Transaction Convenience Research Articles

Fintech and Financial Inclusion: How Digital Payment Systems Empower Small Entrepreneurs

Financial technology (fintech) has revolutionized the financial sector by enhancing accessibility, efficiency, and convenience in financial transactions. One of its most significant contributions is its role in promoting financial inclusion, particularly for small entrepreneurs and micro-enterprises that traditionally face barriers to accessing formal banking services. Digital payment systems, including mobile wallets, peer-to-peer (P2P) lending, and crowdfunding platforms, have enabled small businesses to expand their customer base, improve cash flow management, and participate more actively in the digital economy. This study explores how fintech-driven digital payment systems empower small entrepreneurs by providing financial tools that facilitate transactions, offer alternative credit solutions, and enhance financial literacy. Employing a qualitative research approach, this study examines case studies of small businesses that have integrated fintech solutions into their operations, analyzing the impact on business performance, market reach, and financial sustainability. The findings reveal that digital payment adoption reduces dependency on cash transactions, increases financial transparency, and improves access to microcredit, enabling small entrepreneurs to scale their businesses. Despite these advantages, challenges remain, including digital literacy gaps, cybersecurity risks, and regulatory constraints that hinder broader adoption among small businesses. The study underscores the importance of government policies, financial literacy programs, and fintech-industry collaborations in ensuring the long-term sustainability of fintech adoption for small entrepreneurs. This research contributes to the ongoing discourse on financial inclusion and digital transformation, offering policy recommendations to enhance accessibility, security, and innovation in fintech-driven financial services.

Implementation of Physical Evidence Strategy That Influences Brand Awareness Case Study: Agree Mart

Business development in Indonesia has brought changes in sales strategy by adapting digital technology which prioritizes convenience and time efficiency in transactions, the agricultural sector is one of the business sectors that has the potential to be developed. according to BPS data (2022) the agricultural sector has contributed to increasing Indonesia’s GDP (Gross Domestic Product) in 2022 in the agricultural sector by around 12.91%. Agree mart as a B2C company engaged in the agricultural sector has begun to adapt digital technology to support the convenience of shopping for daily needs digitally, but this strategy did not run smoothly and had problems related to brand awareness which resulted in low purchases. The research aims to design a brand awareness strategy with a visual aspect approach, research method using descriptive qualitative analysis. Data collection was carried out by observation, documentation, and open interviews with the community. The results of the study show that the implementation of a physical evidence booth design strategy is effective in increasing a company’s brand awareness. Keywords: brand awareness, booth exhibition design, digital buying behavior

Model Penerimaan QRIS: Studi Pada Mahasiswa di Purwokerto

This research aims to analyze the factors that influence the intention to use QRIS. QRIS is type of digital payment that is currently popular in Indonesia. The success of using QRIS is determined by the user’s willingness to use this technology. The population of this study were students in Purwokerto who used QRIS. The samples used was 257. The data collection technique uses accidental sampling. The analysis technique uses the SEM-PLS method. The results of this research indicate that perceived transaction convenience has a positive effect on mobile usefulness. perceived transaction speed has a positive effect on mobile ease of use. Perceptions of mobile ease of use, optimisme and personal innovativeness have a positive effect on behavioral intention. And the perception of mobile usefulness has no influence on behavioral intention. The implication of this research is to analyze students’s intentions towards using QRIS and show how QRIS can increase payment efficiency.

Analisis Perilaku Konsumtif Remaja terhadap Penggunaan Shopeepay Ditinjau dari Etika Konsumsi dalam Islam Studi Kasus pada Desa Pagerbarang

This study aims to examine the consumer behavior of teenagers in pagerbarang village in using ShopeePay and analyze it from the perspective of Islamic consumption ethics. Data were collected through in-depth interviews with twenty teenagers selected using the snowball sampling technique. The results indicate that consumer behavior is influenced by discounts, promotions, transaction convenience, and social pressure. Teenagers tend to make impulsive purchases driven by emotional needs and low financial literacy. From the perspective of Islamic consumption ethics, such behavior contradicts the principles of moderation (qanâ’ah) and prohibition of extravagance (israf). Teenagers often overlook these values due to social and technological influences that facilitate easy transactions. Therefore, increasing awareness of financial literacy and religious values is crucial to fostering more prudent consumer behavior.

