Communication Content Research Articles

Strategies to enhance risk communication about medicines in Malaysia: a Delphi study among multinational experts

BackgroundEffective risk communication about medicines is crucial to the success of all pharmacovigilance activities but remains a worldwide challenge. Risk communication has been conducted in Malaysia for decades, yet awareness on the communication methods remains low among healthcare professionals. While international guidelines are available, clear guidance on effectively communicating the risks of medicines in specific countries is scarce. This study aimed to establish a consensus on the priority strategies for enhancing risk communication about medicines by regulators.MethodsWe conducted a two-round modified Delphi survey among local and international communication experts, and also recipients of medicines risk communication in Malaysia. We developed a list of 37 strategies based on the findings of our previous studies. In Round 1, participants were asked to rate the priority for each strategy using a 5-point Likert scale and suggest additional strategies via free-text comments. Strategies scoring a mean of ≥ 3.75 were included in Round 2. We defined consensus for the final list of strategies a priori as > 75% agreement. Data were analysed using descriptive statistics and thematic analysis.ResultsOur final Delphi panel (n = 39, 93% response rate) comprised medicines communication experts from nine countries and Malaysian healthcare professionals. Following Round 1, we dropped 14 strategies and added 11 strategies proposed by panellists. In the second round, 21 strategies achieved consensus. The priority areas identified were to improve the format and content of risk communication, increase the use of technology, and increase collaboration with various stakeholders. Priority ratings for the strategy “to offer incentives to pharmaceutical companies which maintain effective communication systems” were significantly higher among recipients compared to communicators [χ2(1, N = 39) = 10.1; p = 0.039] and among local versus international panellists [χ2(1, N = 39) = 14.3; p = 0.007].ConclusionsOur study identified 21 priority strategies, which were used to develop a strategic plan for enhancing medicines risk communication. This plan is potentially adaptable to all countries with developing pharmacovigilance systems. The difference in views between communicators and recipients, as well as local and international panellists, highlights the importance of involving multiple stakeholders in research.

No thanks and not for me: A qualitative study of barriers to prehabilitation participation

BackgroundPrehabilitation programs have been shown to improve functional status prior to surgery, postoperative recovery, and even long-term outcomes. However, these programs often lack participation, often by patients who seem to need it the most. This study aimed to identify the primary reasons for patients' declining enrollment or low adherence to a prehabilitation program. MethodsWe recruited adult patients who had undergone or planned to undergo major abdominal surgery for semistructured one-on-one audio-recorded interviews. Interviews were transcribed verbatim and iteratively coded deductively and inductively. Thematic analysis was performed. ResultsWe interviewed 11 patients, at which point we reached thematic saturation. The patients were on average 53 years old (range 38–75) and 27% were women and 73% were men. The pooled kappa score was 0.81, indicating concordance among the coding researchers. Seven potential barriers to prehabilitation participation and adherence were identified: poorly timed recruitment efforts, misconceptions about prehabilitation diet recommendations, competing priorities that made prehabilitation less feasible, lack of family alignment, belief that prehabilitation would not be helpful, concerns over specific prehabilitation program components, and belief that prehabilitation is helpful for others but not for themselves. ConclusionLow participation and adherence limit the success and reach of many prehabilitation programs. Improved timing and content of communication by the prehabilitation team is critical for improving recruitment of patients. Flexibility and customization may reframe prehabilitation as feasible rather than a difficult chore, increasing participation and adherence. Understanding patients' concerns and readiness to adopt new health behaviors is a necessary component of any behavioral intervention.

