Corporate Identity Research Articles

Ethical Corporate Communications Management: Example of Ukrainian Brewing Industry

Present research conceptualises the notion of ethical management of corporate communications and analyses management of social corporate responsibility strategies in the brewing industry of Ukraine. Due to the current legal restrictions on advertising and promotion, brewing companies are forced to resort to complex methods of indirect influence on consumer behaviour, including corporate social responsibility as an element of corporate identity, in order to improve their image and reputation.

The effect of perceptions of corporate identity and corporate social responsibility practices on investment intention

Orientation: Given the growing importance of sound corporate social responsibility (CSR) and considerable corporate investment in such activities, it is essential to understand the perceived impact thereof on stakeholder behaviour.Research purpose: As young individuals are particularly passionate about social responsibility, the effect of their perception of corporate identity (corporate values and corporate expertise) and CSR practices (relational, moral and discretionary actions) on their investment intention was investigated within an emerging market context.Motivation for the study: Previous researchers mainly focused on the effects of CSR on consumers’ intention to purchase products. Limited research has been conducted to understand the effect of CSR on decisions made by other key stakeholders, including investors.Research approach/design and method: Based on the theory of planned behaviour, a consumer behaviour-based dual-process model was adapted and tested in the investment context. An electronic questionnaire was distributed to potential young investors in the country to determine the effect of their perceptions of the CSR practices of a well-known South African financial company (Nedbank) on their intention to invest. The 1 649 responses were assessed through partial least squares structural equation modelling.Main findings: The adapted model was deemed reliable and valid in the investment context. Discretionary and relational CSR practices had more predictive relevance towards the corporate values dimension than the corporate expertise dimension of corporate identity. Moral CSR practices predicted the perception of both dimensions, which, in turn, influenced investment intention.Practical/managerial implications: Focus should be placed on communicating moral CSR practices, as it had a stronger prediction value (than discretionary and relational CSR practices) towards potential investors’ perceptions of the corporate expertise and values dimension of corporate identity which, in turn, strongly predicted investment intention.Contribution/value-add: This study makes a methodological contribution, as a dual-process model accounting for corporate identity and a range of CSR practices, based on consumer behavioural constructs, was applied in the context of investment decision-making within an emerging market.

RECRUIT SPATIAL SYMBOLS IN BRAND DESIGN

Brand plays a major role in the success of companies, the corporate identity has become firmly established in the business communication environment, and can play a major role in the success of the company. Spatial symbols do not take a mere narrative structural formation, because their presence is not a neutral, static presence, but rather plays an active role in brand design and even in determining its functional options. Accordingly, dealing with these symbols was of great importance, as they are one of the components of the semantic construction of the design work , It is one of the foundations that constitute the designer's vision towards achieving the desired goal of the design, In this context, the search for spatial symbols becomes justified, especially if the design is among the works that show the act of belonging to the place. the importance of the tagged study (the employment of spatial symbols in the design of brands) to clarify the subject through three chapters. The first chapter includes the research problem and the need for it Which is represented by the following question (What are spatial symbols and how are they employed in the brand)? The aim of the study was (to identify spatial symbols in brand design). It includes the importance of the research, the limits of the research, and the definition of terms. As for the second chapter, it included the theoretical framework consisting of four sections that included the first topic (the symbol and identity of the place) and the second topic (symbols in graphic design), while the third topic included (the brand design). The fourth topic included (research applications), as the researcher adopted the descriptive approach, the method of content analysis in analyzing research models. In the third chapter, the research reached the results and conclusions, including: 1-As a result, the spatial symbols in the brand achieve the depth of belonging and the cultural embodiment of the country to be employed in the brand. 2-The spatial symbols in the design of the brand have had a creative impact on the recipient, and it helps him identify the spatial references of the industrial establishment (cement factories).

Redesign and Analysis of Logo in Campus Publishing Business as Corporate Identity

Polibatam Press already has a visual identity in the form of a logo, but the Polibatam Press logo still does not have an identity that can describe the identity of the company. So far people know the existence of Polibatam Press only through word of mouth. Therefore, the company needs promotional media to introduce Polibatam Press. To be well known, Polibatam Press's identity requires a strong logo and Corporate Identity that is easy for people to remember. The logo design process was designed using the stages structure in making the logo. At the logo creation stage there are five steps in the logo design that will be carried out by the researcher in creating the visual identity desired by the client. At the testing stage of this study, the data analysis technique used is qualitative analysis. Sampling in this model uses snowball sampling technique. This testing model is used to get respondents' perception of a topic in accordance with the needs of researchers, the final result of this testing model is a conclusion, and an in-depth review, so that the visual identity displayed will make it easier for the public to recognize Polibatam Press.

