Abstract

This study aims to examine the effect of perceived ease of use and perceived usefulness on the decision to use QRIS as a digital payment for Generation Z in Bandung City. Money, both in paper and metal form, has an important role in economic transactions. However, with the development of financial technology (fintech) technology, payment methods are starting to shift from cash to digital. Quick Response Code Indonesian Standard (QRIS) is a QR code standard implemented to facilitate digital payments in Indonesia. This research uses a quantitative method with a descriptive approach, and data is collected through questionnaires to Generation Z QRIS users in Bandung City. The results showed that perceived ease of use and perceived usefulness have a positive and significant influence on the decision to use QRIS. The practicality and efficiency of QRIS make it popular among Generation Z, who tend to prioritize convenience and usefulness in financial transactions. These findings confirm the importance of perceived convenience and benefits in influencing the decision to use digital payment technology.

Talk to us

Join us for a 30 min session where you can share your feedback and ask us any queries you have

Schedule a call

Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.