An Analysis of the Transmission Content of the Dance Culture of the Jiajong Tibetan "Kasdawen" in Western Sichuan, China

Background and Aim: Cultural communication is a kind of cultural continuity that has existed since the beginning of human civilization. "Kasdawen" dance is the most distinctive folk dance of Jiarong Tibetan people in western Sichuan, China. From the initial sacrificial hunting and production activities, it has gradually evolved into a folk sacrificial singing and dancing activity in funeral rites, and festival celebrations to worship Buddha and pray for peace. Taking the Tibetan folk dance "Kasdawen" in Heishui County, west Sichuan, China as a case study, this paper analyzes the communication content from three aspects: performance ceremony, performance form, and cultural connotation. Materials and Methods: This study adopts the qualitative research method of literature method, observation method, and interview method, and analyzes the data content. Most of the literature materials come from the county cultural centers or literature and history research centers in the research area, a small part comes from the library of Aba Prefecture, Sichuan Province, China Knowledge Network, and a small part comes from the people. The interviews mainly come from folk artists and outstanding contribution dancers and observe Tibetan social life. Results: In the research results, the communication contents of the "Castaven" dance performance ceremony are mainly divided into festival ceremony and sacrifice ceremony; The communication content of the dance performance form is mainly divided into dance form, style feature, and rhythm feature. The communication content of cultural connotation is mainly divided into patrilineal culture, Wuwu dance culture, and religious belief culture. Conclusion: The dissemination of "Kasdawen" dance culture is to spread the spirit and belief of Jiarong Tibetan nationality, and it is also hoped that the dissemination of the substantive content and spiritual value of "Kasdawen" dance culture will help protect and inherit Tibetan culture.

Harnessing the Power of AI-Generated Content for Semantic Communication

Harnessing the Power of AI-Generated Content for Semantic Communication

Research on visual communication form of Shenyang subway advertisement

In the context of the background of new media development, the speed of information transmission increases. Subway advertising, as an important form of advertising, has distinct characteristics in the level of visual communication. Subway advertising plays a role in shaping urban cultural image and releasing information, and has its own unique features compared with traditional forms of advertising. The development of subway also creates a favorable space for the innovative development of advertising, and forms a unique way of visual communication of advertising. This paper mainly expounds the main forms and contents of the visual communication of subway advertising from the theoretical level, and then explores in detail the existing problems of Shenyang subway advertising and the direction and development measures of visual communication. Through in-depth research from the theoretical level, it can provide beneficial reference for the development of Shenyang subway advertising visual communication.

Impact of reliable news information on consumers' perceptions and information seeking intentions from a food safety risk

PurposeThis study aimed to investigate whether information from reliable news sources such as medical experts and government officials, along with governmental and individual risk responses, influences consumers’ perceptions of news and intention to seek more information. Additionally, it aimed to explore the relationships between these perceptions and consumers’ intentions to seek information in a food safety risk event.Design/methodology/approachA survey design methodology was employed. A quasi-experimental approach divided 470 Taiwanese participants into three groups, each exposed to varying online news content about food safety news, designed according to the Internalization-Distribution-Explanation-Action (IDEA) model. This involved different combinations of reliable sources and risk response advice to examine the impact on news comprehension and behaviour intentions.FindingsThe results indicated that consumers perceived the news as highly credible when they read it with reliable news sources or risk response advice. Governmental and individual risk response advice significantly impacted consumers’ understanding of news. In addition, perceptions of news credibility and understanding of news can increase individuals’ information-seeking intentions to protect themselves from food safety risks.Originality/valueThis study introduced novel insights into the application of the source credibility theory (SCT) model within Taiwanese food safety incidents, identifying key factors that motivate consumer information-seeking behaviour. It marks an initial attempt to incorporate the IDEA model-based risk communication content into research design, aligning with existing literature while highlighting the critical role of reliable sources in enhancing news credibility and consumer response.

Applying Communication Science to Substance Use Prevention Messaging.

