate management, as well as determining the directions of development of the strategy of corporate integration of joint-stock companies as a whole, the main aspects of corporate management of the enterprise are also indicated. International standards and norms of corporate governance of the Organization for Economic Cooperation and Development (OECD), which are aimed at significantly improving national systems of corporate governance, are considered. The “Code of Corporate Conduct”, a document that describes the organization of the board of directors’ activities and the corporate governance system as a whole, was studied. The rules and procedures for making management decisions related to the enterprise’s activities and the implementation of control procedures, as well as the distribution of rights and responsibilities between divisions according to the enterprise, as well as the principles of corporate governance, specifically from the participation of enterprises of the corporate sector in the political and social life of the country, are considered depends on the level of its economic development. The main indicators of the effectiveness of corporate management were formed, reflecting the degree of compliance with the principles of corporate management, the results of the financial and economic activity of the enterprise, as well as indicators reflecting the risks of corporate management. The directions of the development of the corporate governance system for the economy as a whole are determined, and the need for partnership relations between shareholders is also considered. It was determined that economic strategizing is an integral part of the management system of a joint-stock company – a real embodiment of management relations and involves not only the development of a strategic plan and the organization of its implementation, but also other aspects of management and social activities that allow purposeful transfer of the object to a new quality , that is, goal setting is the basis of strategizing.

Analysis of Enterprise Management Strategy Based on Differentiation Strategy

Driven by the wave of the new era, enterprises in various fields have been fully developed, but the effect of strategic management is not ideal, and the corresponding model needs to be innovated. Therefore, this paper analyzes the enterprise management strategy based on the differentiation strategy. Analyze the status quo of enterprise management strategies, and at the same time, explore the problems faced by development. Conduct strategic differentiation management positioning analysis, and locate the operational differences. On this basis, build a two-way differentiated strategic management framework and formulate a diversified strategic management mechanism to innovate corporate management strategies under differentiated strategies and create more a good strategic management environment drives the enterprise to a new level of development.

오프라인 유통 기업들의 디자인 경영 성공요인 분석 ╶ 코스트코, 노브랜드, BGF 리테일 사례를 중심으로╶

After COVID-19, the online market has been activated and the offline market has been relatively stagnant. However, among offline retailers, Costco, a warehouse-type discount store, No Brand, and BGF Retail, a convenience store franchise, are making efforts to continue their long-term growth through consumers' continued use of their plans despite the sluggish offline market. This study aims to present the success factors of design management of offline distribution stores by investigating how offline stores use design management for corporate management and comparing and analyzing the results. In order to analyze the design management strategy, three criteria were derived from the literature: corporate management strategy, brand experience strategy, and store experience strategy. Through research methods such as interviews, surveys, and field trips, analysis were conducted from a consumer's point of view, and common success factors were derived aft er comparing commonalities and differences between companies. In addition, implications and limitations that each company should consider for improvement in the future were proposed.

Ensuring the strategic focus of a corporate project management system for commercial real estate

Corporate trajectories ultimately determine economic growth or recession. They depend on the choice of development strategies selected for corporate management systems designated for commercial real estate projects. Strategic focusing tools of corporate management systems are used to select the best corporate development strategies.
 This article identifies the objectives and methods of strategic focusing of corporate project management systems for commercial real estate. The co-authors describe the algorithm of a foresight project and options of the criteria-based choice of the strategic focus for a corporate system. The principal criteria for a portfolio of commercial real estate projects are defined.
 The implementation of corporate management strategies by the company engaged in the construction of commercial real estate in Europe (France) is considered.
 The strategic focusing of a corporate management system, designated for commercial real estate projects, allows to make a statement that there is no universal solution to the general problem of multi-criteria optimization of strategic alternatives in the long run, but the very formulation of the choice problem requires a detailed quantitative description of the subject area. The solution allows to set the main strategic trend of a corporate management system focused on commercial real estate projects, taking into account the polycentric format of the interruptive-extended type of activity.
 In practical terms, this phenomenon means the need for:
 • the multi-criteria restructuring of a real estate portfolio by the type of real estate, its spatial localization, as well as by the steps and stages of the life cycle of commercial real estate projects;
 • the regard for the economic efficiency of the project cycle as a whole and its separate steps and stages, in particular, tempo-based drops in project capitalization broken down by the stages of its life cycle, the dynamics of the total cost of ownership, integration and outsourcing opportunities, social and environmental filters, etc.
 • ensuring high mobility of the corporate management organization structure, that is, a continuous type of organizational restructuring as a modern feature of corporate performance.
 Hence, a full-fledged solution to the problem of strategic focusing of a corporate management system for commercial real estate projects requires the clarification of scientific approaches and the development of an organizational model of the system, taking into account the continuous nature of its restructuring.