Abstract. The scarcity of energy is one of humanity's most pressing issues in the twenty-first century. These problems can be found in various areas, including energy supply, exchange, and consumption. Population growth, rising global energy demand, natural resource shortages, and environmental concerns contribute to energy scarcity. Furthermore, energy shortage needs the expansion of renewable energies and energy efficiency, a major concern for all governments and organisations. Building energy efficiency is a crucial concept to consider when it comes to smart cities. Buildings are the greatest energy consumers, accounting for 40% of total energy consumption. Recent advances in machine learning within a big data context have paved the way for more efficient building energy management. Building energy consumption may be successfully managed by a real-time measurement procedure, allowing the economy to shift from a linear to a circular consumption model. This will tackle the issue of late notice of failed energy-saving initiatives and allow for immediate correction to restore the energy management system to ultimate performance.The energy hub might be as small as a single home energy system or as large as an energy system for the city. This paper will present a case study on developing a smart energy hub called Hubgrade 4.0 that relies on connected products using digital twin as a significant enabler for energy-saving initiatives. Hubgrade 4.0 provides an innovative approach to successfully implementing energy efficiency improvement using artificial intelligence and real-time data. Hubgrade 4.0 is the name of Enova by Veolia smart energy hub; Enova is the regional leader in integrated energy and multi-technical services, delivering performance-based energy and facilities management solutions. The energy hub digital twin is a link between a physical platform that administers the energy hub's IoT and a virtual platform that can derive services that are valid for the energy hub. Successful enterprises are using several new technologies to achieve the goals of Industry 4.0: efficiency, speed, agility, and customer-centricity. This paper concluded and highlighted lessons learned from the successful implementation of innovative energy management, which relied on a dedicated organisation, effective adoption of digital technologies, and embracing new business models, resulting in power savings of 254 million kW and water savings of around 3 million cubic meters, as well as financial savings of about 138 million AED in 5 years since Hubgrade 4.0 started operations its first energy-saving contract in 2017.
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