Despite a wealth of evidence-based messaging on youth alcohol and drug prevention, there remains a dearth of research on how to construct and deliver these messages effectively. Communication science is useful for increasing the efficacy of these messages in reducing substance use risk among youth. This study explores the perspectives of youth and youth-serving providers to identify theory-informed substance use prevention messages and strategies and how the content and delivery of prevention messages evolved during the COVID-19 pandemic. This is a secondary analysis of qualitative data derived from focus groups with 53 youth ages 13 to 18 years and 18 youth-serving providers conducted in the USA between 2021 and 2022. The results describe theory-informed strategies that are important to consider when constructing effective substance use prevention messaging for youth, including preferences around key communication framework constructs, including sources, content, channels, and context. An element that emerged across the communication constructs was the saliency of "connection" in youth substance use prevention messaging content. Findings point to the need to further explore connection related to having shared experiences and the extent to which these dimensions are critical ingredients to effective substance use prevention.

NEED FOR RECEIVING HEALTH INFORMATION THROUGH COMMUNITY RADIO SPEAKERS IN HIEP AN WARD, THU DAU MOT CITY, BINH DUONG PROVINCE

Loudspeakers are one of the state's means of communication used to propagate policies in recent times and have been very effective, contributing to propaganda and the development of legal policies. The issue of health communication has been effectively adopted through programs on health policy and health science. In order to have a scientific basis for surveying the role of loudspeakers in the new period in urban areas, creating a basis to advise industries, especially the health sector, on the satisfaction and effectiveness of loudspeakers. clear towards the people. With 7 in-depth interview samples in qualitative research conducted in Hiep An ward, Thu Dau Mot city, about the need to use and develop a quantitative assessment toolkit in the future. The results show that the rate of information reception is quite high, the age of reception increases gradually with age, the listening time per day fluctuates but still reaches a high rate, satisfaction with loudspeakers reaches a high level and the need to receive information from community loudspeakers in the future. Conclusion: Media reception from speakers is quite high, the received content is not proactive, so the incoming information does not meet the needs of today's low-tech and diverse media society. Therefore, there is a great need for a quantitative study with a more representative sample size to demonstrate the qualitative results that this study brings and at the same time, survey the content and effectiveness of health communication content from loudspeakers.

Occlusion-guided multi-modal fusion for vehicle-infrastructure cooperative 3D object detection

In autonomous driving, leveraging sensor data (e.g. camera, LiDAR data) from both the vehicle and the infrastructure significantly improves perception capabilities. However, this integration traditionally results in increased demands on communication bandwidth. To address these challenges, we introduce Fusion2comm, an occlusion-guided feature fusion approach designed to optimize vehicle-infrastructure cooperative 3D object detection. Our innovative strategy employs an intelligent fusion of camera and LiDAR data to enhance the expressiveness of features. Subsequently, it leverages a segmentation model to extract foreground features and utilizes an occlusion-based selection of communication content, effectively easing bandwidth constraints. We propose a multimodal foreground feature fusion architecture that selectively processes and transmits critical information, substantially reducing irrelevant background data transfer. An innovative occlusion confidence-aware communication technique dynamically adjusts communication regions based on occlusion levels, ensuring efficient data exchange. Fusion2comm sets a new benchmark in the DAIR-V2X dataset, achieving an average precision of 71.25% with minimal bandwidth usage of 221.04 bytes. Our comprehensive experimental evaluations confirm that Fusion2comm substantially advances detection precision while simultaneously improving communication efficiency.

Communicating research findings as a return of value to All of Us Research Program participants: insights from staff at Federally Qualified Health Centers.

Research participants value learning how their data contributions are advancing health research (ie, data stories). The All of Us Research Program gathered insights from program staff to learn what research topics they think are of interest to participants, what support staff need to communicate data stories, and how staff use data story dissemination tools. Using an online 25-item assessment, we collected information from All of Us staff at 7 Federally Qualified Health Centers. Topics of greatest interest or relevance included income insecurity (83%), diabetes (78%), and mental health (78%). Respondents prioritized in-person outreach in the community (70%) as a preferred setting to share data stories. Familiarity with available dissemination tools varied. Responses support prioritizing materials for in-person outreach and training staff how to use dissemination tools. The findings will inform All of Us communication strategy, content, materials, and staff training resources to effectively deliver data stories as return of value to participants.

