ABSTRACT: This study aims to understand the strategies adopted by the mediators to offer symbolic support for monetary transactions, operated from the access to credit for family farmers. To understand this question, a qualitative study was conducted in a Cooperative Credit System, called CRESOL SC / SR. The theoretical framework that guided the analysis of the information articulated the concepts of interpretive by McAdam, McCarthy and Zald (1999) with the notion of circuits by Zelizer (2005). The conclusion is that mediators work permanently in the construction of meanings for the use of money. Their strategies propose an alignment between the dimensions of instrumental rationality to the system of values, linking individual expectations of farmers with the organizational strategies of the economic circuit. Keywords: Interpretive frameworks, Economic circuits, Public policy, Culture, Cooperatives of credit.
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