Analisis Faktor-Faktor yang Mempengaruhi Minat Konsumen dalam Menggunakan Aplikasi Emaal pada Swalayan Basmalah Cabang Ngempit Kraton

This study examines the factors influencing consumer interest in using the Emaal application at Basmalah Supermarket, Ngempit branch. The research employs a descriptive qualitative approach, involving interviews with active users of the Emaal application. The findings reveal that key drivers include perceived usefulness, ease of use, transaction convenience, and transaction security. Consumers value features such as cashless payments, loyalty rewards, and the ability to track transaction histories. However, barriers such as limited consumer awareness, slow application response times, and competition with conventional payment methods also impact adoption. The study underscores the need for strategic marketing, consumer education, and technological optimization to enhance user adoption rates. These insights provide practical guidance for Basmalah in tailoring its digital marketing strategies to the needs of the Ngempit demographic.

Persepsi Penggunaan Qris Sebagai Alat Pembayaran Pada Umkm Di Bengkulu: Analisis Peran Administrasi Publik Dalam Mendorong Digitalisasi Ekonomi

This study aims to analyze the perception of using the Quick Response Indonesian Standard (QRIS) as a payment tool among Micro, Small, and Medium Enterprises (UMKM) in Bengkulu, as well as the role of public administration in promoting economic digitalization. The method employed is a qualitative descriptive study, with data collected through in-depth interviews and participatory observations. The findings indicate that the perception of UMKM actors towards QRIS is generally positive, with many experiencing convenience and efficiency in transactions. However, challenges such as limited internet access and a lack of understanding of digital technology remain significant obstacles. Public administration plays a crucial role in creating policies that support QRIS adoption, including infrastructure improvement and digital literacy programs. This study recommends the need for collaboration between the government, private sector, and society to optimize the potential of the digital economy, enabling UMKM to compete more effectively in an increasingly digital marketplace.

EVALUATING THE IMPACT OF MULTI FACTOR AUTHENTICATION ON CYBERSECURITY EFFECTIVENESS

In today's digital age, the convenience of online financial transactions is accompanied by rising cybersecurity risks. The shift to digital platforms for conducting daily financial activities has significantly exposed customers to cyber threats. These threats often result from unauthorized access, phishing attacks, and fraud attempts by cybercriminals. Ensuring the security of these transactions is crucial to maintain users' trust and to protect sensitive financial data. This study proposes a comprehensive security framework to strengthen the safety of online financial transactions, using a combination of multi-factor authentication (MFA) and a machine learning-based fraud detection system, termed "E-cyberboost." The framework operates on two primary layers, each designed to address a different aspect of security: identity verification and real-time fraud detection. The first layer involves multi-factor authentication, where users must verify their identity. This layer typically combines something the user knows (like a password) with something they have (such as a one-time password or OTP sent to their mobile device) or something they are (such as fingerprint or facial recognition). MFA significantly reduces unauthorized access by ensuring that even if one authentication factor is compromised, additional verification is required to gain access. The second layer introduces an advanced machine-learning component. Named "E-cyberboost," this machine learning model actively monitors ongoing transactions, detecting patterns that may indicate fraudulent activity. If the system identifies any unusual or suspicious transaction behaviour, it immediately triggers a security response, such as additional user verification or temporarily blocking the transaction. This proactive approach allows the system to address potential fraud in real time, adapting to evolving threats by learning from previous incidents and continuously improving its detection accuracy. By combining the preventive measures of MFA with the responsive capabilities of machine learning, this framework provides robust security against both common and sophisticated cyber threats. The study discusses the methodology, implementation, and effectiveness of this layered approach in reducing the risk of unauthorized transactions and protecting users' financial information. The proposed framework aims to enhance trust in online financial platforms and ensure a safer digital transaction experience for users. Index Terms—Multifactor authentication, machine learning, fraud detection, E-cyberboost

Increasing Nagari Syariah Bank Customer Satisfaction Through Easy Transactions

Purpose: The aim of this research is to determine the relationship between facility conditions and customer convenience in transactions with customer satisfaction at Bank Nagari Syariah. This is based on the fact that although the facilities and infrastructure at the Bank are still inadequate, the number of assets and pooled funds from the public at Bank Nagari Syariah continues to increase. Design/Method/Approach : The method used in this research is a qualitative method, with data collection techniques through documentation. Findings: The method used in this research is a qualitative method, with data collection techniques through documentation. Originality/Values: This study shows that even though the facilities of several Bank Nagari Sub Branches are not very adequate However, customer satisfaction is still high with Bank Nagari Syariah. This could be because customers are given various conveniences in carrying out transactions, namely through digital e-banking applications, so that the condition of office facilities does not really affect customer satisfaction.