Even laypeople use legalese

Whereas principles of communicative efficiency and legal doctrine dictate that laws be comprehensible to the common world, empirical evidence suggests legal documents are largely incomprehensible to lawyers and laypeople alike. Here, a corpus analysis (n = 59) million words) first replicated and extended prior work revealing laws to contain strikingly higher rates of complex syntactic structures relative to six baseline genres of English. Next, two preregistered text generation experiments (n = 286) tested two leading hypotheses regarding how these complex structures enter into legal documents in the first place. In line with the magic spell hypothesis, we found people tasked with writing official laws wrote in a more convoluted manner than when tasked with writing unofficial legal texts of equivalent conceptual complexity. Contrary to the copy-and-edit hypothesis, we did not find evidence that people editing a legal document wrote in a more convoluted manner than when writing the same document from scratch. From a cognitive perspective, these results suggest law to be a rare exception to the general tendency in human language toward communicative efficiency. In particular, these findings indicate law's complexity to be derived from its performativity, whereby low-frequency structures may be inserted to signal law's authoritative, world-state-altering nature, at the cost of increased processing demands on readers. From a law and policy perspective, these results suggest that the tension between the ubiquity and impenetrability of the law is not an inherent one, and that laws can be simplified without a loss or distortion of communicative content.

An Assessment of Undergraduate Students’ Perceptions of Communication Platforms and Content Used in Communicating Drugs and Substance Abuse: The Case of Laikipia University in Kenya

An Assessment of Undergraduate Students’ Perceptions of Communication Platforms and Content Used in Communicating Drugs and Substance Abuse: The Case of Laikipia University in Kenya

Communication quality predicts patients’ colorectal cancer screening behavior

The purpose of the present study was to investigate the quality of patient/clinician communication as one potential factor that impacts colorectal cancer screening behavior. As part of a larger randomized controlled trial conducted between 2011 and 2016 in the setting of community and academic family medicine or internal medicine practices in Michigan, USA, patients completed a pre-encounter survey, completed their regularly scheduled visit with their primary care clinician (which was audio-recorded), completed a post-encounter survey, and allowed 6-month follow-up chart audit. We trained 10 coders to rate 216 of the audio-recorded conversations between 216 patients and their primary care physicians for 6 specific features of communication quality (using 7-point scales), including the extent to which participants enacted attention to medical content, engagement, emotional expression, relationships, face, and accommodation. At least 3 coders rated each conversation, and intraclass correlations (i.e., reliability assessment) were in the good to excellent range. We found that patient and clinician attention to face (an identity goal) was a significant predictor of colorectal cancer screening at 6 months follow up. Measuring communication in terms of attention to multiple goals reveals unexpected findings about the aspects of communication that impact colorectal cancer screening behavior. The focus of many interventions to improve colorectal cancer screening rates is on the content (i.e., task goals) of clinicians' communication (such as presenting the different options for screening), yet the content of communication was not a significant predictor of screening in the present study. Rather, clinicians' and patients’ attention to identity goals predicted screening behavior, which suggests that interventions may not need to be overly complex and that simply improving the quality of attention to identity goals in clinician communication might be one of the most straightforward yet impactful ways to improve colorectal cancer screening uptake among patients.

Parsing communication duration and diagnostic question effects in deception detection

ABSTRACT An experiment (N = 155) testing mere duration and diagnostic content hypotheses in deception detection is reported. To the extent that observable behavioral cues aid deception detection, longer behavioral samples may provide a greater opportunity for cues to emerge, thereby increasing accuracy relative to the observation of short snippets of interviews. In contrast, truth-default theory proposes that question-and-answer content is a moderator, and more is only better when questions prompt diagnostic communication content. A 2 × 2 experiment varied communication duration (short, long) and questioning approach (more, less diagnostic). Consistent with the diagnostic content hypothesis, the results suggest that duration only mattered within the more diagnostic question condition. In the less diagnostic question condition, the results mirrored prior meta-analysis regardless of duration. The findings align with truth-default theory and provide evidence for a theory-based approach to improving deception detection.

