Impact loads often act on columns end during accidents such as vehicle impacts and terrorist attacks. The resulting deformations lead to a redistribution of internal forces in the member as well as a reduction in the load carrying capacity. The integrity of the core area of the joint is threatened, which could trigger a progressive collapse. This study numerically investigated the damage and deformation of reinforced concrete (RC) beam-column joints when they are impacted on the column end. The resistance mechanism of joints and the influence of impact location as well as impact velocity was explored. Besides, the deformation capacity of RC beam-column joints under impact loading was quantified using equivalent plastic hinges. It was found that the damage and plastic deformation is concentrated at the impacted column end. The horizontal reaction force at the beam end provides resistance and plays the role as a bearing. The column bottom reaction force is in the same direction as the impact force. However, it is much smaller than the beam end reaction force. The resistance mechanisms within the joints can be categorized into strut-and-tie near the loading point and arches in the mid-span of the beam and column. The core area rotates and has a significant lateral displacement towards the impact location, whether it is loaded at the beam end or the column end. As the impact location moves away from the core aera, the impacted column end exhibit more bending failure. With increasing impact velocity, the impact force, reaction force and total energy absorption of the joint increase. The deformation increases, with more damage occurring in the core area and spreading to the beam. In addition, the plastic curvature was used to describe the actual plastic deformation of the joints, whose maximum occurring at the interface where the impacted column end meets the core area. A formula for the equivalent plastic hinge length of RC joints was proposed, taking into account the effects of impact location and impact velocity.