Dampak Digitalisasi Pembayaran QRIS terhadap Budaya Perencanaan Keuangan Gen-Z

Digitalization in the payment system has brought significant changes in people's behavior, including among generation Z (Gen-Z). One of the most prominent innovations is the Quick Response Code Indonesian Standard (QRIS), which offers convenience, speed, and accessibility in transactions. This study aims to analyze the impact of implementing QRIS payments on the financial planning culture of Gen-Z, known as the digital native generation. This study uses a quantitative approach with a survey method on a number of respondents from Gen-Z. The results of the study show that the use of QRIS has positive and negative impacts on their financial planning habits. On the one hand, QRIS makes it easier to manage daily financial transactions, such as automatic recording and easy cashless payments. On the other hand, this convenience also has the potential to increase consumptive behavior due to too fast access and minimal direct control over spending. This study highlights the importance of financial education to increase Gen-Z's awareness in using technology wisely to support better financial planning.

Peran Digitalisasi Perbankan dalam Meningkatkan Daya Saing: Suatu Tinjauan Konseptual

The development of technology is currently very rapid. Almost all aspects of life use technology, and in the world of banking, The digital era has changed business patterns in the banking era. The convenience of the technology used is expected to provide convenience and speed in transactions, known as banking digitization. Banking digitalization is a banking service that utilizes digital technology to meet customer needs to realize the digital economy as aspired to with the many new products issued by banks through technology that may facilitate customer transactions. This is expected to satisfy customers and become loyal, so it is not easy to switch to another bank. This can also strengthen the bank's positioning and increase the bank's competitive advantage. This study is discussed using a qualitative descriptive research method. The analysis technique used is a type of literature study (literature review). The aims of this research are 1. To describe the definition of banking digitalization, 2. To discuss the role of banking digitalization in increasing competitiveness. 3. To explain what banks must do in the digital era. The discussion is carried out by describing the digitization of information and banking, digital banking facilities, the benefits of digital banking, technology to increase company competitiveness, the advantages of banking digitalization, success stories of business strategies in implementing digitization, things that a company must do in facing the digital era, and policy recommendations.

Personal Innovation, Optimism, Electronic Word of Mouth, and Perceived Factors Affect the Behavioral Intention to Adopt QR Code Payments

Abstract QR (Quick Response) code payment is a very popular form of payment worldwide and brings many benefits to users. The purpose of this study is to explore, measure, and analyze the factors involving the intention to use QR code payments. The research probability uses sampling method to survey 2,500 customers and get 1,473 valid responses. The authors used Stata-14 software to analyze the reliability of the measurement scale through Cronbach’s Alpha coefficient, conduct confirmatory factor analysis (CFA), and use a structural equation model (SEM) to test the research hypotheses. The results show that the factors that affect behavioral intention are optimistic, perceived usefulness, perceived ease of use, personal innovation, electronic word-of-mouth, perceived transaction convenience, and perceived ease of use transaction speed. Therefore, businesses can refer to these factors to determine the best payment method. The study also proposes some practical recommendations and research directions for managers and marketers.

Examining the impact of online service convenience on user engagement and intention to continuously use e-resources: mediating role of attitude

Purpose This study aims to analyze the mediating role of attitude in understanding the impact of online service convenience on user engagement and intention to continuously use e-resources. Five components of online service convenience have been adopted for the present study: These are access convenience, search convenience, evaluation convenience, transaction convenience and possession/ post-possession convenience. Design/methodology/approach A total of 500 PhD scholars and faculty members from two different states of India were approached to provide their responses through a structured questionnaire, which resulted in 224 complete responses. These responses were analyzed using structural equation modeling. The statistical analysis has been performed with the help of Smart-PLS 3. Findings The study findings have proven the proposed conceptual model by showing a significant relationship between all the variables. Furthermore, it has been identified that the attitude of the users also positively impacts intention to continuously use e-resources. Originality/value This study contributes to the literature on e-resources by providing implications for students, faculties, managers and society.

Customers' Perception on Packaging, Convenience, Social Media Marketing and Brand Equity of Herbal Products

The rise in popularity of herbal products, driven by their perceived natural safety and efficacy, has led to increased consumer demand and scrutiny. This study investigates customer perceptions of packaging, convenience, social media marketing, and brand equity for herbal products distributed in Negros Island, Philippines. The objectives were to assess perceptions of packaging elements, evaluate convenience aspects, analyze social media marketing effectiveness, and measure brand equity. It also examined the relationships between packaging, social media marketing, and brand equity. Employing a quantitative approach with descriptive comparative and correlational designs, the study utilized a sample of 385 respondents, selected through purposive quota sampling. Data were collected via a customized questionnaire, and statistical analysis was performed using mean, standard deviation, and Spearman’s rho. Results indicated high customer satisfaction with packaging, especially regarding printed information. Transaction convenience was rated highest among convenience aspects, while access convenience was noted as an area for improvement. Social media marketing was positively perceived, with interaction valued most highly. The study found significant positive correlations between packaging and brand equity (r = 0.692, p < 0.001) and between social media marketing and brand equity (r = 0.447, p < 0.001). The findings underscore the importance of effective packaging and strategic social media engagement in enhancing brand equity. Improved packaging and robust social media marketing strategies are crucial for building customer trust, satisfaction, and brand loyalty. The study provides actionable insights for herbal product distributors to optimize their marketing approaches and strengthen their brand positioning.