PERANCANGAN CORPORATE IDENTITY USAHA KERAJINAN MEBEL VICTORIA COLLECTION DI GIANYAR

One of the producers of furniture in Bali is the Victoria Collection. Victoria Collection is a producer of wood and rattan furniture, which specializes in producing furniture made of teak, coffee and rattan. Products made in the form of chairs, tables, room dividers, swings and various handicrafts according to orders. Connoisseurs of wood and rattan furniture come from almost all over the world. So with the support of technology makes it easier to reach a wider audience. However, to move to a wider scope of Victoria Collection handicraft business requires a business identity that can introduce it to the public. The purpose of this design is to bring out the identity of the Victoria Collection based on its potential and make it a character that can be known by the public. The problem under study is how to design a corporate identity that contains business potential and can convey the company's goals. This research is expected to be useful as a design reference, especially in the field of visual communication design research. This study uses a qualitative method with descriptive analysis. Data was collected through interviews, documentation and library sources. All data collected were then analyzed using the theory of corporate identity and the theory of visual communication design. By taking the meaning of the word from wood which means kayon in Sanskrit, the visual form applied is kekayon with modified design elements designed with the impression of movement. The design concept that is carried out is authentic and dynamic based on a business engaged in wood and is a business that is expected to grow. The result of the research shows that the elements of forming Victoria Collection's corporate identity cannot be separated from the role of design principles and extrinsic values that make up the logo.

Human Rights: From Theory to Politics

The article addresses human rights from the perspectives of defining their conceptual foundations, considering them as an element of geopolitics and a context-oriented approach to ensuring them. The recognition of the dignity of the human person — the main thing, on what is based the concept of human rights. The idea of human dignity manifests itself in the equal status of each person and is expressed in the fact that at birth each person becomes a member of the corporate body of humanity. From this point of view, any attempt to deprive a person of his “innate” corporate identity as a member of humanity is precisely what constitutes a violation of human rights. At the same time, practice should be separated from rhetoric. At the level of political practice, the history of human rights, as in the time of Locke, retains all the signs of social inequality, remains the history of drawing the boundaries of the rights of some social groups, strata and peoples at the expense of limiting others. Identifying the essence of human rights with Western culture denies the possibility for other cultures to have the same rights. Affirming that those who are not part of Western culture are excluded from the human rights radar. Accordingly, the most productive approach in the theory and practice of ensuring human rights is the context-oriented approach, which involves representatives of different cultures in the dialogue, who do not necessarily share the same understanding of human rights ethics, acting as a context-dependent universality.

BRAND MANAGEMENT – THEORY AND PRACTICE IN THE FOOTBALL ACADEMIES IN BULGARIA

Football attracts the attention of a number of researchers who study the management of football clubs and academies in different countries. The focus is on the managerial philosophy, goal setting, organization of the sports training process and others. An important element in the business management of football clubs is the use of marketing techniques - active communication, targeted promotional activities, the choice of communication constants to impose corporate identity and reputation. The purpose of this research was to examine the experience and operational capabilities of some football academies in Bulgaria in creating a corporate identity and establishing a football brand. The research tasks were related to: researching literary and documentary sources on the problem under study, conducting expert research with heads of football academies (14 people) in connection with the application of brand management as a form of brand management and enforcement, researching and analyzing the experience of PFC “Levski” in the policy of imposing the brand among the fans. As part of our work we used different research methods, such us: content analysis, survey method, with a strong expert focus and case studies. During the research we analyzed the promotional tools used by football academies, their policy to create a club identity, the importance of quality in the creation and supplying the service of teaching and the professional training of young players. A study of similar nature is a novelty for sports management practice in football. The conclusions and final recommendations can be used as a starting point in order to upgrade and diversify the forms of promotional policy of football academies.

