Using artificial intelligence, this article explores the intricate dynamics between ideologies, emotions, and political preferences of the electorate in Turkey. Utilizing a dataset of one billion posts from X (formerly Twitter), the study maps out political opinions, focusing on support for presidential candidates, ideological stances, and collective emotions around the pivotal 2023 Turkish presidential elections. We discuss the limitations of conventional survey techniques and introduce an ERC‐funded Politus project that processes digital trace data to offer timely insights into social and political trends. The study's findings, particularly around the “prayer rug (seccade) crisis,” underscore the complexity of electoral politics and the potential of digital trace data in capturing the evolving sentiments and ideological orientations of voters. Through this computational approach, the research provides a granular depiction of Turkey's ideological map and electoral behavior, contributing significantly to the discourse on political analysis in the digital era.
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