Collective action within an environment of unknown unknowns: Experiences with the port of Mars Game.

There is limited research about how groups solve collective action problems in uncertain environments, especially if groups are confronted with unknown unknowns. We aim to develop a more comprehensive view of the characteristics that allow both groups and individuals to navigate such issues more effectively. In this article, we present the results of a new online experiment where individuals make decisions of whether to contribute to the group or pursue self-interest in an environment with high uncertainty, including unknown unknowns. The behavioral game, Port of Mars is framed as a first-generation habitat on Mars where participants have to make decisions on how much to invest in the shared infrastructure to maintain system health and how much to invest in personal goals. Participants can chat during the game, and take surveys before and after the game in order to measure personality attributes and observations from the game. Initial results suggest that a higher average social value orientation and more communication are the key factors that explain why some groups are more successful than others in surviving Port of Mars. Neither other attributes of players nor the group's communication content explain the observed differences between groups.

Theoretical foundations of the modern paradigm of digitalization of the Ukrainian economy

Introduction. Nowadays, more and more attention is paid to the problems of digitalization of the economy, the characteristic features of which are the process during which the electronic information environment develops and the latest technologies. Under current conditions, Ukraine is the only one among European states that does not have sufficient digital resources for its complete transfer to the rails of the digital economy. Not the biggest reason why this process slowed down was the full-scale invasion and hostilities, due to which the Ukrainian economy has significant costs (losses), as well as the process that would allow it to transform into the latest digital environment. Because of such trends, there is an urgent need to identify the current problems of the process during which the Ukrainian digital economy is being formed, the main trends and perspectives of how it should develop, moving in the direction of European integration, are maturing. Purpose. The purpose of the article is to reveal the theoretical foundations of the modern paradigm of digitalization of the Ukrainian economy. Methods. In the process of writing this article, the following methods were used: methods of analysis and synthesis (for the purpose of a thorough study of the essence of digitalization of the economy), a graphic method (for the purpose of providing the main definitions of this concept by various Ukrainian scientists), a generalization method, a complex and systematic approach, and an abstract-logical method (for the purpose of formulating conclusions and prospects for further research). Conclusions. The essence of the concept of “digital economy” is revealed and it is determined that it is expedient to consider it as a separate sector of the economy, where business entities conduct economic activity using information and communication and digital technologies, and the leading means (factors) of production are digital (electronic, virtual) data (numerical and text). At the same time, it was established that digitalization should be understood as a process related to the active formation, use, and improvement of technologies specializing in information and communication content. Discussion. Prospects for further research are the study of modern trends in the use of information and communication technologies during digitalization, which has been actively gaining momentum in recent years.

Sustainability Strategic Framing in Corporate Communication: Contextual Semantics of Twitter in the Energy Sector

Sustainability has become the prevailing paradigm, a model of conduct, and a central theme in social and media discourses within the past decade. However, it is still a marginal development concept in the interdisciplinary research field dealing with sustainability communication, especially with meaning-making processes in relevant communicative, for example, in corporate and industry contexts. This paper focuses on how the idea of sustainability is framed, anchored, and disseminated in energy companies' communication via social media channels and how the linguistic methods used by energy corporations concerning sustainability co -create theirsymbolic value. Specifically, this study has aimed to understand how the sustainability topic was discussed in the Twitter sphere of the most prominent energy companies in 2020. This study makes a three -fold contribution to sustainable research and practice. First, the study identifies the framing structure of sustainability content in social media communication in the energy sector. Secondly, the study identifies social media data as a viable source of sustainability conceptualization and its understanding through communication. Finally, this study illustrates how text mining and natural language processing (NLP) can be used as a research method for managing big text data and a tool for discovering latent communication structures. Sustainability is present and visible in the communication of the energy industry identified by (1) the semantic construction of phrases in communication that show a future, green, and clean orientation, but it is also strongly declarative, referring to what will be and can be done, and with positive emotions related to the communicated messages; and (2) decoupling from climate change and thus avoiding the industry's responsibility for the impact of global warming but promising clean, sustainable energy transformation and to avoid negative emotional connotation. However, one gets the impression that it takes on the character of a rhetorical art form related to the concept of decorum. In this view, the idea of sustainability is interpreted and shaped through the needs of the industry and as a rhetorical tool in building a positive narrative about companies and is used to gain legitimacy.