Communication theory of identity: a fifth frame

ABSTRACT This paper extends the communication theory of identity (CTI) through the revision of two of its assumptions and by introducing a fifth frame of identity: the material frame. The theory’s first assumption presents that ‘Identities have individual, enacted, relational, and communal properties’ [Hecht et al., 2003, p. 235]. These properties are considered locations or frames in which one can examine identity. The fourth assumption states that identities are ‘affective, cognitive, behavioral, and spiritual’ (Hecht et al., 2003, p. 235). CTI does not currently include physicality as an aspect of identity, nor does it offer a distinction between the materiality of identity and the other frames. This fifth frame consists of dimensions including these key components: the body, health, and territory.

Duvar Resimlerinin Mimari Mekânlar Bağlamında Analizi

The walls assume the task of limiting the space; whereas the wall paintings reflected the history, provided the communication between art and the user, has displayed its corporate identity, shed light on social events, and has saved the place from monotony by affecting the user. In the architectural designs, the positive contributions of wall paintings to user-intensive spaces with the power of affecting and attracting attention are ignored. In this study, it is aimed to determine the wall paintings in the architectural surfaces, buildings and spaces, and to analyze them through concept-space integrity. The wall paintings located in the interiors and the exteriors of the various districts of Istanbul have been identified. On-site observations were done and the data were evaluated on the tables. The wall paintings were preferred in order to contribute to the aesthetics in the interior spaces, on the exterior surfaces, they were used by festival organizers and Graffiti artists, and no political messages were encountered.

Modern trends in image design (redesign)

In this competitive, multichannel and noisy digital technology, how important it is to stay ahead of the latest corporate style and branding trends. The article is devoted to the study of the in­fluence of fashion trends on the development of corporate identity and the redesign of existing ones. Ba­sed on the study of modern tendencies, the tendencies of its development and application are revealed.

Stratejik Yönetim Perspektifinden Örgüt DNA sının Yönetişime Etkisi (The Effect ofOrganizational DNA on Governance from the Strategic Management Perspective)

Purpose – The purpose of this research, the effect of organizational DNA and corporate governance in accordance with the opinion of academics working in various universities in Turkey. Independent sample t test and one-way variance (Anova) analysis were applied to compare academicians' views on organizational DNA and governance according to some variables. In the Anova analysis, the Tukey test, which is a complementary post-hoc analysis technique, was used to reveal in which group interval the variables differed. Correlation analysis was applied to determine the relationship between organizational DNA and governance, and regression analysis was applied to reveal the effect of organizational DNA on corporate governance. Design/methodology/approach – Relational screening model was used in the research. Data were obtained by survey method from 200 academicians working in various universities in Turkey. Findings –It has been observed that the academicians evaluated the organizational DNA and corporate governance level as medium. While academicians' views on governance did not differ according to gender; It has been found that it differs according to age and professional experience. In addition, while academicians' opinions about the organization's DNA differ according to gender and age; It has been observed that the general average of DNA does not differ according to professional experience, but it does differ in the sub-dimensions of DNA. The organizational structure subject to the research is generally in the flexible organization DNA profile; It has been revealed that there is a positive linear relationship between organizational DNA and governance and that the DNA of the organization has a positive effect on selfregulation, one of the sub-dimensions of corporate governance. Discussion –Similar studies show that educational organizations have flexible DNA profiles; leadership styles affect DNA; It is seen that there are studies on the possibility of more successful organizations thanks to the examination and interpretation of the organization's DNA. From this point of view, the DNA of the organization is expected to bring a different perspective to the top management and to complete the corporate identity and integrity.

Beyond professional closure: Uncovering the hidden history of plain accountants

The received narrative about accounting organisation largely originates from within the walls of the profession, assuming closure, and is not sufficiently informed by an understanding of the actions, experiences and perspectives of those who did not engage in the professional project. Our data offer another perspective, that of the majority of accountants in the field, who prospered for a prolonged period without pursuing strategies of closure or seeking a corporate identity. With a Bourdieusian framing, we explore a rich dataset of almost 3000 individual records from the 1901 and 1911 Irish censuses, supplemented by professional records and trade directories, to examine the diversity of the accounting field in Dublin.Our exploration of this cohort, largely hidden from history, reveals a majority of accountants acting independently in the field, with no strategies to act in concert or to erect occupational barriers to entry. The small minority of accountants pursuing professionalisation came from a background that was already elite. However, in a late colonial context with a weakened state, this broader group of accountants did not present as either excluded or subaltern. Instead, what emerges is evidence of a wider cadre of “Plain” accountants displaying a level of economic progress over a ten-year period that outstrips that of their professionalised peers. Conscious of the ‘imprecision of hierarchies’ in the field (Bourdieu 1988, p. 20), this allows us to consider the role of ‘accountant’ separate from the idea of professional accreditation and to question the seeming inevitability of their conflation.