Perceived Financial Value and the Adoption of the Cashless Payment System in the Matatu Transport Sector in Nairobi County, Kenya

Cashless payment systems have emerged as a transformative force in the global financial landscape, offering convenience and efficiency in transactions. Despite their widespread development, the adoption of these systems has been uneven, with only a select number of companies in specific countries making notable progress. This research investigated the correlation between perceived financial value and the adoption of cashless payment systems in Nairobi's Matatu sector. The central question was how perceived financial value influences this adoption. This research was grounded on institutional theory, the study used an explanatory research design with a target population of 1,176 Matatu SACCO managers and staff, from which a sample of 289 was selected using stratified and simple random sampling. Data was collected via a questionnaire, with validity assessed through Pearson Moment Correlation and reliability through the test-retest method. Quantitative analysis was conducted using SPSS. The findings revealed a significant impact of perceived financial value on cashless payment adoption (β=0.534, t=10.744, p<0.05) and a 67.9% positive correlation. The study concluded that a suitable legal and institutional framework is needed, requiring collaboration between the private and public sectors to support technological adoption among Matatu operators in Nairobi. In light of the study's findings, the researchers recommended that the lack of a suitable legal and institutional framework for e-payments necessitates a joint effort from both the private and public sectors to establish the necessary legal and institutional structures, thereby fostering an environment conducive to technology integration among Matatu operators in Nairobi and beyond.

Pengaruh Persepsi Manfaat Penggunaan QRIS Terhadap Keputusan Pembelian Ayam Geprek Sriwedari: Survei pada Pelanggan Ayam Geprek Sriwedari

Technological developments have had a very broad impact on various aspects of life, one of which is being adopted by the financial industry. The presence of QRIS or Indonesian Standard Quick Response Code provides a new style in transactions, because users no longer need to make payments in cash, just by scanning the barcode, payments can easily be made, of course with a payment model like this provides convenience, security and satisfaction in transactions. This also applies to the transaction of purchasing Sriwedari fried chicken which is a student favorite in the East Telukjambe area. The use of QRIS is widely used by the millennial generation among students. Therefore, this research aims to review and find out more about the perception of the benefits of using QRIS in chicken purchasing decisions. smashed Sriwedari. The research was carried out using a descriptive quantitative method by collecting data using a questionnaire distributed to respondents. The number of respondents in this study was 103 respondents who were taken randomly with the criteria of purchasing Sriwedari fried chicken at least once a week. The results of the research show that the magnitude of the influence of the perceived benefits of using QRIS on purchasing decisions is 59.7% and the perceived benefits (X1) of using QRIS on purchasing decisions (Y) Sriwedari fried chicken has a simultaneous and positive effect.

Legality of Digital Contracts in Indonesian Positive Law Perspective

In the rapidly developing digital era, digital contracts have become popular in Indonesia due to their convenience and efficiency in business transactions, such as online buying and selling. A digital contract is an agreement made using electronic or digital media, differing from the traditional paper and pen method. The rise of electronic transactions has led to the creation of digital or electronic contracts, resulting in electronic engagements. This shift from conventional to digital contracts represents technological advancement in contract practices, as seen with Electronic Contracts. Unlike conventional contracts, which have clear legal regulations, Digital or Electronic Contracts in Indonesia are relatively new. This research examines the legality and validity of Digital Contracts from the perspective of Indonesian Positive Law. The study aims to understand and assess the legality of digital contracts in Indonesia. The research employs normative legal research methods, using the Statutory Approach and the Conceptual Approach. The findings conclude that digital contracts are legal and valid under Indonesian positive law, provided they meet the validity requirements of an agreement as stipulated in Article 1320 of the Civil Code.