Sun Exposure and Skin Cancer: An Examination of Communications for Prevention on Instagram in a High-Risk Context

Young people are increasingly affected by skin cancer in industrialized countries around the world, such as Spain, in Europe. The incidence of skin cancer is expected to continue to increase in the coming years if adequatephotoprotection habits are not implemented. Social media have been previously studied as a tool with great potential for skin cancer awareness and prevention in the young population (Falzone et al., 2017), so it is necessary to know and deepen the communication in these media to contribute to prevention. This paper explores these aspects in the context of the high prevalence of skin cancer in Spain. It aims to analyze the content of strategic communication of primary prevention or photoprevention disseminated on Instagram –the social media most used by young people (IAB Spain, 2023)– through the agenda-setting theory and the health belief model. As a result of the analysis of publications issued during the prevention campaign season in 2022, data were obtained regarding the first-level agenda, with a prevalence of content on photoprotection (40.9%), and the second-level agenda, with a majority framing focused on the causes of skin cancer (58.1%). Likewise, the publications showed a low frequency of the health belief model elements related toskin cancer prevention, except for the action signal (49.5%).

The Relationship Between Language and The Creation of Ethnic Identities of Tai Loei in The Northeastern of Thailand

This research paper aims to study the relationship between language and the ethnic identity formation process of Tai Loei people in northeastern Thailand by applying the study of language and identity framework as the key concepts for analysing the language data of Tai Loei people used in daily communication and the Tai Loei language data contained in written documents. The study results showed that 1) the characteristics of the sound of Loei ethnic groups have syllable structures as follows: (1) CVT, 2) CVCT, 3) CV:T, 4) CV:CT, 5) CVVT, 6) CVVCT, and 7) CCV:CT.The phonemes of Tai Loei appear in 3 phonemes, which are consonant phonemes, vowel phonemes, and tone phonemes. However, the researcher found that the end of the word, according to Thai grammar, is an adverb such as “Na,” while Tai Loei uses the words “Ko” and “Unneaw”. As for the issue of the ethnic identity of the Tai Loei people, the history of the city is found in relation to the Tai Loei ethnic language, traditions, and cultures, which contain myths, tales, and stories. The ethnic identity of the Tai Loei people was found to be 1) the ethnic group name “Tai Loei,”The name of goods and services with the expression of the ethnic identity of Tai Loei people 3) The naming of the Red Cross Festival and the expression of ethnic identity of Tai Loei people. In terms of communication ethnography in the comedy show in Isan (speak Tai Loei), the communication events of ethnic groups in the social space are observed. The communication content and the sequence of the speech in terms of the presentation of Tai Loei representations in the cultural society from the traditions, language, and media interestingly show the dimension of the relationship between language and the establishment of the ethnic identity of Tai Loei people in the Thailand area.

Media Literacy in Algerian Universities-Strategies for Advancement: An Analytical Study of Training Programs in Media and Communication Sciences

This study endeavors to examine the current state and importance of media literacy within the academic sphere of media and communication in Algerian universities. Additionally, it investigates practical approaches to enhance the quality of media literacy, recognizing the pivotal role universities play in fostering students' media literacy and shielding them from harmful media influences. Equally essential is the instruction of students to create constructive media and communication content that reflects societal values. The study employed a descriptive approach, focusing on the analysis of training curricula for undergraduate programs specializing in media and communication studies.