Corporate brand orientation: Identity, internal images, and corporate identification matters

Considers the significance of corporate identity, internal corporate brand/identity images, and corporate brand identification for corporate brand orientation. Three propositions based on the above are formulated. By highlighting the importance of these concepts, scholars are more fully able to comprehend the importance and connectedness between the concepts. The same is true for senior managers who have responsibility for managing and nurturing meaningful corporate brand orientated organizations. They also need to be cognizant of these dimensions and regularly appraise them.

MEANS OF VISUAL COMMUNICATION IN THE EXHIBITION OF ARCHITECTURAL HERITAGE OBJECTS

There are many cultural heritage sites in Jordan that are important tourist attractions today. Given the popularity of Jordan’s cultural heritage sites, maintaining landmarks in good condition is becoming an important part of the tourism industry and a factor in creating a positive image of the country in the global context. An important role in this process belongs to the means of visual identification.The purpose of the article is to identify the importance of visual communication in the presentation and promotion of architectural heritage sites (on the example of Jordan).It is determined that information systems, which are represented by graphic design tools, are of exceptional importance for the design and promotion of architectural heritage sites. It is showed that the logo is one of the most important components in this process. The development of the corporate identity of architectural sites also involves the use of uniform design principles for all types of advertising products, research, and support of the exhibition. The presence of a graphic part is a specific feature of the visual identification of architectural heritage objects.Kеуwоrds: visual communication, architectural heritage objects

Wetnurse Politics in Spenser’s View and Jones’ Arte and Science

Abstract This essay places Edmund Spenser’s View of the Present State of Ireland (1596) into conversation with John Jones’ 1579 nursing manual Arte and Science in order to contextualize Spenser’s medical solution to Irish rebellion. For both, the Irish wetnurse, who controlled the political system of fosterage undermining England’s agenda in Ireland, is central to the corporate identity of a conjoined Anglo-Irish kingdom. A View’s relationship to Jones’ text reveals the vexed ontological landscape of England’s early imperial self-fashioning, which linked the re-engineering of the genetic nature of colonial bodies to the management of women’s reproductive labor.

Effects of sponsorship quality and quantity on employee brand behavior

Over the past three decades, corporate sponsorship has evolved into a key element in the marketing communications mix. More recently, the concept of “sponsorship-linked internal marketing” has attracted interest among scholars who study how sponsorship can build corporate identity and increase employee involvement. However, existing knowledge about the effects of sponsorship on employees is still sparse, despite the prevalent rationale that an employer’s sponsorship activity may influence employees’ perceptions of their employer and their behavior within the organization. This research responds to calls to investigate the strategic application of sponsorship within the firm (Farrelly et al. in J Sport Manag 26(6):506–520, 2012). Grounded in signaling theory and prior sponsorship research, we develop and empirically test a sponsorship effectiveness model among employees of a Swiss retail company. Our findings demonstrate that a high level of sports, cultural, and ecological sponsorship quality, as well as a high level of sports and ecological sponsorship quantity, positively impacts employees’ brand commitment and brand behavior through their perception of the brand image and brand understanding. Furthermore, the effects of sponsorship quality are stronger than sponsorship quantity.

Küçük ve Orta Ölçekli Otel İşletmelerinin Banka Kredi Limitlerinin Revizesinde Kredi Tahsis Ön Değerlendirme Kriterlerinin Önemi: AHP Analizi

