Abstract
After COVID-19, the online market has been activated and the offline market has been relatively stagnant. However, among offline retailers, Costco, a warehouse-type discount store, No Brand, and BGF Retail, a convenience store franchise, are making efforts to continue their long-term growth through consumers' continued use of their plans despite the sluggish offline market. This study aims to present the success factors of design management of offline distribution stores by investigating how offline stores use design management for corporate management and comparing and analyzing the results. In order to analyze the design management strategy, three criteria were derived from the literature: corporate management strategy, brand experience strategy, and store experience strategy. Through research methods such as interviews, surveys, and field trips, analysis were conducted from a consumer's point of view, and common success factors were derived aft er comparing commonalities and differences between companies. In addition, implications and limitations that each company should consider for improvement in the future were proposed.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