Factors influencing affinity of eSewa-Mobile Wallet: A case study in Kathmandu Valley

This study examines the factors influencing user’s affinity of eSewa (mobile wallet) in Kathmandu Valley. User’s affinity towards eSewa is the dependent variable. The selected independent variables are transaction convenience, compatibility, ease of use, perceived security, perceived trust and rewards and offers. The primary source of data is used to assess the opinions of respondents regarding transaction convenience, compatibility, ease of use, perceived security, perceived trust and rewards and offers provided by mobile wallet in Kathmandu Valley. The study is based on primary data of 123 respondents. To achieve the purpose of the study, structured questionnaire is prepared. The correlation and multiple regression models are estimated to test the significance and importance of transaction convenience, compatibility, ease of use, perceived security, perceived trust and rewards and offers on user’s affinity towards eSewa mobile wallet. The study showed a positive impact of transaction convenience on user’s affinity. It indicates that providing transaction convenience to the users leads to increase in user’s affinity towards eSewa. The study showed a positive impact of compatibility on user’s affinity. This implies that compatible system leads to the increase in user’s affinity towards eSewa. The study also revealed a positive impact of ease of use on user’s affinity. It implies that user friendly system leads to increase in user’s affinity towards eSewa. Likewise, the study observed a positive impact of perceived security on user’s affinity. It indicates that secured system leads to increase in user’s affinity towards eSewa. Similarly, the study observed a positive impact of perceived trust on user’s affinity. It implies that higher level of trust towards the mobile wallet drives user’s affinity towards eSewa. Rewards and offers has a positive impact on user’s affinity. It shows that the frequent rewards and offers stimulates user’s affinity towards eSewa mobile wallet. The regression also shows that the beta coefficients are positive for transaction convenience, compatibility, ease of use, perceived security, perceived trust and rewards and offers are significant for all the independent variables at one percent level of significance.

Perlindungan Konsumen Terhadap Jaminan dan Kenyamanan Konsumen Pada Pinjaman Online

Online loans have become a significant part of today's digital economy, providing quick and easy access to additional funds. However, this growth also raises concerns about consumer protection regarding collateral and convenience in online loan transactions. This paper explores various aspects of consumer protection in the context of online lending, with a focus on assurance and consumer convenience. Through a literature review, it was found that there are significant challenges faced by consumers in understanding and protecting their rights in online loan transactions. Although there are regulations governing this industry, implementation is still uneven and sometimes inadequate. In addition, product complexity and unclear information provided to consumers often create obstacles to achieving adequate protection.

THE INFLUENCE OF PERCEIVED EASE OF USE AND PERCEIVED USEFULNESS ON THE DECISION TO USE OF QRIS AS A DIGITAL PAYMENT IN GENERATION Z IN THE CITY OF BANDUNG

This study aims to examine the effect of perceived ease of use and perceived usefulness on the decision to use QRIS as a digital payment for Generation Z in Bandung City. Money, both in paper and metal form, has an important role in economic transactions. However, with the development of financial technology (fintech) technology, payment methods are starting to shift from cash to digital. Quick Response Code Indonesian Standard (QRIS) is a QR code standard implemented to facilitate digital payments in Indonesia. This research uses a quantitative method with a descriptive approach, and data is collected through questionnaires to Generation Z QRIS users in Bandung City. The results showed that perceived ease of use and perceived usefulness have a positive and significant influence on the decision to use QRIS. The practicality and efficiency of QRIS make it popular among Generation Z, who tend to prioritize convenience and usefulness in financial transactions. These findings confirm the importance of perceived convenience and benefits in influencing the decision to use digital payment technology.

ZISWaf Intention Through Islamic Philanthropy Organizations: Does Empathy Matter? The Role of the S-O-R Framework and TPB

This research aims to examine the variables that affect people’s intention to pay zakat, infaq, shodaqoh, and waqf (ZISWaf) through Islamic philanthropy organizations (IPOs) in Indonesia. This research uses the Stimulus-Organism-Response (S-O-R) framework and the Theory of Planned Behavior (TPB) as the model framework. This research is quantitative with primary data, obtained through online surveys by random sampling method, with 145 respondents participating in further analysis stages using SEM-PLS. From the analysis carried out, Islamic religiosity is found to be the variable that most influences ZISWaf intention. As an indirect effect, perceived credibility is significantly proven to mediate the relationship between transaction convenience and ZISWaf intention. On the other hand, empathy is not found to have a relationship with ZISWaf intention. Several arguments may explain why empathy is not proven to be influential variable in the context of ZISWaf. These findings can be used as an academic foundation for IPOs as ZISWaf fund managers, to develop the credibility issues as a strategic step in increasing intention to pay ZISWaf through IPOs. This study makes several recommendations, including the separation of donation types based on time periods. This research offers a comprehensive model, while still considering the proven theoretical framework. From an academic perspective, this research provides a fresh viewpoint to Islamic philanthropy from an empirical-based approach.