The process from the start of credit transactions to the creation of credit limits is very important for credit allocation. In the credit allocation process, the customer needs to be well researched and their financial data examined in depth. For this purpose, pre-examination with evaluation criteria is carried out by credit allocation authorities in banks. The aim of this study is to explain what the criteria that banks consider during the allocation phase when re-creating credit limits in the revision of the credit limits of small and medium-sized hotel enterprises and to determine the importance of these criteria. In the study, evaluation was carried out with four basic criteria such as customer pre-control, financial structure, intelligence, corporate identity and administrative structure and sub-criteria of these basic criteria. In the selection of the criteria, the opinions and literature studies of the officials who worked and worked for a long time in the loan allocation department were used. Thanks to the allocation pre-evaluation criteria used during the loan allocation phase, banks meet the credit limit with appropriate collateral conditions as much as the companies need. Another important of the evaluation criteria in the allocation is that it provides enlightening information to the authorities in the bank's credit allocation unit about how much credit risk should be financed. In this context, the Analytical Hierarchy Process (AHP) method was used to determine the severity levels of the credit allocation pre-evaluation criteria. As a result of the analysis, the order of importance of the main criteria for pre-evaluation of credit allocation in the revision of loans of small and medium-sized hotel enterprises; financial structure, customer pre-check, intelligence, corporate identity and managerial structure. The results of the study contain important information about which criteria banks prioritize when creating credit limits for their customers.

Türkiye deki Gastronomi Müzelerinin Web Sitelerinin İçerik Analizi

The aim of this study is to investigate gastronomy museums' websites in Turkey in terms of various variables. Research population consisted of all gastronomy museums in Turkey. 27 gastronomy museums have been evaluated and 21 gastronomy museums which have websites have been examined. Content analysis was used through the website evaluation form. While the websites contain a lot of information in terms of promotion, the information regarding the promotion of the destination is limited. While the communication channels are included within the scope of customer communication, the rate of social media accounts on the website is low. In addition, it has been concluded that the websites of gastronomy museums are insufficient in terms of media relations, corporate identity and design. Gastronomy museums, which are considered as part of gastronomic events, are an important attraction for destinations. As the tourists examine the websites before visiting gastronomy museums, it is recommended that the gastronomy museums make their websites more effective and manage them.

Are we one, or are we many? Diversity in organizational identities versus corporate identities

PurposeThe implications of multiple organizational identities for branding research have been scarcely considered. This paper aims to explore what sources of identity internal stakeholders use to construct organizational identities and corporate identities, and identify how diversity emerges in the perceived identities across various stakeholders.Design/methodology/approachThe empirical study includes 59 in-depth interviews with internal stakeholders in a business-to-business service company.FindingsEmployees may perceive identity diversity as a strategic benefit for the company, and employees may not identify with a uniform corporate identity. The corporate identity could become more identifiable for employees through managerial recognition of different dimensions of identity diversity, such as multiple professional and locational identities.Originality/valueThe study bridges insights between organizational identity and corporate identity and problematizes identity coherence and consistency as strategic principles for corporate branding by proposing an alternative approach guided by identity diversity. Additionally, the study discusses identity diversity-based approaches to internal branding and co-creation in branding.

How will today’s workforce change the geographical footprint of tomorrow ’s workspace? The ‘Hub and Spoke’ model: Case studies

COVID-19 has forced companies to introduce remote working practices at a wholescale level, a trend that had slowly been increasing over the last decade. Both positives and negatives have emerged as we all wrestle with the implications of removing the office from our daily routine. For the majority of the workforce, the lack of a long commute has been a huge benefit to the employee from a cost and time perspective, but is that reason enough to envisage a radically altered office experience? As companies look at new workplace strategies that allow them to retain the best staff, we anticipate a period of test, measure, learn and adapt from the majority of progressive corporate real estate (CRE) teams. They have to balance the need to retain their corporate culture and identity, imbue a sense direction and a positive sense of collaboration while hybrid working experiments are carried out. One solution that many clients and contacts have referred to within their testing strategy is the dispersed portfolio model, or ‘Hub and Spoke’. The Instant Group and its partners in the project, Hickey & Associates, explored the impact of a people-focused, agile disaggregated portfolio. The aim was to understand what benefits could exist to both the employee and employer by adopting such a strategy and what factors should be considered by a company looking to test such a model. The findings showed the types of location that appear highly suited to satellite offices, alongside the benefits from a cost perspective the employer could expect to see. Surprisingly, large time savings can also be achieved by employees on an annual basis; it is not uncommon for those used to commuting an hour and a half a day to save over 35 standard working days a year. While these outcomes are positive, difficulties do exist — not only from a business perspective in ensuring senior stakeholders are spread across the portfolio, but also from a purely real estate perspective. In many of the locations highlighted, supply of quality office stock is limited, and future developments are far less prevalent than in major cities. This suggests that while the methodology stacks up on paper, there will be practical challenges for businesses that are slower to react, unless we see a major change in commercial real estate investment and development.